St yle Ma rketing Soci a l Med i a Inspiration Business Ca rds Favorites Essentrics Wh iskey Ca ke Shopping Guide

One Tough Cookie

WriteYour

Manifesto

$48 Million DollarRecipe for Success

Declare Your Business Goals

Do-Gooding Redefining Modern Day Slavery

CAKE WHISKEYampThe Sweet amp Spirited World of Business

Say Something

GreatJodi Glickman is

lsquoGreat on the Jobrsquo

TM

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Subscribewwwcakenwhiskeycom

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Advertiseadvertisecakenwhiskeycom

Subscribewwwcakenwhiskeycom

CommunityFacebook Twitter Pinterest

We are

so excited to launch this fall teaser issue of

CAKEampWHISKEY magazine

Subscribe now to start

receiving your

full quarterly issue

in the Spring of 2013 and

connect with us

online anytime

Letrsquos

eat cake

drink whiskey

and

talk shop

together

4 wwwcakenwhiskeycom

Editors

Copyright All images contained in CAKEampWHISKEY are subject to copyright of the artist or photographer as named but not limited to Reproduction of any part of this magazine without prior written permission is prohibited

Disclaimer The views and comments expressed by the authors are not always that of the editors or publishers While every effort has been made to ensure the accuracy of the information in this publication CAKEampWHISKEY accepts no responsibility or liability for any errors omissions or resultant consequences including any loss or damage arising from the reliance on information in this publication

Megan SmithFounder Publisher Editor-in-Chief

megancakenwhiskeycom

Sarah Jane SandersPhoto Editor

photocakenwhiskeycom

Lina FletcherCopy Editor

Advertising Sales advertisecakenwhiskeycom

bull

Cont entsOn the Cover

Andrew Kung- PhotographerCatherine Jones- ModelHair

Makeup Headpiece - Fielden Wilmott

4 wwwcakenwhiskeycom

Editors

Copyright All images contained in CAKEampWHISKEY are subject to copyright of the artist or photographer as named but not limited to Reproduction of any part of this magazine without prior written permission is prohibited

Disclaimer The views and comments expressed by the authors are not always that of the editors or publishers While every effort has been made to ensure the accuracy of the information in this publication CAKEampWHISKEY accepts no responsibility or liability for any errors omissions or resultant consequences including any loss or damage arising from the reliance on information in this publication

Megan SmithFounder Publisher Editor-in-Chief

megancakenwhiskeycom

Sarah Jane SandersPhoto Editor

photocakenwhiskeycom

Lina FletcherCopy Editor

Advertising Sales advertisecakenwhiskeycom

bull

Cont entsOn the Cover

Andrew Kung- PhotographerCatherine Jones- ModelHair

Makeup Headpiece - Fielden Wilmott

5wwwcakenwhiskeycom

Cont entsFeatures

One Tough CookieHow a cookie recipe became a

$48 million dollar business Do-Gooding

Rallying against the reality of modern day slavery

Say Someting GreatJodi Glickman is Great on the Job

Write Your ManifestoDefine and Declare Your Personal

and Business Goals

In Every IssueFavorite Things

Business Cards

Style Guide

Social Media

Essentrics

Cake Recipe

Whiskey Recipe

bull

bull8

12

14

29

34

39

40

16

22

30

36

6 wwwcakenwhiskeycom

Stella Parks graduated from the Culinary Institute of America where she received

high marks in ldquoPlaying with Chocolaterdquo and ldquoBaking Yummy Thingsrdquo Food amp Wine Magazine named her one of Americarsquos Best New Pastry Chefs She writes for Serious Eats Gilt Taste and her own blog BraveTartcom Find her on Twitter at thebravetart

Tamia Stinson is a stylist project manager independent ice cream taster

and Purple Rain aficionado Shersquos also the culprit behind fashion and lifestyle blog TheStyleSamplecom which was named a top blog by Forbes Magazine

Lori Rice is an author and columnist living in the Bay Area Her blog Fake

Food Free celebrated its fourth anniversary in 2012 A freelance social media manager Lori continues to focus her energy on how the evolving field of social media can be used to communicate with and market to others globally about food and healthwwwFakefoodfreecom

Elizabeth Troutman-Adams says she found the secrets to southern

hospitality in her grandmotherrsquos recipe box Most days yoursquoll find Elizabeth writing practicing yoga volunteering at the local literacy center and playing with her French bulldog Linus She shares her experiences at her blog Bluegrassgoodnesscom

Morgan Cecil lives in Portland with her husband her superhero son Lucca

and her daughter Emmanuelle Poem One day you might find her blogging again at Morgandaycecilcom but right now she spends most of her non-mommying hours on a yoga mat or drinking a pint of beer with her honey She wishes you grace amp peace romance amp adventure and wholeness in the pursuit of your dreams

Sahra Esmonde-White splits her time between London Toronto NY and

Montreal working with actresses models and athletes who call her Essentrics workout their ldquoBest Obsessionrdquo She produces TV shows and DVDs for both the Classical Stretch and Essentrics workouts as well as The Esmonde-White House Essentricscom ampEsmondewhitehousecom

7wwwcakenwhiskeycom

bulleditors pageldquoWhy lsquocake and whiskeyrsquordquo This is often the first question I receive when talking about CAKEampWHISKEY magazine My answer Because I love both Really I doIn reality the initial concept had nothing at all to do with a magazine One afternoon in my small sunny kitchen I was feeling energized by an early coffee meeting with a smart business gal I donrsquot know about you but one of my favorite ways to channel excitable energy is through baking As I sifted flour and creamed butter I thought about the morningrsquos conversation and about many other conversations I had recently been having with other businesswomen of all backgrounds careers and stages in their journey I wondered ldquoWould it be possible to ignite this same positive energy and empowerment by introducing businesswomen at after work get-togethersNaturally food and drink would play an important role in such gatherings Cake seemed like a perfect fit But what should we drink Wine or tea seemed too ldquogirlierdquo and beer or soda not nearly ldquofestiverdquo enough Vodka shouted ldquoletrsquos get our party onrdquo and coffee sounded much too boring Whiskey Yeshellipwhiskey sounded like a perfectly acceptable after-work drink Cake and whiskey ~ perhaps I was onto something I adored the play on wordsmdashthe feminine and masculine the delicate and strong the sweet and spirited Those two simple yet opposing words seemed to represent what every successful businesswoman required in todayrsquos competitive business landscape Soon enough quarterly CAKEampWHISKEY gatherings began in our charming city with dozens of women eating cake drinking whiskey and talking shop The feedback from these initial meetings was immensely positivemdashthe women enjoyed the connection the diversity of thought the avenue to share ideas and stories the energy and inspiration and of course the cake and the whiskeyOver time I began wondering how the positive results of these gatherings could be shared with a larger group of women Of course CAKEampWHISKEY gatherings could be expanded to other cities But what about a magazine Yes It almost seemed like a necessity As much as I would pour over business magazines at the local bookstore searching for ldquohot topicrdquo ideas to discuss at our next group I was completely uninspired by the business magazines currently offered on newsstands or through digital media What I was looking for was something tangible that I could hold that would create in me that same stirring excitement support and inspiration that I drew from the stories I heard over a coffee date or a CAKEampWHISKEY meet up In the past decade I have traveled

