THE FUTURE OF CONVENIENCE COFFEE RETAILINGCAFÉ EXPRESS

WELCOME...TO THE REVOLUTION!

IT’S NOT POSSIBLE TO GETGREAT TASTING FRESH COFFEE

OUT OF A MACHINE….IS IT?

IT IS WITH COFFEE PLANET.

DISCLAIMERThis Presentation includes certain statements, estimates and projections provided by Coffee Planet LLC (“Coffee Planet” or the “Company”) with respect to the anticipated future performance of the Company. Such statements, estimates and projections reflect various assumptions by the Company concerning anticipated results, which may or may not prove to be correct. No representations are made as to the accuracy of such statements, estimates or projections and the Company has no obligation to update such information.

Each recipient of this presentation agrees that all information contained herein is confidential, that the recipient will treat the information confidentially and that the recipient will not directly or indirectly duplicate or disclose this information without the prior written consent of the Company. Recipients who do not desire further information agree to return this material promptly to the Company.

BEFORE WE BEGIN...

Thank you for thinking of us. We really appreciate your enquiry and are genuinely interested in what youcan offer to the Coffee Planet Family!

Coffee Planet is the future of coffee retailing, make no mistake. We combine the freshest and highest grade beansand roast them to our special blends in our very own roastery and then try to reach the consumer wherever they are.

But we are not selling it like everybody else. Consumers are demanding better quality, more convenience and faster deliveryfor everything in their lives. Well, we are giving them what they want from their coffee. And not just any coffee – great coffee, together with state of the art equipment and in every small easy to access space that we can put it. This is what makesCoffee Planet the most dynamic franchise brand in the world right now.

The possibilities are endless... EXCITING ISN’T IT?

COFFEE’SBUZZING!

Growing, selling or just drinking it!There’s no denying it!

Coffee is the world’s most popular beveragewith over 500 billion cups consumed annually.(Just to be clear, that’s 500,000,000,000 cupsconsumed in 365 days across the world!!)

Coffee is second only to oil and gasoline as the world’smost traded commodity.The market for Specialty Coffeeconsumption is growing at a rate of 15% a year.

Within the USA, 62% of over 18’s consume over 3 cupsper day on average and 77% of all adults consumedsome type of coffee beverage in the last year.

By 2012, coffee production will rise to 8.5 million tons.

That’s a lot of coffee!

Coffee Planet is a real-life example of what can be achieved with a bit of discontent with the way things are. Proving thereis always a better way of doing, saying or supplying something.

...the taste, the occasion and the ritual. We were tired,however, of having to try and enjoy our coffee in a totally middle-aged and traditional coffee shop environment. Well if you don’t like something, change it. And that is exactly what we did. We went right back to the beginning, back to the source - we found out who was growing what and how we could create the awesome blends you enjoy today. We built our own roastery and after trying every conceivable combination for what seemed an eternity, one day we did it - we hit flavour! It felt like we had struck oil. We had the formula.

Now we could really go for it. It was incredibly exciting -we started exploring new ways to reach our consumers. “Wherever they are, we will be right there for them”, we said. You name an environment and we are in it – at home, in work,at a gas station convenience store, in our own stores at lunch-time. You’ll even find our coffee in hotels and restaurants. When you need it the most, Coffee Planet coffeeis within reach.

We want to spread our coffee universe far and wide, giving great coffee where previously there was none. Oh, and in a way that is easy and convenient for our customers. We have become a true ‘crop to cup’ coffee company and we’re proudof that. When something goes right for you, you get a buzzand we’re no different.

Scientists have said for years that mankind needs to be busy looking for another planet...well here it is! Coffee Planet.

But how do you start a revolution? Fuel stations! Lots of people, all stopping for refreshment. Perfect! They could grab one while filling up. Genius! Out of this thinking came our fresh milk machine. A technological wonder. And thus, perfect gourmet coffee is now available in fuel stations throughoutthe UAE because we dared to be different.

We’re continually working on new ways to bring coffee to the people – all held together by the same common thread that holds everything at Coffee Planet together, our essence –

My goodness; stand-alone stores, supermarkets, student facilities, offices, events, residential towers - you name aplace where people gather and we’re currently exploringways of selling coffee from it.

