Caffeinated

Solutions : A Red bull Distributor By : Chloe Salerian

My Product

Red Bull : Summer Editions

Orange, Cherry, Cranberry, Blueberry, Tropical

Red Bull Regular and Sugar Free

Red Bull vs Other ProductsRed Bull owns 43% of the Energy

Drink Market

Monster owns 39% of the Energy Drink Market

RockStar owns 10% of the Energy Drink Market

NOS & AMP each owns 3% respectively

Red Bull vs Other Products contd.

Targeted CustomersTeenagers & Young Adults - 18-34 yr

old

34% of this Demographic regularly consume some type of Energy Drink (Mintel 2009)

One-Half of College Students consume at least 1 can of Energy Drink per month (Miller 2008).

Caffeinated Solutions PricesProduct Price per Pack

Regular Red Bull 24-Can Pack $25

Summer Edition Red Bull 24-Can Pack (Assorted)

$28

Red Bull Sugar-Free 24-Can Pack $30

Product Plans Price per Combo

Only 1 Product $25, $28 or $30 respectively

2 - Product Combo $50 (Save $8-$15)

3 - Product Combo $70 (Save $10)

Marketing Strategy6 Month Commitment (Contract)

➢ Caffeinated Solutions will stock the store shelves

➢ 7/11 must order minimum of 2 Packs per week or 20 packs for 10 weeks

➢ Delivery Dates : Mondays & Wednesdays (Negotiable)

➢ Caffeinated Solutions would provide Promotional material (Signs, Stickers, etc)

➢ Free Replacement of Expired or Faulty Products

➢ Option to Choose 1 Product/2 Product Combo or 3 Product Combo

ProfitsIF you order 3 Products

- 3 Product Combo x1 = Total of 72 Cans

- Store sells each can for $2.50

- Cost of 3 Product Combo = ($70) - 72 Cans Sold at $2.50 ($180) = $110

- Profit of $110* Depends on Sales

IF you order 2 Products

- 2 Product Combo x1 = Total of 48 Cans

- Store sells each can for $2.50

- Cost of 2 Product Combo = ($50) - 42 Cans Sold at $2.50 ($105) = $55

- Profit of $55* Depends on Sales

Profits contd.IF you order 1 Product (Summer Edition ONLY)

- Summer Edition $28 = Total of 24 Cans

- Store sells each can for $2.50

- Cost of Summer Edition ($28)- 24 Cans Sold at $2.50 ($60) = $32

- Profit of $32* Depends on Sales

Payment ProcessPay with Cash (No Transaction Fee)

Can Pre-Pay or Pay at end of 10 Weeks

Discount of 3% if you pay by the end of the 10 weeks

If you pay with Credit : $10 Transaction Fee

Late Payments would be rolled into future payments with $25 Late Fee

Accepts Major Credit Cards, Checks, Phone Payments, Cash.

Scenario - Christmas PromotionDelivery of Holiday Theme Red Bull

Products

Holiday Theme Donations - Every Can you buy, Red Bull will give $0.50 towards Thrive DC which helps end homelessness in the Greater Washington, DC area.

Every Customer will have a chance to win the Red Bull Car in order to drive sales towards the Charity

ConclusionWe Hope to provide you with the best

customer service possible

We Hope to earn your trust and business for many years to come

We strive to strike a balance and work out a plan that fits your business needs

-Caffeinated Solutions