the world and met entrepreneurial women corporate women dreamers goal setters and risk takers that like me love connecting with other likeminded women over coffee to feel challenged encouraged and inspired but lack either the time or the camaraderie CAKEampWHISKEY magazine is that cup of coffee Itrsquos a magazine that I liken to a story book Stories of women who have defied odds have come against enormous challenges and faced fear head-on to pursue their dreams take that next step or climb to a higher level There are millions of us although sometimes we may feel like the only one The women featured within the 40 pages of this promo issue have faced those challenges They have put the black stripes under their eyes and have said ldquogame onrdquo to rising to the occasion growing their company facing fears seeking justice for those who cannot and learning the fine art of discovering their voice in the workplace I would love to connect with YOU over a cup of coffee someday But until then feel free to drop me a line anytime Irsquod love to hear from you~And if yoursquod like to host a CAKEampWHISKEY gathering in your city reach out Letrsquos get you started~

Cheers~Megan

Winsome amp Greenrsquos owner Christa spends days with her family of seven where she is carving out a life in the heart of Appalachia and harboring big dreams for the future

The greatest inspiration for her work with skin and body essentials comes from her children ldquoIn their eyes I find reasons to make products not dependent upon human and planetary striferdquo

EtsycomshopWinsomeGreen

Why CampW loves it The packaging design is fresh and clean and absolutely beautiful and the Honey Bee Lip Balm is

an essential daily (hourly for us lip balm junkies) habit wersquove happily formed

Favorites

8 wwwcakenwhiskeycom

FavoritesWendy Downs is the founder of Moop which she started 5 frac12 years ago

in Massachusetts The Paperback is a small versatile bag that folds over to be more compact and unfolds into a small tote when you need to carry more

Moopshopcom

Why CampW loves it Itrsquos the perfect size for toting our iPads to meetings at the local Mexican joint and still leaves

room for our mint gum (post salsa eating) lip gloss wallet and phone

9wwwcakenwhiskeycom

10 wwwcakenwhiskeycom

LOKTAH began as a single idea to create natural packaging for clients to showcase how eco-friendly products can actually be a stunning work of art

From farm tables that make a statement in a boardroom to laptop bags and unique custom branding materials LOKTAH is setting a new precedent in the world of

business marketing materials and products wwwLoktahcom

Why CampW loves it Here at CampW we regularly swoon over LOKTAHrsquos products We love that all of our press kits media folders and presentation

packets can be customized with the CAKEampWHISKEY logo~ which is just one simple yet stunning way to make a great first impression

12 wwwcakenwhiskeycom

Penelopersquos PressOut of a deep-seated love affair for paper and armed with an entrepreneurial spirit Debbie Lee traded

her realtorrsquos hat for a printerrsquos apron and opened shop in the summer of 2009 outside Chicago Illinois

A mix of wood and metal type or photopolymer plates is linked and pressed into the paper one sheet at

a time and one color at a time on vintage presses A true labor of love

PenelopePresscom

13wwwcakenwhiskeycom

NancyNikkoDesignAfter working in the retail industry for several years as a buyer of gift wrap and stationery Nancy began designing greeting cards

under her own name Selling wholesale to stores around the country it wasnrsquot until 2011 that the Nancy Nikko line expanded to

include personalized items

Today Nancy combines her love of painting illustration and graphic design to produce paper products targeting small business

promotions and personalized gifts While Nancy has many goals for her company she considers her day successful if spent equally

between drawing board and computer Nancy Nikko specializes in personalized wine labels bookplates calling cards and other

stationery delights

NancyNikkocom

Style

Mixing menswear tailoring with softer fabrics makes a statement that says confident and in control in the boardroom A variation of the classic three-piece suit gets a dose of femininity with a floral blouse and surprisingly versatile platform heels

14 wwwcakenwhiskeycom

Layering is key for cooler weather so indulge in the

velvet trend (as seen on the runways at Burberry and Armani) with a pair

of wide-leg velvet trousers Pair them with a classic

oxford shirt and roll up the sleeves to reveal a bright

long-sleeved tee for a look thatrsquos both professional

and fabulous

So m e t h i n g about the crisp fall weather invites the use

of textures and layering After the relaxed ease of summer it feels good to hit the office in seriously tailored separates

15wwwcakenwhiskeycom

16 wwwcakenwhiskeycom

17wwwcakenwhiskeycom

OneTough Cookie

18 wwwcakenwhiskeycom

At a stately home on the outskirts of Columbus Ohio an American flag above the front door welcomes guests as does Bradley a sweet natured English Spaniel Behind the large oak door is an intimate foyer and just down the hall a sunny kitchen overlooking the perfectly manicured backyard

Sweet Home Alabama is playing on the small TV next to the cookbooks as Cheryl Krueger moves about grabbing cake plates and forks for an afternoon chat over cake and whiskey Spending an afternoon with Cheryl is like getting an MBA in one sitting Delightfully overwhelming

As a daughter of northern Ohio farmers and the first in her family to go to college Cheryl went with a career in home economics in mind But a job at a local clothing store became the first in a long line of business experiences that would ultimately set a course for Cherylrsquos career and life Fresh out of college Cheryl was hired by Burdines Floridarsquos leading department store chain Cheryl saw the fast growing Burdines as the perfect opportunity to gain valuable experience and to advance quickly Her instincts were right Within 13 months she was promoted to buyer and soon after The Limited based in Columbus Ohio took notice and offered her a senior management position The opportunity to work at the corporate headquarters of a rapidly growing American apparel company under the leadership of CEO Les Wexner was an opportunity too great to pass up

For five years Cheryl contributed to building The Limited brand She talks with incredible passion about what she learned during those years ldquoA visionary is someone that has the ability to see the invisible and do the impossible This is Les Wexnerrdquo When Cheryl started with The Limited in 1976 the brand had only 80 stores For her it proved to be an immeasurable blessing to work closely with Wexner in the early years for mentorship and leadership ldquoHe really understands business When he bought Victoriarsquos Secret he said that he would make it the number one lingerie brand within 20 years and he didrdquo Shersquos quick to say that her mentor wasnrsquot one for giving unsolicited advice though ldquoHe would never say what you should or shouldnrsquot do But when you were a part of his conversations and paid attention you could pick up on his strategic thinking watch his actions his thought patterns and his process and learn so muchrdquo

