Cadbury Takeover - Inside Story

8/14/2019 Cadbury Takeover - Inside Story

1/8

\mh kevklh v|cp{ cn |mh Fgl`xp{ |gihc~hp

Tx`akvmhl: Ogpfm 70 0474

\cll V|k|zhp mgl `hhe rcpikeb ncpFgl`xp{ Vfmrhtthv ncp ehgpa{ 04 {hgpvrmhe mh rgv fgaahl `{ k|v fmkhn h}hfx|k~hceh lg{ ke Nh`pxgp{ 0444 gel mgelhl g okvvkce |c fcotah|h% Mgp~gpl/hlxfg|hl gel go`k|kcxv!|mh o npco \pkgpf! ge Gohpkfge phv|gxpge| fmgke V|k|zhpv |hgo |xpehl k|v

g||he|kce |c fcenhf|kcehp{ fcotgekhv% Ncph~hpFgl`xp{ axv|hl gn|hp `hkeb |mh agpbhv| fmcfcag|hfcotge{ ke |mh rcpal! V|k|zhp vg{v g| Fgl`xp{v mhglwxgp|hpv ke ge cnnkfh tgpi ke rhv| Acelce%\mg|v rmhph k|v pcc|v rhph! gn|hp gaa lpkeikeb fmcfcag|h% @x| |mh ngv|hv|/bpcrkeb! mkbmhv|/ogpbke tgp| cn |mh fcenhf|kcehp{ `xvkehvv rgv |mh bxo `xvkehvv% Mkv |hgo! rk|m Vxelhpagelvgttpc~ga! v|gp|hl fmgvkeb fmhrkeb/bxo `pgelv! tkfikeb xt egohv vxfm gv Mcaa{rccl gel Lgel{%

Ke Lhfho`hp 0440! |mh{ oglh g `calhp oc~h! vthelkeb ,


2/8

% % %

Gfwxkvk|kcev gaceh rcxale| vca~h Fgl`xp{v tpc`ahov! gffcplkeb |c V|k|zhp% K|v cpbgekf bpcr|mrgv rhgi `hfgxvh k| rgv vthelkeb ahvv |mge k|v thhpv ce ogpih|keb! keec~g|kce gel fgtk|gah}thelk|xph% Rh gbphhl gv g |hgo! mh vg{v! phnhppkeb |c Fgl`xp{v |ct h}hfx|k~hv! |mg| rh

rcxal ph~k|gakvh Fgl`xp{ gpcxel g ph~hexh/bpcr|m oclha |mg| rcxal lhak~hp nkegefkga `hehnk|v knogegbhl cp cthpg|hl ke |mh pkbm| rg{%

Gega{v|v gel ke~hv|cpv! mcrh~hp! rhph vfht|kfga g`cx| vcoh cn |mh txpfmgvhv |mg| rhph vxttcvhl|c vxttcp| |mg| v|pg|hb{! tgp|kfxagpa{ |mh lhga |c `x{ Glgov% Oge{ `hakh~hl Fgl`xp{ Vfmrhtthvmgl c~hptgkl% K|v vmgph tpkfh! rmkfm mgl gttpcgfmhl >44t ce |mh Acelce V|cfi H}fmgebh ke0440! vakl facvh |c thp fhe|! V|k|zhp phfgaav%@x| rh ehhlhl vkbeknkfge| nkegefkga gvvh|v |c bh| xv |mhph%

% % %

Rmkah V|k|zhp gel mkv ogegbhohe| |hgo rhph tageekeb bac`ga lcokeg|kce cn |mh fcenhf|kcehp{rcpal! Fgl`xp{ Vfmrhtthv ke~hv|cpv rhph rcpp{keb g`cx| |mh fcotge{v nkegefkga thpncpogefh%Ke hgpa{ 044>! |mh fcotge{ lhfklhl |c cnn/acgl k|v Hxpcthge vcn| lpkeiv `pgelv! rmkfm kefaxlhlCpgebkeg gel Cgvkv! ncp 7%=8`e |c tpk~g|h hwxk|{ nxel Akce Fgtk|ga gel mhlbh nxel @agfiv|ceh%


3/8

-\mphh {hgpv ag|hp! gn|hp kefphgvkeb vgahv gel tpcnk|v! Akce gel @agfiv|ceh vcal CpgebkegVfmrhtthv |c Jgtgev Vxe|cp{ Bpcxt ncp 0%>è%+ \mh vgah ahl |c ogpih| vthfxag|kce |mg|Fgl`xp{ okbm| gavc `h ce |mh ~hpbh cn vhaakeb k|v XV lpkeiv `pgelv gel |mh fcotge{v v|cfitpkfh pcvh% Ke txàkf! mcrh~hp! Fgl`xp{ h}hfx|k~hv phogkehl |kbm|/aktthl%

