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caitlin rulien 904-207-3999 : [email protected] :
caitlinrulien.com
Experience DIRECTOR OF COMMUNICATIONS & DEVELOPMENT Squalor
to Scholar, Inc. 2/13-PRESENT
-Runs NGO with two other volunteers -Completed steps to obtain
501c3 certification for organization -Manages support email and all
sponsor contact/response -Initiates fundraising campaigns, as well
as expansion and sustainability projects -Designs promotional
materials -Organizes all miscellaneous information for organization
-Raises awareness through various presentations and speaking
engagements -Assists in accepting and admitting new Scholars into
the program and teaching while in-country -Program has grown from
23 to 165 students since involvement
FREELANCE COMMUNICATIONS SPECIALIST Client Focused Media
3/15-PRESENT
-Works between several integrated marketing teams -Analyses
companies to create written social media digital presence audits
-Presents social media audits to prospective clients -Manages
company Twitter and Facebook profiles -Produces and distributes
press releases to local media outlets -Creates copy for
newsletters, flyers, fact sheets and other informational materials
-Provides copyediting for various marketing materials across
company -Monitors campaign performance while driving likes to
clients' social media outlets -Copywrites and edits various
publications -Enhances viewers' page interaction on social media
platforms -Collaborates with PR, design, marketing and creative
experts -Contributing writer for BUZZ Magazine blog
SOCIAL MEDIA MARKETING SPECIALIST Web.com 9/13-9/14
-Created advertising and PR campaigns on Facebook for a
continuous 100-150 business clients -Produced 2-3 updates and
promoted posts weekly for each client -Monitored campaign
performance to ensure goals are met including hitting target spend
amounts, diving likes to Facebook pages, as well as viewer page
interaction -Responded to requests from Customer Service for
changes/enhancements to campaigns -Increased clients existing
Facebook followership by an average of 363%
OWNER/PHOTOGRAPHER C.Rulien Photography 2008-2013
-Published freelance photographer (Florida Times-Union,
FolioWeekly, EU Jacksonville, VOID Magazine) -Directed clients in
studio and location photography -Created and marketed print and
digital advertisements -Issued quotes, file invoices and payments,
keep account records -Sought out new clients, increased profits
from 2010-2011 by 62% -Designed, created, published and maintained
website/social networks -Managed and directed occasional
assistants
COMMUNICATIONS INTERN Jacksonville Public Library 8/12-12/12
-Created copy for newsletters, flyers, fact sheets and other
informational materials -Assisted with updating media contact lists
as well as managing local media outreach -Produced social media
updates -Increased social media followership on Facebook by 7.5%
and Twitter by 11%
2
MANAGER/PROMOTER Various Bands 4/10-4/12
-Organized and promoted music events, including one cross-nation
tour -Negotiated and acted as a liaison between bands and bookers/
venues -Managed event money, budgets, and practice schedules
-Designed, created, published and maintained social media sites
Education M.A. IN INTERNATIONAL AFFAIRS (Candidate) University
of North Florida EXPECTED 2017
B.S. IN COMMUNICATION, PUBLIC RELATIONS University of North
Florida 12/2012
Public Relations Student Society of America member, Campaign
Director- Summer 2012 PR/Advertising Campaign
COURSES MASTERED PR Campaigns, Crisis Comm., PR Cases, s Comm.
Research, PR Writing, Adv. Writing for the Media, Principles of PR,
Law & Ethics of Communications, Speech for Business
Skills Mac OS X, Windows, Microsoft Office Suite, iWork,
InDesign, Photoshop, basic HTML, web design, SLR/DSLR photography,
photo- editing, photo/film development, screen printing
Volunteer
Work KIBERA SLUM Nairobi, Kenya 1/09-3/09
Orphanage work and HIV/AIDs outreach
VARIOUS Jamaica 6/09
Photojournalism
PATEL NAGAR SLUM Faridabad, India 2013, 2015
Work with Squalor to Scholar
