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CA References: Books Weller, Susan C. and A. Kimball Romney (1990), Metric Scaling: Correspondence Analysis, Newbury Park, CA: Sage.

CA References : Books

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CA References : Books. Weller, Susan C. and A. Kimball Romney (1990), Metric Scaling: Correspondence Analysis , Newbury Park, CA: Sage. CA References: Articles. - PowerPoint PPT Presentation

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Page 1: CA  References : Books

CA References: Books

• Weller, Susan C. and A. Kimball Romney (1990), Metric Scaling: Correspondence Analysis, Newbury Park, CA: Sage.

Page 2: CA  References : Books

CA References: Articles

• Carroll, J. Douglas, Paul E. Green, and Catherine M. Schaffer (1986), “Interpoint Distance Comparisons in Correspondence Analysis,” Journal of Marketing Research, 23 (August), 271-280.

• Carroll, J. Douglas, Paul E. Green, and Catherine M. Schaffer (1987), “Comparing Interpoint Distances in Correspondence Analysis: A Clarification,” Journal of Marketing Research, 24 (November), 445-450.

Applications:• Iacobucci, Dawn and Amy Ostrom (1996), “Commercial and Interpersonal Relationships:

Using the Structure of Interpersonal Relationships to Understand Individual-to-Individual, Individual-to-Firm, and Firm-to-Firm Relationships in Commerce,” International Journal of Research in Marketing, 13, 53-72.