Caffeine AwarenessDo you really know what’s in that

drink?

Defining the Problem The consumption of caffeinated beverages by adolescents is

an epidemic.

In the U.S. greater than 30% of teenagers consume caffeinated beverages weekly.

Target Population: Teenagers 12-18 years Target Products: Energy drinks, soda, coffee.

What is caffeine?

A bitter substance found in coffee, tea, soft drinks, chocolate, kola nuts, food and certain medications.

A central nervous system stimulant. One of the world’s most popular “drugs”. Consumed by up to 90% of people in the world in one form or

another.

What’s the Buzz

Average consumption is 200 milligrams/day.Strongest effects felt approximately 1 hour after

and lasts up to 4-6 hours.http://www.energyfiend.com/the-caffeine-database

Effects of Caffeine Causes an increase in neuron firing in the

brain which the pituitary gland perceives as an emergency-causing the adrenal glands to release ADRENALINE.

Also increases Dopamine levels and the neurotransmitters become affected by the drug and may be the source of the caffeine’s addictive qualities.

Health Risks of Caffeine

Effects your mood:AgitatedJitterySkittishRestlessExcitableAnxiousPsychosisConcentration

Effects your body:Insomnia-can’t sleepAbdominal pain-ulcerNauseated-heartburnDehydrationElevated Blood PressureElevated Heart RateHeadachesTooth Decay

Main Side Effects of Caffeine

Serious Health Risks Dehydration which is caused by the diuretic

effects of caffeine by increased urinary output. When you become dehydrated you can also

have electrolyte imbalances causing harmful effects on your heart.

Amped Up The energy drink arena has a

hold on kids. They have aligned themselves with superstars, athletes in all sporting events, rock bands, and music. Promotions and products galore!

Check it out at: http://www.monsterenergy.com/

Product Promotion

The power of suggestion is a psychological process that guides the thoughts feelings and behaviors of the individual-”if you do this you will have this”~

Health Risk of Caffeine

Now you know... It is important to have ALL the

information so you can make a healthy choice and a decision based on what is in that drink.

For more information visit us at

our website: http://www.ampedup.net

Survey 1. Do you consume Caffeine? Y N2. Do you consume it >3 a week? Y N3. Did you know the effects of caffeine? Y N4. Did you find the workshop helpful? Y N5. Will you reduce intake of caffeine? Y N6. Will you eliminate caffeine? Y N Thank you for participating!

Poster-Logo Contest

Submit your poster by 6/1/11 for a chance to be our new Amped Up! logo.

Top 3 per school district will win $25.00 each and they will all be submitted for a chance to win $500.00 grand prize. 1:30 chance to win.

Theme: Health Promotion about Caffeine-awareness, dangers, effects.

Good Luck!