\mh {hgp 044> rgv g `gl ceh ncp Fgl`xp{% Vgaocehaag fce|gokeg|kce ke vcoh cn k|v @pk|kvmngf|cpkhv ncpfhl k| |c phfgaa ocph |mge g okaakce fmcfcag|h `gpv! g vgnh|{ `phgfm |mg| hgpe| g 7onkeh% K|v tpcnk|v rhph mk| `{ ge gffcxe|keb vfgelga ke Ekbhpkg! gel |mh Nxha ncp Bpcr|m tageokvvhl k|v nkegefkga |gpbh|v%

Rmg| ke~hv|cpv lkle| iecr rgv |mg| ke Cf|c`hp 044>! Fgl`xp{v ogegbhohe| mglphfcoohelhl |c |mh `cgpl |mg| k| vmcxal bh| pkl cn |mh XV `pgelv% @x| ec|mkeb rgv vgkl ke txàkf|c |mg| hnnhf|% Ke ngf|! g| ge ke~hv|cp fcenhphefh ke Acelce |mg| vgoh oce|m! Fgl`xp{vogegbhohe| kelkfg|hl |mh{ mgl ec tagev |c vtak| |mh phogkekeb vcn| lpkeiv gel fcenhf|kcehp{`xvkehvvhv% \mh{ lkl! cn fcxpvh! `x| |mhph rgv ec gbphhohe| g`cx| mcr |c lc k|% Vxelhpagel! gvfmgkpoge! rgv phaxf|ge| |c vhaa rk|mcx| mg~keb akehl xt g fcenhf|kcehp{ lhga ce rmkfm |c vthel

|mh tpcfhhlv! rcpp{keb |mg| xeahvv |mh{ lkl |mg|! Fgl`xp{ rcxal |xpe k|vhan ke|c g |gihc~hp |gpbh|ncp g pk~ga% K| rgv g fgvh cn hg| cp `h hg|he%

Ncp mkv tgp|! V|k|zhp ecr vg{v mh lkle| rge| |c vh| pxocxpv pxeekeb ke |mh ogpih| `{ mke|keb g| gvgah `hncph Fgl`xp{ rgv phgl{ |c bc gmhgl% Rmg| {cx lce| rge| |c lc kv fphg|h g vthfxag|k~hnphez{ g`cx| g tgp|kfxagp gvvh|: k|v lhah|hpkcxv |c |mh pxeekeb cn |mh `xvkehvv% Hwxgaa{! mh gelmkv nhaacr ogegbhpv rcxal mg~h `hhe xerkvh |c |p{ |c ncpfh |mhkp `cgpl ke|c gbphhkeb |c g vgah `{ah||keb rcpl cn |mh klhg ahgi cx|%

% % %

Rmkah ogegbhohe| gel |mh `cgpl lh`g|hl rmg| |c lc! g nkbxph npco Fgl`xp{v phfhe| tgv|phgtthgphl ce |mh vfheh% Ehavce Tha|z rgv |mh ncxelhp cn g mhlbh nxel fgaahl \pkge NxelOgegbhohe| gel |mh ke~hv|cp `hmkel \pkgpf! |mh phv|gxpge| fmgke |mg| mgl vcal Vegttah |cFgl`xp{ vk} {hgpv `hncph% Ecr! mh v|gp|hl |gikeb ge gf|k~h ke|hphv| ke Fgl`xp{ cefh gbgke%

Tha|z akihl fcenhf|kcehp{% Mh `hakh~hl k| mgl v|pceb bpcr|m tc|he|kga gel rgv ec| mgothphl `{fcoth|k|kce npco vxthpogpih| cre ag`ha `pgelv! gv kv |mh fgvh rk|m vc oge{ c|mhp tpclxf|v%Mh `hbge `x{keb vmgphv ke Fgl`xp{ Vfmrhtthv ke ag|h 044> gel gppgebhl g ohh|keb rk|m V|k|zhpke Acelce ke Nh`pxgp{ 0442% G| |mg| ohh|keb! Tha|z |cal V|k|zhp |mg| Fgl`xp{ Vfmrhtthv vmcxal`h gfmkh~keb |mh vgoh ikel cn tpcnk| ogpbkev gv Rpkbah{ gel Mhpvmh{! gel |mg| mh rge|hl |c vhhk|v XV vcn| lpkeiv gel fcenhf|kcehp{ `xvkehvvhv vhtgpg|hl% Mkv ~kvkce ncp Fgl`xp{ rgv vkokagp |cV|k|zhpv%

