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1 i-COME’16: An ICA Regional Conference C o n f e r e n c e P r o g r a m m e Organized by: Sponsored by: Supported by: Partner Institutions: Sunday, 18 September 2016 DAY 1 TIME ACTIVITIES 8.00 – 9.00 am Registration & Refreshment MAHKOTA LOBBY PARALLEL SESSION 1A MAHKOTA 2 9.00 – 11.00 am MAHKOTA 2 Theme: Politics and Communication: Understanding the Democratization and Participations Chairperson: Dr. Ali Salman, Universiti Kebangsaan Malaysia, MALAYSIA 1. Two suns over one firmament culture: A political-communication analysis on the contestation of Jakarta and Kuala Lumpur over “Indonesian Malay communities” (Paper ID: 19) Evie Ariadne Shinta Dewi, Universitas Padjadjaran, INDONESIA 2. A Study of Malaysian Political Advertising on Voters Political Efficacy and its Effect on Sense-Making Process (Paper ID: 81) Suhaimee Saahar @ Saabar, Ismail Sualman & Mohd Adnan Hashim, Universiti Teknologi MARA, MALAYSIA 3. Civic and Political Participation among Young Generation in Malaysia (Paper ID: 84) Ali Salman, Chong Sheau Tsuey & Samsudin Abd Rahim, Universiti Kebangsaan Malaysia, MALAYSIA.

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i-COME’16: An ICA Regional Conference C o n f e r e n c e P r o g r a m m e

Organized by: Sponsored by:

Supported by:

Partner Institutions:

Sunday, 18 September 2016 DAY 1

TIME ACTIVITIES

8.00 – 9.00 am

Registration & Refreshment

MAHKOTA LOBBY

PARALLEL SESSION

1A

MAHKOTA 2 9.00 – 11.00 am

MAHKOTA 2

Theme: Politics and Communication: Understanding the Democratization and Participations Chairperson: Dr. Ali Salman, Universiti Kebangsaan Malaysia, MALAYSIA

1. Two suns over one firmament culture: A political-communication analysis on the

contestation of Jakarta and Kuala Lumpur over “Indonesian Malay communities” (Paper ID: 19) Evie Ariadne Shinta Dewi, Universitas Padjadjaran, INDONESIA

2. A Study of Malaysian Political Advertising on Voters Political Efficacy and its Effect on

Sense-Making Process (Paper ID: 81) Suhaimee Saahar @ Saabar, Ismail Sualman & Mohd Adnan Hashim, Universiti Teknologi MARA, MALAYSIA

3. Civic and Political Participation among Young Generation in Malaysia (Paper ID: 84)

Ali Salman, Chong Sheau Tsuey & Samsudin Abd Rahim, Universiti Kebangsaan Malaysia, MALAYSIA.

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4. Digital Democracy in Rural Indonesia: Community Media Activities "Speaker

Kampung" In Aspirations Voicing Desa Ketangga, Kabupaten Lombok Timur, For Fulfillment Deliberative Conditions (Paper ID: 108) Ranggabumi Nuswantoro, Unversitas Atma Jaya Yogyakarta, INDONESIA

5. Youth Online Political Participation: The Role of Facebook Use, Interactivity, Quality Information and Political Interest (Paper ID: 145) Shamsu Dauda Abdu, Bahtiar Mohamad & Suhaini Muda, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

1B

BAIDURI ROOM 9.00 – 11.00 am

BAIDURI ROOM

Theme: Journalism as Dialogue Platform Chairperson: Mr. Mohd Baharudin Othman, Universiti Utara Malaysia, MALAYSIA

1. South China, East Vietnam, or West Philippine? Comparative framing analysis of

regional news coverage of Southeast Asian Sea disputes, 2011 - 2016. (Paper ID: 34) Bradley Freeman, American University in Dubai, UNITED ARAB EMIRATES

2. Journalism Students Across the Globe: The Study of Journalism Education in

Kyrgyzstan (Paper ID: 18) Elira Turdubaeva, American University of Central Asia, KYRGYZSTAN

3. Hero And Villain On A Foreign Land: A Textual Analysis On U.S. Newspaper Coverage

of China’s Uighur Unrest (Paper ID: 26) Di Zhu, University of Missouri, USA

4. Presentation of Muslim Women in Western Print Media: A Content Analysis of ‘Time’

and ‘Newsweek’ (Paper ID: 46) Muhammad Ashraf Khan & Sadaf Zahra, Bahauddin Zakariya University, Multan, PAKISTAN

5. Investigative Journalism in Malaysia: The Battle Between Outside and Inside Newsroom Challenges (Paper ID: 144) Adibah Ismail, Mohd Khairie Ahmad & Che Su Mustaffa, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

1C

BERLIAN ROOM 9.00 – 11.00 am

BERLIAN ROOM

Theme: Media and Technology: The Roles and Challenges Chairperson: Dr. Noer Doddy Irmawati, Universitas Ahmad Dahlan, INDONESIA

1. Application of Motion Correction using 3D Autoregressive Model in Kinect-based

Telemedicine (Paper ID: 8). Baek Seob Kim, Yun Bae Kim, So-Jeong Kim, & Dong-Hee Shin,Sungkyunkwan University REPUBLIC OF KOREA

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2. Stego Keys Performance on Feature Based Coding Method in Text Domain (Paper ID: 57). Roshidi Din, Azman Samsudin & Sunariya Utama, Universiti Utara Malaysia, MALAYSIA

3. Designing and Implication of Pictograms in Universities of Tehran (Iran) (Paper ID: 71). Firouzeh Keshavarzi & Hamedi Mohd Adnan, University of Malaya, MALAYSIA

4. Revisiting Video Game Ratings - Shift from Content-Centric to Parent-Centric Approach (Paper ID: 100) Hee Jhee Jiow, Rayvinder Athwal , Ling Ling Chew , Muhammad Helmi Elias, Nina Lim & Kenneth Woo, Singapore Institute of Technology, SINGAPORE

PARALLEL SESSION

1D

DELIMA ROOM 9.00 – 11.00 am

DELIMA ROOM

Theme: Intercultural Competence: Constructing the Cultural Identity Chairperson: Dr. Peter Simmons, Charles Sturt University, AUSTRALIA

1. A Case Study of Foreigners’ Intercultural Identity in China via WeChat Moments

(Paper ID: 52) Bei Ju, Beijing Normal University Zhuhai Campus, CHINA

2. “Happiness” as Constructs of Reality in Instagram for the Selected Fourth Year

Students of the University of the Philippines Baguio (Paper ID: 6) Yves Peter Carlo Medina, University of the Philippines Baguio, PHILIPPINES

3. Investigating the Educational Effectiveness of Culturally-enhanced Serious Game for IT Education (Paper ID: 12) Mazeyanti Mohd Ariffin, Wan Fatimah Wan Ahmad & Suziah Sulaiman, Universiti Teknologi Petronas, MALAYSIA

4. Transparency and communication can improve wildlife welfare outcomes: A case of kangaroos (Paper ID: 109) Peter Simmons, Charles Sturt University, AUSTRALIA

5. The Impact of User-Generated Contents in Facebook on Functional and Hedonic Brand Image and Purchase Intention (Paper ID: 154) Ridwan Adetunji Raji, Sabrina Mohd Rashid & Mohd Sobhi Ishak, Universiti Utara Malaysia, MALAYSIA

KEYNOTE ADDRESS

MAHKOTA 2 11.00 am – 12.30 pm

MAHKOTA 2

KEYNOTE ADDRESS 1 Theme: Exploring Communication: Beyond National Cultural Adaption, Images and Identity

Chairperson: Professor Dr. Che Su Mustaffa

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School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia, MALAYSIA Speakers:

Differential Development of Two Theories: Agenda Setting and Diffusion of News Prof. Dato' Dr. Syed Arabi Syed Abdullah Idid Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, MALAYSIA Beyond Prejudices and Stereotyping of Other Cultures”: Constituting Interventions for Inclusion Through Design Thinking Professor Dr. Patrice Buzzanell Brian Lamb School of Communication Purdue University, UNITED STATES OF AMERICA

12.30 – 2.00 pm

LUNCH

MAHKOTA 1

PANEL SESSION

2A MAHKOTA 2

2.00 – 4.00 pm

MAHKOTA 2

Theme: Developing New Knowledge about Peacebuilding and Communication through Engaged Scholarship: The Purdue Peace Project’s Initiatives to Prevent Political Violence in

West Africa and Central America Chairperson: Professor Stacey L. Connaughton, Purdue University, USA

1. The Purdue Peace Project: A Local Leadership Approach to Peacebuilding (Paper ID:

112) Stacey L. Connaughton, Purdue University, USA

2. Constructing “Space”: Interrogating the Meaning(s) of “Space” in the PPP’s Model of

Locally Led Peacebuilding (Paper ID: 113) Jasmine R. Linabary & Stacey L. Connaughton, Purdue University, USA

3. Fostering Productive Corporate-Community Relations to Build Peace: Theorizing the Relationships amongst Dialogue, Culture, and Locally Driven Collaboration in Southeast Asia and Beyond (Paper ID: 114) Stacey L. Connaughton, Jasmine R. Linabary & Neva Štumberger, Purdue University, USA Arunima Krishna, Boston University, USA Kelly Vibber, University of Dayton, USA

4. A Communicative Approach to CSR and Business-Conflict Linkages: Constituting and Sustaining Corporate Engagement in Peacebuilding through Local Voices (Paper ID: 115)

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Neva Štumberger, Jessica Pauly & Stacey L. Connaughton, Purdue University, USA

5. Serving Peace: The Role of Religious Leaders in the Peacebuilding Process in Northern Ghana (Paper ID: 116) Jessica Pauly, Neva Štumberger & Stacey L. Connaughton, Purdue University, USA

PARALLEL SESSION

2B

BAIDURI ROOM 2.00 – 4.00 pm

BAIDURI ROOM

Theme: Media Technology: The Demands and the Challenges Chairperson: Dr. Patrick C.H. Soh, Multimedia University, MALAYSIA

1. Visual Information Priming in Internet of Things: Focusing on the interface of smart

refrigerator (Paper ID: 23) Hyeonjin Kim, Sangmee Lee & Donghee Shin, Sungkyunkwan University, REPUBLIC OF KOREA

2. It's a Matter of Trust! A Study of Consumer Adoption Model for Mobile Payment

Service (Paper ID: 32) Min Ho Ju, Dong-Hee Shin & Yeon Oh Hong, Sungkyunkwan University, REPUBLIC OF KOREA

3. Conceptual view of Cyberloafing and Non-Work Domain (Paper ID: 48) Patrick C.H. Soh, Multimedia University, MALAYSIA

4. Ruined memory or reframed reality: mobile photography and memory construction in

digital age (Paper ID: 28) Xuan Xie, Hong Kong Baptist University, HONG KONG

5. E-Queue Mobile Application (Paper ID: 54) Yeen Lai, Khong, Bee Chen, Ooi, Kok Eng, Tan, Salizatul Aizah binti Ibrahim & Peck Ling, Tee, Universiti Tunku Abdul Rahman, MALAYSIA

PARALLEL SESSION

2C

BERLIAN ROOM 2.00 – 4.00 pm

BERLIAN ROOM

Theme: Accessing the National Identity : Exploring the Possibilities in Intercultural Communication

Chairperson: Dr. Syarizan Dalib, Universiti Utara Malaysia, MALAYSIA

1. Communicating in Collectivistic Culture: Relationship between Interdependent Self-Construal and Cooperative Communication in Cross-Cultural Communication Model (Paper ID: 4) Pin Lick Soo Hoo, Universiti Utara Malaysia, MALAYSIA

2. Requirements to Work Globally (Paper ID: 41)

Shun-itsu NAKASAKO, Chuo University, JAPAN

3. Validation of Intercultural Sensitivity Three-Factor Model in Malaysian Context (Paper ID: 74)

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Norzita Yunus, Ezhar Tamam, Jusang Bolong, Nor Azura Adzharuddin & Faridah Ibrahim, Infrastructure University Kuala Lumpur & Universiti Putra Malaysia, MALAYSIA

4. Multicultural Awareness in Intercultural Communication (Paper ID: 104)

Nikmah Suryandari, Ilmu Komunikasi FISIB UTM Bangkalan East Java, INDONESIA

5. Probing intercultural competence in Malaysia: A Relational Framework (Paper ID: 70) Syarizan Dalib, Minah Harun, Norhafezah Yusof & Mohd Khairie Ahmad, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

2D

DELIMA ROOM 2.00 – 4.00 pm

DELIMA ROOM

Theme: Challenges in Global Economic Trend: The Communication Perspectives Chairperson: Professor Antoon De Rycker, Taylor's University, MALAYSIA

1. The right to know: A comparative study of transparency of economic data from government websites) (Paper ID: 85) Alina Ali Durrani, Institute of Communication Studies, Punjab University, PAKISTAN

2. Assessment of Applications of Social Marketing Campaigns in Nigeria (A Study of Tax

Payment Campaign) (Paper ID: 20) Ganiu Okunnu & Mikaila Ajaga, Crescent University, Abeokuta, Ogun State & Lagos State University, Lagos, NIGERIA

3. Internet Use And Social Participation Among Urban Malaysians: Network Diversity

Effects (Paper ID: 101) Antoon De Rycker, Nicole Yang Lai Fong, Catherine Lee Cheng Ean & Ramachandran Ponnan, Taylor's University, MALAYSIA

4. The Pattern of Internal Communication in Total Quality Management implementation in Manufacturing Companies (Paper ID: 143) Sharina Samsudin, Nor Hayati Mohd Jalil & Marzura Ibrahim, Universiti Utara Malaysia, MALAYSIA

4.00 – 4.15 pm

REFRESHMENTS

MAHKOTA 1

PANEL SESSION

3A MAHKOTA 2

4.15 – 6.15 pm

MAHKOTA 2

Theme: Health Promotion and Disease Prevention in Cultural Context Chairperson: Professor Vivian C Sheer, Hong Kong Baptist University, HONG KONG

1. Social Marketing and HIV/AIDS Prevention: Its Contribution and Challenges in

Malaysia (Paper ID: 117) Tham Jen Sern & Thanaseelen Rajasakran, Universiti Tunku Abdul Rahman, MALAYSIA

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2. A Content Analysis of Health Publicity Posters in Hong Kong, 1950-1979 (Paper ID: 118) Kara Chan, Hong Kong Baptist University, HONG KONG Hang Fu, Huazhong University of Science and Technology, CHINA

3. Teenagers’ Accounts of Negative Images of Smoking, the Smoker, and the Cigarette Initiator (Paper ID: 119) Vivian C. Sheer, Hong Kong Baptist University, HONG KONG

4. Discussing Food Safety Online: How People Engage with Social Media to Support Health Information Needs in China (Paper ID: 120) Yunya Song, Xin-Yu Dai & Jia Wang, Hong Kong Baptist University, HONG KONG

PARALLEL SESSION

3B

BAIDURI ROOM 4.15 – 6.15 pm

BAIDURI ROOM

Theme: Credibility in Social Media: Quo Vadis? Chairperson: Dr. Irwansyah, Universitas Indonesia, INDONESIA

1. Impact of Internet Use on Social Capital: Testing Putnam’s Theory of Time

Displacement in the Urban Pakistan (Paper ID: 3) Syed Siraj, Allama Iqbal Open University, PAKISTAN

2. Youth, New Media and Participatory Politics (Paper ID: 87)

Rosyidah Muhamad & Siti Aisyah Saat, Universiti Malaysia Terengganu, MALAYSIA

3. Border Issue: Misperception between Indonesia and Malaysia (Paper ID: 88) Irwansyah, Universitas Indonesia, INDONESIA

4. Source Effects and Personal Cause Involvement in Online Charitable Crowdfunding

(Paper ID: 134) Hong Wen NG & Elmie NEKMAT, National University of Singapore, SINGAPORE

5. Online Journalism`s Role In Public Mindset Change And Political Conflict (The Case Of Malaysia) (Paper ID: 139) Ziinine Abdesselam & Zulkifli Abd.Latif, Universiti Teknologi MARA, MALAYSIA

PARALLEL SESSION

3C

BERLIAN ROOM 4.15 – 6.15 pm

BERLIAN ROOM

Theme: Communication in Organization: Matter of Contexts Chairperson: Dr. Romlah Ramli, Universiti Utara Malaysia, MALAYSIA

1. Examining communication and knowledge sharing relationship in an academic setting (Paper ID: 30) Dolores Borras, St. Bridget College, PHILIPPINES

2. Relationship of Communication and Working Satisfaction between Generations

among Teachers in Kubang Pasu District (Paper ID: 64) Romlah Ramli & Azreena Hani Abd Aziz, Universiti Utara Malaysia, MALAYSIA

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3. Discourse of Transformation in Organisational Change Management (Paper ID: 61)

Christiantine Della, Infrastructure University Kuala Lumpur, MALAYSIA

4. Nation Branding as a Proposed Strategy for Organizational Change (Paper ID: 94) Shawaludin Anis & Sara Al Bastaki, University College of Bahrain, BAHRAIN

5. Discussing the Role of Leader Characteristics in Manager-Subordinate Relationship: Exploring Malaysian Organizations (Paper ID: 152) Haslina Halim, Bahtiar Mohamad, Hassan Abu Bakar & Farah Lina Azizan, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

3D

DELIMA ROOM 4.15 – 6.15 pm

DELIMA ROOM

Theme: Demographic Issues in Media Studies: Hypothetical or Reality? Chairperson: Dr. Esterlla Arroyo, University of Saint Anthony, PHILIPPINES

1. Doing feminine rhetoric in advertising discourse (Paper ID: 50)

Vincent Tao-Hsun Chang, National Chengchi University, TAIWAN

2. Glocalizing the Hijab: a Malaysian Perspective (Paper ID: 25) Nurzihan Hassim, Taylor's University, MALAYSIA; Universiti Malaya, MALAYSIA

3. Sexual Objectification of Pinoy Males in Billboard Ddvertisements (Paper ID: 44)

Marc Pacoma, Adamson University, PHILIPPINES

4. A Reception of Muslim Images in Magazines: British Residents View the Identities of Muslim Women (Paper ID: 39) Ainurliza Mat Rahim, Universiti Sains Islam Malaysia, MALAYSIA

5. The practice of traditional rituals in Naga aradhana (Serpant workship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India. (Paper ID: 40) Dinu Das & Arumugam B, Amrita School of Communication, Amrita Vishwa Vidyapeetham, INDIA

OPENING CEREMONY /

DINNER

MAHKOTA 1 8.00 – 9.30 pm

OPENING CEREMONY / DINNER

MAHKOTA 1

8.00 pm

8.30 pm

9.00 pm

9.15 pm

Arrival of guests Arrival of VIPs Welcoming remarks by Universiti Utara Malaysia, Vice Chancellor, Yang Berbahagia Prof Dato’ Wira Dr. Mohamed Mustafa Ishak Official launching of i-COME’16 by Yang Berhormat Datuk Seri Dr. Salleh Said Keruak, The Minister of Communication and Multimedia

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9.30 pm

9.40 pm

9.45 pm

10.30 pm

11.00 pm

Gimmick for i-COME’16 Recitation of Doa Dinner/ Malaysian Cultural Shows Malaysian Cultural Shows End

Monday, 19 September 2016 DAY 2

TIME ACTIVITIES

PANEL SESSION

4A MAHKOTA 2

8.30 – 10.30 AM

MAHKOTA 2

Theme: ASEAN Integrated Media Practice: A Model for Transcultural Media Education Chairperson: Dr. Jirayudh Sinthuphan, Chulalongkorn University, THAILAND

