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Statistic Project on analyzing and creating recommendations to SCOB Express Cafe for improving business
Citation preview
By:
Chaleise J. Everly
Jordan Borders
Michael Hickox
Executive Express Café Survey The Executive Express Café’s survey was designed to
help the café with decisions to increase the business’s growth.
Survey focused on staffing concerns, operations, services, products, and pricing.
The data from the survey was collected during the week of October 26, 2010,
The sample size of the data collected totaled 164 students.
Class standing of survey respondents
How many times students eat at the Café each week
Never1 Time
per week
2 Times
per week
3 Times
per week
4 Times
per week
or more
Breakfast 69.0% 18.0% 11.0% 1.0% 1.0%
Lunch 52.0% 27.0% 16.0% 2.0% 3.0%
How many times (per week) students would eat at the café if dinner was
offered
Satisfaction
Operating Ideas Not economically efficient for the café to operate
during dinner
Hours of operation are fine the way they are
Service could be improved
Providing an option to pay with commons cash would help the café’s business.
Product and Pricing Recommendations
Major changes to the products and pricing within the Executive Express may not be the best choice at the moment due to the recorded results of this survey; people tend to be satisfied or neutral on these issues.
Adding a few new products may be beneficial, however. Smoothies and milkshakes may generate enough interest in the student population to draw new customers and more profits.
Scott College of Business Student Organizations
4, 11%
8, 22%
4, 11%
5, 13%
2, 5%
3, 8%
5, 13%
1, 3%3, 8%
1, 3% 1, 3%
The most popular College of Business Organizations
Alpha Kappa Psi
Networks
AMA
Delta Sigma Pi
BAP
FMA
Gamma Iota Sigma
MISA
SYBA
Beta Gamma Sigma
Investment Club
0
20
40
60
80
100
120
No Yes
Count of Students in a Scott College of Business Student
Organization
Conditions in which students would be willing to work in Cafe
0
10
20
30
40
50
60
70
80
Conditions in which students would be willing to work in Cafe
No Pay/Volunteer
As a member of a club formed soley by the café
For a no-pay internship to earn college internship credit
For Class credit/Elective
Hours Students would be willing to work
88 of the students respondent that they would work
zero hours
47 students answered that they
would work zero hours under this
condition
22 students answered that they would work zero hours under this
condition
Only 17 responded that they would work zero hours
under this condition
Staffing Ideas Work with popular college of business student
organizations
Offer class credit
Offer a no pay internship through the café
Do not expect students to volunteer over 100 hours a semester
Emphasize the benefit of “real world experience” offered by working at the café
Conclusions By increasing student organization involvement or
offering internships or class credit, the operators of the Executive Express can reduce or eliminate the current staffing issues.
The Executive Express should keep its hours relatively similar due to the lack of evident returns on staying open into the evening hours.
Although customers seem relatively content with the current products within the Executive Express, there may be benefits in increasing the menu by adding new products.