Good thing we love it! So much so, that your interest in what we do at Coffee Planet means everything to us and if you’re getting just a fraction of the buzz that we get...well, we hope you’re handling it sensibly!

OUR STORY...

A global brand for tomorrow...

In fact we live off it!

We love coffee...That ‘dare to be different’ attitude iswhat pushes us forward – what keepsCoffee Planet turning if you like.

“Daring to deliver absolute coffee-quality, differently!”

WE BUILT THIS CITY “”

“I don’t bother with the other coffee brands now -I have discovered Coffee Planet!” – Jonathan Baker, Customer, Dubai

“Coffee Planet is the future of self-service coffee retailing – in my experience there is nothing fresher or better!” – Nabeel Sultan, Emirates Petroleum Products Company (EPPCO)

“Since the opening of Coffee Planet 4 years ago, I have not had one complaint, only compliments!” – Eduardo Hamzi, Property & Services Manager, University of Wollongong, Dubai

“I can’t start my day without a Coffee Planet coffee - I drive an extra5km to visit the fuel station to get one!” Celene Parle, Customer, Fujeirah

“These guys are unbelievable…they gave us all fresh coffee in a gas station. Great innovation and better than any other coffee I have ever drunk” Salma El Shurafa, customer, Dubai

“We needed to offer our customers a premium coffee product.Coffee Planet’s fully automated machines provided us with thequality, consistency and ease of operation we required. It’s beena huge success. Coffee Planet are now an integral part of ourcustomer offer in all of our locations” David Ingham, C-Store Division Manager, ADNOC. WHAT THE PRESS SAY

HOW DO YOUDELIVER THIS TO THOUSANDS OFPEOPLE EVERYDAY?

LET US SPILL THE BEANS...

WE ROAST OUR OWNWe are passionate about our coffee. And we want it to beperfect in every cup. It all starts at the source – the bean!All our coffee beans are hand-picked from the best coffee growing regions around the world. Our roastmaster spends time with the farmers each harvest to ensure we get thebest quality beans all the time.

And we only use specialty graded Arabica beans –100% of the time. They are the best. They give the bestflavours and the smoothest taste.

(By sourcing directly we also pay a fair pricedirectly to farmers so helping to improve lives)

The Coffee Planet Roastery is where the magic happens!Our Roastmaster blends and roasts our coffee to extractthe wonderful flavours and aromas from every one of our beans before packing them immediately to lock in theflavour and ship to our stores.

Is it an art or a science? Maybe both! But what we doknow is that it’s fresh. And that makes all the difference.Our consumers know it and that’s what keeps themcoming back for more.

Origins include: Brazil, Columbia, Ethiopia, Kenya, Rwanda, Indonesia,Costa Rica, Yemen, Mexico, India, Honduras, Guatemala,Vietnam, Papua New Guinea, Peru.

THE COFFEECOFFEE PLANETIS A TRUE CROPTO CUP COFFEE COMPANY

QUALITY MEETS

CONVENIENCEFEATURES INCLUDE:1 M2 FOOTPRINTINTERGRATED CONSUMABLES (CUPS & LIDS)EASY ACCESS FOR CLEANING AND RELOADING OF COFFEE BEANSLIGHTWEIGHT MATERIALS FOR EASE OF INSTALLATIONATTRACTIVE AND APPEALING BRAND TO STAND-OUT IN STOREBACKLIT SIGNAGE FOR INCREASED VISIBILITY

Gone are the days that consumers are tolerant of a cup of muddy water out of a coffee machine. Introducing the Coffee Planet Café m2

ROBUST AND RELIABLE, COMPUTER CONTROLLED MACHINERYGUARANTEES CONSISTENTQUALITY COFFEE IN THE CUP

Backlit logo for added presence

Promotion message board

Two fresh bean hoppersfor variety (e.g. decaf)

“Take me home” Retail Unitfor Coffee and Travel Mugs

Easy to use touchpad

Advert for social media and website

Consumerable counter(Stirer, 2 types of sugar sachets)

