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CABLES AND SYSTEMS
CABLES AND CABLES AND SYSTEMSSYSTEMS
Pirelli Cables & SystemsPirelli Cables & Systems
MARKET TRENDS1998-1999
MARKET TRENDS1998-1999
CABLESCABLES
ENERGYENERGY COMMUNICATIONSCOMMUNICATIONS
Stable volumeEurope and S. America:continuous price erosion
Stable volumeEurope and S. America:continuous price erosion
N. America: growing volume and price erosionEurope: volumeincrease, price shock
N. America: growing volume and price erosionEurope: volumeincrease, price shock
End of monopoliesMarkets opening
End of monopoliesMarkets opening
INDUSTRY RESTRUCTURING
INDUSTRY RESTRUCTURING
NORTHAMERICANORTH
AMERICA
SOUTHAMERICASOUTH
AMERICA
AUSTRALIAAUSTRALIA
EUROPEEUROPE
Pirelli Cables & SystemsPirelli Cables & Systems
TURNOVER 1999 (EXCLUDING NKF-BICC)TURNOVER 1999 (EXCLUDING NKF-BICC)
Total Sales: 3,9Total Sales: 3,92121 Euro MlnEuro Mln
GEOGRAPHICAL BREAKDOWN
GEOGRAPHICAL BREAKDOWN
PRODUCTSPRODUCTS
ItalyItaly
RestRestof Europeof Europe
21%21%
15%15%Australia,Australia,
Asia, AfricaAsia, Africa
43%43%
11%11%
10%10%
Central andCentral andSouth AmericaSouth America
North AmericaNorth America Enamelled, building Enamelled, building wires and special wires and special cablescables
TelecomTelecomcables & systemscables & systems
Energy Energy cablescables
Installation services, Installation services, accessories and other accessories and other ProductsProducts
29%29%
31%31%
26%26%
14%14%
Pirelli Cables & SystemsPirelli Cables & Systems
1999 SALES (Euro Bln)1999 SALES (Euro Bln)
GENERAL MKT
Pirelli Cables and Systems
COMMUNICATIONENERGY
UTILITIES + ACC.
SPECIAL CABLES+ ENAMELLED
SUBMARINE & HV + INSTALL.
Pirelli Cables & SystemsPirelli Cables & Systems
- Strengthening competitive position through:
- Technology innovation
- Cost leadership
- Global leadership in the industry restructuring
PIRELLI ENERGY STRATEGY
POWER CABLES INNOVATION
AFUMEX COMPACTAIR BAG
ZIP
Pirelli Cables & SystemsPirelli Cables & Systems
ABERDAREABERDAREABERDARE
CAVIMARCAVIMARCAVIMARBARCELONABARCELONABARCELONAGIOVINAZZOGIOVINAZZOGIOVINAZZO
MUDANYAMUDANYAMUDANYA
SLATINASLATINASLATINA
BALASSAGYARMATBUDAPESTKISTELEK
BALASSAGYARMATBALASSAGYARMATBUDAPESTBUDAPESTKISTELEKKISTELEK
BRATISLAVABRATISLAVABRATISLAVA
DELFTDELFTSCHWERINBERLINOSCHWERINSCHWERINBERLINOBERLINO
AMFREVILLEAMFREVILLEAMFREVILLEPARONPARONPARON
LAONLAONLAON
CHARVIEUCHARVIEUCHARVIEU
INVEXLIVORNO F.BICOCCAMILANOACSALFACAVI
INVEXINVEXLIVORNO F.LIVORNO F.BICOCCABICOCCAMILANOMILANOACSACSALFACAVIALFACAVI
ARCO F.BATTIPAGLIA
F.O.S.
ARCO F.ARCO F.BATTIPAGLIABATTIPAGLIA
F.O.S.F.O.S.
LIVORNOLIVORNOLIVORNO
EASTLEIGHEASTLEIGHEASTLEIGHB’STOKEB’STOKEB’STOKE
NEWPORTNEWPORTNEWPORT HARLOWHARLOWHARLOW
SOUTHAMPTONSOUTHAMPTONSOUTHAMPTON
SVFOSVFOSVFOANGYANGYANGY
GRONGRONGRONVOLOGNEVOLOGNEVOLOGNE
XOULCESXOULCESXOULCES
CHAVANOZCHAVANOZCHAVANOZ
ESMARESMARESMARCAVIGELCAVIGELCAVIGEL
DESCODESCODESCO
NEUSTADTNEUSTADTNEUSTADTWUPPERTALWUPPERTALWUPPERTAL
PIKKALAPIKKALA
MERLINOMERLINMERLINOO
PIGNATARO MAREPIGNATARO MAREPIGNATARO MARE
LEIGHLEIGHPRESCOTTPRESCOTTWREXHAMWREXHAMERITHERITH
SETTIMO T.SETTIMO T.
ASCOLI P.ASCOLI P.
PLANT MAP (EUROPE) - 2000(including BICC)
PLANT MAP (EUROPE) - 2000(including BICC)
PirelliPirelli 4444New New acquisitionacquisition 88
TOTALTOTAL 5252
Pirelli Cables & SystemsPirelli Cables & Systems
LA ROSALA ROSA
SOROCABASOROCABAST. ANDRE’ST. ANDRE’
ST. JEANST. JEAN
SICABLESICABLE
VEREENGINGVEREENGINGMINTOMINTO
LIVERPOOLLIVERPOOLCLAYTONCLAYTON
COLUSACOLUSA
SOLACSOLAC
CERQUILHOCERQUILHO
QUILMESQUILMES
BAOYINGBAOYING
DEE WHYDEE WHY
WUXI TONGLINGWUXI TONGLING
MOZAMBICOMOZAMBICO
ZIMBABWEZIMBABWE
MALAYSIAMALAYSIA
PirelliPirelli 6565New acquisitionNew acquisition 1313
TOTALTOTAL 7878
SURREYSURREY
TIANJINTIANJIN
PLANT MAP (WORLD) - 2000(including BICC)
PLANT MAP (WORLD) - 2000(including BICC)
ABBEVILLEABBEVILLE
PRESCOTTPRESCOTTLEXINGTONLEXINGTON
JAKARTAJAKARTAANGOLAANGOLA
Pirelli Cables & SystemsPirelli Cables & Systems
1999 SALES (Euro Bln)1999 SALES (Euro Bln)
OPTICAL FIBRE
Pirelli Cables and Systems
COMMUNICATIONENERGY
TLC CABLES
OPTICAL COMPONENTS
TERRESTRIAL OPTICAL SYSTEMS
SUBMARINE OPTICAL SYSTEMS
Pirelli Cables & SystemsPirelli Cables & Systems
90%90%90%90%
10%10% 10%10%100%100%
TERRESTRIALOPT. SYSTEMSTERRESTRIALTERRESTRIALOPT. SYSTEMSOPT. SYSTEMS
SUBMARINE OPTICAL SYSTEMS
SUBMARINE SUBMARINE OPTICAL SYSTEMSOPTICAL SYSTEMS
OPTICAL COMPONENTS
OPTICAL OPTICAL COMPONENTSCOMPONENTS
STRATEGICSTRATEGIC
ALLIANCEALLIANCE
CISCO TRANSACTION OVERVIEW
TRANSACTION STRUCTURE AND RESULTING OWNERSHIP
CISCO TRANSACTION OVERVIEW
TRANSACTION STRUCTURE AND RESULTING OWNERSHIP
OPTICAL CABLES
OPTICAL OPTICAL CABLESCABLES FIBER OPTICSFIBER OPTICSFIBER OPTICS
100%100% 100%100%
Pirelli Cables & SystemsPirelli Cables & Systems
LiNbOLiNbO33
TechnologyTechnology
GaAsGaAsTechnologyTechnology
Fiber GratingsFiber Gratings
DeviceDevicepackagingpackaging
Modulators…Modulators…
Pump laser…Pump laser…
FiltersFilters
Packaging of allPackaging of alldevicesdevices
PHOTONIC TECHNOLOGIES OWNED BY PIRELLI(after Cisco deal)
Pirelli Cables & SystemsPirelli Cables & Systems
Thermal Diffusion Thermal Diffusion OvenOven
Wafer Cleaning MachineWafer Cleaning Machine6x6 Polarization6x6 Polarization
IndepIndep. Switch. Switch
LITHIUM NIOBATE TECHNOLOGY: LABSLITHIUM NIOBATE TECHNOLOGY: LABS
Pirelli Cables & SystemsPirelli Cables & Systems
Clean room for Clean room for device fabricationdevice fabrication
MBE chamber MBE chamber for material growthfor material growth
Material Material characterization characterization lablab
GaAs TECHNOLOGY - LABSGaAs TECHNOLOGY - LABS
Pirelli Cables & SystemsPirelli Cables & Systems
FIBER GRATING TECHNOLOGY - LABSFIBER GRATING TECHNOLOGY - LABS
??Grating writing setGrating writing set--upup
??Grating recoatingGrating recoating
??Chromatic Dispersion Chromatic Dispersion ??Compensator packagingCompensator packaging
Pirelli Cables & SystemsPirelli Cables & Systems
TELECOM CABLES & FIBERS
NEW CABLES
FIBER TOHOME
is leading INTERNET technology capability at competitive
costs
INTERNET PROTOCOL
“Broadband” services expansion
EXISTING OPTICAL NETWORK
• Narrow bandwidth (“last mile”)
• Low transmission speed
IP (Internet)
E-Commerce
Broadband Services (voice +video+ data)
END-USERINNOVATIVE
FIBERS
Pirelli Cables & SystemsPirelli Cables & Systems
FIBER OPTICS INNOVATION
SMR fibres
APPLICATIONSAPPLICATIONS
Long length terrestrial systems
Long length, high optical power terrestrial systems
Long length submarine systems
Metropolitan area (no compensation)
Premises (last mile area)
PAST PRODUCTSPAST PRODUCTS
NewLightTM +
FreeLightTM
DeepLightTM
NewLightTM -
WideLightTM +
Enhanced FreeLightTM
Enhanced DeepLightTM
PRESENT PRESENT -- FUTURE PRODUCTSFUTURE PRODUCTS
ThinLightTM +
Pirelli Cables & SystemsPirelli Cables & Systems
MARKET: DRIVING FACTORSMARKET: DRIVING FACTORS?? Internet as the major source of demand for new capacityInternet as the major source of demand for new capacity??Technological continuous improvement: clients want to Technological continuous improvement: clients want to
buy tomorrow’s technology to be able to compete in buy tomorrow’s technology to be able to compete in terms of bandwidth costs and availabilityterms of bandwidth costs and availability??Time to MarketTime to Market?? Integration of terrestrial Integration of terrestrial -- submarine systemsubmarine system??Cost competitivenessCost competitiveness??System System upgradabilityupgradability
Market Value (Order intake)
Order intake for upgrading on installed systems
Market Value Market Value (Or(Order intake)
Order intake for upgrading on installed systemsOrder intake for upgrading on installed systems
SUBMARINE TELECOM SYSTEMSSUBMARINE TELECOM SYSTEMSMARKET TREND (Euro Mln)MARKET TREND (Euro Mln)
1997 200119971997 20012001
3,200 5,9003,2003,200 5,9005,900
1,9001,9001,900
7,8007,8007,800
Pirelli Cables & SystemsPirelli Cables & Systems
SUBMARINE OPTICAL SYSTEMS FUTURE PROJECT
SUBMARINE OPTICAL SYSTEMS FUTURE PROJECT
BALTIC CROSSINGBALTIC CROSSING
MEDCROSSINGMEDCROSSING
SAFESAFESOUTH AFRICA SOUTH AFRICA ?? FAR EASTFAR EAST
APCN 2APCN 2AUSTRALIA AUSTRALIA
?? JAPANJAPAN
SACSACSOUTH AMERICA CROSSINGSOUTH AMERICA CROSSING
LEVEL 3LEVEL 3New York New York -- LondonLondon
AC2AC2
HIBERNIAHIBERNIA
Connectivity ProjectConnectivity ProjectEuropeEurope--IrelandIreland--U.S.A.U.S.A.
TAT15TAT15CABLE NETWORKCABLE NETWORK
FLAG ATLANTICFLAG ATLANTIC
SAT 3SAT 3SOUTH ATLANTIC TELEPHONYSOUTH ATLANTIC TELEPHONY
Pirelli Cables & SystemsPirelli Cables & Systems
SYSTEMS INTEGRATION
SYSTEMS SYSTEMS INTEGRATIONINTEGRATION
MAINTENANCEMAINTENANCEMAINTENANCE
INSTALLATIONINSTALLATION
OPTICAL CABLESOPTICAL CABLESFIBER OPTICSFIBER OPTICS
(CONNECTIVITY DATA CABLES)(CONNECTIVITY DATA CABLES)
OEMOEM
OPTICAL OPTICAL COMPONENTSCOMPONENTS
TLC SUBMARINETLC SUBMARINESYSTEMSSYSTEMS
PIRELLI COMMUNICATION
ACCESSNETWORK(F.T.T.H.)
ACCESSACCESSNETWORKNETWORK(F.T.T.H.)(F.T.T.H.)
MODULES DEVICES
CARRIERSCARRIERS
Pirelli Cables & SystemsPirelli Cables & Systems
E-BUSINESS PROJECT: LOCAL INTERNET SITES E-Services for Installers & specifiers:
? Online Product Catalogue
? Distributor Locator
? Technical Training / News / Updates/ Software
? Web-enabled Call Center
? On-line Engineering Service & Support
? On-line Interactive Training
? “Push and pull” promotions
? “Frequent Buyer” Program
Web Marketing Plan to support:
technical marketing customer relationship management (e.g. “Pirelli Club”, etc.)
Web Marketing Plan to support:
technical marketing customer relationship management (e.g. “Pirelli Club”, etc.)