CA Corp Brochure AW Double

8/8/2019 CA Corp Brochure AW Double

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3We make and sell threekinds of confectionery:chocolate, gum and candy

Were nearly 200years young

60We operate in over60 countries and sellnearly everywhere

200

Did you know?


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delicious

chocolatebrands

The ancient Aztecs inventedchocolatl, a drink prized forits therapeutic uses. Montezumadrank a goblet every nightbefore visiting his harem

Like fingerprints, no twoCadbury Flakes are thesame, but all are thecrumbliest, flakiestchocolate in the world

On sale from January toEaster, we lay 300 milliona year of these goo gooeywonders. Cadbury CremeEggs smashing

Commercially ethical,environmentally passionateand delicious Green & Blackswas the worlds first organicchocolate company

Chocolatey facts to savour:


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Ancient Greeks chewed mastic,thus mastication. AncientMayans chewed chicle fromwhich Thomas Adams createdthe first chewing gum in 1869

Established in 1952,Hollywood was the firstFrench chewing gum andits still their favourite

Recaldent is our own patentedwonder-ingredient. It replaceslost minerals in teeth, so themore you chew, the betterfor your teeth

Bubbaloo is a worldwidefavourite. Loved in over 25countries for its amazingbubbles, liquid centre andfull of surprises attitude

Gum facts to chew over:


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46%

chocolateand cocoabeverages

We are investing in our most advantaged brands. Together,they generate approximately half our total revenue and havesignificantly higher profitability than our confectioneryportfolio as a whole.

They are Cadbury Dairy Milk, Trident, Halls, Green & Blacks,

The Natural Confectionery Co., Creme Egg, Eclairs, Flake,Dentyne, Clorets, Hollywood, Stimorol and Bubbaloo.

gum

Focusbrands

of revenue*

32%of revenue*


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shopperStanding out from the crowd in-store is key towinning at the point of buying. Shoppers wantbrands to be close to hand. So investing inour product displays is also investing in yourshopping experience and in helping our retailcustomers ensure they serve you right. InFrance for example, we are working inpartnership with retailers to create a moreattractive till-fitting in eye-catching colours.And were designing in greater capacity tohold more products, so retailers need torestock less and you are more likely to findthe full range of products you want.

attention

3to7estimated seconds thata shopper takes to makea brand choice in-store

attractingDelivering at minus 45Like a challenge? Try making deliveries whenits 45 and your fuel tank is frozen solid. This waswhat our Siberian sales force faced in the winterof 2006, one of the coldest on record. Did theylet this stop them? No way. For over a month, theytook turns to stay awake overnight, keeping theirengines warm with heaters. Customers received theproducts they were waiting for in record time, so

consumers didnt face empty shelves. Now thatscommitment to service.

Last impressions countIt might be the last part of the shoppingexperience, but the checkout is a hot zone forus, particularly for gum, mints and Halls. Its whereyou expect us to be, and we aim to help youfind us. Our Lasting Impressions research projectexplores every aspect of shopper behaviour atthe checkout, aiming to improve your shoppingexperience in those crucial last moments. It buildson work with a key North American customer,

which identified core shoppers, studied their needsat the checkout and tested the best mix to helpbusy shoppers find what they want. Fast.


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Growing with

Emerging markets currently account for more than 30% of our revenues a percentage that is growing year after year. Were the confectionery leaderin these exciting and dynamic parts of the world. Our business in India is agreat example of our approach and has grown by over 20% annually for thelast two years.

A strong foundationWeve been in India for 60 years and have astrong heritage and leadership position with a 30%confectionery market share. Were the No 1 chocolatebrand with a chocolate market share of over 70%.In fact, were so closely associated with chocolate thatcocoa trees are often called Cadbury trees. Even so,

only around a third of the population currently buyschocolate. Thats 700 million people still to introduceto the delights of Cadbury.

Growing with the marketAppealing to a broader range of consumers is atthe heart of our plan. So weve created a base rangeof our popular chocolate brands at more affordableprice points. But we also know that, as incomes rise,the demand for more premium gifts grows. OurDiwali gifting range has enjoyed notable success.

Functional advantage

Cadbury Bournvita was launched here in 1948 andthroughout its history has always sought to providenutrition that aids growth and all-round development.

Today, the natural goodness of malt, chocolate andmilk is fortified with vitamins A, B1, B3, B6, B12and C, plus iron, protein, calcium, zinc, manganeseand folic acid. No wonder its a cup of confidence.

