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C N H | K E Y C L U B
Presented by:
|Updated by: CNH District News EditorCalifornia-Nevada-Hawaii DistrictJuly 2014CNH
Publications: Division & District
Kevin Chu, News Editor
CNH | Training Topic: Publications: Division & DistrictCNH Key Club District
WHY GRAPHIC STANDARDS?
The importance of brand recognition
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
C N H | K E Y C LU B
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
CNH | Key Club
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
•Century Gothic (sans serif)•Goudy Old Style/Garamond
(serif)•Solid pencil•Header/footer•CNH District Emblem•CNH Wordmark
What Makes CNH…
CNH
CNH | Training Topic: Publications: Division & DistrictCNH Key Club District
ARTICLES
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
• Who, What, When, Where, Why, How• Examples: CyberKey & District Newsletter,
Key Club Magazine• Less is more
BEE Creative!• Quotes from Kiwanis Family or members of
the community present at event• Videos, poems, other forms of literature
Quality > Quantity
CNH | Training Topic: Publications: Division & DistrictCNH Key Club District
VISUALS
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
What to look for when picking visuals for publications:
•Who, What, When, Where, Why, How• If featuring service, show faces &
hands in action• Choose from quality, in-focus visuals• Examples on the CyberKey and
District Newsletter
CNH | Training Topic: Publications: Division & DistrictCNH Key Club District
LANGUAGE
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
In communicating, strive to use language that is:
• Unbiased• Not focused on “You”• Clear and concise• Empathetic, keeping the person or
audience in mind• Everything is situation-based; it is
your choice how to handle it
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
Proper CNH District language use:
• “Division” versus “Divisional”• “Region” versus “Regional”
•Gracious professionalism •Use of proper title/address•Mindful use of acronyms• “Donations”
Training Topic: Publications: Division & DistrictCNH Key Club DistrictCNH |
This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It's like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals--sounds that say… listen to this, it is important.
So write with a combination of short, medium, and long sentences. Create a sound that pleases the reader's ear. Don't just write words. Write music.
CNH | Training Topic: Publications: Division & DistrictCNH Key Club District
Kevin Chu, News [email protected]
Questions, Comments, or
Concerns?
