CA State 4-H Futures Task Force:

Recommendations for the Future

Facilitator: Keeley Mooneyhan, HR Matters Inc.December 20, 2013

• Review Expectations and Goals• The Journey to date• Now Let’s Go . . . Recommendation Break-outs• We Recommend . . . Report-outs• Next Steps• Adjournment

Agenda

Today’s Goals• Draft recommendations to advance the next 100 years of

4-H• Be engaged, energized, and ready to build the future

Shared Expectations• Partner, share, and build trusting

relationships• Be the voice of innovation, change

and opportunity• Help 4-H evolve • Make 4-H relevant and important • Speak of aspirations• Lead by example

Guiding PrinciplesTaskforce Goals

– Strengthen program delivery: Connect People, Resources, Programs, Tools, and Technology

– Accelerate distribution of information, education, and learning– Honor and respect the past while leading 4-H’s next evolution – Identify “Best Practices” to grow, develop, and support 4-H across CA

Outcomes– Be committed to the mission, vision, and pillars of 4-H – Appreciate different perspectives of 4-H – Create a future where 4-H is considered a cornerstone of Youth

Development– Identify areas of shared interest and value to the organization and

commit to preserve what’s great and to evolve what can be betterOverall Experience Goals

– Minimize “Negativity”– Establish Trust and Grow Partnerships– Build Excitement & Maintain Momentum– Create Interest– Gain/Retain Youth, Volunteer, and Community Engagement and

Participation– Empower Youth– Drive Commitment– Set the Stage for Success (Expectation Setting)– Recognize Uniqueness

Our 4-H FTF Journey

Our Journey . . .

Insights• Collect and share statewide feedback• Identify statewide themes for

opportunity and preservation

Recommendations• Draft Recommendations for the future

Context• Understand the history of 4-H• Identify some of the opportunities for

the future• Discover and Discuss Opportunities to

“Make The Best Better” • Identify Areas of Interest• Draft Priorities

Alignment• Confirm areas of interest • Set Priorities• Collect recommendations

Where Are We today?

Celebrate the Past 100 Years of 4-H and Envision a Better Future

Create a Roadmap for the Next 100

Years of 4-H, Starting with Years

101-105

Drive Excitement, Engagement, and Momentum for 4-H’s Evolution into

the Future

Be the Future of 4-H, Today

Current Conversation

The Roadmap to the Future

Priorities

Objectives1. Make the Best Better2. Learn by Doing

Organization• Define a consistent 4-H organizational management

framework, tools and resource library• Advance organizational alignment, synergy and

funding capture capabilities to increase funding, reduce costs, and increase resources

Engagement• Enhance alignment of the various 4-H stakeholders

through intentional relationship building, training, sharing, and communications

• Ensure staff, volunteer, and member capabilities continually evolve to make the best better

• Build cross-organization training, cultural sensitivity (generational, rural/urban, ethnic), communications, and change management processes

• Share learning and continuously increase the competence of all volunteers, staff, and members

Communications• Develop, define, and implement robust communication

strategies and best practices to reach each individual member/volunteer

• Determine multiple methods for information delivery; especially for areas without access to internet

Organize 4-H to best meet the growing and changing needs of the members, volunteers, and supporters to better position growth for the next 100+ years

FTF StrategyVision, Mission,and Objectives

Build and improve relationships with members, potential members, leaders, and external advocates; increase knowledge of programs/opportunities; recruit more members to participate; increase delivery modes of 4-H; and increase diversity by reaching more people in our communities

Increase communication across the 4-H organization, share opportunities across sections, and improve the flow of information.

VisionHealthy, happy, thriving people who make a positive difference in their communities

MissionThe University of California 4-H Youth Development Program engages youth in reaching their fullest potential while advancing the field of youth development

Increase awareness, visibility, outreach and participation in the program.

Public Relations

• Develop a 4-H PR plan and associated marketing materials

• Build Public Relations efforts in coordination with public values initiative to increase public awareness to the positive impact 4-H offers as a youth development organization

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Now Let’s Go . . .Break-out Sessions

Task Force Recommendation Template1. Individual or Group Name:2. Describe the Recommendation: 3. To which priority does the recommendation apply (circle all those that apply)?

a. Organization b. 4-H Public Relations c. Engagement d. Communication4. Which guiding principle/task force goal(s) does this recommendation support (circle all those

that apply)? a. Strengthen program delivery: Connect People, Resources, Programs, Tools, and Technology

b. Accelerate distribution of information, education, and learningc. Honor and respect the past while leading 4-H’s next evolution d. Identify “Best Practices” to grow, develop, and support 4-H across CA

5. What issue or issues does your recommendation resolve? (Please identify the issues) 6. Please describe why this recommendation is necessary and important? (What will it

accomplish?)7. Is there a dissent about this recommendation? If yes, please provide a summary of the

dissenting opinion about this recommendation. 8. Priority: Select H (high) or L (low) based on whether it needs to happen immediately 9. Effort: Select H or L based on how deep within the organization the recommendation goes, or if

this requires significant cross-group collaboration and coordination.10. Is the recommendation dependent on another decision or action: If yes – specifically what

actions or decisions are required before this recommendation can be implemented?11. Which of the following does the recommendation impact (circle those that apply):

a. 4-H Policy b. 4-H Rules and Regulations c. Other (Please Describe)12. Who might own implementation of the recommendation, be specific:

We Recommend . . .1. Review, draft, and discuss potential recommendations

– Group Directions:• Break into 4 groups (Org, PR, Engagement, & Communications)• Check that each group has at least 1 youth and 1 adult • Harmonize and capture the group thoughts and rank the

recommendations 1-x for each topic workshop• All but facilitator will rotate to each topic area for a total of 4 workshops

– Facilitator Directions:• Each group will have a facilitator to keep the conversation moving• Participate fully in the conversation and exchange of ideas• After the first “workshop”, brief the incoming group on the top

recommendations which were part of the discussion and start the next round of conversations

• Identify with the group the top recommendation from each “workshop”• Be prepared (with help from the group) to present the top 3-4

recommendations at the end of the day from your topic area (15 min.)

We Recommend. . .Report-outs

Next Steps

Next Steps• Continue to share information from CA 4-H Future

Task Force broadly with the youth, adult volunteers, and staff

• Be positive and speak in terms of opportunity and collaboration using the attached talking points

• Continue to solicit ideas and recommendations and forward to Andrea E Henderson (ca4h@ucanr.edu)

• Drive Excitement, Engagement, and Momentum for 4-H’s Evolution into the Future

• Shannon will send out an email and create a subcommittee which will determine a meeting date in January

• FTF will have a follow-up call in March on updates from the sub committee and any continuation plan

Talking Points• The Future’s Task force met to discuss preliminary recommendations

on the areas that had been identified across the state as the top areas of opportunity to make the best better for the future of 4-H.

• The areas which were discussed were 4-H Public Relations, Communication, Engagement, and Organization which were identified and validated as the top priority areas of interest in all of our state-wide conversations to date.

• We had 4 workshops which introduced some preliminary recommendations to improve these areas in our organization,

• It became clear from our discussions, to support any efforts in the organization further discussion on the organization structure would be beneficial.

• As an outcome, a sub committee of the FTF will be formed to further explore potential organization models.

• The goal is to look at the current structure and alternatives to determine what might best meet the needs of the members, volunteers, and supporters to position 4-H for continued growth the next 100 years.

• We are still requesting additional recommendations and the survey tool will remain open until March 10th or a electronic recommendation form can be submitted to Andrea E Henderson (ca4h@ucanr.edu)

• The recommendations we reviewed are attached in word. Some recommendations have been consolidated to avoid duplication.

Appendix

Organization:The CA 4-H organization is complex and has multiple areas which have become unintentionally siloed. If the organization is able to reorganize to best meet the growing and changing needs of the members, volunteers, families and supporters; the organization may be in a better position to help 4-H grow for the next 100+ years.Funding: Continue to build a stronger case for support; reduce costs for youth participation; and increase resources.4-H Public Relations:4-H is more than agriculture, it’s more than cows and cooking. There is a desire to increase awareness, visibility, outreach and participation in the program. Development of a 4-H PR plan and associated marketing materials is needed. Engagement: Build and improve relationships with members, potential members and volunteers, and external advocates; increase knowledge of programs/opportunities; recruit and retain more members and volunteers; and increase diversity of youth and volunteer participants.Communication:Increase communication across the 4-H organization, share opportunities across sections, and improve the flow of information.

*The Top 5 Areas of Discussion by Level of Interest: