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Content creator and solutions provider for corporate presentations, case studies, articles and speeches.
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High Impact Communication Solutions Caerus
The paradox of communication requirements
Role for organizational content, communication
Builds Awareness
Improves Bottom-line
Reduces Conflict
Competitive Differentiation
Perceptions of Expertise
However, organizations face many challenges
Diverse Target audience
Lack of uniform Template
Limitations of editorial Talent
Conflicting demand on Time
Introducing content solutions from Caerus
The Caerus ‘Co’ Principles
Coherence
Conciseness
Consistency
Connection
Comprehensibility
Our services
Presentations
Case Studies
Articles
Speeches
#1: Content and editorial solutions
WritingResearch, Content, Copy
RewritingStructure, Flow, Style
EditingUsage and Structure
The Caerus process
Primary
Research and
Understanding Conceptualizing
and Creating
Content Developing
Final Integrated
Document
Example: Process flow in credentials presentation
Credentials presentation for a new business
Audience – potential clients
Tonality – professional, classic and understated
Example: Training module for marketing interns
Communication for the 20th century
Audience -Management Trainees
Tone and approach - Simple, lucid, Instructive
Example: Informal brainstorming session
Skin care amongst teenage girls
Audience- Brand and communication team
Tone and approach: Young – representing the target consumer
Example: Seminar on Indian innovation
The changing geography of ideas: Resurgence of India Innovation Inc
Audience- Global pharmaceutical professionals
Tone and approach: Statistical, data heavy
#2: Design and Layout Solutions
ThemeConcept , Logic
BrandingCorporate consistency
AestheticIllustration, Graphics,
Example: Drug development process
Before
After
Example: Supply chain tracking
Before
After
Example: Movie theme for youth
Caerus Edge : Communication for Performance
#1: Sharply focused solutions
#2: Time and cost optimization
#3: Customized content created for audiences
#4: Builds perception of domain expertise
#5: Quick turnaround times
Our team
Hand picked team of executives with over 10 years experience in
communication, brand management in reputed advertising agencies
Our clients
Bilcare Research* Anand Rathi * Pathfinders Destination Management
Services*Thought Blurb* Thought Bubbles* Asli Ya Nakli*
End-note
Spirit of opportunity, luck and favourable moments
Son of the King of Gods, Zeus
Always represented as beautiful youth with winged
feet and a single lock of hair, which can be grasped
The lock which can be grasped.
pronunciation: KY-russ,. Greek Καιρός, Kairos
Caerus