1. Thinking Through the Practice: Media Practice as Research (Paper ID: 135)

Jirayudh Sinthuphan & Supaporn Phokaew , Chulalongkorn University, THAILAND

2. Co-creation Storytelling and ASEAN Citizenship (Paper ID: 136) Jirayudh Sinthuphan & Jessada Salathon, Chulalongkorn University, THAILAND

3. Transcultural Media Practice as Transformative Communication (Paper ID: 137) Paonrach Yodnane & Jessada Salathong, Chulalongkorn University, THAILAND

4. Visual-Design and the Re-invention of ASEAN Identities (Paper ID: 138) Shawhong Ser & Puckpilai Khuptawathin, Chulalongkorn University, THAILAND

PARALLEL SESSION

4B

BAIDURI ROOM 8.30 – 10.30 AM

BAIDURI ROOM

Theme: New Media: The Intergenerational Issues and Perspectives Chairperson: Dr. Elmie NEKMAT, National University of Singapore, SINGAPORE

1. Students’ adoption of Facebook in higher education: A gender-based comparison

(Paper ID: 15) Catherine Cheng Ean Lee & Alison Yu Wei Chong, Sunway University, MALAYSIA

2. Social Media Usage by Teen Segmented Commercial Private Radio in Bandung (Paper

ID: 63) Martha Lestari & Hadi Purnama, Telkom University, INDONESIA

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3. Facebook and Youth: A Review of Literature (Paper ID: 91) Mudassar Hussain, University Of The Punjab, Lahore, PAKISTAN

4. Prosocial Vs. Trolling Communities on Facebook: An Information Exchange, Message

Interactivity, and Participant Agreement Study Of Individual-Group Behaviors (Paper ID: 133) Elmie NEKMAT & Kellyn LEE, National University of Singapore, SINGAPORE

PARALLEL SESSION

4C

BERLIAN ROOM 8.30 – 10.30 AM

BERLIAN ROOM

Theme: Reflecting The Internal Communication in Workplace Chairperson: Professor Semuel Hatane, Petra Christian University, INDONESIA

1. Exploring approaches to Drivers and Barriers of Corporate Social Responsibility

Implementation in academic literature (Paper ID: 35) Vimala Govindasamy & Kalyani Suresh, Amrita Vishwa Vidyapeetham University, Coimbatore, INDIA

2. Towards Effective Crisis Communication (Paper ID: 43)

Atsushi HIRASAWA, Chuo University, JAPAN

3. The Analysis of Ad-Creativity, Internal Consumer Response, and Purchase Intention An Evaluation upon Ardiles “Flash Mom” TV Ad (Paper ID: 66) Semuel Hatane & Janice Aurellia, Petra Christian University, INDONESIA

4. Determinants of Community Involvement: A Review of the Literature and a New

Hypothesis (Paper ID: 99) Salisu Aliyu Abubakar & Bahtiar Mohamad, Universiti Utara Malaysia, MALAYSIA

5. Corporate Social Responsibility Communication by a Public Service Corporation and its Influence on the Stakeholders Perception About the Organization (Paper ID: 140) Evan Swandie G. Pedrosa & Melinda De La Pena-Bandalaria, University of the Philippines Open University, PHILIPPINES

PARALLEL SESSION

4D

DELIMA ROOM 8.30 – 10.30 AM

DELIMA ROOM

Theme: Matters of Diversity: The Intercultural Communication Adaption Chairperson: Dr. Kenneth Rogerson, Sanford School of Public Policy, Duke University, USA

1. The Intercultural Adaptation Experience of Afghan Students in Malaysia. (Paper ID:

83) Abdul Latiff Ahmad, Hameedullah Azimi, Sabariah Mohamed Salleh & Emma Mirza Wati Mohamad, Universiti Kebangsaan Malaysia, MALAYSIA

2. Civic Talk and Interaction Diversity’s Relationship with Civic Responsibility of Final

Year Undergraduate Students (Paper ID: 130) Yit Phing Loh, Ezhar Tamam, Jusang Bolong & Moniza Waheed, Universiti Putra Malaysia, MALAYSIA

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3. Re-place-ing space in Libyan women’s language learning and culture mapping (Paper

ID: 53) Melicent Jalova, Mindanao State University-Iligan Institute of Technology, PHILIPPINES

4. Structural Analysis of Narrative Algirdas Greimas on Story Telling of Project Sunlight in Indonesia (Paper ID: 78) Maylanny Christin & Cyntia Dewi Anggraini, Telkom University, INDONESIA

5. Research on the Impressions Program of Religion, Culture, Health and Entertainment on local television in Bandung (Paper ID: 105) Aep Wahyudin, Islamic State University of Sunan Gunung Djati Bandung, INDONESIA

10.30 – 11.00 am

REFRESHMENTS

MAHKOTA 1

KEYNOTE ADDRESS

MAHKOTA 2 11.00 am – 12.30 pm

MAHKOTA 2

KEYNOTE ADDRESS 2 Theme: Exploring Communication: Beyond National Cultural Adaption, Images and Identity

Chairperson: Associate Professor Dr. Norhafezah Yusof School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia Speakers:

Human Experience, Technology, and Interaction Professor Dr. Donghee Shin Department of Interaction Science Sungkyunkwan University, South Korea Globalization, Biographic Uncertainty and Cultural Identity Professor Dr. Chen Ling Department of Communication Studies Hong Kong Baptist University, Hong Kong

12.30 pm – 2.00 pm

LUNCH

MAHKOTA 1

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PARALLEL SESSION

5A MAHKOTA 2

2.00 – 4.00 PM

MAHKOTA 2

Theme: ICT-Mediated Communication and Education: The Open and Distance eLearning Framework

Chairperson: Professor Dr. Jean A. Saludadez, University of Philippines Open University, PHILIPPINES

1. Open and Distance eLearning: A Framework for Communication and Education (Paper

ID: 125) Grace Javier Alfonso, University of Philippines Open University, PHILIPPINES

2. Open and Distance eLearning: Communicating in a Networked Environment (Paper

ID: 126) Melinda F. Lumanta, University of Philippines Open University, PHILIPPINES

3. Communicating through Mobile Phone: A Teaching and Learning Alternative (Paper ID: 127) Joane V. Serrano, University of Philippines Open University, PHILIPPINES

4. Researching ODeL: The Agency of Digital Media in Building Research Capability Online (Paper ID: 128) Jean A. Saludadez, University of Philippines Open University, PHILIPPINES

5. The Multidimensional Role of Technology in Delivering Massive Open Online Courses (Paper ID: 129) Melinda dP. Bandalaria, University of Philippines Open University, PHILIPPINES

