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INDUSTRY : C 57822

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Background :We are in the business of manufacturing High Technology Sensors . Our products are used

by our esteemed customer who are in the business of manufacturing the equipment for

Biomedical Engineering, Aeronautics and Security systems.

We supply our products to five different segments based on our customer need to makethem cost competitive in their domain to acquire the Market share. The five Segments are,

Low End

Traditional

Performance

Size

High End

Organization Chart :

CEO

SHRIDHAR

DIRECTOR, R&E

KAVITA

DIRECTOR,MARKETING

VINOD

DIRECTOR,MANUFACTURING

SACHIN

DIRECTOR STRATEGY &FINANCE

Director Name Year 1&2 Year 3&4 Year 5&6 Year 7&8

Kavita Marketing R&E Production Finance

Sridhar R&E Production Finance Marketing

Vinod Production Finance Marketing R&E

Sachin Finance Marketing R&E Production

Rotation Plan

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VISIONTo increase investor wealth by becoming a Leader in the manufacture

of Cutting Edge Technology sensor through focused Innovation

MISSIONTo develop High technology premium products for focused customersegment to,

Become $500 Mn Organisation by 2020

Increase ROS by 10% YOY

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Product Segment Age Price Performance Size MTBFMarket

Growth

Specification 7 15.00 - 25.00 2.4 18.1 12,000 - 17,000

Weightage 24% 53% 16% 16% 7%Actual 4.6 21 3.7 16.8 14000

Specification 2 20.00 - 30.00 5.7 14.8 14,000 - 19,000

Weightage 47% 23% 21% 21% 9%

Actual 3.1 28 6.2 14.3 17500

Specification 0 30-40 9.6 10.9 20,000 - 25,000

Weightage 29% 9% 43% 43% 19%Actual 1.7 38 8.7 11.8 23000

Specification 1 25.00-35.00 10.1 15.8 22,000 - 27,000

Weightage 9% 19% 29% 29% 43%

Actual 2.5 33 10.1 15.3 25000

Specification 1.5 25.00 - 35 4.7 10.4 16,000- 21,000

Weightage 29% 9% 43% 43% 19%

Actual 2.6 33 4.7 10.8 19000

11.7%

9.2%

15.7%

19.4%

17.6%

Daze Traditional

Dell

Dixie

Dot

Dune

Low End

High End

Performance

Size

High Priority

High - Med

Med

Low

WHERE WE STAND : (Situation Analysis Product Specification)

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WHERE WE STAND : (Situation Analysis Production Planing)Trad Low High Pfmn Size Tot

Industry Volume 7387 8960 2554 1915 1984 22800

% Share (Segment) 32.40% 39.30% 11.20% 8.40% 8.70%

Growth Rate 9.20% 11.70% 15.70% 19.40% 17.60%

Vol for Round - 1 8067 10008 2955 2287 2333 25650

Capacity for Round-1 1800 1400 900 600 600

Total No of teams playing 6 6 6 6 6

Industry Capacity for Round-1 10800 8400 5400 3600 3600 31800

Since Industry capacity for all segments products except for Low segment is

more than the requirement so no need to invest in the additional capacityfor 1st year.

To overcome the capacity crunch for the products in Low segment, looking at

the growth rate it make sense to invest in automation.

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PERFORMANCE MEASURE :

To become $500 Mn Organisation by 2020

Increase ROS by 10% YOY

PRODUCTION STRATEGY :

Introduce Automation for Low Segment products and invest in R&E to introduce new

products in High Segment

FINANCE PRACTICE :

Short term Loan for R&E expenses and working capital

Equity share for Capital Investment

Debt to Equity ratio 60 : 40

HUMAN RESOURCE :

Our main focus will be new innovative products hence company will hire highly educated

personnel in R&D by paying more than market median salary.

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Strengths Weakness

1. Effective management of Variable cost

2. Product development capabilities

1. Effective forecasting

2. Optimum utilization of Complement

Oppoutunities Threats

1. Capacity Utilization

2. Leverage Automation

3. Changing customer preferances

1. Rising Wages

2. Recession

HOW ARE WE : (SWOT ANALYSIS)