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Cacao Ngon A story of something delicious and a farmer named Sam By Sara Graebe

Cacao Ngon

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Case study: Cacao Ngon, cocoa company in Vietnam. Story about Farmer Sam the owner

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Page 1: Cacao Ngon

Cacao Ngon

A story of something delicious and a farmer named Sam

By Sara Graebe

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Once upon a time

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In a country far, far, far,FAR

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AWAY, in a small province, there

lived Farmer Sam who grew cocoa.

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Farmer Sam had a BRILLIANT idea.

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"I’ll start a business so I can share my love for cocoa! And chocolate...hehe."

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The province Farmer Sam lives in is

Ben Tri, located in southern Vietnam.

It is the best environment for growing

the finest cocoa beans because the

land is just meters above sea level

with acres and acres of lush land sur-

rounded by tiny rivers and canals.

Farmer Sam named his company...In Vietnamese of course...

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Cacao Ngon!

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sounds yummy.

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In English please... "cocoa delicious."

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What is the product you ask?

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Farmer Sam loves chocolate, and

sweets, and tea time, and choco-

late, and well chocolate. So he

decided to develop a delightfully

chocolate combination of cocoa

powder and other delectable fla-

vors into a solid cube that melts in

liquid. In a cup of tea for example.

There you have it.

A brilliant idea.

Ta-dah!

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Farmer Sam’s company shortly

grew into a booming business

with several hundred employ-

ees and acres of cocoa bean

fields.

It made Farmer Sam very

happy running his business and

wouldn’t trade it for the world.

Let’s just say he did not expect

his brilliant idea to flourish

as much as it did.

Here are some farmers busy at drying the cocoa beans.

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Where do the beans get turned into wonderful treats?

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The beans are dried and packaged then sent to Ho Chi Minh

City to a factory that produces the delightful cubes. They are

then shipped around Vietnam and Asia.

People of all ages from Vietnam and Asia have come to love

this treat and every restaurant in Vietnam serve it with their

tea.

Farmer Sam’s dream is to bring the product to America. He

thinks it’s better than anything they have there. Although,

Farmer Sam has never been to America he has high hopes.

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There are three tempting flavors of cubes...

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Cocoa Coconut

Cocoa Tapioca

Cocoa Orange

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They are too good to resist.

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These cocoa orange fla-

vored treats melt into your

favorite tea, coffee, hot

milk, or by themselves for a

chocolate sensation in your

mouth.

Farmer Sam prefers his in

his afternoon tea.

"MmmmMmmm!"

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Cacao Ngon kept on thriving for years to come.

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Farmer Sam and Cacao Ngon lived happily ever after.

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Brought to you by:

The World Cocoa Foundation

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"The World Cocoa Project is

Vietnam aims to increase local

extension and technical sup-

port capacity and to promote

cocoa among smallholder

farmers." The World Cocoa

Foundation plays a tremendous

role in Vietnam. They make it

possible for Farmer Sam and

other farmers like him to be

successful.

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With Cacao Ngon you’ll always have something sweet.

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Melt into something delicious today.

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Farmer Sam did.