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CHAD J. [email protected] 661-695-6155 (h) 661-431-3730 (c)
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TELECOMMUNCIATIONS SALES & MARKETING PROFESSIONAL Sales Strategy, Marketing Strategy, Product and Launch Management, Branding
• PROFESSIONAL PROFILE •
Excellence award-winning sales and marketing management professional with over 12 years of direct and indirect residential sales supervisory experience in a highly competitive multicultural market
Proven track record of effective creation and execution of sales initiatives for front line and supervisory employees including goal setting, analysis and overall administration of programs
Direct experience supporting retail centers, care, telesales and door-to-door teams with collateral materials and incentive programs in support of Division PSU growth goals
Deep knowledge of Cable, Internet & Phone product management & strategy development, sales techniques, quantitative & trend analysis, problem solving
• NOTEWORTHY ACHIEVEMENTS •
Responsible for successfully managing key programs like 2015 Top Gun HSD incentive that resulted in 25% YOY Q4 unit growth performance
Successfully managed annual expense budget of approximately $300K in support of Bakersfield and surrounding areas grassroots sales and marketing initiatives including support of multicultural activities
Supported local sales and marketing initiatives resultant in an 18% lift in sales performance YOY 2014 v. 2015Received the Award of Excellence in 2007 and was selected as the annual winner to attend the Division’s
corporate trip.
• PROFESSIONAL EXPERIENCE •
Bright House Networks (a Time Warner Entertainment/Advance Newhouse Company) Division Marketing Manager 2013-PresentBakersfield, CA
Strategize, develop & execute an integrated mix of marketing vehicles including outdoor, grassroots sales events and loyalty programs
Develop integral positive relationships across the organization from senior leadership to operations & front line employees to ensure alignment of marketing and communications plans stayed on brand, consistent & were aligned around business goals
Analyze & track marketing performance for all sales channels in order to identify challenges/trends & nimbly evolve marketing & product plans as needed
Partner with regional and corporate teams to develop & execute company-wide strategies for marketing, branding & communication
Responsible for administration and support of rewards-based referral program for MDU managers and property owners
Tracked and analyzed data for SEM referrals for Bakersfield division including creation of all local internal tracking reports
Work cooperatively with corporate group for video programming & online strategy including management of internal process for all local programing changes including High Definition, 3D & TVE content
Work as a liaison for local third party vendors in support of local marketing sponsorships including creation and development of offsite presence at events
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CHAD J. [email protected] 661-695-6155 (h) 661-431-3730 (c)
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Direct Sales Team, Team Lead, New Home Construction 2004- 2013Bakersfield, CA
Consistently met or exceeded all sales targets for residential video, HSD and phone services Responsible for development of members of the direct sales team, including in-depth product knowledge,
sales techniques, offer strategies, and competitive information Responsible for administering “Hot Taps” program including creation of collateral materials like wall plate
stickers and lawn signs Fostered relationships with agents in new construction residential developments to market our video,
internet and phone products to increase penetration levels
Direct Sales Team 2001-2004Bakersfield, CA
Marketed video and internet services door-to-door in residential neighborhoods Consistently exceed all expected sales goals
PROFESSIONAL AFFILIATIONS & PHILANTHROPIC ENDEAVORS
Housing and Opportunity Foundation Board of Directors, 2016-present
Greater Bakersfield Chamber of Commerce Annual Installation Gala Committee, 2016 Vision 2020, 2015
Boys and Girls Club of Kern County Artfest Committee, 2015
American Red Cross Real Heroes for the American Red Cross Committee, 2014-present
Olive Knolls Christian Church Junior High Youth Leader, 2015-present
Houchin Blood Bank 10 Gallon Club, 2015
EDUCATION
BA, Liberal Studies, California State University Bakersfield, June 2000 Concentration in Race, Ethnic and Gender Studies
AA, Liberal Studies, Bakersfield College, June 1997
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