C HAPTER Social Networking Using Twitter 7 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

CHAPTER

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Social Networking

Using Twitter

7


1. Get Started with Twitter2. Personalize Your Profile3. Follow Others4. Tweet5. Search for Hot Topics6. Keep Your Tweets Private

Objectives


◊ What is Twitter?◊ How does Twitter work?◊ How popular is Twitter?◊ Is Twitter a social network?◊ Why do people tweet?◊ Is Twitter a news medium?◊ How do you sign up for Twitter?◊ How do you navigate the Twitter site?◊ What information is included on the home page?

Get Started with Twitter


◊ Microblogging service◊ Short messages—tweets◊ Messages displayed to followers

What Is Twitter?


◊ Blogging service with restrictions▫ 140 characters or fewer▫ Must subscribe to see a feed

How Does Twitter Work?


◊ Second-largest social media site◊ One of the top ten sites on the

Internet for traffic◊ 500 million users◊ 340 million tweets each day

How Popular Is Twitter?


◊ Short message posting service◊ One-way communication◊ Users are followers

Is Twitter a Social Network?


◊ Inform others about activities and thoughts

◊ Personal blog of thoughts◊ Businesses promote brands and

products◊ News organizations distribute latest

headlines and weather alerts◊ Celebrities use as public relations

channel

Why Do People Tweet?

◊ Not a formal news organization◊ On-the-scene tweets break news

stories▫ Reporters▫ Private individuals

Is Twitter a News Medium?


◊ Free◊ www.twitter.com◊ Provide basic information

How Do You Sign Up for Twitter?


◊ @Connect▫ Interactions▫ Mentions

◊ #Discover

How Do You Navigate the Twitter Site?


What Information Is Included on the Home Page?



◊ What is included in your Twitter profile?

◊ Who sees your Twitter profile?◊ Can you personalize your profile?

Personalize Your Profile


What Is Included in Your Twitter Profile?


◊ Anyone◊ Abbreviated version accompanies all

tweets

Who Sees Your Twitter Profile?

Can You Personalize Your Profile?



◊ How do you find people to follow on Twitter?

◊ Whom can you follow on Twitter?◊ What is a tweet?◊ Can you reply to tweets?◊ Can you resend tweets to other

users?

Follow Others


◊ By name◊ By topic◊ People from your email contact list◊ Twitter’s recommendations

How Do You Find People to Follow on Twitter?


Whom Can You Follow On Twitter?

◊ Text-based◊ Posted to Twitter◊ 140 characters or fewer◊ Displayed on sender’s profile page◊ Delivered to followers◊ May contain hashtags (#topic)◊ May contain embedded URLs

What Is a Tweet?


Can You Reply to Tweets?


Can You Resend Tweets to Other Users?



◊ How does one tweet?◊ Is there a shorthand for posting on

Twitter?◊ What are common acronyms?◊ What is a hashtag?◊ Can you include pictures with your

tweets?◊ Can you tweet videos?◊ Can you send private messages on

Twitter?

Tweet


How Does One Tweet?

Is There a Shorthand for Posting on Twitter?


◊ Saves characters◊ Does not conform to rules:

▫ Grammar▫ Spelling▫ Sentence structure

What Are Common Acronyms?


Acronym DescriptionDM Direct messagePRT Partial retweetRT RetweetRTHX Thanks for the retweetTMB Tweet me back

What Is a Hashtag?


Can You Include Pictures with Your Tweets?


◊ Vine service◊ Short videos from mobile phone◊ 6 seconds or less◊ Play automatically

Can You Tweet Videos?


Can You Send Private Messages on Twitter?



◊ How can you find tweets about particular topics?

◊ How do you know which topics are “hot” at the moment?

Search for Hot Topics

How Can You Find Tweets about Particular Topics?


How Do You Know Which Topics Are “Hot” at the Moment?



◊ Who can see your tweets?◊ Can you restrict your tweets to certain

people?◊ Can you delete a tweet?

Keep Your Tweets Private

◊ Public = Anyone◊ Not just followers

Who Can See Your Tweets?


◊ Protected tweet◊ Account must be configured◊ Manually approve each follower

Can You Restrict Your Tweets to Certain People?


◊ Delete link on each tweet

Can You Delete a Tweet?



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C HAPTER Social Networking Using Twitter 7 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall