Upload
orla-spence
View
25
Download
2
Embed Size (px)
DESCRIPTION
CA References : Books. Weller, Susan C. and A. Kimball Romney (1990), Metric Scaling: Correspondence Analysis , Newbury Park, CA: Sage. CA References: Articles. - PowerPoint PPT Presentation
Citation preview
CA References: Books
• Weller, Susan C. and A. Kimball Romney (1990), Metric Scaling: Correspondence Analysis, Newbury Park, CA: Sage.
CA References: Articles
• Carroll, J. Douglas, Paul E. Green, and Catherine M. Schaffer (1986), “Interpoint Distance Comparisons in Correspondence Analysis,” Journal of Marketing Research, 23 (August), 271-280.
• Carroll, J. Douglas, Paul E. Green, and Catherine M. Schaffer (1987), “Comparing Interpoint Distances in Correspondence Analysis: A Clarification,” Journal of Marketing Research, 24 (November), 445-450.
Applications:• Iacobucci, Dawn and Amy Ostrom (1996), “Commercial and Interpersonal Relationships:
Using the Structure of Interpersonal Relationships to Understand Individual-to-Individual, Individual-to-Firm, and Firm-to-Firm Relationships in Commerce,” International Journal of Research in Marketing, 13, 53-72.