Affordable indulgenceWeve increased our presence in the candy category

through Halls and Cadbury Dairy Milk Eclairs. As inother emerging markets with hot climates, Eclairsare proving popular as an indulgent affordable treat.With delicious Cadbury chocolate in the middle, theymelt in the mouth, not in the heat. A new EclairsCrunch format, with a crispy caramel shell, is just asaffordable and even more at home in hot weather.

Importing successTrue to our total confectionery plan, we are alsoentering new categories, applying our know-how fromour success in other markets. Weve already gainedover 9% of the Indian bubblegum market with the

launch of Bubbaloo a Latin American import thatsoff to a great start.

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Expanding in

developedWe have big plans for our developed marketswhere we can see lots of untapped potential. TheUSA is a great example of how weve transformedour profile since our acquisition of Adams in 2003.Its the largest confectionery market in the world,and one where Cadbury has plenty of room to grow.

Going for gumOur share of the USA gum market has grown every year for the past fouryears from 27% in 2003 to over 34% in 2007. Much of this growth canbe put down to the success of the core Trident brand. Its grown asa result of new packaging, new fruit flavours like Tropical Twist and anew product format Trident Splash (juicy centre-filled gum). We alsointroduced a completely new brand Stride. Launched in April 2006, itsbeen an immediate hit, with just over 7% market share by March 2008*.And our smart variety approach means these successes are not confinedto the USA. Centre-filled is now in 23 countries, while Strides long-lasting technology is in five countries already, under Trident or local brandssuch as Hollywood and Stimorol.

All kinds of candyWe have successfully increased our candy business since the integrationof Adams. Local favourites, Swedish Fish and Sour Patch Kids, enjoy greatgrowth double digits in 2007. Halls remains the No 1 cough drop brand soothing sore throats, calming coughs and refreshing taste buds. Wecontinue to look for ways to build on Halls strong and healthy position,not only in the USA but elsewhere, in France for example.

Green & Blacks for the red, white and blueChocolate is our newest frontier. Were sharing the delights of Green &Blacks premium organic range with USA consumers. Having started inspeciality retailers such as Whole Foods, were expanding its distribution to

a much wider range of stores and outlets. We want to make it easier formore people to discover and enjoy the organic indulgence at the heart ofthis amazing chocolate brand.

* Source: Nielsen

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www.cadbury.com

enjoy!

Cadbury plcCadbury House, Uxbridge Business Park,Sanderson Road, Uxbridge UB8 1DHTelephone: +44 (0) 1895 615000Fax: +44 (0) 1895 615001

Sources: April 2008 Euromonitor; 2007 Cadbury Schweppes Report & Accounts

Forward-looking statements disclaimer:Statements contained in this document may constitute forward-looking statementswithin the meaning of Section 27A of the US Securities Act of 1933, as amended,and Section 21E of the US Securities Exchange Act of 1934, as amended. Forward-looking statements are generally identifiable by the use of the words may, will,should, plan, expect, anticipate, estimate, believe, intend, project,goal or target or the negative of these words or other variations on thesewords or comparable terminology. Forward-looking statements involve a numberof known and unknown risks, uncertainties and other factors that could cause ouror our industrys actual results, levels of activity, performance or achievements tobe materially different from any future results, levels of activity, performance orachievements expressed or implied by such forward-looking statements. Factorsthat could cause actual results to differ materially from our expectations includeinternational economic and political conditions; changes in laws, regulations andaccounting standards; distributor and licensee relationships and actions; effectivenessof spending and marketing programmes; and unusual weatherpatterns. Cadbury plcdoes not undertake publicly to update or revise any forward-looking statement thatmay be made in this document, whether as a result of new information, future

events or otherwise.

Although the Group believes that the expectations reflected in the forward-lookingstatements are reasonable, it cannot guarantee future results, levels of activity,performance or achievements.

Cadbury plc 2008

The Companys commitment to environmental issues has been reflected in theproduction of this document.

The cover and text pages are printed on Revive 75 Silk paper. The composition of thepaper is 50% de-inked post consumerwaste, 25% pre-consumer waste and 25% virginwood fibre from Sweden and Spain. It has been certified according to the rules of theForest Stewardship Council (FSC). It is manufactured at a mill that has been awardedthe ISO14001 certificate for environmental management. The mill uses pulps that areelemental chlorine free (ECF) and totally chlorine free (TCF) process and the inks used

are all vegetable oil based.

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CA Corp Brochure AW Double