Rmg| Fgl`xp{v ogegbhohe| lkle| phgakvh rgv |mg| Tha|z rgve| ncfxvhl ce Fgl`xp{Vfmrhtthv gaceh% Ke 0442 mh gavc v|gp|hl `x{keb vmgphv ke |mh XV nccl fcotge{ Ipgn|!h~he|xgaa{ `xkalkeb g 6 thp fhe| v|gih% Tha|z |cal Ipgn| k| |cc fcxal bpcr ngv|hp kn k| vakoohllcre% Bh| pkl cn `pgelv vxfm gv Og}rhaa Mcxvh fcnnhh! mh vgkl% Bh| pkl cn Tcv| Fhphgav% Vhhrmg| lccpv cthehl npco |mhph%


4/8

Tha|zv g||hot|v |c gbk|g|h ncp fmgebh tpcbphvvk~ha{ bgkehl vxttcp|% Ke hgpa{ 0442! gpcxel |mh|koh cn mkv ohh|keb rk|m V|k|zhp! Fgl`xp{ Vfmrhtthv `cgpl ahgpe| |mg| ceh/|mkpl cn k|vvmgphmcalhp phbkv|hp! rmkfm rgv rhkbm|hl |crgplv XV ke~hv|cpv! rgv txvmkeb ncp |mh vtak|% \mkvtx| |mh lkphf|cpv ke g lknnkfxa| tcvk|kce% \mh{ mgl `hhe mcalkeb vhpkcxv |gaiv gbgke rk|m Mhpvmh{g`cx| vcoh ikel cn ohpbhp! `x| gv mgl mgtthehl vc cn|he ke |mh tgv|! |mhph rgv g vkbeknkfge| pkvi

|mg| |mh fce~hpvg|kce rcxal bc ecrmhph%

\mh `cgpl lhfklhl |c gaacr ogegbhohe| |c bc gmhgl rk|m k|v tage |c vtak| |mh fcotge{!phgvcekeb |mg| |mh{ rcxal pg|mhp |p{ |c fce|pca |mhkp cre lhv|ke{ |mge lhga rk|m g aceb/pxeekebrgp cn g||pk|kce npco vmgphmcalhpv rmc rge|hl |c vhh |mh XV vcn| lpkeiv `pgelv vcal% \mh pkvicn vhtgpg|kce rgv |mg| vcohceh okbm| fcoh gaceb gel vhhi |c `x{ Fgl`xp{ Vfmrhtthv! vg{vFgpp! rmc mgl jckehl |mh Fgl`xp{ `cgpl ke 0447 gel `hfgoh k|v lhtx|{ fmgkpoge gel vhekcpkelhthelhe| lkphf|cp ke Og{ 0446% @x| |mh pkvi cn v|g{keb gv {cx rhph rgv |c pxe |mh `xvkehvvkegttpctpkg|ha{ Y`{ ec| og}kokvkeb ~gaxh ncp vmgphmcalhpv_% Gel `cgplv fge| lc |mg|%

Ke hgpa{ 0442! Fgl`xp{ Vfmrhtthv v|gp|hl lkvfxvvkcev rk|m tpk~g|h hwxk|{ nkpov c~hp g tcvvkàh

vgah cn |mh XV lpkeiv `pgelv% K|v |kokeb fcxal ec| mg~h `hhe rcpvh% Ke Gxbxv|! |mh {hgpv cn fmhgt`cppcrkeb |mg| mgl nxelhl h~hp agpbhp lhgav fgoh |c ge g`pxt| mga| |mh nkpv| mke|v cn |mh fphlk|fpxefm |mg| rcxal tphfhlh g bac`ga nkegefkga fpkvkv% Vxllhea{! tpk~g|h hwxk|{ fcotgekhv rhphv|pxbbakeb |c pgkvh |mh oceh{ |mh{ ehhlhl |c tg{ ncp |mh `xvkehvv% Gel rk|mcx| |mg| fgvm!Fgl`xp{v mcthv cn txaakeb cnn g `kb gfwxkvk|kce cn k|v cre accihl ncpacpe%

\mh ogegbhohe| lkl ec| fcotah|ha{ g`gelce mcth cn vhaakeb |mh XV lpkeiv `pgelv! `x| |mh{v|gp|hl tageekeb |c vhtgpg|h fcenhf|kcehp{ gel lpkeiv ke|c |rc fcotgekhv gel |mhe |c akv| |mhlpkeiv `xvkehvv ce |mh XV v|cfi ogpih|! kvvxkeb h}kv|keb ke~hv|cpv rk|m vmgphv ke |mh ehra{ncpohl Lp Thtthp Vegttah Bpcxt% Gv |mh fphlk| fpxefm ke|hevknkhl gel k| `hfgoh fahgp |mg| g vgahrgv kotcvvkàh! |mh lhohpbhp rhe| gmhgl ke okl/044=%

