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SportsPro Magazine | 79 H aving joined her home town MLB team as a corporate sales intern in 2003, Caitlin Moyer has worked her way through the ranks to her current position of senior manager of advertising and marketing, impressing colleagues and managers on her way. Her work on a recent Brewers season ticket renewal campaign particularly caught the eye, achieving a 12 per cent response rate and helping to recover over US$1 million in lost revenue for the club. Moyer’s passion for her team extends to her town and she is an active member of the Milwaukee community, where she is a certified tourism ambassador and a member of the marketing committee for Visit Milwaukee. Landmark moment of your career so far? Being selected as one of the 10 NEXT. Also, I would say that some of my greatest achievements so far are being the co-author of the John and Cait Plus Nine blog, which consistently ranks in the top ten of all of the Major League Baseball blogs, and also assisting in developing a season ticket renewal campaign for which our club won the honour of the 2011 Sammy at the National Sports Forum. Sports Industry idol? Bill Veeck, the Major League Baseball franchise owner and promoter, who was known for his publicity stunts to raise attendance. His autobiography, Veeck – As In Wreck, was influential to me early in my career and I always try to approach my job with as much enthusiasm and passion as I understood him to possess. Favourite franchise/team/ athlete/brand in sport? The Brewers, of course, and I’m also a huge golf fan. Freddie Couples was my favourite player growing up and a big reason why I enjoy watching and playing golf today so I was really glad to see him get elected to the World Golf Hall of Fame recently, and I also think that Nike is continuing to do great things in the sport. Where do you see yourself in ten years’ time? Hopefully working with people that inspire me and continuing to progress in the marketing field. I see myself in a more senior marketing or social media role, probably managing platforms that haven’t even been thought of yet. And maybe I’ll even be one of the ones to think of the next big thing! One piece of advice for someone looking to start out in the industry? What I always tell students, regardless of what they’re interested in, is: find out what you love and then find out a way to get paid to do it. So when I was trying to figure out what I wanted to do in life I zeroed in on sports because that had always been my passion. So sports paired with my interest and talent in marketing led me to my current role. iPhone, Blackberry, or Android? iPhone Twitter, Facebook, Pinterest, or Foursquare? I am on all of them. But I’ll have to say Twitter is my favourite at the moment. Moët or Bud? I’ll have to say Miller Lite, being that we, the Brewers, are at Miller Park. One particular line you use to close a deal? Well, there’s not really one line for me, it’s not really about closing deals so much as it is about creating lasting partnerships. But no matter who I’m talking to or what the situation is, I always make sure to say, ‘Thank you for your time.’ I’m really a big believer that a little bit of thanks goes a long way. What her nominators said about her: “She is a star, and perhaps the brightest, most creative, passionate, and enthusiastic colleague I have ever had the pleasure of working with in sports.” Age: 29 Location: Milwaukee, USA Education: Graduated with a BA cum laude from Marquette University, College of Communication in Milwaukee Caitlin Moyer Senior Manager of Advertising and Marketing, Milwaukee Brewers

Caitlin Moyer

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SportsPro and the Ivy Sports Symposium are delighted to announce the ten exceptional young sports executives that make up the 10 NEXT Class of 2012.

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78 | SportsProMedia.com SportsPro Magazine | 7879 | SportsProMedia.com SportsPro Magazine | 79

Having joined her home town MLB team as a corporate sales intern in 2003, Caitlin Moyer

has worked her way through the ranks to her current position of senior manager of advertising and marketing, impressing colleagues and managers on her way. Her work on a recent Brewers season ticket renewal campaign particularly caught the eye, achieving a 12 per cent response rate and helping to recover over US$1 million in lost revenue for the club.

Moyer’s passion for her team extends to her town and she is an active member of the Milwaukee community, where she is a certified tourism ambassador and a member of the marketing committee for Visit Milwaukee.

Landmark moment of your career so far? Being selected as one of the 10 NEXT. Also, I would say that some of my greatest achievements so far are being the co-author of the John and Cait Plus Nine blog, which consistently ranks in the top ten of all of the Major League Baseball blogs, and also assisting in developing a season ticket renewal campaign for which our club won the honour of the 2011 Sammy at the National Sports Forum.

Sports Industry idol?Bill Veeck, the Major League Baseball franchise owner and promoter, who was known for his publicity stunts to raise attendance. His autobiography, Veeck – As In Wreck, was influential to me early in my career and I always try to approach my job with as much enthusiasm and passion as I understood him to possess.

Favourite franchise/team/athlete/brand in sport?The Brewers, of course, and I’m also a huge golf fan. Freddie Couples was my favourite player growing up and a

big reason why I enjoy watching and playing golf today so I was really glad to see him get elected to the World Golf Hall of Fame recently, and I also think that Nike is continuing to do great things in the sport.

Where do you see yourself in ten years’ time?Hopefully working with people that inspire me and continuing to progress in the marketing field. I see myself in a more senior marketing or social media role, probably managing platforms that haven’t even been thought of yet. And maybe I’ll even be one of the ones to think of the next big thing!

One piece of advice for someone looking to start out in the industry?What I always tell students, regardless of what they’re interested in, is: find out what you love and then find out a way to get paid to do it. So when I was trying to figure out what I wanted to do in life I zeroed in on sports because that had always been my passion. So sports paired with my interest and talent in marketing led me to my current role.

iPhone, Blackberry, or Android?iPhone

Twitter, Facebook, Pinterest, or Foursquare?I am on all of them. But I’ll have to say Twitter is my favourite at the moment.

Moët or Bud?I’ll have to say Miller Lite, being that we, the Brewers, are at Miller Park.

One particular line you use to close a deal?Well, there’s not really one line for me, it’s not really about closing deals so much as it is about creating lasting partnerships. But no matter who I’m talking to or what the situation is, I always make sure to say, ‘Thank you for your time.’ I’m really a big believer that a little bit of thanks goes a long way.

What her nominators said about her:“She is a star, and perhaps the brightest, most creative, passionate, and enthusiastic colleague I have ever had the pleasure of working with in sports.”

Age: 29Location: Milwaukee, USAEducation: Graduated with a BA cum laude from Marquette University, College of Communication in Milwaukee

Caitlin MoyerSenior Manager of Advertising and Marketing, Milwaukee Brewers