Fresh milk fridge and signage

Menu Board

Cup Dispenser (S,M,L)

Lid DispenserSyrup and Choclate sauce holders

MIND BLOWINGMACHINES!THE WORLD’S BESTSUPER-AUTOMATIC COFFEE MACHINE…

2500 cups served daily - continous and consistent pouring.Easy to use touchpad - over 30 drink varieties.Patented milk steaming and foaming technology.Twin tinted bean hoppers for second coffee option.Commercial grade components and robust construction.Integrated 8L refrigeration with dual milk option.Automatic self cleaning and recalibration.Mandatory 24hr detailed cleaning requirement.Full scope of alerts and alarms.Cellular GSM integration for remote monitoring and alerting.Optional direct line or water tank connection for portability.Proven track record of success.

The best beans need the best machines to makethe very best coffee. We only use the best.

STAY INCONTROL

KNOWLEDGEIS KEYKeeping an eye on your estate of machines is vital. Each of our machines has GSM telemetryto enable you to check all sales information and diagnostics at any time and feed back into theCoffee Planet data monitoring application based in your head office

HEAD OFFICE NETWORK

GSM 900/1800

Access using the office Network (IP Address)

Telephone line connects host computer

RF Signal emitted fromthe dual band antenna

RF Signal emitted fromthe dual band antenna

RF Signal emitted fromthe dual band antenna

Connected via wire cable havinga 6 pin modular connector atone end and DB9 at the other

Connected via wire cable havinga 6 pin modular connector atone end and DB9 at the other

Connected via wire cable havinga 6 pin modular connector atone end and DB9 at the other

LET’S GET DOWN TO

BUSINESS!THE COFFEE PLANETMODEL HAS GREAT BENEFITS:

MINIMAL SPACE REQUIREMENT

HIGH RETURN ON INVESTMENT

HIGH SPEED & TURNOVER OF CUSTOMERS

HIGH QUALITY PRODUCTS -FRESH BEANS & FRESH MILK SYSTEMS

MARKET LEADING BRAND ASSOCIATION

LOW MAINTENANCE REQUIREMENTS

REPORTING & ANALYSIS SYSTEMSIt’s very simple really! Put the Coffee Planet brand intoas many locations as you can and watch the money roll in...Once you have become a Coffee Planet franchisee, you will need to write a business plan so we can checkyou know the costs of operation in your market. Don’t worry, we’ll help you as we’ve done it all before!

Here’s an example of how it works based on 120 sites:1. Investment - $15,000 x 120 sites = $1.8 million2. Payback

Average Cup sales per site per day

25 50 100

Per Month Per Year Per Month Per Year Per Month Per Year

SALES $2,000 $24,000 $4,000 $48,000 $8,000 $86,000

GROSS PROFIT $1,640 $19,680 $3,280 $39,360 $6,560 $78,720

OPERATING PROFIT $1,401 $16,810 $3,041 $36,492 $6,320 $75,849

ROI IN MONTHS 10 5 2

ROI AS A % PER YEAR 117% 254% 529%

3. The AssumptionsThe average spend per customer is US$2,67In this example, overheads and staff costs have not been included as these can vary by territory or build up of sites.Site build up is 10 sites per month for 1 year.

This table shows a preliminary insight into your potential level of profitability and payback per site depandingon low, medium or high volume sales per day. Its not a guarantee of your success through - thats down to you!

GIVE THE CONSUMERS

WHAT THEY WANTRENOWNED MARKET-LEADING BRANDWe have work tirelessly to build the Coffee Planet brandinto a markey leading force to be reckoned with!

SPEED OF DELIVERY FOR THE CONSUMER ON THE GO!Most of our awesome coffees from our machines are served in about 40 seconds.

EASY TO USE TOUCHPAD - MANY DRINKS SERVED WITH JUST 1 BUTTON PRESSIt’s really easy! Place your cup and press the button. Ok, so maybe 2 buttons if you want a large drink.

FRESHLY GROUND BEANS IN EVERY CUP Our state of the art machines grind fresh coffee beans for every coffee served.There is no fresher coffee!

