FOR IMMEDIATE RELEASE: July 11, 2017

Emanuela Ferina Global Marketing Manager, C-MAP

+39 0585 794810 emanuela.ferina@c-map.com

Andrew Golden

Rushton Gregory Communications 617-413-6521

agolden@rushtongregory.com

C-MAPUNVEILSGENESISEDGEPREMIUMCUSTOMMAPPINGSERVICE

C-MAP,theleadingsupplierofdigitalmarinecartographyandcloud-basedmappingsolutions,announcedtodaythelaunchofGenesisEdge,apremiumupgradetothefreemarine-mappingserviceC-MAPGenesis(formerlyknownasInsightGenesis).ThefreeversionofC-MAPGenesisincludesdownloadsofcommunity-sourceddigitalSocialMapcharts,theabilitytoaddpersonallymappedareastoSocialMap,andcustom-colordepthshading.GenesisEdgeoffersevenmore,game-changingfunctionalityforrecreationalandtournamentanglers.Itskeyfeaturesincludeanoptiontokeeppersonallymappedareasprivateandthecreationofbottom-hardnessandsubmerged-vegetationmaplayers.BottomHardnessLayerWithaGenesisEdgebottom-hardnessmap,anglerscaneasilytargetthemost-productive,hard-bottomportionsofclassicspot-on-the-spotareasofoffshorestructurelikeledges,sunkenislands,saddlesandmore.Overlaidontocontourlines,themapsprovideacolor-codedrepresentationofthesize,shapeandlocationofareasofdifferentbottomhardness:darkorangeareasshowthehardestbottom;alighterorangeindicatesthenext-hardestbottom;tanisthenext-hardestbottom;andpaleyellowshowsthesoftest-bottomareas.

“Arealcriticalfactorinfishingtodayisyourmap,”saidprofessionalangleJordanLee,winnerofthe2017BassmasterClassic.“C-MAPGenesishascomeoutwiththisbottom-hardnessfeaturethat’sreallycool.I’veuseditonseveraldifferentlakesandit’shelpedmecatchmorefish.”MichaelIaconelliplaced6thinthe2017Classic,havingputhimselfinapositiontowinwithagame-planthatincludedusingthebottom-hardnesslayerofaGenesisEdgemap.“Thesearesmall,littlehardspotsthatarestagingspots,”saidIaconelli.“They’replaceswherefishstopwhenthey’regoingintospawn,butevenmore,they’replacestheystopgoingout.C-MAPGenesisisreallycoolstuff.AndthethingIloveaboutit–whichissokeyinthepost-spawn–isthehard-bottomlayer.”SubmergedVegetationLayerBigfishambushbaitfishinsubmergedvegetation.Inmostweatherandwaterconditions,submergedvegetationisnotvisibletothenakedeye,forcinganglerstogosearchingforit.GenesisEdge’svegetationlayer,displaysfish-holdingholesinvastgrassflats,depictsfish-populatedpointsandinside-turnsondeepweedlines,andmore.Atopablue-scaledcontourmap,itplacesbright-greenoverlaysthesizeandshapeofareasofsubmergedvegetation,makingitaseasytoseethebestplacestocast.“BecauseImapallthedeepweedlinesinmyarealakes,whenmyclientsaretrollingIcanseeexactlywherealltheinsideandoutsideturnsareontheweededge,”saidMinnesotaWalleyeGuideScottMerwin.“Thatallowsmetoalwayskeepmyclients’baitsinthestrikezoneandfreefromhangsups.That’sabigpartofwhytheycatchmoreandbiggerfishoutofmyboat.”ContinuedInnovationC-MAPiscommittedtoinnovatingnewfeaturesforGenesisEdgesubscribers.ApartnershipbetweenC-MAPandFishbrain,theworld’slargestangler-focusedappandsocialnetwork,makesonesuchnewGenesisEdgefeatureavailablethisweekforthefirsttime.SubscriberscannowseeallpublicFishbraincatchwaypointsontheironlinedisplayofC-MAPGenesischarts.FishbrainPremiumsubscriberscanalsousetheapptoseethosewaypointsandtheirGPSpositionoverlaidatopC-MAPGenesismapsontheirsmartphone.“Weareveryexcitedtodeliverpowerfulinformation-basedproductsandservicestoourcustomers,”saidGregKonig,headofproduct,C-MAP.“C-MAPisabrandthatanglerstrusttogivethemhighlydetailedandaccuratecartography.WiththeadditionofGenesisEdgetoourofferings,wehopetomakeiteasiertocatchmoreandbiggerfish.”UserscansubscribetothenewGenesisEdgeserviceatgenesismaps.com.Totakeadvantageoftheservice,anglersrecordanduploadsonardatafromacompatible*fish-finder/GPSunitandtoC-MAPGenesis.Acustommapwillthenbeavailabletodownloadforuseonthewater.*C-MAPGenesismapscanbecreatedwithanddisplayedonmostmodernLowrance,SimradandB&Gsonar/GPSunits.

Compatibilitywithothermarine-electronicsmanufacturers’productsiscomingsoon.

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AboutC-MAPGenesisC-MAPGenesisisamappingprogramthatempowersanglerstocreatecustom,high-definitionfishingmapsfromsonardatarecordedwithacompatible*sonar/GPSunitontheirownboat.www.genesismaps.comAboutC-MAP:C-MAPofferstheworld’slargestmarinenavigationdigitalchartdatabasehelpingitscustomersexplorethedigitaloptionsandaddressthecomplexityofmarineoperationsbyprovidingintegrated,intelligentinformation.C-MAPcoverstheworldwithaccurate,up-to-dateelectroniccharts,value-addeddataandservicesthatletyousailsafelytodistanthorizons,filltheboatwithfish,orcruisewithconfidence.C-MAPcartographyiscompatiblewiththelatestnavigationsystemsofferedbytheworld’stopMarineElectronicsmanufacturers.Formoreinformation,pleasevisitwww.c-map.com.TheC-MAPgroupofcompanies,ownedbyDigitalMarineSolutionsHoldingAS(DMS),islocatedin9countries.DMSisownedbyAltorPrivateEquityandinvestmentBankGoldmanSachs.ThegroupistradingitsproductsundertheC-MAPbrand.

Genesis Edge Vegetation Layer

For imagery and other editorial requests, please contact:

Andrew Golden Rushton Gregory Communications

617-413-6521 agolden@rushtongregory.com