COMMUNICATION TO THE PATIENT Kajsa Wilhelmsson

05.03.2009

Prague

IMPACTING CHANGE

The real incremental change occurs by the small steps forward we take every day

Active involvement of the users

THE OVERCOMMUNICATED SOCIETY

The oversimplified mind

The oversimplified message

THE CHALLENGE

“To say something doesn´t mean it is heard”

“To hear it doesn´t mean it is understood”

“To understand doesn´t mean to agree”

“To agree doesn´t mean to do” “To do it doesn´t mean to keep

doing it”

Konrad Lorent”

OVERSIMPLIFIED MESSAGES:

TEN SIMPLE TEN SIMPLE RULESRULES

Provide context and explain relevance

AWARENESS

Need for stem cell research – Michael J. Fox http://www.youtube.com/watch?v=a9WB_PXjTBo&feature=related

Breast Examinationhttp://www.breastawarenessguy.org/film.htm

Alzheimershttp://www.globalcharter.org/film/

Cervical Cancer - Since the reality television star Judy Goody was diagnosed last August, the number of women having the tests has risen 20 per cent in the UK

SWEDISH MEDICAL PRODUCTS AGENCY

www.crimemedicine.com

The Audience

The Content

The delivery channel

MessageReceived

!

BUT, IF YOU GET IT ALL RIGHT…

KAJSA WILHELMSSON+32-496 23 55 30