ONLY FRESH MILK USED Each machine has its own refrigerator built in which stores the fresh milk whichis steamed or foamed in every milk based drink.

PREMIUM QUALITY BRANDED CONSUMABLESTo support our high quality coffee and machines, of course we only usehigh quality branded cups and consumables

SPILL THE BEANS NOT THE COFFEE

COFFEE PLANETPROMOTIONAL T-SHIRTS

ARE YOU MYNo.1 FAN?

YOU UP FOR THECHALLENGE?

CHALLENGE

800-COFFEE (263333)WWW.MYCOFFEEPLANET.COM

WIN A YEARS SUPPLY OF COFFEE

CHALLENGE

800-COFFEE (263333)WWW.MYCOFFEEPLANET.COM

WIN A YEARS SUPPLY OF COFFEE

PROMOTIONSWe will help you sell more coffee through yourmachines by working with you to develop attractiveoffers and promotions.

CHALLENGE

JOIN THE CHALLENGE!

1. Pick up your No.1 “Fan Club” Card at participating stores.

2. Continue to enjoy 9 incredible coffees (don’t forget to get your

bean stamped each time).

3. Fill in your details and hand your completed card to the Cashier

to collect your 10th regular cup of coffee, with our compliments.

4. All stores will return completed cards to us at Coffee Planet.

The FAN who hands in the most cards by 30 September 2009,

will receive a years supply of Coffee Planet Coffee.

5. ENJOY!

We’re looking for our No.1 fan, the more complete cards you hand in the

more chances you have to win a 1 year supply of Coffee Planet coffee.

WHAT DO YOU HAVE TO DO?

TYPE YOUR NAME HERE

MOBILE

EMAIL ADDRESSSUBMIT

Competition closes on 30th September 2009.

“JOIN OUR ‘FAN CLUB’ NOW

AND TUNE INTO THE LATEST

COFFEE PLANET BUZZ”

REGISTER HERE FOR DETAILS:

Please be assured that Coffee

Planet will not forward your

information to any other 3rd party.

800-COFFEE (263333)

WWW.MYCOFFEEPLANET.COM

SPILL THE BEANS NOT THE COFFEE

SPILL THE BEANS NOT THE COFFEE BUY A STAINLESS STEEL TRAVEL MUG

FOR ONLY 25 DHS & GET YOUR

FIRST REGULAR FILL FOR FREE.

إشتِر ماغ السفر ب 25 درهم فقط واحصل

فوراً ولمرة واحدة على قهوتك مجاناً

FIGHT FOR YOUR RIGHTTO LATTE!SCRATCH AND WINFOR FANTASTIC COFFEE PLANET PRIZESWHEN YOU PURCHASE ANY REGULAR COFFEE

COLLECT YOUR SCRATCH CARD FROM THECASHIER FOR YOUR CHANCE TO WIN!الصندوق لفرصتك للفوز!استالم بطاقة الصفر من أمين

LISTEN TO US ON THE RADIO 1 BREAKFASTSHOW FROM 6.00AM TO 10.00AM TO WIN6 MONTHS FREE COFFEE! ١٠٫٠٠ لاالستماع الى الواليات المتحدة حول راديوam فوز ٦ شهور القهوة الحرة!١ الفطور عرض من ٦:٠٠ إلى

THE ‘ONE PUNCH’ LATTE THE CAPPUCCINO ‘KID’vs

ROLL UP BANNER

FIGHT FOR YOUR RIGHTTO LATTE!

WHEN YOU PURCHASE ANY REGULAR COFFEE

WIN 10,000 AEDCOLLECT YOUR SCRATCH CARD FROM

THE CASHIER DURING APRIL 1st - 30thPLUS - LISTEN TO THE RADIO 1 BREAKFAST SHOW ON 104.1 & 100.5 FM

FROM 6.00AM TO 10.00AM TO WIN 3 MONTHS FREE COFFEE! استالم بطاقة الصفر من أمين

الصندوق لفرصتك للفوز!االستماع الى الواليات المتحدة حول راديو ١ الفطور عرض

من ٦:٠٠ إل ١٠٫٠٠am ل فوز ٦ شهور القهوة الحرة!