By 1981 Cheryl who had been jet setting around the globe for nearly a decade was looking to settle into a less travel intensive life She left The Limited for what she hoped would be a temporary job in New York City with Chaus Sportswear Because what was starting to simmer on the backburner was an idea a concept and a dream that would give Cheryl an opportunity to test her corporate background experience and finally spread her entrepreneurial wings This idea was the start of what would become known as Cheryl amp Co the leading cookie gourmet food and gift basket company in the world

As a child Cheryl would spend countless hours each week making meals with her grandmother for the men in the fields Breakfast dinner and supper were served daily and Cherylrsquos task was baking batches of cookies from her grandmotherrsquos recipe book ldquoMy grandmother had such a joy in baking and having her to show me the joy in the everyday tasks was so amazingrdquo reminisces Cheryl Over the years Cheryl continued making cookies for neighbors and friends It was for her a source of comfort to recreate the recipes from her young days on the farm

The idea for a cookie company came during Cherylrsquos travels from coast to coast where she took note of the growing businesses of Mrs Fields on the West Coast and Davidrsquos Cookies on the East Coast There was a gap in the Midwest market and Cheryl knew she could fill it She toured the Davidrsquos Cookies facilities while on a buying trip to New York and considered franchising But seeing the operation and learning it would take a quarter million dollars to open her own she knew it wasnrsquot the business model for her Armed with knowledge and determination Cheryl was confident she had what it would take launch a successful cookie business of her own ldquoI think this is where women make the mistake today I had the discipline of business behind me I could say lsquoyes or norsquo I think a lot of women get really emotionally involved with their business They think theyrsquoll be able to figure out a way to make it work because they like the idea of something without thinking through the business modelrdquo And thinking through a business model is exactly what this now business consultant preaches Recently Cheryl sat down with a young woman filled with hopes of launching a cake pop business The product was gorgeous It tasted fantastic But the eager entrepreneur didnrsquot know the least bit about developing a business plan or forecasting the future of her business Cheryl asked ldquoHow much are you willing to put into this company Whatrsquos the number You need to pick a number

19wwwcakenwhiskeycom

you are willing to flush down the toilet Because 9 out of 10 businesses will fail in the first 5 yearsrdquo

This hardnosed focus and business sense is what made Cheryl amp Co the one out of ten that not only survived but thrived Every weekend for three years Cheryl would travel from her full time job in New York City to Columbus Ohio spending her weekends building Cheryl amp Co from the ground up ldquoYou have to be resourceful when no one will lend you moneyrdquo was Cherylrsquos answer when asked how she tolerated such a grueling schedule ldquoWhen I first went to the bank I told them I was going to start a cookie company and they looked at me like I was crazyrdquo And who could blame them With over 100 linear feet of cookies on any supermarket shelf why did Cheryl think her cookie business would succeed Because what Cheryl knew in her heart was that her concept and branding would be different This would not be just another cookie to add to the shelf This explanation didnrsquot ease the lenderrsquos fears but Cheryl undeterred continued to use her well paying job to cash flow her young business in the early days

Marketing and InnovationCherylrsquos Cookies (later named Cheryl amp Co) opened its first store

front location in the fall of 1981 in Columbus Ohio Eventually a 2nd location was opened in Columbus and soon after a 3rd in Indianapolis What set Cheryl amp Co apart from day one was its avante garde approach to marketing ldquoEveryone in the industry was doing chunk cookies and chip cookies but no one was doing seasonal cookies Our first big breakthrough came when we launched our seasonal cookie campaignrdquo Cheryl amp Co became known for their seasonal icing covered sugar cookies almost right out of the gate Christmas Trees Shamrocks Easter Eggs Fathers Day Ties and Valentine hearts were just a few that would make an appearance on the bakery shelves and in the pages of their catalog throughout the year Cheryl attributed this marketing approach to her time in merchandising ldquoA lot of people in the food industry werenrsquot cutting edge Having a background in the garment industry gave me thatrdquo says Cheryl She took the retail strategy of seasonal rotation and customer anticipation and brought that concept to the forefront of the food industry In fact Cheryl amp Co became a pioneer in the idea of giving food as gifts Elements like design gift bags packaging and ingenious marketing campaigns had this new cookie company leading

the pack ldquoWe werenrsquot just a cookie company We were a gift company that happened to sell cookies in the giftsrdquo

Cheryl thrived on groundbreaking initiatives Having the first cookie company on the internet was a great accomplishment but it was just one in a long line of successful initiatives In the early days Cheryl was hopeful the company could break into the national scene through airline partnerships but every airline show they attended seemed to fall flat despite buyersrsquo love of the product ldquoIn the beginning we didnrsquot have a lot of marketing money to work withrdquo Cheryl says ldquoIrsquom a big one on innovation creativity and taking chances During one of our brainstorming meetings we came up with a campaign slogan If yoursquore going to toss your cookies toss the very best We had the slogan silk screened on barf bags with individually wrapped cookies tucked inside and we sent them to all of the major airline companies Buyers went crazyrdquo

That campaign alone went on to make Cheryl amp Co over $5 million dollars in sales and the cookies were offered to flyers around the globe on US Air American and Delta Airline flights ldquoThatrsquos a great example of taking courageous chances It was a calculated risk that happened to go our wayrdquo

GrowthGoing from zero to over $25 million in sales in a little over 2 years

requires many adjustments to the way a business is operated Cheryl knew this well and she knew she needed to find people that could grow with the company For some the idea of growth is either paralyzing or simply not a priority For Cheryl it was fuel She wanted to see how big she could grow the business ldquoThe rapid growth of Cheryl amp Co didnrsquot bother me It was making sure I had the talent in place As the business got bigger we could afford to get better talentrdquo Most business owners start out wearing many hats They are the bookkeeper the designer the baker the graphic artist the CEO and it takes a few years to get out of that mold The notion for Cheryl was to grow bigger so she could afford to higher in the fields of IT financing and personnel ldquoIt was important to grow but stay focused on things I could control letting go of what I couldnrsquotrdquo Cheryl is first to admit that most businesses donrsquot anticipate enormous growth but regardless need to have the proper systems in place to run efficiently and profitably ldquoOver the years I learned things like quality control labor saving systems and standards of excellence that

ldquoIf you donrsquot have a healthy dose of fear you are ignoring your instincts Fear kept me really focused and motivated but it was not an eat-you-alive sense of fear Fear always keeps you hungry keeps you

focused and gives you healthy dose of determinationrdquo

20 wwwcakenwhiskeycom

helped my business grow quickly and successfully Essentially I learned what to do and what not to do during my years in the corporate world and that had a huge role in the success of my entrepreneurial endeavorsrdquo

