Internet AdvertisingInternet AdvertisingSecret Weapons to Increase Revenues and Profits

by: Tim CarterAsktheBuilder.com

Secret Weapons to Increase Revenues and Profits

by: Tim CarterAsktheBuilder.com

Goals for Today

Internet Advertising from 35,000 Feet

Popular Internet Ads

Uniqueness of Internet Ads

Video Advertising

Why You Should React Immediately

Internet Advertising from 35,000 Feet

Popular Internet Ads

Uniqueness of Internet Ads

Video Advertising

Why You Should React Immediately

My Background

Have Sold Internet Ads Since 1995

Internet Publisher & Producer

Google Partner

YouTube Partner

NOT a Graphic Designer :-(

Have Sold Internet Ads Since 1995

Internet Publisher & Producer

Google Partner

YouTube Partner

NOT a Graphic Designer :-(

What is Internet Advertising?

Text Ads

Banner Ads

Image Ads

Video Ads

Gadget or Widget Ads - Mini Websites

Text Ads

Banner Ads

Image Ads

Video Ads

Gadget or Widget Ads - Mini Websites

Text Ads

Banner Ads

Graphic Ads

Gadget/Widget Ads

Contextual AdvertisingAds that offer the Exact Solution to the Search Query

Instant Pain Relief

Video Ads - PowerfulSurvival Mechanism in Humans

Short - 10 Seconds or less

6- 8 B-Roll Shots to hold attention

Ad is Clickable to the Sales Page

2006 Ad Spending

Source: IAB Internet Ad Revenue Report - Pricewaterhouse Coopers

Viewing Habits

Projected Video Ads

Buying Internet Ads

Google Network

Ad Differentiation

Only Pay per Action

You Control Ad Pricing - Live Auction

You Control Daily Budget

Geo-Targeting

Control Day/Timing of Ad Appearance

Only Pay per Action

You Control Ad Pricing - Live Auction

You Control Daily Budget

Geo-Targeting

Control Day/Timing of Ad Appearance

Monitoring ROI

Click Through Rate at ATB 65.38% and lower

Google Terms of Service prevent further sharing

Power of Ads

Keywords Power Ads

People type keywords and keyword phrases into Search Engines.

Fierce competition for top keywords

Far less out on the Long Tail

Sample Keywords

More Keywords

And More…...

Questions

When Should Videos be Used?

What is the ROI? - How Do You Monitor ROI?

Can Videos be Used for B2B?

How are Videos Researched?

How Quickly can You See an ROI on Videos?

How Effective are Internet Ads in General?

When Should Videos be Used?

What is the ROI? - How Do You Monitor ROI?

Can Videos be Used for B2B?

How are Videos Researched?

How Quickly can You See an ROI on Videos?

How Effective are Internet Ads in General?