THE MORE COFFEE YOU BUYTHE MORE CHANCE YOU HAVE TO WIN!

TEXT INTODAY& YOU

COULD

A7 SCRATCH CARD FIGHT FOR YOUR RIGHT

TO LATTE!WIN 10,000 AEDTEXT IN TODAY AND YOU COULD

SIMPLY TEXT IN YOUR FIGHT CODE AND YOUR NAME AND YOU WILL BE AUTOMATICALLY ENTERED IN TO OUR PRIZE DRAW

TEXT YOUR DETAILS TO 050 000 0000 TO FIND OUT IF YOU HAVE WON!

WHEN YOU PURCHASE ANY REGULAR COFFEE

SCRATCH HERE FOR YOUR FIGHT CODEWILL YOU BE THE WINNER? SCRATCH THE PANEL AND TEXT IN TO SEE IF YOU HAVE WON

TERMS & CONDITIONS

هل سيكون الفائز؟ الصفر والنص في فريق لمعرفة إذا كنت قد فاز

ببساطة نص فيه مع الكود الجائزة واسمك وسوف يكون تلقائيا دخلت في الئحة الحرة وسحب الجوائز

01 Draw will be held on XXXXXXXXXXXXXX(date)

02 Winner will be notified through the phone number

used to send the sms.

03 Winner is requested to bring scratch card and proper identification

(Passport Copy) to claim the prize.

04 The prize will be handed over only to the person who has the

winning mobile phone number.

05 The prize must be collected within 2 months of the announcement.

06 All staff members of ADNOC, ENOC, EPPCO, Radio 1 and Coffee

Planet are not entitled to participate in the "Fight for your right

to Latte" competition.

07 Each SMS will cost XXXXXXXXXXX

08 Winners must allow for their photograph to be used for

future advertising and public relations

االحكام والشروط

. وسوف تسحب القرعة على... (date٠. ٠٢. الفائز سوف

يتم إخطار من خالل رقم الهاتف المستخدمة في إرسال

الرسائل القصيرة. ٠٣. الفائز هو المطلوب لتحقيق الصفر

وبطاقة هوية صحيحة (صورة جواز السفر) ، لتستأثر

بالجائزة. ٠٤. الجائزة ستسلم فقط إلى الشخص الذي لديه

الفوز رقم هاتفه المحمول. ٠٥. الجائزة يجب جمعها في

غضون أشهر ٢ من االعالن. ٠٦. جميع موظفي أدنوك ،

اينوك ، ايبكو ، راديو ١ و هي كوفي بالنيت ال يحق له

المشاركة في "الكفاح من أجل حقك في التي" المنافسة.

THE MORE COFFEE YOU BUY

THE MORE CHANCE YOU HAVE TO WIN!

COFFEE PLANETGO FOR GOLDIDENTITY

4OZ

8OZ

12OZ

16OZ

4OZ

8OZ

12OZ

16OZ

*Conditions apply

seven drinks . one line up . your choice

Identify your Guilty Pleasure. Use your Bean Lover Waffa Card. Be in with a chance to win free coffee for a year*

THE GODFATHER~ESPRESSO~

MADE IN UAE

THE REGULAR JOE~AMERICANO~

MADE IN UAE

THE SUGAR DADDY~MOCHA~

MADE IN UAE

THE HUSTLER~MACCHIATO~

MADE IN UAE

THE AL CAPPUCCINO~CAPPUCCINO~

MADE IN UAE

THE HOTTIE~HOT CHOCOLATE~

MADE IN UAE

THE FEMME FATALE~LATTE~

MADE IN UAE

CONVENIENCEDelivering our wonderful coffee to peoplein convenient locations is what we do sowe have a range of solutions to manage this.

CAN BE ANYWHERE!

IDEAL FOR OFFICE COFFEE LOCATIONS

ELEGANT DESIGN

FRESH BEAN TO CUP COFFEE

FAST COFFEE DELIVERY

VENDING OPTION AVAILABLE

ABILITY TO MAKE BULK JUGS OF COFFEE

BREWED COFFEE OPTION

FLOOR STANDING OR COUNTER TOP

GSM MONITORING

DRINK COUNT FACILITY

ELECTRONIC TEMPERATURE CONTROL

Whether it be in offices, airports, universities...we have the right solution to get our coffee in the consumers cup!