Fgl`xp{ lpctthl Vfmrhtthv npco k|v egoh! gel |cal ke~hv|cpv k| rcxal nacxpkvm gv gekelhthelhe| fcotge{ gel |mhph`{ |mh rcpalv ahglkeb txph/tag{ fcenhf|kcehp{ bpcxt% @x| k|vmcal ce |mg| |k|ah rgv vmcp|/ak~hl% Ke Gtpka 044=! jxv| gv vmgphv ke |mh ehr lpkeiv fcotge{ rhph |cv|gp| |pglkeb ke Ehr [cpi! Ogpv geecxefhl |mg| k| mgl gbphhl |c `x{ Rpkbah{ ncp 77%8è-,06è+% Fgl`xp{ mgl `hhe hfaktvhl%

% % %

G| Ipgn|v mhglwxgp|hpv ke Kaakeckv! Kpheh Pcvhenhal rgv rg|fmkeb lh~hactohe|v ke |mhfcenhf|kcehp{ rcpal rk|m ihhe ke|hphv|% Rmhe Pcvhenhal `hfgoh fmkhn h}hfx|k~h cn Ipgn| ke Jxeh044>! vmh koohlkg|ha{ `hbge |p{keb |c `ccv| |mh fcotge{v vaxbbkvm bpcr|m rk|m g vhpkhv cnlkvtcvgav gel gfwxkvk|kcev% Vmh vcal Tcv| Fhphgav! gv Tha|z mgl xpbhl! gel `cxbm| |mh AX `kvfxk|`pgel npco Npgefhv Lgeceh% Vmh |mhe |xpehl mhp g||he|kce |c fcenhf|kcehp{% Ipgn| mgl `hheke|hphv|hl ke Fgl`xp{v vrhh|v `pgelv ncp vcoh |koh `x| gv aceb gv |mh XI fcotge{ crehl vcn|lpkeiv gv rhaa! k| rgv |cc `kb gel xerkhal{ ncp Ipgn| |c fcevklhp `x{keb% Ecr! ke 044=! |mkebvrhph fmgebkeb% Ga|mcxbm |mh lhohpbhp mgl nxhaahl tphvv vthfxag|kce |mg| Fgl`xp{ mgl oglhk|vhan g |gihc~hp |gpbh| `hfgxvh k| rgv ecr g ekfh! vkotah `xvkehvv pkth ncp vgah k|v h}hfx|k~hvrhph |cc `xv{ bh||keb |mhkp mcxvh ke cplhp |c rcpp{ oxfm g`cx| tc|he|kga vxk|cpv%


5/8

Ke Jxa{ 044=! Fgpp mgl phtagfhl Vxelhpagel gv Fgl`xp{v fmgkpoge! gel rgv txvmkebogegbhohe| |c ohh| g |cxbm ehr vh| cn nkegefkga bcgav! kefaxlkeb akn|keb tpcnk| ogpbkev ke|c |mhokl |hhev `{ 0477 npco gpcxel 74 thp fhe| ke 0442% \mh fcotge{ rgv gavc xelhpbckebh}|hevk~h phv|pxf|xpkeb! facvkeb ngf|cpkhv gel fx||keb jc`v! gv rhaa gv oc~keb cx| cn k|vmhglwxgp|hpv ke @hpihah{ Vwxgph ke 044= |c fmhgthp cnnkfh vtgfh ehgp Mhg|mpcr% Gaa |mh rmkah!

Tha|z phogkehl ce |mh vfheh% Mh iht| xt |mh tphvvxph ce Fgl`xp{! lhogelkeb |mg| Fcake Lg{!nkegefh lkphf|cp cn Phfik|| @hefikvhp! g mkbm/thpncpokeb @pk|kvm mcxvhmcal tpclxf|v fcotge{! `hke~k|hl |c jcke |mh `cgpl -Lg{ `hfgoh g `cgpl oho`hp ke Lhfho`hp 044=+%

Fgpp! ohgermkah! rgv xelhp tphvvxph |c tpc~h mkovhan g| Fgl`xp{% G rhaa/iecre `xvkehvvogerk|m g phtx|g|kce gv g |cxbm ehbc|kg|cp! Fgpp mgl mhathl |c `xkal |mh hebkehhpkeb bpcxt RkaakgovMcalkebv ke|c g fcebacohpg|h vthfkgakvkeb ke nkph tpc|hf|kce gel vhfxpk|{! rk|m g vhpkhv cn lhgavlxpkeb |mh 7;=4v gel 7;;4v! gel |mhe `pcih k| xt ke 0444% @x| mkv phtx|g|kce rgv fcokeb xelhptphvvxph lxh |c lknnkfxa|khv ke mkv jc` g| tx` cthpg|cp Ok|fmhaav . @x|ahpv! |mh fcotge{ rmhph mhmgl `hhe fmgkpoge vkefh 0446% O.@ mgl acv| mxelphlv cn okaakcev cn tcxelv ce mhlbhv phag|hl|c tpcthp|{ ke~hv|ohe|v! k|v nkegefh lkphf|cp mgl ahn|! gel vcoh ke~hv|cpv rhph fgaakeb ncp g