Customer Service Cheryl amp Corsquos growth was also largely attributed to her continued

commitment to customer service The company had the highest customer rating and retention rate of any business in the food industry including Godiva and Harry and David (their main competitors) Cheryl beams with pride when talking about the Cheryl amp Co customer loyalty over the years She was close to her customers sometimes spending hours a week writing correspondence ldquoI was the only CEO I know that was writing thank you notes And they didnrsquot start out lsquoDear Valued Customerrsquo They were personalized notes in ink thanking them for their business People would often come to the stores and brag about a note they had received from merdquo Keeping the companyrsquos goals and values at the core was what made Cheryl amp Co great For Cheryl she knows without a shadow of a doubt that staying close to her customer was the magic that made her business so successful

RiskRisk for any entrepreneur is an ever present issue Cheryl

wholeheartedly agrees ldquoItrsquos important that people establish what their boundaries of risk are When I talk with women wanting to start businesses itrsquos essential that they understand the risk and hard work involved Nowadays I donrsquot see as many girls in the business classes I teach at Ohio State University Even the ones taking them are still hesitant to be in a manrsquos world not knowing if they have what it takes to risk it allrdquo For those with a family or partner to answer to Cheryl

adds ldquoyou have to ask yourself how much risk do you have and find out what your spouses level of risk is Quantify the dollar amount that you are willing to live with and then you must both decide that those are the real boundaries When you get close to those boundaries you need to re-examine and possibly re-negotiaterdquo

For Cheryl who married after starting her company the risk ultimately proved too much for her spouse One Christmas when cash was low and the business needed more support from personal credit Cherylrsquos husband admitted he just couldnrsquot live with that amount of risk ldquoHe couldnrsquot take that risk and I could respect that Looking back I was crazy We were in such debt We could have lost it allrdquo But she adds ldquoI was in a no-win situation I thought lsquoI can do this I really think I can God has guided me this far if you will and if I donrsquot fulfill this dream am I going to resent it for the rest of my life and live in regret Should I forgo the dream and stay married to someone who doesnrsquot really believe in me How do I feel about thatrdquo Those times were hard for Cheryl who eventually divorced and became a single mom to her young son

Balance As the company continued to grow it became even more important for

Cheryl to keep a strict calendar and tight schedule For her there was no question that there must be a healthy balance of work and time for her son Most days she would pick him up from school walk to the local ice cream shop for mint chocolate chip ice cream cones and then cross the street to the local florist They would work on homework and eat dinner together each evening and only after he was tucked in bed for the night would Cheryl turn her attention back to her business

ldquoEveryone has to have their own balance and I think every woman needs to be true to herself Some want to be high flyers on Wall Street

21wwwcakenwhiskeycom

Thatrsquos fine for them They just have to understand that theyrsquore not going to have as much time for other things Some women want to be full time moms and thatrsquos okay some part time moms and thatrsquos okay Women need to figure out whatrsquos good for them Therersquos no right or wrong answer everyone has their own formula and combination and everyone needs to be comfortable in their own skinrdquo

Moving OnAfter several successful years of growth and leadership in the industry

the greeting card company Hallmark bought a minority share in Cheryl amp Co In time Cheryl repurchased the shares and continued to grow the business on her own through many successful avenues including catalog and internet sales store front locations and regular appearances on the TV shopping channel QVC

In 2005 1-800 Flowers approached Cheryl with an offer she couldnrsquot refuse They bought Cheryl amp Co for a remarkable $48 million dollars In the spring of 2009 after 30 years as CEO and 4 years in an advisory role Cheryl said goodbye to her nostalgic cookie company and opened a new chapter of her life ldquoI knew in my heart that we could have grown Cheryl amp Co to be much bigger It could have easily been a $200 million dollar business with all of our plans and strategies in place But it was timerdquo

Her office is now just steps from her home Gone are the 100 phone calls a day endless emails IT support staff and personal assistants ldquoMy life was so intertwined with my company and with bearing my name that when I stopped being Cheryl amp Co I asked myself who am Irdquo But she had promised herself years before that when she eventually sold she would pursue those things she didnrsquot have the luxury of pursuing while running the company Nowadays she makes time to learn more about

investment and investment strategy running a portfolio and real estate She teaches classes at Fisher School of Business at Ohio State University is involved in philanthropy stands on the sidelines cheering her son on at OSU football games and schedules lunch dates with girlfriends

With only cake crumbs left on the plate empty glasses and the afternoon sun beginning to set Cheryl finishes with this story

Recently I loaded up Bradley my dog into the truck and we headed towards the Pelotonia Bike Race finish line We stopped along the way for peaches and arrived early A little girl came up to us bending down to pet Bradley I told her that hersquos a very special dog He has cancer and is sick and wersquove come to cheer on the bike riders today Hannah looked up told me her name and asked if I knew why she was there I told her no and asked why she had come With utter determination and focus she looked at me in the eyes and said ldquoBecause all these people you see here and all the bike riders that will cross the finish line today are working so that I can liverdquo I looked at her and said ldquoSo yoursquore a special girl toordquo She nodded Then she took Bradley by the face and said ldquoTheyrsquore going to find a cure for you just like theyrsquore going to find a cure for merdquo

That is the essence You must keep your life and business to that purest form and vision Donrsquot get caught up in the office politics the financing or the deadlines If you canrsquot say why you are doing what you are doing with a crisp pointed purpose like Hannah you shouldnrsquot be doing it

Rallying against the reality of modern slaveryDO - GOODING

By Elizabeth Troutman-Adams

24 wwwcakenwhiskeycom

Scenes from Immokalee tell the stories of those victimized by modern-day slavery

Rows of distressed trailers are crammed with families bearing the heat of Florida sun An empty parking lot is filled with bicycles abandoned by departed field workers in the early morning A t-shirt speckled with blood from a 17-year-old field worker hangs in a mobile museum

It wasnrsquot enough for Crystal Brunton to know about the inhumane treatment of Floridarsquos farm workers ndash she needed to see the scenes of injustice with her own eyes

A mother of two and counselor Brunton once thought the battle for humanity was fought in foreign countries ndash Cambodia Botswana or Haiti But her hunger for justice and compassion for people led her to the migrant town of Immokalee just 170 miles south of her home in Orlando Through an honest documentary portraying her tour of Americarsquos Tomato Capital Brunton has dispelled stereotypes about migrant workers revealed truths about the tomato farming industry and made progress toward ending modern-day slavery in Floridarsquos tomato fields

Clinging to JusticeSince her youth Brunton has had a strong sense of justice and a desire

to help people work through lifersquos problems The oldest daughter of a pastor Brunton said her family was commonly a target of criticism She learned to handle the spotlight by putting on a good defense Always entrenched in charitable activities Brunton became passionate about reaching out to people in need

When she went to college Brunton initially wanted to pursue justice by becoming a lawyer Before entering law school she decided to use her degree in criminal justice to work as a paralegal at a law firm She attended court hearings and worked one-on-one with clients seeking reparations for unjust treatment Many of the cases she worked on involved workersrsquo compensation claims and personal injury cases She lost her desire to become a lawyer but became more adamant about seeking justice

