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Pictured Above: Cincinnati’s Great American
Ballpark.
Be prepared…….because SPAD alumni land in
some pretty important places. For example,
Yes, it was the familiar face of Dr. Mary Hums that you saw recently on the front page of the Univer-
sity of Louisville’s Website (http://php.louisville.edu/news/news.php?news=641). Along with Dr.
Wayne Blann from Ithaca College in New York, Dr. Hums was one of only two persons from the
United States selected to attend the International Olympic Academy Educators Session in July.
More than 80 educators from 42 different countries attended the academy which was held in Olym-
pia, Greece, about a 5 minute walk from the archeological site of the Ancient Olympic Games. The
International Olympic Academy functions as an International Academic Centre for Olympic Studies,
Education, and Research. It is an international forum for free expression and exchange of ideas
among the Olympic Family, intellectuals, scientists, athletes, sport administrators, educators, artists
and the youth of the world. The Academy brings together people from all over the world, in a spirit of
friendship and cooperation. Participants are urged to use the experiences and knowledge gained in the
IOA to promote Olympic Ideals in their respective countries.
Dr. Hums says “it was a tremendous honor to be chosen to represent the United States at the Interna-
tional Olympic Academy.” During her time in Greece, she studied with scholars from around the
world, all of whom share a common research interest in some aspect of the Olympic Movement. She
was also selected to present a paper, one of only 14 presentations from the 80+ participants. The pa-
per focused on “Ethical Issues Facing the Paralympic Movement.” She attended conference lectures
and discussion groups on various aspects of Olympism and the Olympic Movement, and also had a
tour of the archeological site of the Ancient Olympic Games. But most of all, Dr. Hums reiterates that
“the best part was meeting and interacting with a variety of different people. It was an amazing ex-
perience to share ideas with scholars of this magnitude from around the world.” She says “attending
the IOA was a dream of a lifetime for me!”
SPAD Alumnus Lands in an Important Place alumnus Mike Maddox (BS '98), Director of
Ball Park Operations for the Cincinnati Reds
at Great American Ball Park, stands in front
of Marine One on May 17, 2006 while
President Bush was in town to make a
speech at Northern Kentucky University.
Mike is one of many Reds Employees who
has assisted Secret Service and White
House Personnel with 3 Presidential Visits
and 1 Vice Presidential Visit to Great
American Ball Park since 2003.
Mike began his career with the Reds in
2002 and was promoted to Director of Ball
Park Operations in 2005. Prior to working
for the Reds, Mike was the Operations
Manager for the Louisville Bats organiza-
tion during the 2000 and 2001 seasons.
University of Louisville Sport Administration Program HP 109/Studio Arts Building, Louisville, KY 40292
December 2006 C ardinal SP ad N ews Mark Your Calendar
Jan 8— Classes start
Feb 26— Last day to
withdraw
March 12-18— Spring
Break
April 23— Last day of
classes
April 24— Reading day
April 25-May 1— Final
exams
Inside this issue:
Calendar 1
Contacts 2
Graduates 2
New Faculty 2
New Course 2
SPAD Club 3
Student Interns 3
Faculty Research 4-5
Spotlight 5
NASSM 2006 5
Dr. Hums chosen to attend International Olympic Academy for Educators
Pictured Above: SPAD alumnus Mike Maddox
standing in front of Marine One.
The University of Louisville
is an equal opportunity insti-
tution and does not discrimi-
nate against persons on the
basis of age, religion, sex,
disability, color, national
origin or veteran status.
Want to get in touch with
the U of L sport administra-
tion faculty? Here is who to
contact for information:
Graduate Programs:
Dr. Mary Hums
502-852-5908
Undergraduate Program:
Dr. Chris Greenwell
502-852-0555
Graduate Advising:
Dr. Simon Pack
502-852-8286
Undergraduate Advising:
Dustin Thorn (students A-H)
502-852-5909
Scott Crawford (students I-Q)
502-852-5909
Dr. David Shonk (students R-Z)
502-852-5040
Mailing address:
Department of Health &
Sport Sciences
University of Louisville
Louisville, KY 40292
Contact Us
December 2006
Dr. Shonk joins the SPAD de-
partment from Ohio State Uni-
versity where he received his
Ph.D. in Sport and Exercise
management. He taught SPAD
381, SPAD 472 and SPAD 692
this Fall. Dr. Shonk’s research
area is focused on organiza-
tional theory and behavior. He
has applied research to areas in
sport tourism, service quality,
event management, business
strategy and sport networks.