lhhthp `cgplpcco c~hpmgxa% -Fgpp v|htthl lcre gv fmgkpoge cn O.@ ke okl/044=%+

Gv Fgpp gel V|k|zhp rcpihl ce kotpc~keb Fgl`xp{v nkegefkga thpncpogefh! Pcvhenhal vtc||hl gecttcp|xek|{% Vmh ahn| Fgpp g ohvvgbh ce mkv oc`kah ke ag|h Gxbxv| 044;! phwxhv|keb g ohh|keb%Rmhe |mh |rc oh| ke fhe|pga Acelce ce Gxbxv| 0=! vmh oglh ge xeh}thf|hl tpctcvga: Ipgn|rge|hl |c `x{ Fgl`xp{ gel rgv tphtgphl |c cnnhp gpcxel 74%0`e cp 24/lg{ |koh|g`ah |mg| bc~hpev |gihc~hpv ke |mh XI bc| xelhp rg{! Fgpp ahl gekelhthelhefh fgotgkbe ncp Fgl`xp{! |haakeb vmgphmcalhpv ec| |c ah| Ipgn| v|hga |mhkp fcotge{gel xpbkeb |mho |c phjhf| |mkv cnnhp npco g fcebacohpg|h rk|m ge xegtthgakeb `xvkehvv oclha%Mh fagkohl Fgl`xp{ fcxal lhak~hp ocph ~gaxh ncp vmgphmcalhpv kn k| v|g{hl kelhthelhe|% Fgppphnxvhl |c tgelhp |c eg|kcegakv|kf vhe|kohe|v ke mkv |gihc~hp lhnhefh! ogke|gkekeb |mg| mh rgvfcook||hl |c vmgphmcalhp ~gaxh% @x| |mh tc|he|kga acvv cn ceh cn @pk|gkev ocv| ngocxv `pgelv |cge Gohpkfge tphlg|cp vtgpihl fcefhpe ke tcak|kfga fkpfahv! rk|m `xvkehvv vhfph|gp{ Th|hpOgelhavce rgpekeb Ipgn| ke Lhfho`hp |mg| k| rcxal ngfh cttcvk|kce npco |mh bc~hpeohe| gvrhaa gv |mh acfga tctxag|kce kn k| ke|helhl |c ogih g ngv| `xfi% @x| |mh bc~hpeohe| lkl ec| |gihge{ gf|kce |c tph~he| |mh `kl! cp vhfxph fcook|ohe|v npco Ipgn| |c tpc|hf| @pk|kvm ngf|cpkhv cpjc`v% Gv |mh `kl tpcfhhlhl! kefphgvkeb exo`hpv cn Fgl`xp{v vmgphv fmgebhl mgelv! gv|pglk|kcega ke~hv|cpv vcal gel mhlbh nxelv `cxbm| |mho ke cplhp |c |gih `h|v ce rmh|mhp Ipgn|rcxal vxffhhl%


6/8

G| |kohv lxpkeb |mh |gihc~hp tpcfhvv! k| accihl gv kn Fgl`xp{ mgl g phga fmgefh cn vhhkeb cnnIpgn|% K|v vmgph tpkfh mc~hphl gpcxel =44t rhaa g`c~h |mh ~gaxh cn Ipgn|v kek|kga cnnhp rmkahPcvhenhal rgv fpk|kfkvhl `{ mhp agpbhv| vmgphmcalhp! `kaakcegkph ke~hv|cpRgpphe @xnnh||% @xnnh||oglh g txàkf v|g|hohe| vxbbhv|keb Ipgn| rgv xvkeb |cc oge{ cn k|v xelhp~gaxhl vmgphv |c `x{Fgl`xp{ -Ipgn|v kek|kga cnnhp rgv >4 thp fhe| v|cfi gel {hgpv cn kelhthelhefh fgoh |c ge hel%

% % %

Rmhe Fgl`xp{ hotac{hhv rcih |mg| ocpekeb |c ehrvtgthp mhglakehv geecxefkeb |mh kothelkeb

vgah cn |mhkp hotac{hp! oge{ rhph vxptpkvhl gel gebp{% Vcoh lhvfhelge|v cn Fgl`xp{v ncxelhpvrhph! |cc% \mh{ fagkohl |mg| mhlbh nxelv gel c|mhp vmcp|/|hpo ke~hv|cpv rmkfm crehl facvh |cceh/|mkpl cn |mh fcotge{v v|cfi gv |mh `kl `g||ah lphr |c g facvh! xt npco jxv| 8 thp fhe| `hncphIpgn| rhe| txàkf rk|m k|v cnnhp ke Vht|ho`hp 044; mgl vcal Fgl`xp{ cx|%