In 2005 Brunton stepped away from her career to focus on a new role as mother to her first son Cael Three years later she and her husband Peter welcomed a second child Rowan With time the spark for seeking justice reignited but devoted to her family she kept this interest on the back burner

24 wwwcakenwhiskeycom

Scenes from Immokalee tell the stories of those victimized by modern-day slavery

Rows of distressed trailers are crammed with families bearing the heat of Florida sun An empty parking lot is filled with bicycles abandoned by departed field workers in the early morning A t-shirt speckled with blood from a 17-year-old field worker hangs in a mobile museum

It wasnrsquot enough for Crystal Brunton to know about the inhumane treatment of Floridarsquos farm workers ndash she needed to see the scenes of injustice with her own eyes

A mother of two and counselor Brunton once thought the battle for humanity was fought in foreign countries ndash Cambodia Botswana or Haiti But her hunger for justice and compassion for people led her to the migrant town of Immokalee just 170 miles south of her home in Orlando Through an honest documentary portraying her tour of Americarsquos Tomato Capital Brunton has dispelled stereotypes about migrant workers revealed truths about the tomato farming industry and made progress toward ending modern-day slavery in Floridarsquos tomato fields

Clinging to JusticeSince her youth Brunton has had a strong sense of justice and a desire

to help people work through lifersquos problems The oldest daughter of a pastor Brunton said her family was commonly a target of criticism She learned to handle the spotlight by putting on a good defense Always entrenched in charitable activities Brunton became passionate about reaching out to people in need

When she went to college Brunton initially wanted to pursue justice by becoming a lawyer Before entering law school she decided to use her degree in criminal justice to work as a paralegal at a law firm She attended court hearings and worked one-on-one with clients seeking reparations for unjust treatment Many of the cases she worked on involved workersrsquo compensation claims and personal injury cases She lost her desire to become a lawyer but became more adamant about seeking justice

In 2005 Brunton stepped away from her career to focus on a new role as mother to her first son Cael Three years later she and her husband Peter welcomed a second child Rowan With time the spark for seeking justice reignited but devoted to her family she kept this interest on the back burner

25wwwcakenwhiskeycom

I asked myself ldquoWhy am I so against this Why do I feel this wayrdquo I donrsquot even know any migrant farm workers yet in my mind a series of adjectives attach themselves to the term migrant farm worker ldquoundocumentedrdquo ldquofreeloadingrdquo ldquosneakyrdquo ldquonon tax-payingrdquo ldquounknownrdquo Since I have never had any personal experiences with migrant farm workers where have I compiled this negative list of feelings from My parents never said these things to me and this is not a subject that my friends and I talk about A movie perhaps or the media These last two options frightened me but the horror gave birth to an idea what if I were to go to Immokalee and see for myself what was going on in the tomato fields I could interview the farm workers and ask the questions that have been on my mind So in that moment I made up my mind I had to go to Immokalee

26 wwwcakenwhiskeycom

The Road to Immokalee Bruntonrsquos path to Immokalee began in March 2011 when she attended

a presentation by the International Justice Mission about the abuse of Floridarsquos farm workers The exploitation of workers and children brought Brunton to tears That day she pledged her finances and her e-mail address but the plight of the field workers of Immokalee continued to burden her heart Eventually the International Justice Mission (IJM) asked her to join the Florida Advocacy Group

ldquoThis meant I didnrsquot have to travel to Cambodiardquo Brunton said ldquoI could tackle issues happening right here in Florida and I had direct contact with people every monthrdquo

Brunton proved her value as a volunteer for the IJM by rallying others to action and getting petitions signed She was elevated to the IJM leadership board for the State of Florida Remembering the advice her mother had repeated during childhood she decided it was time to go see modern-day slavery ldquofrom the sourcerdquo She recruited a volunteer camera crew to join her on a trip to Immokalee

Filming Evidence of Injustice Wearing a black t-shirt printed with the words ldquoSeek Justicerdquo Brunton

and her crew trekked through the desolate town of Immokalee in mid-July 2012 For Brunton Immokalee was the picture of a ghost town At the center of the six-stoplight town a large parking lot was littered with abandoned bicycles In the early morning hours field workers gathered at pick-up locations and loaded buses to be transported to the fields

With an estimated 5000 citizens Immokalee is the center for South Floridarsquos agricultural workforce Haitian Mexican and Guatemalan immigrants who inhabit the town rely on farm work picking 90 percent of the nationrsquos tomatoes during the winter months

Guided by members of the Coalition of Immokalee Workers (CIW) Brunton walked through rows of trailers on cinderblocks the homes of migrant workers and their families Many families share a single trailer without the relief from the exhausting South Florida heat The average rent for a trailer is $400 a week Farm workers make an average of 50 cents per 32-ounce bucket they fill which amounts to $20 a day

To learn the stories from the nearby tomato fields Brunton interviewed three farm workers and a 7-year-old child of a farm worker at the CIW headquarters a sierra orange building on Second Street During her interviews farm workers shared horrific accounts of inhumanity violence and abuse while working in the tomato fields She

was told of a group of workers that was locked inside a trailer overnight and forced to tear through the ceiling of the unit to escape Many workers reported being beaten threatened with death and stripped of belongings such as shoes Brunton was shocked by the story of a homeless man who was abducted and held against his will by a field boss ldquoWhat really tugged at my heart strings is that these were American citizens and they were stuck ndash they couldnrsquot get out because no one was looking for themrdquo Brunton said

Brunton examined the Florida Modern-Day Slavery Museum a mobile center that has documented every case of abuse and mistreatment inflicted on the people of Immokalee The truck displays newspaper articles flyers photos and even a blood-stained shirt as evidence of the modern-day slavery taking place in the tomato fields

During her interviews Brunton questioned the workers Why not leave Immokalee to find better working conditions The workers shook their heads ndash leaving is not the solution to the problem The workers take pride in their trade and only want to be treated and paid fairly for their labor They are determined to see the conditions for farm workers in Immokalee change to ensure a better future for their children

ldquoI could see desperation in their eyes I could see that they were hard workers and that they were fighting for a better life for all of our children We want our children to stand on our shoulders and do betterrdquo Brunton said

A Recipe for ChangeWhen the 18-minute documentary ldquoImmokalee Slavery in Americarsquos

Tomato Fieldsrdquo was presented in August for the first time Brunton knew hearts were transformed and stereotypes were broken Brunton provided viewers with a side of the farm worker they had not seen before

ldquoWhen people are watching this documentary I can see their opinions changerdquo Brunton said ldquoItrsquos humanized the farm workers which was my goal for the filmrdquo

Long-term Brunton hopes to convince more major supermarkets to pledge to only buy from slave-free tomato farms By joining the Fair Food Program supermarkets can pay an extra penny to help increase wages for workers and ensure safe working conditions where water and breaks are provided She hopes people who watch the documentary will think harder about where their food is coming from and perhaps organize petitions to urge local supermarkets to join the Recipe for Change movement

