YES BERKELEY!STUDENT RECRUITMENT

CAL ALUMNI ASSOCIATIONFOUNDED IN 1872

New StudentReceptionsStudent Attendees to

New Student Receptions

UC BERKELEYFOUNDED IN 1868

AlumniVolunteers

Said YES! to UC Berkeleyafter attendinga New StudentReception

77%

99,000

1,100

9,000

95,000

175,000

46,000

20,000

Dues-payingCAA members

Cal Discoveriestravelers per year

Lair of the Golden Bear campers

Californiamagazine readers

The Cal Connection e-newsletter subscribers

LinkedInsubscribers

80+ Alumni Chapters andOnline Alumni Communities

Facebooklikes

485,000+ ALUMNI WORLDWIDE192,000 IN 9 BAY AREA COUNTIES 88,000 IN 10 SOUTHERN CALIFORNIA COUNTIES

28

899

1,184

alumni.berkeley.edu

7 FACULTY NOBEL LAUREATES

NO. 1 PUBLIC UNIVERSITY

MOTTO = FIAT LUX

51 NOBEL PRIZES WON BY FACULTY AND ALUMNI

183 OLYMPIC MEDALS WON BY STUDENTS AND ALUMNI

4 PULITZER PRIZES HELD BY CURRENT FACULTY

NO. 3 UNIVERSITY WORLDWIDE

READERS Vacation properties

Membership dues

Royalty/Af�nity Programs

Investment Income

Fundraising

Cal Discoveries Travel

Publications/Advertising/Events

Salaries/Bene�ts

Operating Expenses

Occupancy/Maintenance

Professional Services

Interest & Fees

Advertising/Promotions/Events

INTERVIEWERS

390 SPRING

217 FALL

124 SPRING

345 FALL

1076 VOLUNTEERSSCHOLARSHIP SELECTIONS

THE CAA FUNDSOCIETY MEMBERS 2014

$383,267*CONTRIBUTED BYSOCIETY MEMBERS AS OF 3/10/15

$862,400DOLLARS RAISED FOR THE CAA FUND IN 2014

CAA ALUMNI SCHOLARS ACADEMIC YEAR 2014-15762

46%

12%

9%

7%

6%

47%

18%

14%

12%

5%

4%

REVENUESTOTAL = $12,950,828

EXPENSESTOTAL = $13,896,770

THE ACHIEVEMENT AWARD PROGRAM

FOUNDED 199992 $17.6 Million Endowment

THE KRUTTSCHNITT ASPIRE SCHOLARSHIP PROGRAM FOUNDED 201420

THE LEADERSHIP AWARD FOUNDED 1934650 $30 Million Endowment

170$1,000+

$2,500+

$5,000+

$10,000+

21

17

3

BANCROFT SOCIETY

OXFORD SOCIETY

GAYLEY SOCIETY

HEARST SOCIETY

12%

9%

alumni.berkeley.edu

71% VIRTUAL 29% IN PERSON