Kev|k|x|kcega ke~hv|cpv! ohgermkah! rhph fcefhpehl |mg| Fgl`xp{ mgl bk~he ke |cc hgvka{%Fgl`xp{v vhfcel/agpbhv| vmgphmcalhp! Ahbga . Bhehpga! kvvxhl g v|g|hohe| vg{keb |mh nkega tpkfhlkl ec| nxaa{ phnahf| |mh aceb/|hpo ~gaxh cn |mh fcotge{ gel |mg| k| rgv lkvgttcke|hlogegbhohe| mgl phfcoohelhl |mh cnnhp ncp ge kfcekf gel xekwxh @pk|kvm fcotge{%

Vcoh `geihpv ke~ca~hl ke gl~kvkeb tpcvthf|k~h fcxe|hp/`kllhpv ncp Fgl`xp{ fagkohl Fgl`xp{v

`cgpl oglh ec vhpkcxv g||hot| |c bh| ge gxf|kce bckeb ncp |mh fcotge{% Mhpvmh{ gel |mh ngoka{/pxe K|gakge bpcxt Nhpphpc vhpkcxva{ fcevklhphl |hgokeb xt |c |p{ gel |pxot Ipgn|v cnnhp!ga|mcxbm |mh{ eh~hp fgoh ncprgpl rk|m g ncpoga `kl cn |mhkp cre% Gihha Vgfmgi! bac`ga mhgl cnfcevxohp `geikeb g| Pc|mvfmkal gel Nhpphpcv nkegefkga gl~kvhp! vg{v: \mhph kv ec lcx`| ke o{okel |mg| Nhpphpc mgl |mh gtth|k|h gel fgtgfk|{ |c lhak~hp rk|m Mhpvmh{ ge cnnhp |mg| rcxal mg~h`pcxbm| ocph ~gaxh |c Fgl`xp{ |mge Ipgn|v cnnhp% @x| |mh{ rhph lhnhg|hl `{ |mh ~gbgpkhv cn XItxàkf `kl pxahv gel |mh lhfkvkce/ogikeb |hotc cn g lhhta{ tpk~g|h ngoka{ Y|mh Nhpphpc crehpv_xengokakgp rk|m txàkf ohpbhpv gel gfwxkvk|kcev%

Fgpp! ncp mkv tgp|! tcke|v cx| |mg| Nhpphpc gel Mhpvmh{ eh~hp tx| g vhpkcxv fcxe|hp/cnnhp ce |mh|gàh! gel gpbxhv |mg| mh c`|gkehl |mh `hv| tpkfh tcvvkàh ncp Fgl`xp{ ke |mh fkpfxov|gefhv% Mh`hakh~hv |mg| mhlbh nxelv rcxal mg~h vcal |mhkp vmgphv |c Ipgn| g| =64t gel |mg| cea{ `{ehbc|kg|keb rk|m Pcvhenhal mgl |mh fcotge{ bc| gv oxfm gv =84t% Kelhthelhefh gv ge ct|kcemgl bceh! mh vg{v% \mh fgxvh rgv acv| |mh lhfkvkce |mhe rgv |c ehbc|kg|h ncp rmg| K gel |mh`cgpl nha| rgv |mh phfcoohelgàh tpkfh%

Mh fagkov |mh fcotge{v Gfmkaahv mhha rgv |mh agpbh tpctcp|kce cn mhlbh nxelv ce k|vvmgphmcalhp phbkv|hp! gv rhaa gv g mkv|cpkf agfi cn ke|hphv| npco XI kev|k|x|kcev ke |mh v|cfi -keVht|ho`hp 044;! XI kev|k|x|kcev crehl gpcxel 0= thp fhe| cn Fgl`xp{ rmkah XV kev|k|x|kcev


7/8

ahvv rcppkhl |mge |mhkp @pk|kvm fcxe|hptgp|v g`cx| Fgl`xp{ ngaakeb |c ge Gohpkfge pk~ga crehlehgpa{ mgan cn |mh v|cfi+% \mh vhhlv cn lhv|pxf|kce ncp |mkv fcotge{ ag{ ke k|v Yvmgphmcalhp_phbkv|hp! Fgpp vg{v% Kn {cx~h cea{ bc| 0= thp fhe| aceb lcohv|kf nxelv crekeb |mkv fcotge{!|mhe {cx iecr |mg| ke g `kl |mh phv| gph akiha{ |c vhaa%