His prior work experience was
in marketing, corporate devel-
opment and event management
within professional baseball
and for various organizations
within the nonprofit sector.
Professor Thorn will be taking
the place of Professor Ditt-
more. Professor Thorn will be
teaching SPAD 383, 390 and
404 in the Spring Semester.
Professor Thorn joins the
SPAD program after receiving
Dr. David Shonk and Dustin Thorn join faculty
Page 2
Congratulations Spring/Summer Graduates Ellyn Leonard
Maura Linz
Lindsay Madison
Alma Navarrete
Ryan Neely
James Payne
John Ratterman
Brooke Spence
Curtis Stewart
Katherine Stoess
Christopher Szatko
David Walls
Samantha Warren
August 2006 Graduates
Jeremie Bates
Daniel Hicks
Adam Kelly
Jeff Kopple
Heather Shreffler
Congratulations to the following
graduates in the spring and sum-
mer semesters:
May 2006 Graduates
Jonathon Aebersold
Kyle Amettis
Ryan Ball
Joshua Bertram
Ronald Braun
Erik Brown
Lauren Bullock
Brittany Canty
Johnny Frost
Daniel Garcia
Brian Guy
Lonnie Hardin, Jr.
Mark Hardy
Mark Hulsewede
Matthew Spitler
Bing Sun
Nicholas Tenorio
Chris Washington
Matt Zinser
SPAD offers new class in Athletic Fundraising
The Sport Administration program
is proud to announce a new course
on the topic of “Athletic Fundrais-
ing.” SPAD 561 was taught this Fall
by Dr. Ian Patrick.
The course introduces students to
the key distinctions between sport
sponsorship and fundraising in
higher education and athletics. In
addition, students are introduced to
the concept of 'development' as it
relates to both higher education and
athletics in United States institu-
tions. Students learn effective so-
licitation strategies for both annual
and major gifts and come to fully
understand the general fundraising
cycle that is used in both athletics
and higher education. Finally, the
class explores different chal-
lenges and opportunities in fund-
raising for all divisions of the
NCAA and NAIA.
Although the course is not of-
fered during the Spring semester,
students should keep alert for
offerings in the future as it is an
excellent choice for an elective.
his B.S. in Management from
Georgia Tech and an M.S. in
Sport Administration from
The University of Louisville.
Professor Thorn has worked
in many areas of sport includ-
ing sport marketing for the
Georgia Tech Athletic Asso-
ciation, Assistant to the Com-
missioner of the Mid-South
Conference and Compliance
intern at the University of
Louisville.
Recent events for the SPAD
Club included guest speakers
and a trip to the U of L versus
Middle Tennessee football
game in Nashville. Speakers
included Adrienne Johnson
(Outreach coordinator for U of
L Athletics), Terry Hasseltine
(Deputy Executive Director of
the Kentucky Sports Authority)
and J. Bruce Miller (author
and local lawyer).
Students participating in the
trip to Nashville for the U of L
versus Middle Tennessee game
also enjoyed a facility tour of
the Gaylord Entertainment
Center, home of the NHL’s
Nashville Predators. The tour
gave students insight into the
inter-workings of the facility
including programming, sched-
uling requirements, and manag-
ing and ticketing various
events.
The SPAD Club creates oppor-tunities for members to become actively involved in the sport industry and provides access to industry professionals and to various networking opportuni-
ties that prepare stu-dents for entering the dynamic sport mar-
ketplace. Contact Dr. Pack ([email protected]) for more information.
SPAD Club News
Undergraduate
Stephen Arnold
U of L Marketing
Maxwell Boone
Papa John’s Cardinal Stadium
Chris Brawner
U of L Intramurals
Brittany Burress
U of L Intramurals
Chris Cates
U of L Baseball
Jason Cheeks
U of L Intramurals
Darrin Coulter
Rally’s
Katie Curley
U of L Sports Information
Page 3
Fall 2006 Interns
December 2006
Logan Davis
U of L Intramurals
Joshua Deer
U of L Athletics
Ryan Edwards
Kentucky Youth Sports Scene Magazine
Ashley Gillespie
U of L Marketing
Stanley Hall
U of L Intramurals
Chris Hill
U of L Athletics
John Iacono
U of L Facilities
Andre McClung
U of L Facilities
Brandon McCracken
Total Nonstop Action Wrestling
Zackary McKay
Nelligan Sports Marketing
J.W. Nickell
U of L Athletics
Sean O’Brien
Bellarmine University
David Pfeiffer
Greater Louisville Sports Commission
Eric Pyne
Collegiate School
Jenna Sample
U of L Athletics, Compliance
Kitt Shaw
U of L Athletics, Compliance
Sean Sheehan
Play it Again Sports
Daryle Unseld
U of L Athletics
Graduate
Crystal Bennett
U of L Score Program
Ryan Davis
Madison Square Garden
Peter DeZarn
St. Xavier High School
Scott Flavell
U of L Athletics, Facilities 2
Tiffany Hammond
Kentucky Orthopedic Rehab Team
Sungil Hong
U of L Men’s Tennis
Treye Johnson
Greater Louisville Sports Commission
Kelly Short
Indiana University Southeast
Matt Stitsinger
U of L Athletic Association
Pictured above: SPAD Club members prepare for a tour
of the Gaylord Entertainment Center.
December 2006
Dr. Dan Mahony recently published
articles that were included in the Journal
of Sport Management, International
Journal of Sport Management and the
International Journal of Sport Marketing
& Sponsorship. In addition, Dr. Mahony
recently presented research at the North
American Society for Sport Management
Annual Conference (NASSM) in Kansas
City, Missouri.
Prof. Anita Moorman co-authored
a new book titled “Sport Law: A manage-
rial approach; Achieving a competitive
advantage” and has published and edited
articles in the Journal of Sport Manage-
ment, Journal of Legal Aspects of Sport,
Sport Marketing Quarterly and ACSM’s
Health & Fitness Journal. She has also
presented her research at the Annual
Meeting of the Academy of Legal Studies
in St. Petersburg, FL, 2006 North Ameri-
can Society of Sport Management
(NASSM) Conference in Kansas City,
MO and the Conference of Sport and
Recreation Law in Albuquerque, NM.
Professor Moorman was on sabbatical
during the Fall semester. Her research
project during this time was to locate,
examine, and analyze each sport case that
has reached and/or been decided by the
U.S. Supreme Court. These cases involve
a complex array of legal issues including:
constitutional law; the application of
several federal statutes involving anti-
trust, educational rights, civil rights, em-
ployment and disability discrimination;
the limits of authority of amateur sport
governing bodies; and the original juris-
diction of the Supreme Court. This analy-
sis will track the use of the term “sport”
and “athletics” in judicial decision mak-
SPAD faculty members were busy
publishing and presenting their research
recently. Here are some of the highlights:
Dr. Chris Greenwell recently pub-
lished an article in Sport Marketing
Quarterly. He is also collaborating on a
paper with Scott Crawford to be pub-
lished by the Physical Educator. Dr.
Greenwell also presented his work at
various conferences including the Sport
Management Association in Phoenix,
North American Society for Sport Man-
agement (NASSM) in Kansas City and
the 2006 Annual Conference & Recrea-
tional Sports Exposition (NIRSA) in Lou-
isville.
Dr. Mary Hums has recently pub-
lished in the Chronicle of the National
Association of Kinesiology and Physical
Education in Higher Education, Recrea-
tional Sport Journal, ICSSPE Bulletin
and Proceedings of the 2006 VISTA In-
ternational Paralympic Committee Con-
ference in Bonn Germany. She has also
made presentations at the International
Olympic Academy Educator’s Session in
Olympia, Greece, International Paralym-
pic Congress in Bonn, Germany, North
American Society of Sport Management
(NASSM) in Kansas City, MO, American
Alliance of Health, Physical Education,
Recreation, and Dance (AAHPERD) in
Salt Lake City, UT, Sport Recreation and
Law Conference in Albuquerque, NM
and the National Association of Kinesiol-
ogy and Physical Education in Higher
Education in San Diego, CA and the
North American Society for Sociology of
Sport in Vancouver, Canada.
Faculty Publications and Presentations
Page 4
within the sport industry. The project
will produce a comprehensive analysis of
the role of the court in the development
and evolution of sport law as a unique
area of the law.
Dr. Simon Pack recently published in
the National Association of Student Af-
fairs Professional Journal and he has
two publications in press with the Jour-
nal of Contemporary Athletics. Dr. Pack
has also presented his research at the
International Conference on Sport &
Entertainment Business (ICSEB) in Co-
lumbia, SC, Annual Meeting of the Na-
tional Association of Intramural and
Recreational Sports (NIRSA) in Louis-
ville, North American Society of Sport
Management (NASSM) in Kansas City,
MO, Annual Meeting of the Drake Group
in Indianapolis, IN and the Annual Meet-
ing of the American Alliance for Health,
Physical Education, Recreation & Dance
(AAHPERD) in Salt Lake City, UT.
Dr. David Shonk recently submitted
two articles which are being reviewed by
the Journal of Sport Management. Dr.
Shonk also presented research at the
North American Society for Sport Man-
agement (NASSM) Annual Conference in
Kansas City, Missouri, the Ohio Alliance
for Health, Physical Education, Recrea-
tion and Dance in Columbus, Ohio and
the International Conference on Sport &
Entertainment Business (ICSEB) in Co-
lumbia, SC. He also made a presentation
of his findings from the MLS All-Star
Game to representatives of Major League
Soccer.
(Continued on page 5)
The Louisville Fire play in the arena-
football2 (af2) league, which is a de-
velopmental league for the Arena
Football League. Heading into their
seventh season, the teams on their
schedule in the American East include
the Green Bay Blizzard, Manchester
Wolves, Wilkes-Barre/Scranton Pio-
neers, Quad City Steamwheelers and
the Albany Conquest. The Fire play a
16 game schedule with 8 home
games played at Freedom Hall. Since
their inception, the Fire has been in
the top 3 of af2 teams in terms of
attendance.
The front office for the Fire includes
up to 6 full time staff members, in-
cluding Owner/Operator Will Wolford,
General Manager Chris West and rep-
resentatives in sales/marketing, tick-
eting, media relations and a cheer-
leading coordinator. Several current
and former employees working for
the Louisville Fire have connections
to the U of L Sport Administration
program. Adam Luken started as an
intern with the Fire while he was still
in school at U of L and was hired a
week before graduating in December
2003. He currently serves as the
Ticket Manager/Media Relations Di-
Spotlight on the Louisville Fire
Page 5
Scott Crawford, M.S. has recently
collaborated with Dr. Greenwell on a
paper which is being published by
the Physical Educator. Mr. Crawford
also presented his research at the
Sport Management Association in
Tempe, Arizona.
Dustin Thorn, M.S. recently
presented a presentation titled Exam-
ining Career Paths in Intercollegiate
Athletic Coaching: An Analysis on
NCAA Division I-A Football
Coaches, with fellow colleagues
Scott Crawford, Meghan McDonogh,
Dan Mahony and Gerald Robinson at
the 2006 NASSM Conference in Kan-
sas City. Mr. Thorn is currently
working on his Dissertation on the
effects resource allocation has on job
satisfaction among intercollegiate
coaches.
2006 NASSM conference in Kansas City
December
Faculty members and graduate students from U of L’s Sport Administration program traveled to Kansas City in
March to present their research at the annual conference for the North American Society for Sport Management.
Pictured above from left to right, Toni Olivierio (MS, ‘05), Dr. Chris Greenwell, Dr. Amy Baker (Ph.D., ‘05),
Ph.D. students Meghan McDonough, Scott Crawford, Enzo Chen, Dr. Mary Hums, Dr. Anita Moorman, Ph.D.
students Steve Dittmore, Dustin Thorn and Dr. Dan Mahony.
rector. Matt Heitzmann is an Account
Manager with the Fire and is complet-
ing his B.S. degree in Sport Administra-
tion. In addition, SPAD major William
Gay interned with the team last year
and is enjoying a great year as a de-
fensive back with the U of L football
team. For more information about the
Louisville Fire visit their Website at
http://www.louisvillefirefootball.com/.
Faculty Pubs cont.
