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COLD STORAGEShaheena Yunos
Vivian Ng
Crystal Tang
Neo Yong Theng
Joel Sim
PLACE
There are 46 stores in Singapore.
8 stores in Orchard itself !
The stores are located island wide!
PRICE
Many singaporeans feel that the some of the products are more expensive compared to its competitors.
Fairprice vs Cold Storage
PROMOTIONS
PROMOTIONS
PRODUCTS
Food Fresh Food - Crabs, Fish(live). Can Food Frozen Food – Prawn, Fish, etc Convenient Food – Frozen Pizza, Pie, etc. Dessert – Ice Cream. Bakery – bread and waffles
Beverages Alcoholic Beer, Wine, Liquor, etc Non-Alcoholic Soft Drink, Fruit Juice, Etc
PRODUCTS
Non-Food Adult Section Adult Diapers Baby Section Lotion Detergent Diapers
Home Choice Pet Food Pet Accessories Shoe Accessories Travel Misc.
BRAND POSITIONING
Create more awareness.
More discounts on the items.
Having more advertisements TV, print, etc.