PARALLEL SESSION

5B

BAIDURI ROOM 2.00 – 4.00 PM

BAIDURI ROOM

Theme: Media: Traditional vs New Media Chairperson: Dr. Nik Adzrieman Abdul Rahman, Universiti Utara Malaysia, MALAYSIA

1. Traditional and New Media Convergence on Philippine Noontime Show, Eat Bulaga

(Paper ID: 33) Genina Mariel Arceo, Adamson University Alumna, PHILIPPINES

2. A Descriptive Study: Instagram Marketing Techniques for Online Store (Paper ID: 76)

Pijar Suciati, University of Indonesia, INDONESIA

3. A Critical Discourse Analysis Study of Cyberbullying in LGBTQ’s Instagram Account (Paper ID: 107) Sukma Ari Ragil Putri & A.A.I Prihandari Satvikadewi, University of 17 Agustus 1945, INDONESIA

4. Metaphor: Turn the Barriers into Meaningful Communication (Paper ID: 150) Muh Saeful Effendi, Universitas Ahmad Dahlan Yogyakarta, INDONESIA

PARALLEL SESSION

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5C

BERLIAN ROOM 2.00 – 4.00 PM

BERLIAN ROOM Theme: Film and Global Media: Reality and the Challenges

Chairperson: Dr. Arumugam Balasubramanian, Amrita School of Communication, Amrita Vishwa Vidyapeetham, INDIA

1. The Ideological Struggle of Multicultural Nationalism: Cultural Identity in the 2014

Malaysian Top-grossing Movie The Journey (Paper ID: 2) Changsong Wang & Yiming Chen, Xiamen University, MALAYSIA & Jinan University, CHINA

2. Carl Jung’s archetypes in Malayalam film: A case study on the film ‘Urumi’ (Paper ID:

29) Sona Varghese & Arumugam Balasubramanian, Amrita School of Communication, Amrita Vishwa Vidyapeetham, INDIA

3. Islam Representation in the Indonesian Religious Soap Opera: Old Myths in the New

Medium (Paper ID: 103) Muzayin Nazaruddin, Islamic University of Indonesia, INDONESIA

4. Media Literacy in ‘Big Kitchen (1952)’ Historical Documentary (Paper ID: 75)

Mohd Nor Shahizan Ali, Dan Fleming, Ali Salman & Novell Lyndon, Universiti Kebangsaan Malaysia, MALAYSIA & University of Waikato, NEW ZEALAND

PARALLEL SESSION

5D

DELIMA ROOM 2.00 – 4.00 PM

DELIMA ROOM

Theme: Advertising and Consumer: Communicating Issues Trough Media Chairperson: Dr. Nor Azura Adzharuddin, Universiti Putra Malaysia, MALAYSIA

1. The Myth of White Skin: A Postcolonial Review of Cosmetic Ads in Indonesia (Paper ID: 73) Roro Retno Wulan Roro, Telkom University, INDONESIA

2. Factor of Awareness in Searching and Sharing of Halal Food Product among Muslim

Families (Paper ID: 111) Nor Azura Adzharuddin & Siti Zanariah Yusoff, Universiti Putra Malaysia, MALAYSIA

3. Culturally responsive: Exploring the attributes of Islamic health communication (Paper

ID: 147) Mohd Khairie Ahmad, Mohd Baharudin Othman, Nor Hayati Mohd Jalil & Solahuddin Ismail, Universiti Utara Malaysia, MALAYSIA

4. Relationships between advertising appeals and behavioral intention: The mediating

role of the attitude towards advertising. (Paper ID: 36) Syed Hassan Raza, Universiti Utara Malaysia, MALAYSIA

4.00 pm – 4.15 pm

REFRESHMENTS

MAHKOTA 1

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PARALLEL SESSION

6A MAHKOTA 2

4.15 – 6.15 PM

MAHKOTA 2

Theme: Communication for Social Change: Exploring a Local Contexts Chairperson: Dr. Ir. Dwi Sulisworo, Universitas Ahmad Dahlan Yogyakarta, INDONESIA

1. Communication and Nurturing to Sustain Collaborative Partnership (Paper ID: 141)

Suhaini Muda, Universiti Utara Malaysia, MALAYSIA

2. Local Roots, Global aspirations: Impact of culture on work environment and organizational culture in Malaysian Small and Medium Enterprises in the Information Technology (Paper ID: 106) Vandana Saxena & Anindita Dasgupta, Taylor's University, MALAYSIA

3. A Critical Review of Online Learning Implementation in Indonesia (Paper ID: 151) Dwi Sulisworo & Ruri Supadmi , Universitas Ahmad Dahlan Yogyakarta, INDONESIA

4. Agenda Setting Theory and International News: A Comparative Analysis of News Articles Coverage on Iraq War in Malaysian English Newspapers (Paper ID: 146) Hanaa Kadum Kassed & Che Su Mustaffa, Ministry of Science and Technology, Baghdad, IRAQ & Universiti Utara Malaysia, MALAYSIA.

5. Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating Role of Political Knowledge (Paper ID: 155) Aishat Abdulrauf, Norsiah Abdul Hamid & Mohd Sobhi Ishak, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

6B

BAIDURI ROOM 4.15 – 6.15 PM

BAIDURI ROOM

Theme: Cultural Challenges in News Reporting and Writing Chairperson: Dr. Bahiyah Omar, Universiti Sains Malaysia, MALAYSIA

1. Foreign News as Cultural Expression: Media, Perspective, and Consciousness (Paper

ID: 22) Takuya Sakurai, Tokyo Denki University, JAPAN

2. Between Ebola Epidemics and Boko-Haram Insurgency: Media Agenda Transition

Interplay (Paper ID: 82) Lateef Adelakun & Hamedi Adnan, University of Malaya, MALAYSIA

3. Experiencing the Digital News: The Multiple Dimensions of Users’ Experience in News

Media Use (Paper ID: 45) Bahiyah Omar & Hasrina Mustafa, Universiti Sains Malaysia, MALAYSIA

4. Foreign Nationals as Offenders and Victims in Malaysian Crime News (Paper ID: 47)

Norealyna Misman, Hamedi Mohd Adnan, Amira Sariyati Firdaus & Che Mahzan Ahmad, University of Malaya, MALAYSIA & International Islamic University, MALAYSIA

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6. Teaching Semiotics : An Alternative Communication Bridge (Paper ID: 149) Arum Priadi, Universitas Ahmad Dahlan Yogyakarta, INDONESIA

