Cad Bury Ppt

8/2/2019 Cad Bury Ppt

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PRESENTER:-

JITIN KUKREJAMBA 2A


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GEORGE CADBURY FOUNDER OF THE TRUST 1839 1922

John Cadbury opened a shop in Birmingham selling

cocoa and chocolate in 1824

On 7 May 2008, the separation of theirconfectionery and Americas Beverages

businesses was completed


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Approximately $50 billion in revenues

25%+ of global revenue from emerging markets

#1 in global confectionery

#1 in global biscuits

More than 50% of global revenue from snacks andconfectionery


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With annual revenues of approximately $50billion, the combined company is the world'ssecond largest food company, making deliciousproducts for billions of consumers in more than

160 countries. The company employapproximately 140,000 people and haveoperations in more than 70 countries.


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11 brands with more than $1 billion in revenue

70+ brands with more than $100 million inrevenue

40+ brands over 100 years old


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In India, Cadbury began its operations in 1948 byimporting chocolates.

After 60 years of existence, it today has fivecompany-owned manufacturing facilities at Thane,Induri (Pune) and Malanpur (Gwalior), Bangaloreand Baddi (Himachal Pradesh) and 4 sales offices(New Delhi, Mumbai, Kolkota and Chennai).

The corporate office is in Mumbai.


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Cadbury Dairy Milk

5 Star

Perk clairs

Celebrations

Bournvita

Halls


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MARKETING STRATEGIES FOR NEW

PRODUCT LAUNCH -A STUDY ONCUNSUMERS AND RETAILERS RESPONSEON SELECTIVE PARAMETER FORLAUNCHING NEW CHOCOLATE SYRUP


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To find level of importance of factors influencingpurchasing decision of chocolate syrup.

To find out the requisite factors responsible for

successful launch of chocolate syrup.


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TYPE OF RESEARCH Descriptive Exploratory

TYPE OF DATA USED AND DATA COLLECTIONMETHOD Primary Data Secondary Data


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SAMPLING Convenience Sampling

UNIVERSE All the consumer of chocolate syrup in India

SAMPLING UNIT Each single individual who is consumer of

chocolate syrup in Faridabad city & acted asrespondent


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POPULATION All the consumer who are the user of chocolate

syrup in Faridabad city

SAMPLE SIZE

Sample size is the number of people who shouldbe surveyed. For the study, sample size is 50

consumer and 35 retailer .


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QUALITY

PACKAGING

AVAILABLE SIZES


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1 litre 600 ml 300 ml

275 `

155 ` 115 `


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High End Grocers(HEG ) Food Stores Supermarket/Hyper market Chemists Low End Grocers(LEG)

LOCATION All over INDIA


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PROMOTION Advertising Plan Electronic media Print media Visual display and holdings

PROMOTIONAL PROGRAMMES Superior marketing Advance communications Innovative radio programs

Effective press usage Cinema Cadbury Delicious book Free sampling with Cadbury premium brands


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Main competitor:

Godrej Hersheys

some other small manufacturer


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Market Position:

Enjoying the top place in Indian market

Available strengths of chocolate syrup are640 ml350 ml

Available flavor are Chocolate and strawberry


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Profitability Objective

Market Share Objective

Customer Satisfaction


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BRAND AWARENESSCOMPANY NAME: CADBURYBRAND NAME: CHOCO DELITE

CATEGORY: CHOCOLATE SYRUP AVAILABLE SIZES:

1 Ltr 600 ml 350 ml

PACKAGING: PLASTIC BOTTLES

MAJOR CITIES INITIALLY TARGETED: Delhi and NCR region Mumbai Chennai Kolkata


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GEOGRAPHIC SEGMENTATION:REGION:Country wise;Province-wise; City-wiseetc

DEMOGRAPHIC SEGMENTATION:(a) Age:Under 13, 13-35,over 35(b)Gender: Male, Female, children(c )Income: Upper and middle class people

(d)Education: Uneducated, Primary school,Matriculation, Intermediate, Bachelors, Masters,PhD


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BEHAVIORAL SEGMENTATION

(a)Purchase Occasion: Regular occasion,Special

occasion(b) Benefits Sought: Quality,Economy(c) User Status :Non-user,Ex-user,Potential

user,Regular user(d) Loyalty Status: None,Medium,Strong,Absolute


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GEOGRAPHIC REGION DEMOGRAPHIC (a) AGE: Below 13,13-35 (b) GENDER: Children, females, males ,specially

house wives (c) INCOME:

Households A with income range. 30000 andabove

Households B* with income range15000-30000 Households C** with income range.10000-15000


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Market and Demand factor Competitor cost , Price & offers Other External Factor Economic Condition Government action Social action


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People who are using chocolate syrupN=50


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Various purpose of usage of chocolate syrup N=49


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Acceptance level of customers with regards tochocolate syrup

N=50


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rs influencing the purchase decision of chocolate syrup

ConsumersN=50

RetailersN=35


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Consumers

N=50

Retailers

N=35


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ConsumersN=50

RetailersN=35


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ConsumersN=50

RetailersN=35


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ConsumersN=50

RetailersN=35


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ConsumersN=50

RetailersN=35


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ConsumersN=50

RetailersN=35

C R t il


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Consumers Retailers


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Pack that people want of chocolate syrup to be inmarket by CadburyN=50

Consumers

Consumers N=50 Retailers N=35


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omotional offers that attractsonsumers the most

Promotional offer that willcreate market for chocolate

syrup

Consumers N=50 Retailers N 35


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Mode of advertisement influence the good brandimage of Chocolate syrup



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ttle which the customers prefer



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Reasonable price of syrup according tocustomers



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Bottles of chocolate syrup of competitor soldin a week N=35


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Type of packing bottleN=35


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Cadbury should launch this chocolate syrupas India is a developing country and scope ofhuge success of the product exist

People are wiling to use the chocolate syrupif launched by Cadbury.


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So its suggested to launch CHOCOLATESYRUP in to market.

Consumer gave positive response regardingnew chocolate syrup.

The refrigerator should be provided toretailers.

Scheme should be in clear words regarding

display


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Cad Bury Ppt