What really tugged at my heart strings is that these were American citizens and they were stuck ndash they couldnrsquot get out because no one was looking for them

27wwwcakenwhiskeycom

Through her involvement with the IJM Brunton feels like she has accomplished a mission of the heart Her motivation came from her two young children She couldnrsquot imagine allowing the mistreatment of hardworking Americans who share the same dreams for a better future for their children to continue without doing something to help

When Crystal is not advocating for farm workers she serves as a marriage counselor a role that allows her to exercise her love for people Her homemade textile company Rowan Tree Studio also donates proceeds from its online store to support the IJM in its mission to end slavery

For more information about advocating for slave-free tomatoes visit wwwijmorgrecipe-for-change

28 wwwcakenwhiskeycom

The person who says it cannot be done should not interrupt the person who is doing it

Chinese Proverb

29wwwcakenwhiskeycom

Relationships first business secondMari Smith Social Media Speaker and Author Forbes Top 10 Women Social Media Influencers SMART objectives and goals are key to success Align social media with top business goals where social media can have an impact Pam Moore CEO and founder Marketing Nutz Forbes Top 10 Women Social Media Influencers

40 of your social media activity needs to be interacting Ask questions and pay attention to the answers Eve Mayer Orsburn CEO Social Media Delivered

Humanizing your brand is always a strong strategy Showing appreciation to your fans is a great way to let them know they are important to you ~ Amy Porterfield co-author of Facebook Marketing All-in-One for Dummies Whether you are B2C or B2B people ultimately buy from people ndash more specificallypeople we like and relate to ~ Courtney Seiter Community Manager Raven Marketing Tools

Cultivate stories on how customers use your products and services Social Media Examiner

30 wwwcakenwhiskeycom

SaySomething

Great

31wwwcakenwhiskeycom

SaySomething

GreatJodi Glickman is not only great on

the job shersquos brilliant This former Peace Corps volunteer turned investment banker turned author

speaker consultant and mom-of-three has tapped into something few ever do the secret to good workplace communication In her book Great on the Job Jodi dives into the art of perfecting communication which is arguably the most important element of success in the workplace So put down the iPad the Blackberry close the laptop and spend a few minutes diving into our conversation I promise tomorrow you will be well on your way to being great on your job

32 wwwcakenwhiskeycom

Great on the Job has a ton of useful strategies for proper business etiquette One area I always wonder about is cell phone usage in meetings What are your thoughts Faux pas or acceptable practice Acceptable in some meetings but not in others I say faux pas all the way If you are waiting on an important call or plan on taking a call during a meeting please go ahead and raise a red flag ahead of time ldquoI apologize in advance as Irsquom expecting an important call and Irsquoll have to step out of the room for a minute or twohelliprdquo Planting a seed in advance and putting others on notice shows that you respect them and their time Taking a call during a meeting sends a message to your counterparty that either a) yoursquore not important or b) you donrsquot have my full attention Itrsquos the cocktail party equivalent of talking to one person and continually looking over your shoulder to find someone more interesting to engage with And letrsquos be honest are you really that important that you canrsquot disconnect for 30 minutes

The idea you propose of every person whether a college student or a career switcher creating a personal elevator pitch is brilliant Do you now even after rising to such success use a personal elevator pitch in certain situations Care to share a recent example

First thanks for the props (rising to such success) Second yes of course I do A personal elevator pitch is about distilling the key elements of yourself and presenting them in a way thatrsquos interesting compelling and easy to understand Your goal is to tailor the information to fit the listenerrsquos needs and essentially to make people LOVE you How or why are they going to love you Do you need to show yoursquore smart or committed or qualified whatrsquos your goal

In my case Irsquove recently been given an introduction to a major star in my industry This guy is huge seriously big time and I spent a lot of time in advance of our first call thinking about how I would ldquopitchrdquo myself to him I wanted to make him love me and want to work with me So the question was what should I emphasize about my career and personal and professional goals to knock his socks off I decided to start big and lead with my goal to have every university include the GOTJ curriculum by 2025 That got his attention and started our conversation off on the right foot

You talk about a really important topic in the book Making apologies Maybe Irsquom just speaking for myself but in my experience women tend to over-apologize in an attempt to smooth things over especially with their boss Whatrsquos a good rule of thumb for making apologies in the workplace

I agree and think women tend to over apologize (at work at home in school you name it) However what I always say is donrsquot focus on the apology Instead focus on finding a solution and moving forward to fix the problemmdashitrsquos far more productive Everyone makes mistakes Thatrsquos a fact The best approach therefore is to acknowledge mistakes apologize quickly and succinctly (ldquoI apologize it wonrsquot happen againrdquo) and then move forward Instead of going on and on about how sorry

you are how terrible you feel about what happened how you donrsquot know why or how or what went wrong yadda yaddahellip simply apologize and commit to learn from your mistake And then more importantly propose a solution to show that you are forward-thinking and yoursquore the ldquosolutionsrdquo guy (or gal) rather than the one who always goes to your boss with problems

How can someone who is a great communicator and leader draw in include and encourage a co-worker that fails to be heard in meetings has poor communication or lacks confidence in their skills

For someone who fails to be heard in meetings a great communicator would talk with that person one-on-one prior to the meeting to give him a heads up about the questions he or she might ask and give him time to prepare or simply to give him a pep talk to boost his confidence Additionally he might ask for his thoughts and opinions before a meeting Then during a meeting he could introduce and explain that personrsquos idea sharing credit and setting the stage for that person to speak up and clarify or answer questions Setting the stage so the person feels comfortable to speak up is critical and oftentimes advance notice is really helpful in bringing others out of their shell

On a separate note if someone has poor communication skills you need to give him feedback and actionable practical advice on how he can improve If you are going to tell someone hersquos not doing a good job then itrsquos your responsibility to tell or show him how to do his job better For example ldquoJim the update you provided to the group was somewhat confusing Next time I would encourage you to lead off with x then focus on y and then wrap up with action steps and responsibilities of the whole grouprdquo Or tell Jim what yoursquove done in the past that was effective Just donrsquot tell Jim what he did wrong without telling him how he can improve next time around

I love how you have filled the pages of GOTJ with clear examples of effective communication techniques How is social media and our constant connection to electronic devices throughout the day either furthering or hindering communication on the job

Electronic communication both hinders and furthers our on-the-job communication (a cop-out I know) It allows us to stay in touch more regularly with a much larger network than we ever could before It allows us unprecedented access to real-time information And itrsquos super fun (Irsquom a Twitter junkie) That said deep meaningful and productive relationships almost always require a face-to-face or live communication component I love the example of Warren Buffet closing a five billion dollar deal over a handshake after a brief in-person meeting Buffet had done his due diligence and studied all there was to study but ultimately closing the deal hinged solely on whether or not he trusted and liked the guy across the tablemdashand that of course was determined in person