Fgpp vg{v @pk|kvm phbxag|cpv vmcxal fcevklhp fmgebhv |c |mh fcxe|p{v |gihc~hp pxahv |c akn| |mhgffht|gefh |mphvmcal |c >4 thp fhe| -npco 84 thp fhe| |clg{+ vc |mg| aceb/|hpo vmgphmcalhpv og{mg~h g agpbhp vrg{ ke g `kl vk|xg|kce% Vxelhpagel kv cn g vkokagp ctkekce% K go g nphh |pglhp `x|Y|mh Fgl`xp{ |gihc~hp_ mgv oglh oh |mkei lhhta{ g`cx| |mkv kvvxh! mh vg{v% \mh \gihc~hpFclh rgv rpk||he g| g |koh rmhe |mh crehpvmkt oclha rgv ~hp{ lknnhphe| gel rmhe g mcv|kah `kllkle| gx|cog|kfgaa{ agel ceh/|mkpl cn |mh phbkv|hp ke |mh mgelv cn gp`k|pgbhxpv %%% rh ehhl |c |mkeig`cx| ogikeb |mh @pk|kvm ogpih| g ak||ah ahvv cthe! g ak||ah ahvv thpokvvk~h%

V|kaa! ehk|mhp bc~hpeohe| ecp @pk|gkev cttcvk|kce Fcevhp~g|k~h tgp|{ mgv {h| vh| cx| ncpogatpctcvgav |c fmgebh |mh |gihc~hp pxahv% K| kv ec| {h| fhp|gke rmh|mhp Fgl`xp{ rkaa tpc~h |c `hvcoh ikel cn |kttkeb tcke| ncaacrkeb g aceb akeh cn ncphkbe |gihc~hpv cn @pk|kvm fcotgekhv!

kefaxlkeb v|hha bpcxt Fcpxv! gkptcp|v cthpg|cp @GG gel fmhokfgav bpcxt KFK%

Ohgermkah! mhlbh nxelv |gih xo`pgbh g| |mh klhg |mg| |mh{ gph |c àgoh ncp Fgl`xp{v vgah%Rhph ikel cn ge hgv{ |gpbh|! vg{v ceh XV/`gvhl mhlbh nxel ogegbhp rmc `cxbm| vmgphv keFgl`xp{ lxpkeb |mh |gihc~hp `kl! tcke|keb cx| |mg| kev|k|x|kcega ke~hv|cpv gavc lhfklhl |c vhaa |mhkpvmgphv |c Ipgn|% Kev|k|x|kcev gphe| ke |mh `xvkehvv cn acvkeb oceh{ hk|mhp%

C|mhp ke~hv|cpv gbphh |mg| Fgl`xp{v |gihc~hp kv ec| |mh ngxa| cn mhlbh nxelv% Lg~kl Mhppc! fmkhnke~hv|ohe| cnnkfhp g| XV bpcxt Mgppkv Gvvcfkg|hv! vg{v: \mh phgvce Fgl`xp{ rgv vcal rgv |mg|k| rgv xelhp/ogegbhl Bccl! rhaa/pxe fcotgekhv lce| jxv| bh| |gihe cx| akih |mg|%

% % %

Ke~hv|cpv vg{ |mg| rmkah Fgl`xp{v ogegbhohe| rgv bccl g| ogikeb lhgav! k| rgv ahvv vikaahl g|pxeekeb |mh `xvkehvv lg{ |c lg{% \mhphv g lknnhphefh `h|rhhe v|pg|hbkf ogegbhohe| gelcthpg|kcega ogegbhohe|! vg{v ceh ncpohp Fgl`xp{ ke~hv|cp `gvhl ke |mh XV! ec|keb |mg| |mhfcotge{ vhhohl fcev|ge|a{ |c `h |gikeb fmgpbhv ncp phv|pxf|xpkeb% \mh{ rhph bccl g| |mhncpohp gel ec| g| |mh ag||hp%

Vcoh vg{ |mg| kn Fgl`xp{ mgl `hhe `h||hp ogegbhl gel ocph tpcnk|gàh akih Phfik|| @hefikvhp!ncp kev|gefh k|v v|cfi tpkfh rcxal mg~h `hhe mkbmhp! gel k| okbm| mg~h `hhe |cc h}thevk~h ncpIpgn|% Thctah facvh |c Ipgn| vg{ |mh XV nccl bpcxt rcxal tpc`gà{ ec| mg~h `hhe gàh |c gnncpl;44t g vmgph% Ke~hv|cpv gll |mg| c~hp |mh {hgpv Fgl`xp{ mgl lkvgttcke|hl k|v vmgphmcalhpv |cccn|he! vc |mg| h~he rmhe k|v `xvkehvv v|gp|hl kotpc~keb ke 044= gel 044;! kev|k|x|kcev rhph rgp{g`cx| tagfkeb oxfm ngk|m ke k|v ogegbhohe|% Gv g phvxa|! |mh{ rhph phaxf|ge| |c `x{ |mh v|cfi%Ke~hv|cpv mg~h aceb ohocpkhv! vg{v ceh nxel ogegbhp% \mh{ jxv| fcxale| |mkei |mg| Fgl`xp{rgv fmgebkeb vc |mh{ rhph xerkaakeb |c `hakh~h rmg| |mh ogegbhohe| |hgo rgv vg{keb%

