2013 RI CONVENTION

STRENGTHENING ROTARYJennifer JonesPaul Hydzik25 June 2013

2013 RI CONVENTION

Why we’re strengthening Rotary

What our research tells us

“What is Rotary?”

3 ways you can strengthen your club

TOGETHER WE EXPLORE

2013 RI CONVENTION

WHY WE’RE STRENGTHENING ROTARY

2013 RI CONVENTION

Never Heard of Rotary

Know Name Only

SomeFamiliarity

PUBLIC IMAGE SURVEY

2013 RI CONVENTION

OPPORTUNITY

NOT EARNING FULL CREDIT FOR OUR GOOD WORKHarder to reach our full potential

2013 RI CONVENTION

WHAT OUR RESEARCH TELLS US

2013 RI CONVENTION

Conducted

160+ interviews

Analyzed 20,162 surveys

Reviewed

400+ documents

Zone Institutes

Participated in

5Obtained comprehensive feedback from

Rotarians & prospects in 167 countries

Visited

20 clubsand attended the

2012

International

Convention

2013 RI CONVENTION

OUR STRENGTHS DIFFERENTIATE US

1. A multidisciplinary perspective allows us to see challenges in ways others can’t

2. The ability to apply leadership and expertise to social issues

3. The passion and perseverance necessary for lasting change

4. Community impact on a global scale

See differently

Think differently

Act responsibly

Impact communities globally

2013 RI CONVENTION

To positively impact my community

Friendship and fellowshipProfessional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

Why did you initially join Rotary?

PRIMARY REASONS PEOPLE JOIN ROTARY…

2013 RI CONVENTION

…ARE THE SAME REASONS THEY STAY ROTARIANS

Why do you stay with Rotary?

To positively impact my community

Friendship and fellowshipProfessional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

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IMPLICATIONS

Rotarians are responsible leaders– Define by mindset

Connecting always will be a driving force behind Rotary

Rotary creates community impact on a global scale

2013 RI CONVENTION

PUT THESE FACTS TO WORK

How do you:

• Find leadership roles for new members right from the start?

• Use service to create opportunities for prospects to connect?

• Look beyond title to a prospect’s mindset for membership potential?

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HOW DO YOU ANSWER?

What is Rotary?

Um…

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JOIN LEADERSEXCHANGE

IDEASTAKE

ACTION

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Rotary brings together the kind of people who step forward to take on important issues for

local communities everywhere.

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CONNECTION AND COMMUNITY

2013 RI CONVENTION

“What is Rotary?”

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ROTARY’S COMMUNICATIONS

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3 WAYS YOU CAN STRENGTHEN ROTARY

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STRENGTHEN ROTARY

1. SHARE WHAT YOU LEARNED.

2013 RI CONVENTION

STRENGTHEN ROTARY

2. LIVE THE BRAND…ANDINSPIRE YOUR CLUB TO TRULY LIVE IT AS WELL

2013 RI CONVENTION

STRENGTHEN ROTARY

3. WORK TO IMPROVE MEMBER ENGAGEMENT.

2013 RI CONVENTION

Community&

Connection

2013 RI CONVENTION

BE A

ROTARYCHAMPION