Honestly when I saw the title I immediately thought of people I know that arenrsquot so great on the job For someone who struggles to be great on their job what is one simple step they could take today

33wwwcakenwhiskeycom

that could make a huge difference tomorrow in their career

Herersquos the Holy Grail of being Great on the Job be generous If you want to get ahead in your career (and in life) think about how you can make your bossrsquos (or colleaguersquos or clientrsquos) life better or easier If you make my life better or easier I will love you If you think about helping other people achieve their goals yoursquore destined to get ahead yourself If you are generous with your time and expertise you share information you share credit you put other peoplersquos agenda ahead of your own you will get ahead and you will get others on your side

And on a personal note I am amazed that you are able to spin so many plates in life as a wife mom business owner educator and author How do you find both balance and reward in each Any advice for us women out there trying to do the same

Itrsquos easy I do calisthenics while on the phone eat meals while riding in elevators and read my kids contracts as bedtime stories Ha I struggle just like every working mom out there and there never seems to be enough hours in the day In all seriousness Irsquom very good at compartmentalizing which is my only saving grace When Irsquom with my kids Irsquom 100 on and I let work go I try very hard to stay present and focus either on work or on my family and not do both at the same time I donrsquot hold myself up to some ideal I canrsquot meet I recognize I canrsquot do it all and I settle for the best I can do Some days it works better than others and itrsquos constantly evolving But Irsquom happy I love my work and I love my family and if I could make it to the gym every now and again Irsquod be in great shape (no pun intended) So my advice donrsquot try to be superwoman make it work for you and donrsquot hold yourself to some ideal thatrsquos impossible to meet

ldquoHerersquos the Holy Grail of being Great on the Job be generous If you want to get ahead in your career (and in life) think about how you can make your bossrsquos (or colleaguersquos or clientrsquos) life better or easierrdquo

Essentrics

34 wwwcakenwhiskeycom

Beautiful posture can give you an air of elegance like Audrey Hepburn but

more importantly good posture reflects the state of health of your entire body The key to good posture is a balance of flexibility and strength in the upper body combined with strong abs and flexibility in the hamstrings and spine This exercise will loosen up your shoulders and give you a sense of freedom and flexibility in your upper back You can do these at your desk on the plane or at home anytime While you need to do a full body workout to truly rebalance your body and improve your posture the Shoulder Blast exercise will give you a huge boost anytime~

Essentrics

35wwwcakenwhiskeycom

1 Stand with your feet hip distance apart Tuck your pelvis under in a neutral C position

2 Bring your arms up and extend them to the back

3 Stretch them as you bring them forward and reach

4 Clasp your hands into your chest with your elbows up and try to pull your hands apart Feel the stretch between your shoulder blades

5 Push your hands forward and then reach them up above your head while straightening your legs

6 Reach higher7 Reach one arm up then back (repeat

on the other side)8 Reach both arms up then back9 Open them back and down to your

sides10 Repeat the sequence 3 times

36 wwwcakenwhiskeycom

Writing your life or business manifesto begins by knowing what you want to publicly profess about yourself or your career A manifesto in brief is a public declaration of intentions It is a pronouncement of principles and policies It can be famously political or awesomely

personal It can help you clarify goals and give you the freedom to say ldquonordquo to the good things in life so you can say ldquoyesrdquo to the best things It can help guide your business decisions and it can be your compass for living life to the fullest

Writing Your Manifesto

37wwwcakenwhiskeycom

Destiny is not a matter

of chance but a

matter of choicerdquo

William Jennings

Bryan

Today you are going to create YOUR manifesto which is the awesomely personal variety Knowing what you want to publicly profess about yourself means getting your lifestance in order This doesnrsquot mean you have to have your life all figured out it just means you get to spend some time thinking about what you accept as being of ultimate importance Think of it this way if all you could leave your loved ones is one document about your life and who you aredream to be this would be it So what do you want to say A personrsquos lifestance is hisher presuppositions and theories of what is of ultimate importance A lifestance is also the commitment to working it out in practical living Each lifestance that lends itself to a personal manifesto is uniquehellipand when done with authenticity each manifesto is incomparably awesome So letrsquos begin

Writing your manifesto means quite literally typing out your lifestance in I blank statements Here are a few examples of lines from my own life manifesto

I believe every single moment is a fork in the roadHappily ever now is a prerequisite to happily ever afterRight now mornings with my husband and afternoons reading to my children are the delight of my lifeI dream of Italy and la dolce vitaWhen my cheeks hurt so badly from laughing itrsquos like theyrsquove done a thousand sit-ups I know itrsquos been a great dayI grew up believing everyone finds their happy ending and that true love and excitement are birthrightsWhat I want to give most to the world is a remembrance of joy and the possibility of creating irresistible life

Here is some help to get you started Irsquoll give you the first part of the sentence you fill in the rest REMEMBER Fill in the rest with the truths that lift you highest A Life Manifesto is not supposed to be a downer It is supposed to be a document proclaiming your highest belief in GOODndashin yourself and what is possible for you to createexperience in the world When you finish writing it you should feel like yoursquove just drunk 7 cups of coffee You should be dancing and singing out loud If this is not what you experience just scratch what you have written and start again Your Life Manifesto is your personal anthemndashit should PUMP YOU UP

38 wwwcakenwhiskeycom

I am _________________________________________________________I believe ______________________________________________________When I was little _______________________________________________Right now ____________________________________________________I love ________________________________________________________What I know for sure is __________________________________________Irsquove never been more happy than when ______________________________I have a penchant for ____________________________________________I wish all of us could ____________________________________________I dream of _____________________________________________________People tell me I am ______________________________________________I was born to ___________________________________________________I am particularly good at __________________________________________What I want most in the world is to _________________________________I was a________________________________________________________I indulge in ____________________________________________________The words I hold closest to my heart are _____________________________If I get a chance I will ___________________________________________I live for ______________________________________________________I believe the most important thing in a person is to be _____________I have an amazing ______________________________________________If I had a superpower it would be __________________________________I hail to _______________________________________________________The big idea of my life is _________________________________________I am dedicated to ________________________________________________Happiness is ___________________________________________________I feel most alive when ____________________________________________

yTime to get to workPour yourself a glass of WHISKEY cut a slice of CAKE get cozy and get writing

D e c l a r e the things y o u rsquo v e a l w a y s wanted to be so bold to declare This is your life Pronounce it rad When you get through share some lines of your own manifesto with those you trust and who believe in you

39wwwcakenwhiskeycom

The REVA-JEAN CocktailBrandon Judd Mixologist

1 12 oz Bookerrsquos Bourbon Whiskey34 oz Drambuie

14 oz Smoked Campari Dash of Angostura Bitters

Stir with cracked iceStrain into chilled glass

Add lemon oil and cherry for garnish

40 wwwcakenwhiskeycom

This recipe makes four 10rdquo or six 8rdquo layers all quite thin I doubled it to make the twelve layered monster in the photos Generally the cake will feed two people for every layer made as written it will serve twelve

Apple Stack Cake 26 ounces all-purpose flour sifted

8 ounces unsalted butter or lard room temperature 8 ounces brown sugar

1 Tablespoon ground ginger 1 Tablespoon fresh ginger grated

2 tablespoon baking soda 12 ounces molasses or sorghum

2 eggs lightly beaten 2 tablespoons vanilla extract

4 ounces buttermilk

To Finish 4 ounces unsalted butter melted

4 cups apple butter (store bought is fine) 12 tablespoons heavy cream

1 Tablespoon freshly grated nutmeg

Preheat oven to 350deg Traditionalists can make this in a 10rdquo cast iron skillet brushed generously with melted butter For a more modern approach

make the layers in 8rdquo cake pans lined with parchment and lightly greased

With a hand or stand mixer the latter fitted with a paddle attachment cream lard or butter with the brown sugar gingers baking soda and molasses Beat on medium about four minutes stop halfway to scrape the bowl down Reduce speed to low

add the eggs one at a time Once fully incorporated add the flour all at once followed by vanilla and buttermilk Continue mixing on low speed until homogenous It will look very thick compared to a standard cake batter

Use 15 ounces of batter per 10rdquo skillet or 10 ounces batter per 8rdquo pan Either way you will need to use an offset spatula to spread the batter into a thin even layer in each skillet or pan

Bake until the cakes have puffed and spring back when touched lightly about 12 minutes for the 10rdquo layer or 10 minutes for the 8rdquo layers Loosen the cakes by running a knife around the edges of the skillet or pan then invert onto a wire cooling rack

If using the cast iron skillet dust off stray crumbs with a clean towel brush with fresh butter and refill with batter you donrsquot need to wait for the skillet to cool Bake as before

With standard layer cakes you must let the layers cool before stacking because the heat of the cake will melt the buttercream But such is not the case with apple butter so you can begin stacking the cakes as soon as yoursquod like

Set the first cake on a serving plate or cake stand Brush lightly with melted butter Use an offset spatula to spread 12 cup apple butter over the top from edge to edge Continue laying like this brushing with butter then covering in apple butter When

you reach the last layer spread any remaining apple butter over the top and sides of the cake

As I said itrsquos a notoriously rustic cake Embrace its imperfections

Enjoy immediately with a sprinkling of fresh nutmeg and a splash of cream If the cake has a chance to cool before serving serve with warm cream cold cream is unexpectedly lovely with warm cake

wwwbravetartcom

40 wwwcakenwhiskeycom

This recipe makes four 10rdquo or six 8rdquo layers all quite thin I doubled it to make the twelve layered monster in the photos Generally the cake will feed two people for every layer made as written it will serve twelve

Apple Stack Cake 26 ounces all-purpose flour sifted

8 ounces unsalted butter or lard room temperature 8 ounces brown sugar

1 Tablespoon ground ginger 1 Tablespoon fresh ginger grated

2 tablespoon baking soda 12 ounces molasses or sorghum

2 eggs lightly beaten 2 tablespoons vanilla extract

4 ounces buttermilk

To Finish 4 ounces unsalted butter melted

4 cups apple butter (store bought is fine) 12 tablespoons heavy cream

1 Tablespoon freshly grated nutmeg

Preheat oven to 350deg Traditionalists can make this in a 10rdquo cast iron skillet brushed generously with melted butter For a more modern approach

make the layers in 8rdquo cake pans lined with parchment and lightly greased

With a hand or stand mixer the latter fitted with a paddle attachment cream lard or butter with the brown sugar gingers baking soda and molasses Beat on medium about four minutes stop halfway to scrape the bowl down Reduce speed to low

add the eggs one at a time Once fully incorporated add the flour all at once followed by vanilla and buttermilk Continue mixing on low speed until homogenous It will look very thick compared to a standard cake batter

Use 15 ounces of batter per 10rdquo skillet or 10 ounces batter per 8rdquo pan Either way you will need to use an offset spatula to spread the batter into a thin even layer in each skillet or pan

Bake until the cakes have puffed and spring back when touched lightly about 12 minutes for the 10rdquo layer or 10 minutes for the 8rdquo layers Loosen the cakes by running a knife around the edges of the skillet or pan then invert onto a wire cooling rack

If using the cast iron skillet dust off stray crumbs with a clean towel brush with fresh butter and refill with batter you donrsquot need to wait for the skillet to cool Bake as before

With standard layer cakes you must let the layers cool before stacking because the heat of the cake will melt the buttercream But such is not the case with apple butter so you can begin stacking the cakes as soon as yoursquod like

Set the first cake on a serving plate or cake stand Brush lightly with melted butter Use an offset spatula to spread 12 cup apple butter over the top from edge to edge Continue laying like this brushing with butter then covering in apple butter When

you reach the last layer spread any remaining apple butter over the top and sides of the cake

As I said itrsquos a notoriously rustic cake Embrace its imperfections

Enjoy immediately with a sprinkling of fresh nutmeg and a splash of cream If the cake has a chance to cool before serving serve with warm cream cold cream is unexpectedly lovely with warm cake

wwwbravetartcom

41wwwcakenwhiskeycom

Apple Stack Cake

42 wwwcakenwhiskeycom

As a New York trained milliner Fielden Willmott owner of Ace Card Millinery has found enormous success in her custom order hat business

While planning our cover shot (inspired by a Karl Lagerfeld campaign) we knew a handcrafted headpiece was an essential element and Fielden was just the artisan

for the task

With barely a dayrsquos notice before the photo shoot Fielden stepped up to the challenge and blew the team here at CAKEampWHISKEY away with this one-of-a-kind creation

43wwwcakenwhiskeycom

Photo Credits

Andrew Kung~ CoverKristen Tatem~ Pg2Mangus Lindqvist~ Pg2Craig Jenkins~ Pg22-23Richie Wireman Pg4528363743Scott Robertson Pg242627Megan Smith~Pg31-32Sarah Jane Sanders~Pg268121316-2139404142Loktah~Pg10-11Moopreg~Pg9Tina Carter~Pg7Erika Matuszek~Pg27

Where to Shop

Ace Card Millinery501 West Sixth St Lexington KY 1 (859) 619-1754

Rowan Tree Studiowwwrowantreestudiocom

Moopwwwmoopshopcom

Winsome and Greenw w w e t s y c o m s h o p WinsomeGreen

Nancy Nikkowwwnancynikkocom

Penelope Presswwwpenelopepresscom

Loktahwwwloktahcom

Sites we think you should check out

wwwAndrewkungcom wwwCatherinejonesbeautecomwwwEssentricscom wwwKruegerandcocomwwwCIW-OnlineorgwwwGreatonthejobcomwwwHomemaking101com wwwSanolaphotographycom wwwErikalaurencom wwwtable-three-tencom