Ke~hv|cpv rhph tgp|kfxagpa{ gbbpkh~hl `{ |mh fcotge{v ngkaxph |c |haa |mho |mg| k| rgv |mkeikeb cnvhaakeb k|v XV lpkeiv gpo ke 044>% Jxakge Mgplrkfi! g nkegefkga gega{v| g| |mh Pc{ga @gei cn


8/8

Vfc|agel! vg{v: G ac| cn thctah lkl nhha |mg| Fgl`xp{ mgl ec| fcooxekfg|hl |mh rg{ |mhkp|mkeikeb mgl h~ca~hl %%% |mg| lgogbhl ogegbhohe| fphlk`kak|{%

Mgplrkfi gbphhv |mg| kn Fgl`xp{ mgl ncxel g rg{ |c kotpc~h k|v tpcnk|v hgpakhp! k| rcxal mg~h`hhe ahvv ~xaehpgàh |c g |gihc~hp% \mh |pgbhl{ rgv |mg| k| gaa mgtthehl |cc ag|h! mh vg{v% Ke

ge klhga rcpal |mh{ rcxal mg~h oglh ngv|hp tpcbphvv %%% gel |mh{ rcxal mg~h fcoogelhl gehgpekebv oxa|ktah |mg| rcxal mg~h oglh |mho ocph kotphbegàh |c vcohceh akih Ipgn|%

Nhr thctah ke |mh XI gph mgtt{ |mg| Fgl`xp{ helhl xt `hkeb vcal |c Ipgn|% H~he Tha|z `hakh~hv|mhph kv g pkvi |mh fcotge{v oxfm/ac~hl `pgelv rkaa ec| bh| |mh g||he|kce |mh{ lhvhp~h ke g `kbnccl fcotge{ |mg| vhaav h~hp{|mkeb npco kev|ge| fcnnhh |c mc| lcbv% \mg|v g jxv|knkgàhfcefhpe! mh vg{v! gllkeb |mg| Ipgn| rkaa mcrh~hp `h vxffhvvnxa kn k| ogihv fcenhf|kcehp{ gelvegfiv |mh ocv| kotcp|ge| tgp| cn k|v `xvkehvv% \mg|v rmg| |mh{ rkaa `h jxlbhl ce%

V|k|zhp! rmc phvkbehl gv fmkhn h}hfx|k~h g nhr lg{v gn|hp Ipgn| vhgahl k|v lhga! vg{v: K vthe| 02{hgpv cn o{ aknh g| |mkv fcotge{! K g`vcax|ha{ ac~h rmg| k| v|gelv ncp gel rmg| k| mgv lceh %%% |mh

rmcah klhg |mg| lckeb bccl kv bccl ncp `xvkehvv! |mh ke|hpvhf|kce cn tpkefktahl fgtk|gakvo! gelfcoohpfkga gel nkegefkga thpncpogefh! kv rmg| lpk~hv thctah g| |mkv fcotge{% \mh{ gf|xgaa{`hakh~h |mg| ec| cea{ gph |mh{ bphg| fcenhf|kcehp{ ogpih|hpv cp vhaahpv cp ogexngf|xphpv `x| |mg| k|ohgev vcoh|mkeb `hfgxvh |mh Fgl`xp{ Fcfcg Tgp|ehpvmkt kv ke~hv|keb ke xelhplh~hacthlngpokeb gphgv cp `hfgxvh |mh fmcfcag|hv mg~h `hhe fhp|knkhl `{ Ngkp|pglh%

Fgpp vg{v mh nhhav g vhevh cn vglehvv ncp |mh acvv cn g `xvkehvv |mg| rgv vcxel gel |mhkelhthelhefh cn vcoh|mkeb |mg| rgv bccl% Kn |mh fcotge{ mgl lceh g exo`hp cn |mkebv hgpakhp!|mhe {cx rcxale| mg~h mgl |mh fpk|kfkvo npco gf|k~kv| ke~hv|cpv gel {cx og{ ec| mg~h mgl |mhphag|k~h lkvke|hphv| npco XI kev|k|x|kcev ke crekeb Fgl`xp{% V|kaa! mh ogke|gkev |mhph kv ec tcke|`hkeb ecv|gabkf! lhvtk|h @pk|gkev acvv cn mcxvhmcal `pgelv vxfm gv Pcvhv fmcfcag|hv gel

@cxpe~kaah fcfcg% K| mgle| `hhe g ngoka{ fcotge{ ncp 84 {hgpv! k| mgle| mgl g oho`hp cn |mhngoka{ rcpikeb ke k| ncp g lhfglh% Nkn|{ thp fhe| cn |mh fcotge{ rgv txpfmgvhl npco geGohpkfge lpxb fcotge{ k| vkota{ rgve| |mh `xvkehvv thctah `hakh~hl k| |c `h%

Documents

Cadbury Takeover - Inside Story