WE ARE HERE TO

HELP!Property identification and Support

We will help you find the right properties within your chosen territory based on ideal retailing parameters.

Supply Chain As current operators in our home market, we have negotiated very good rates with the appointed suppliers and contractors to Coffee Planet and are therefore able to pass on

these reduced rates to our Franchisees.

Complete TrainingWe have developed a Complete Training Package for our Franchisees giving

training support prior to launch as well as on an on-going basis. This will focus onCoffee Education and other product knowledge, retailing skills and Best Practice

Operations for your Coffee Planet outlet.

Merchandising and PromotionA full promotional calendar will be provided to our Franchisees together with fully

branded point of sale packages aimed towards increasing sales and brand awareness.

Operational and Systems SupportWe supply our Franchisees with complete operational training and support as well as

managerial training. This includes the use of all communication systems developed to optimize the efficiency of operating your Coffee Planet outlets. KE

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FAQFAQ

Can anyone become a Coffee Planet convenience store franchisee?In theory YES! But we need to verify that you have the skills, knowledge and the enthusiasm to make your Coffee Planetfranchise a success. You might be a fast learner that wants to do something different......either way, we’ll help you. You’ll alsohave to demonstrate to us that you have the financial ability to grow your business by adding locations in line with an agreed development plan.

What skills to I need?Having a food and beverage background is advantageous but what we look for in the Coffee Planet family is people who havethe desire to spread the word, understand the commercial realities of running a business and can go out there and sell sell sell. We will help you with marketing materials, point of sale and the business models that you should run your business by.

What will my total investment be?Well, that depends. Each unit will cost you approx US$15K, which includes the machine, desktop size branded housing unit, water filters, installation and some POS to get you started. It doesn’t include rental for site, advertising expenses or any specific taxes for your area. We would expect you to commit to a minimum number of sites for you to open each month so that you have a sustainable business and cash flow. We can discuss this in detail when you get in touch with us and apply to be a franchisee.

What support will I get from Coffee Planet?Now we have been running this business model for many years so we have ironed out most of the bumps in the road and built a robust business model for you to follow. Besides the equipment, branding, the best coffee and consumables, you will haveaccess to our financial models, standard operating procedure manuals, training from our engineers for your maintenance team, help with promotion ideas and it integration. We also have a management information system that can be licensed and help you control your inventories, deliveries and invoicing. We would even help you pitch potential clients with presentations materials! In brief, you get everything!

How many people will I need to employ to be successful?That can vary depending on the size of your operation and its geographical spread. As a minimum, we suggest that from 1-50 locations you would need 8 people and 3 vehicles. But we will help you work that out.

How many cups of coffee do I need to sell each day to make a profit?Both minimum cups sales per site and scale (more sites) play and equally important part in being a successful Coffee Planet convenience franchisee. If you’re selling less than 25 cups from your site each day, you should pack up and go home. Get it to 50 cups per site per day and you are in the money. Anything more and you can start dreaming about that yacht!

What locations can my Coffee Planet coffee box be best suited to?Everywhere! You are only limited by your imagination. (Or maybe your funds!) You have all the components you need to place your Coffee Planet coffee box anywhere that your consumers can reach for it. We think convenience stores, fuel stations, offices, foyers of tower buildings, hospital waiting rooms, shopping malls.... it’s a long list of possibilities!

Do I always have to use fresh milk in my coffee box?We like fresh milk. It tastes better. Consumers prefer it. However, we do have other machines that use a high quality milk powder that maybe suitable in some environments. Ask us about it.

WANT.LOVE.SHARETHE BUZZ

COFFEE PLANET LLC

PO BOX 73042, DUBAI, UAE.

TEL: +971 (0) 4 341 5537

800-COFFEE (263333)

www.mycoffeeplanet.comemail: coffee@mycoffeeplanet.comJoin us on: Follow us on: