How Percolate Doubled CA Technologies’ Publishing Efficiencies

As one of the largest independent software companies, CA Technologies is a thought leader in the application economy space. They share their vision

with the broader tech community through their global “Highlight” blog. This case study shows how Percolate helped CA Technologies coordinate its efforts, cut out back-and-forth emails during their content creation

process, and publish blog posts more efficiently.

Overview

PLANNING

Through Percolate’s Planner, CA Technologies is able to coordinate across

their marketing team and external agencies to plan, create, and publish content to their corporate blog.

COLLABORATION

CA Technologies uses the campaign conversation stream to streamline

feedback. Authors can also add followers to keep team members informed about the production status.

“Percolate has helped us immensely in achieving our goal of delivering editorial excellence by streamlining and automating parts of our blog publishing process.”— Sarah Lysecki, Managing Editor at Republic Publishing

PUBLISHING

Using a custom Wordpress plugin, CA Technologies can maintain

their custom theme and publish to their blog more efficiently.

Less time on blog planning process

%60Less time on blog publishing process

45%

EFFICIENCY

Percolate enables the team to collaborate, create, and publish directly to their

blog, saving valuable time.

— Heidi Lemmetyinen, Digital Communications Director at CA Technologies

“50% time-saving across two key verticals alleviates manual work and allows our team to focus on what matters — delivering great work.”

Percolate is The System of Record for Marketing. Our technology helps the world's largest and fastest-growing brands at every step of the marketing process.

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