PARALLEL SESSION

6C

BERLIAN ROOM 4.15 – 6.15 PM

BERLIAN ROOM

Theme: Challenges in Workplace: Organizational Culture, Reality and Practice Chairperson: Assoc. Prof. Dr. Hassan Abu Bakar, Universiti Utara Malaysia, MALAYSIA

1. Matter of Similarity and Dissimilarity in Multi-Ethnic Society: A Model of Dyadic

Cultural Norms Congruence (Paper ID: 9) Hassan Abu Bakar & Bahtiar Mohamad, Universiti Utara Malaysia, MALAYSIA

2. Is It my Responsibility to Dissent? (Paper ID: 11)

Stephen Croucher, University of Jyväskylä, FINLAND

3. The Function of Interpersonal Communication in Conflict Management Organization (Paper ID: 14) Inge Hutagalung, Universitas Mercu Buana, INDONESIA

4. Directive Speech Acts in Javanese Communication Culture (Paper ID: 148) Japen Sarage, Universitas Ahmad Dahlan Yogyakarta, INDONESIA

5. The Effect of Organizational Credibility on Organizational Reputation: A Situational Crisis Communication Approach (Paper ID: 153 ) Jamilah Jamal & Hassan Abu Bakar, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

6D

DELIMA ROOM 4.15 – 6.15 PM

DELIMA ROOM

Theme: Social Issues: From Traditional to Contemporary Approaches Chairperson: Dr. Lucy Pujasari Supratman, Telkom University, INDONESIA

1. Permissive Attitude toward LGBT in Jakarta: Study of Differences in the Level of Permissiveness among individuals born in 1950-1970’s and 1980-2000’s (Paper ID: 86). Endang Setiowati, Universitas Indonesia,INDONESIA

2. Factors Affecting the Decline of Ilocano Bilingual Speaking Teenagers during Communication in Baguio City (Paper ID: 1). Kara Patricia Agbayani & Ronavel Mei Bañaga, University of the Philippines Baguio, PHILIPPINES.

3. A Changing Paradigm of Social Interaction in Divorce Family to the Interpersonal

Communication between Teenangers and their Single Parents (Paper ID: 65) Lucy Pujasari Supratman, Telkom University, INDONESIA

4. Exploring The Construction Of ‘National Unity’ In Malaysia: Framing Analysis Of Texts

And Audiences (Paper ID: 16) Siti Nor Amalina Ahmad Tajuddin, Natalie Collie & Yunxia Zhu, The University of

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Queensland, AUSTRALIA

Tuesday, 20 September 2016 DAY 3

TIME ACTIVITIES

PARALLEL SESSION

7A MAHKOTA 2

8.30 – 10.30 AM

MAHKOTA 2

Theme: Managing Crisis Communication: Are We Doing Enough? Chairperson: Dr. Bahtiar Mohamad, Universiti Utara Malaysia, MALAYSIA

1. Further Explication of Mega-crisis Concept and Feasible Responses (Paper ID: 55)

Victor Yew-Cho Yen & Charles Thomas Salmon, Nanyang Technological University, SINGAPORE

2. Exploratory Study of a Crisis Commander Perspectives on the Role and Value of Public

Relations in Crisis Management (Paper ID: 72) Saidathul Nizah Mat Tazin & Kiranjit Kaur Pritam Singh, Universiti Teknologi MARA, MALAYSIA

3. Framing Crisis Response Messages on Facebook: A Second Level Agenda Analysis of MH370 (Paper ID: 56) Dayang Aizza Maisha Abang Ahmad, Noratikah Mohamad Ashari & Mus Chairil Samani, University Malaysia Sarawak, MALAYSIA

4. Crisis Response Strategy and Crisis Types Suitability : A Preliminary Study on MH370 (Paper ID: 58) Noratikah Mohamad Ashari, Dayang Aizza Maisha Abang Ahmad & Mus Chairil Samani, University Malaysia Sarawak, MALAYSIA

PARALLEL SESSION

7B

BAIDURI ROOM 8.30 – 10.30 AM

BAIDURI ROOM

Theme: Multi Perspectives in Social Media Research: Unbundling the Main Issues Chairperson: Dr. Haslina Halim, Universiti Utara Malaysia, MALAYSIA

1. Advent of the New Media: The Influence of Intrinsic and Extrinsic Motivation in Online

Photo Sharing Behaviours on Facebook among Young Malaysian (Paper ID: 93) Thinavan A/L Periyayya, Ruth Wan Ching Lee & GV Nair, Universiti Tunku Abdul Rahman, MALAYSIA

2. Coping with Motherhood: The Role of Mobile Phones for First-Time Mothers in

Singapore (Paper ID: 132) Arlianny SAYROL & Elmie NEKMAT, National University of Singapore, SINGAPORE

3. ‘Ustaz Cool, Ustazah Trendy': Exploring Islamic Televangelism in Malaysia (Paper ID:

92)

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Rozita Abdullah, Universiti Sains Islam Malaysia, MALAYSIA

4. Online Authoritative Leadership and Islam: Religious Institutional Websites in Malaysia and Singapore (Paper ID: 5) Norhafezah Yusof, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

7C

BERLIAN ROOM 8.30 – 10.30 AM

BERLIAN ROOM

Theme: Theory and Strategy: Challenging the Communication Approaches Chairperson: Dr. Tony Wilson, London School of Economics and Political Science, UNITED

KINGDOM

1. Metaphor of ‘Adaptation’: A Metaphoric Rhetorical criticism on Aminuddin Baki’s Torch Movement Speech 3 (Paper ID: 97) Dil Froz Jan Sayed Halem Shah, Abdul Mua'ti @ Zamri Ahmad, Hamisah Hassan, Rosya Izyanie Shamshudeen & Faridah Ibrahim, Infrastructure University Kuala Lumpur, MALAYSIA & Universiti Putra Malaysia, MALAYSIA

2. Privacy as a Commodity Is Not the Case (Paper ID: 31)

Min Ho Ju, Dong-Hee Shin & Yeon Oh Hong, Sungkyunkwan University, REPUBLIC OF KOREA

3. The Strategy of KIE Vasectomy/MOP Method in Attempt to Increase KB Pria Lestari

Acceptor (Case Analysis in Badung District and Surabaya City) (Paper ID: 42) Panji Dwi, Universitas Pembangunan Nasional "Veteran" Yogyakarta, INDONESIA

4. Cultural Adaption, Images and Identity: A Hermeneutic Psychology (IPA) Perspective

(Paper ID: 49) Tony Wilson & Sia Bee Chuan, London School of Economics and Political Science, UNITED KINGDOM

5. Validating generational cohort in a developing country: a study in Malaysia (Paper ID: 156). Mohamad-Noor Sharipudin, Kim-Shyan, Fam & Aaron Gazley, Universiti Utara Malaysia, MALAYSIA & Victoria University of Wellington, NEW ZEALAND

PARALLEL SESSION

7D

DELIMA ROOM 8.30 – 10.30 AM

DELIMA ROOM

Theme: Leadership, Competency and Social Setting: Matters of Intercultural Communication Chairperson: Dr. Joyce Lynn-Sze Cheah, Universiti Utara Malaysia, MALAYSIA

1. Cultural Factors in the Flow of International News: A Review of the Literature (Paper

ID: 13) Takuya Sakurai, Tokyo Denki University, JAPAN

2. Tun Dr. Mahathir's leadership communication: The Confucian perspective (Paper ID: 95) Joyce Lynn-Sze Cheah, Norhafezah Yusof & Mohd Khairie Ahmad, Universiti Utara

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Malaysia, MALAYSIA

3. Deathless after Death: Humanize the Tradition and Celebrate of Death in Java (Paper ID: 102) Sumekar Tanjung, Islamic University of Indonesia, INDONESIA

4. Communication Style In Reyog Ponorogo (Paper ID: 67) Oki Cahyo Nugroho, Prahastiwi Utari & Drajat Tri Karton, Muhammadiyah University of Ponorogo, INDONESIA & Universitas Sebelas Maret, INDONESIA

10.30 – 11.00 AM

REFRESHMENTS

MAHKOTA 1

PUBLICATION WORKSHOP

MAHKOTA 2

11.00 am – 1.00 PM

MAHKOTA 2

PUBLICATION WORKSHOP ASIAN JOURNAL OF COMMUNICATION

Speaker:

Dr. Shirley S. Ho, Nanyang Technological University, Singapore Associate Editor, Asian Journal of Communication

PARALLEL SESSION

8A MAHKOTA 2

2.00 - 4.00 PM

MAHKOTA 2

Theme: Political Communication and Media: Bringing the Perspectives in Communication Chairperson: Dr. Mohd Faizal Kasmani, Universiti Sains Islam Malaysia, MALAYSIA

1. Framing and Identity: How Mainland China and Taiwan Media Represent Chinese

Terrorism Incidents? (Paper ID: 51) WANG Yan National Chengchi University, TAIWAN

2. Counter-ideological forces of “Mr Gate” in online Journalism in Malaysia: A study of

MalaysiaKini and The Malaysian Insider (Paper ID: 79) Mohd Faizal Kasmani, Rosidayu Sabran, Siti Suriani Othman & Noor Adzrah Ramle, Universiti Sains Islam Malaysia, MALAYSIA

3. Me, You & Them- Opposition Political Campaign Materials on Party and Non Party

Voting Supporters (Paper ID: 60) Rizwanah Souket & Syed Arabi Idid, International Islamic University Malaysia, MALAYSIA

4. How Social Media influences the Political Participation of youth? (Paper ID: 131)

Lubna Zaheer Zaheer-ud-din, University of the Punjab, Lahore, PAKISTAN

PARALLEL SESSION BAIDURI ROOM

Theme: Health Communication: Promoting an Effective Message

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8B

BAIDURI ROOM 2.00 - 4.00 PM

Chairperson: Dr. Mohd Khairie Ahmad, Universiti Utara Malaysia, MALAYSIA 1. Breaking Steps in Communication Flow: Rethinking Opinion Leaders in Health. (Paper

ID: 68) Emma Mohamad, Universiti Kebangsaan Malaysia, MALAYSIA

2. The Emerging Web 2.0 Social Media as a Tool to Develop Engaged Audiences for

Behavior Change in Health Promotion: An Overview (Paper ID: 110) HuiNee AuYong & GuanGim Yeoh, Universiti Tunku Abdul Rahman, MALAYSIA

3. Health Related Campaigns in Social Media and Its Practical Aspects for Youths in

Malaysia (Paper ID: 96) Suffian Hadi Ayub, Yesuselvi Manickam, Mohammed Rezal Hamzah, Julinawati Suanda & Husna Afifi Mohd Yusoff, Sunway University, MALAYSIA & Universiti Malaysia Perlis, MALAYSIA

4. Positive or Negative?: The framing of Palm Oil Issues in Malaysia’s Media (Paper ID: 69) Sabariah Mohamed Salleh, Kavitra Devi Muniandy, Emma Mirza Wati Mohamad, Ah Choy Er & Pramela Krish N. Krishnasamy, Universiti Kebangsaan Malaysia, MALAYSIA

PARALLEL SESSION

8C

BERLIAN ROOM 2.00 - 4.00 PM

BERLIAN ROOM

Theme: International Broadcasting: The Mythology in Communication Chairperson: Professor Faridah Ibrahim, Infrastructure University Kuala Lumpur, MALAYSIA

1. Public Service Broadcasting (PSB) Regulation in Indonesia: Between Market and Public

Interest (Paper ID: 62) Masduki, Indonesian Islamic University, INDONESIA

2. Portrayal of Women's Images in Television Dramas: A Malaysian Case (Paper ID: 98)

Faridah Ibrahim, Norzita Yunus, Dil Froz Jan Sayed Halem Shah, Munirah Ilias & Amli Hazlin Ahmad Mokhtar, Infrastructure University Kuala Lumpur, MALAYSIA

3. News Media and Peace Process: A Case of Pakistani Taliban Peace Talks (Paper ID: 90)

Bushra Hameedur Rahman, University of the Punjab, PAKISTAN

4. Effects of TV Crime Shows on Behavioural Development of Children (Paper ID: 142) Mudassar Abdullah & Nik Adzrieman Abdul Rahman, Universiti Utara Malaysia, MALAYSIA

PARALLEL SESSION

8D

DELIMA ROOM

DELIMA ROOM

Theme: The Impact of Social Media: Issues and Trends Chairperson: Dr. Kerk Kee, Chapman University, USA

1. Positive Impacts of Social Media at Work: Job Satisfaction, Job Calling, and Facebook

Use Among Co-Workers (Paper ID: 17)

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2.00 - 4.00 PM

Kerk Kee & Brett Robertson, Chapman University, USA & California State University-Fullerton, USA

2. Accept or Reject? Predicting Ideation Outcomes Through Enterprise Social Media

(Paper ID: 80) Nik Ahmad Rozaidi, Jennifer Gibbs & Julia Eisenberg, Rutgers University, USA & Pace University, USA

3. Amateur Radio Communication Technology Contingency Communication In

Emergency Situation (Paper ID: 38) Azlee Johar, Wan Rozaini Sheik Osman &, Azizi Aziz, Universiti Utara Malaysia, MALAYSIA

4. An Appraisal of Farmers Internet Use for Sourcing Agricultural Information in North-Western Nigeria (Paper ID: 77) Abdul-Aziz Haruna & Dahiru Baba, Ahmadu Bello University (NAERLS/ABU), Zaria, NIGERIA

4.00 – 4.15 pm

REFRESHMENTS

MAHKOTA 1

4.30 – 6.30 pm

CLOSING CEREMONY

MAHKOTA 2

4.30 pm

4.40pm

4.45 pm

4.50 pm

5.00 pm

Arrival of guests Arrival of VIPs Thank you remarks by i-COME’16 Director, Assoc. Prof. Dr. Hassan Abu Bakar Presentations of Conference Best Paper Award End of Program

Wednesday, 21 September 2016

DAY 4

TIME ACTIVITIES

8.30 am Waiting at Istana Hotel Lobby

9.00 am – 2.00 pm Post tour conference – Putrajaya Intelligent Garden City

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SUMMARY OF TIME TABLE FOR i-COME’16 (18-21 SEPTEMBER 2016)

Sponsored by: Supported by: Partner Institutions:

TIME 8.00 – 9.00 am 9.00 am – 11.00 pm

11.00 – 12.30 pm

12.30 – 2.00 pm

2.00 – 4.00 pm

4.00 – 4.15 pm

4.15 – 6.15 pm

8.00 – 11.00 pm

SUNDAY, 18 SEPTEMBER

2016

REGISTRATION & REFRESHMENTS Mahkota Lobby

PARALLEL SESSION 1A – Mahkota 2 1B – Baiduri 1C – Berlian 1D – Delima

KEYNOTE ADDRESS 1 Mahkota 2

Syed Arabi Idid & Patrice Buzzanell

LUNCH Mahkota 1

PARALLEL SESSION 2A – Mahkota 2 2B – Baiduri 2C – Berlian 2D – Delima

REFRESHMENTS

Mahkota 1

PARALLEL SESSION 3A – Mahkota 2 3B – Baiduri 3C – Berlian 3D – Delima

WELCOMING DINNER & OPENING

CEREMONY Mahkota 1

TIME 8.30 – 10.30 am 10.30 – 11.00 am

11.00 – 12.30 pm

12.30 – 2.00 pm

2.00 – 4.00 pm

4.00 – 4.15 pm

4.15 – 6.15 pm

MONDAY, 19 SEPTEMBER

2016

PARALLEL SESSION 4A – Mahkota 2 4B – Baiduri 4C – Berlian 4D – Delima

REFRESHMENTS Mahkota 1

KEYNOTE ADDRESS 2 Mahkota 2

Donghee Shin & Chen Ling

LUNCH Mahkota 1

PARALLEL SESSION 5A – Mahkota 2 5B – Baiduri 5C – Berlian 5D – Delima

REFRESHMENTS

Mahkota 1

PARALLEL SESSION 6A – Mahkota 2 6B – Baiduri 6C – Berlian 6D – Delima

TIME 8.30 – 10.30 am 10.30 – 11.00 am

11.00 – 12.30 pm

12.30 – 2.00 pm

2.00 – 4.00 pm

4.00 – 4.15 pm

4.30 – 5.00 pm

TUESDAY, 20 SEPTEMBER

2016

PARALLEL SESSION 7A – Mahkota 2 7B – Baiduri 7C – Berlian 7D – Delima

REFRESHMENTS Mahkota 1

PUBLICATION WORKSHOP

Asian Journal of Communication

Mahkota 2

LUNCH Mahkota 1

PARALLEL SESSION 8A – Mahkota 2 8B – Baiduri 8C – Berlian 8D – Delima

REFRESHMENTS

Mahkota 1

CLOSING CEREMONY AND

AWARDS Mahkota 2

TIME 8.30 am 9.00 – 2.00 pm

WEDNESDAY, 21

SEPTEMBER 2016

Waiting at Istana Hotel Lobby

Post tour conference –

Putrajaya

Organized by:

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SUMMARY OF PARALLEL SESSION THEMES FOR i-COME’16 (18-21 SEPTEMBER 2016)

Sponsored by: Supported by: Partner Institutions:

1A – Political Communication

Politics and Communication: Understanding the Democratization and Participations

1B – Journalism

Journalism as Dialogue Platform

1C – Communication and Technology

Media and Technology: The Roles and Challenges

1D – Intercultural

Intercultural Competence: Constructing the Cultural Identity

2A – Panel Session - Purdue University

Developing New Knowledge about Peace building and Communication through Engaged Scholarship

2B – New Media

Media Technology: The Demands and The Challenges

2C – Intercultural

Accessing the National Identity : Exploring the Possibilities in Intercultural Communication

2D – Government & Communication

Challenges in Global Economic Trend: The Communication Perspectives

3A – Panel Session - Hong Kong Baptist University

Health Promotion and Disease Prevention in

Cultural Context

3B – New Media

Credibility in Social Media: Quo Vadis?

3C – Organizational Communication

Communication in Organization: Matter of Contexts

3D – Intercultural

Demographic Issues in Media Studies: Hypothetical or Reality?

4A – Panel Session - Chulalongkorn University

ASEAN Integrated Media Practice: A Model for Transcultural Media Education

4B – New Media

New Media: The Intergenerational Issues and Perspectives

4C – Corporate Communication

Reflecting The Internal Communication in Workplace

4D – Intercultural

Matters of Diversity: The Intercultural Communication Adaption

5A – Panel Session - University of Philippines

ICT-Mediated Communication and Education

5B – New Media

Media: Traditional vs New Media

5C – Film Study

Film and Global Media: Reality and the Challenges

5D – Business Communication

Advertising and Consumer: Communicating Issues Trough Media

6A – Communication for Social Change

Communication for Social Change: Exploring a Local Contexts

6B – Journalism

Cultural Challenges in News Reporting and Writing

6C - Organizational Communication

Challenges in Workplace: Organizational Culture, Reality and Practice

6D - Social Issues

Theme: Social Issues: From Traditional to Contemporary Approaches

7A – Crisis Communication

Managing Crisis Communication: Are We Doing Enough?

7B – New Media

Multi Perspectives in Social Media Research: Unbundling the Main Issues

7C – Theory & Strategy

Theory and Strategy: Challenging the Communication Approaches

7D – Intercultural

Leadership, Competency and Social Setting: Matters of Intercultural

Communication

8A - Political Communication

Political Communication and Media: Bringing the Perspectives in Communication

8B - Health Communication

Health Communication: Promoting an Effective Message

8C – Broadcasting

International Broadcasting: The Mythology in Communication Research

8D– Organizational Communication

The Impact of Social Media: Issues and Trends

Organized by: