www.iparmargroup.com

Corporate Headquarters:

C – Wing, Parmar Trade Centre, 12 Connaught Road, Sadhu Vaswani Chowk, Pune – 411 001.

Tel : 020-2612 5433 / 44 Fax : 020-2612 3222

Email : admin@iparmar.com Website : www.ishwarparmargroup.com CONSTRUCTING GREATNESS

We’ve chosen these two words with great care.

For they underline every endeavour our Group undertakes.

They power our dreams, they propel our energies.

When the impossible threatens, they deliver encouragement.

When the improbable must be achieved, they are our hope.

They define not only what we create, but how we create it.

How we deal with people, how we see the world.

And what we commit to making out of that world we see.

They are not merely two words.

They are a promise we’ve made to ourselves.

They are the reason we exist.

But perhaps most importantly…

They are constant reminders. Of our highest duty.

And to them, every day, we pledge our allegiance.

CONSTRUCTING GREATNESS

“Goodness does not consist in greatness, but greatness in goodness” - Athenaeus

Dear Friends,

It is with a sense of great pride and privilege that I pen down my thoughts today. When I ventured into the field of construction 40 years ago, I had in my heart a burning passion for excellence. It was my dream to construct not only projects that were landmarks but a business entity that stood tall on a strong foundation; a team that embodied all the virtues of world-beaters; a network of well-wishers, partners, associates and friends that were my greatest strength; and a large base of customers whose smiles were my greatest reward.

I look back with humility and gratitude on one dream that has come true.

I look ahead with new enthusiasm and energy at another dream that is only just beginning to take shape.

The Ishwar Parmar Group is growing exponentially. We have big plans for the future. And a team that is simply raring to go. In the years to come, our Group will be all about creating sustainable, highly profitable, win-win models of long-term engagement – whether it be with partners, associates, customers, vendors, employees or even the Planet. Our focus will be on challenging convention, inventing new ways of doing things, employing efficient construction technologies and operational excellence.

As we set our sights on new horizons and set sail to conquer them, I thank all of you for your unstinting support in our journey thus far. And look forward to sharing with you many more happy milestones as we journey onwards, together.

Yours sincerely,

Ishwar Parmar

FROM THE CMD’S DESK

“I have a dream...” - Martin Luther King Jr.

“The task of leadership is not to put GREATNESS into people, but to elicit it, for the GREATNESS is there already.” - John Buchan

Ms. Darshana Parmar JainDeputy Managing Director

A Master from the United States, Darshana was a consultant to a French pharmaceutical company Sanofi-Aventis. After 12 years of business experience in information technology, Darshana has succeeded in bringing information technology as a key medium for growth in the Ishwar Parmar Group. She has been instrumental in Business Development at the Ishwar Parmar Group and has her sights set on a multitude of projects to fuel the company’s growth.

in Software Sciences

A degree in Civil Engineering and a post graduation in Management from London has equipped this third generation entrepreneur of Ishwar Parmar Group with all that it takes to be a successful construction professional. With out-of-the-box ideation and inherent business acumen, Sanat generates genuine value for the Group as he operates seamlessly with senior members of the management team.

Mr. Sanat ParmarDirector

THE LEADERSHIP TEAM

Mr. Anand JainDirector

A Master in Chemical Engineering and young entrepreneur, Anand has recently chosen to return to India from the United States of America after successfully setting up and running an aerosol manufacturing and packaging plant. He is also the promoter of several green and clean technology companies in India.

Mr. Ishwar ParmarChairman and Managing Director

Mr. Ishwar Parmar has been building landmarks for almost four decades now. A self-made man, his modesty and down-to-earth demeanor completely belie his sharp intelligence in his chosen field. A visionary in his arena, Mr. Parmar is a qualified Civil Engineer from COEP, Pune (1970). He has been working in the field of construction, infrastructure and real estate ever since and has constructed several projects in Bahrain (Gulf) during 1977-1980. He is known for his iconic projects in Pune, both residential as well as commercial.

He is a pioneer of Slum Rehabilitation projects in Pune and has several key SRA projects, completed and upcoming (9000 tenements) to his and the Group’s credit. He offers not just homes to the slum dwellers but an enhanced lifestyle to hundreds of the impoverished through his social initiatives.

Not one to rest on his laurels, he is quick to adapt to the advancement of technology and has developed a unique technology-led methodology for the professional management of his companies. His strong understanding of the legal framework enables him to work with properties under litigation thus creating exceptional landbanks at prime locations within the city.

Mr Parmar believes in working smart, not working hard and maintains a healthy work life balance. He has promoted several environmental initiatives including ALERT, co-founded with MP, Mrs. Vandana Chavan.

VISION MISSION VALUES

VISION

MISSION

VALUES

To Construct Greatness.

In thought, word, deed.

In our projects, relationships, teams, lifestyles, people, ideas and

In our interaction with the planet.

To inspire everyone whose lives we touch, to construct it too.

So that our world becomes a little greater, every day.

Ishwar Parmar Group is founded on four cornerstones. And our mission, which is our road map to actualize our vision, encompasses each one of them; focusing on the growth, wellness and endemic sanctity of each.

People: We will construct great relationships with and unparalleled lifestyles for all the people whose lives we touch; whether as our customers, employees, partners, vendors, associates, stakeholders or simply the man-on-the-street.

Projects: We will undertake every project as an opportunity to personify and demonstrate the true spirit of the words – Constructing Greatness.

Planet: We will always be mindful of our responsibility towards our planet. We will actively contribute, as a Group to leaving the Earth a cleaner, greener place than the one we inherited.

Possibilities: We will always innovate. We will be curious. We will dream. We will contemplate the impossible. In order to truly leverage the power of possibilities, because that is the only way to actually Construct Greatness.

In our drive to achieve our vision and live our mission every day of our corporate existence, we are guided by three core values:

1. Integrity

2. Transparency

3. Honesty

“Vision without action is a dream. Action without vision is simply passing the time. Action with vision is making a positive difference” - Joel Barker

THE SUCCESS PARADIGM

The construction industry in India is poised at a cusp of

unprecedented systemic change. While the global

economy convulses in a pattern that is cyclical, India

moves to a rhythm that is quite her own. The real estate

industry, in particular, is waking up to a new,

corporatized manner of functioning. With increased

regulation coming into force, the real estate sector is

metamorphosing into an organised, highly efficient,

growth-oriented pillar of the economy.

DELIVERING DIFFERENTIATED VALUE

40 years of core construction expertise.

Focus on value sourcing, intelligent design and lean execution.

Proven track-record of creating market-based solutions to address the residential, commercial, educational requirements of a broad spectrum of people.

A rigourous approach to objectively identifying investment potential of every property that we undertake to develop.

Strong network and domain expertise in legalities pertaining to land acquisition that has resulted in accumulation of large land banks in key areas poised for certain growth.

A process-driven approach with in-built regular, auditable reporting to monitor and measure growth of investments and minimise the impact of market volatility.

WINNING TOGETHER

At the Ishwar Parmar Group, powered by four decades of industry experience and expertise, we have evolved an intrinsically powerful paradigm for winning partnerships. It is based on principles of sound financial management, shared investment goals, and mutually enriching partnership structures.

When you partner with us, you get:

The opportunity to leverage the power of a brand that attracts trust, respect, admiration, and most importantly, premium;

The benefit of working with a team that combines energy and enthusiasm with experience;

Best practices, objective auditing, domain expertise, optimally efficient and mutually beneficial partnership structures;

An in-built mechanism to fortify your investments and create buffers against cyclical market dynamics;

The assurance of partnering with a Group that is propelled, not only in theory but in practice, by three core values – Integrity, Transparency, Honesty.

And even in times of what is otherwise touted as a slow-

down, pundits have the real estate sector registering

significant growth.

At such a time, it becomes more important than ever

before, to identify the right real estate company to invest

in – as a customer, or as a partner.

The Ishwar Parmar Group offers investors the right mix of

stability and dynamism to optimise long-term returns on

their investment.

FOUR DECADES OF INTENT IN ACTION

“Excellence is doing ordinary things extraordinarily well” - John W. Gardner

PAN-INDIA PRESENCE

1. Real estate is a good long term investment. The preferable time horizon for real estate is four to seven years for it to deliver best returns.

2. Real estate is also cyclical, though the cycles are significantly longer than equity cycles. In real estate, therefore, timing is everything.

3. The most profitable real estate investments are those that are made in areas that are developing. For example, on the outskirts of the city or in tier 2/3 cities where development is expected to result in strong growth.

4. Fundamental factors like interest costs, land bank, demand for housing, interest rates to home loan borrowers, etc play a significant role in determining the long-term RoI in the real estate industry. Their impact is least severe in developing markets since risk mitigation is possible here.

5. The intelligent way for us to spread across geographies in order to generate Maximum Realisable Value for all stakeholders is therefore to concentrate on the high-growth potential areas across India in Tier 1, Tier 2 and Tier 3 cities.

THE ISHWAR PARMAR GROUP HAS PLANS TO GROW IN TWO CLEAR DIRECTIONS

1.Geographies - To be present Pan-India.

2.Economies - To become a dominant player in the affordable housing segment.

DIRECTIONS OF GROWTHAN EXERCISE IN APPLIED INTELLIGENCE

AFFORDABLE HOUSING

1. The International Finance Corporation (IFC), a member of the World Bank Group, has estimated that affordable housing potentially is a US$ 250 billion market in India.

2. The National Housing Bank (which is wholly-owned by the Reserve Bank of India, the country’s central bank) estimates that in the affordable housing segment there is a shortage of 25 million units.

3. At current land prices and construction rates, building affordable housing solutions is possible only with intent, innovation, operational efficiency and strong financial acumen.

4. Affordable housing is a validation of the fundamental premises that the Ishwar Parmar Group operates upon by addressing issues of financial inclusion in a unique social business model.

5. Private-sector driven business models for affordable housing are the need of the hour today in order to supplement public policy imperatives for and the role of finance in facilitating affordable housing. At the Ishwar Parmar Group we recognise our responsibility in making this happen. And we act upon it.

6. It is a well-known trend that since most of the people in the low-income bracket live away from their families to earn a livelihood in the big cities, there is a large percentage of migrant population living in either rented or company provided accommodation. Studies reveal that around 48 per cent in the lower segment are currently staying in rented accommodation. The Ishwar Parmar Group is committed to providing this segment not only with its own home but with a vibrant, secure, healthy community life.

“Growth is never by mere chance; it is the result of forces working together. ” - J.C. Penney

Since 1975 the Ishwar Parmar Group has created landmarks at the most sought after locations in the very heart of Pune. From intelligently crafted 1 BHK homes to palatial villas and from world-class commercial complexes to plush IT Parks, the Group has successfully designed, executed and managed all forms of building structures. Whilst each project is noteworthy for its rock solid robustness, there is also a clearly evident inspiration behind each one of the Group’s achievements; and that inspiration is the power of sheer, unbridled creativity.

Under the empowering leadership of Mr. Ishwar Parmar, the Group has emerged as a trusted brand with proven mettle across all areas of construction:

Residential spaces

Commercial spaces

Township development

Slum Rehabilitation (SRA) projects

IT Parks

Education

The cornerstones of every Ishwar Parmar Group project:

Innovation that delivers consistent, long-term value;

Inspiring aesthetics;

Lean execution;

Excellent Return on Investment and best-in-class Total Cost of Ownership.

COMPLETED PROJECTS A TRACK-RECORD OF CONSTRUCTION THAT RAISES THE BAR OF EXCELLENCE

Parmar Pavan

Aarham NagarParmar Trade Center Pride Parmar Galaxy

Parmar Chambers

Parmar Paradise

I Parmar’s River Residency

I Parmar’s River Residency

I Parmar’s River Residency

WATCH OUT FORNOW AND IN THE IMMEDIATE FUTURE…

Large projects in the IT/ITeS sector

Infrastructure development for large education / training enterprises

Multiple residential and commercial projects in Mumbai

Residential projects across Kolhapur, Nashik,

Aurangabad, Mumbai, Pune and Nagpur

“A little perspective, like a little humor, goes a long way. ” - Allen Klein

“A little perspective, like a little humor, goes a long way. ” - Allen Klein

TEAM ISHWAR PARMAR GROUPTHE PEOPLE WHO MAKE IT POSSIBLE TO CONSTRUCT GREATNESS

Our people are our most valuable assets. We have a team of 300 highly trained, efficient, dedicated professionals

spread across a wide gamut of areas of functional expertise. Their energy, their passion and their demonstrated

commitment to work towards common goals is, we believe, one of the greatest value differentiators of the Group.

At Ishwar Parmar Group, we understand the importance of well thought-out, faultlessly executed HR strategies. And

as such, we focus on creating a harmonious blend of environment, engagement and expertise to optimise

employee satisfaction as well as performance.

Building winning teams is one of the important tangibles of our commitment to construct greatness. Our efforts in

that direction can be summarised in a power-packed 10 step programme:

1. A safe, healthy and happy workplace

2. Open book management style

3. Performance linked bonuses

4. 360-degree performance management feedback system

5. Fair evaluation system for employees

6. Knowledge sharing

7. Highlighting performers

8. Open house discussions and feedback mechanisms

9. Reward ceremonies

10. Delighting employees with the unexpected

“If everyone is moving forward together, then success takes care of itself.” - Henry Ford

“If everyone is moving forward together, then success takes care of itself.” - Henry Ford

QUALITYFOCUS

At the Ishwar Parmar Group we focus all our energies on constructing paradigms of efficiency, excellence and enduring value through three major policy vertices:

Quality Environment Social interventions

The fundamentals of the Group’s Quality Policy are:

Focus on material.

Insistence on stringent standards of execution.

Continuous efforts at training.

Rigorous processes for measurement and quantification of

quality objectives across performance metrics.

A dialectic method of delivery, debate and development to

ensure consistent improvement up the quality value-chain.

• Timely reporting, recording and integral assimilation of key learnings.

AWARDS

C. M. Shah Concrete Technology Award for Parmar Chambers Project

Concrete Technology Award from Indian Concrete Institute for

P.D.C.C. Bank Building

Best Commercial Building in Pune Award from Builders Associations of India

for Parmar Trade Centre

“The sun’s rays do not burn until brought to a focus.”

- Alexander Graham Bell

ENVIRONMENTFOCUS

We have co-founded and actively sponsored a Green initiative called ALERT – The Association for Leadership, Education, Research and Training under the leadership of MP, Mrs Vandana Chavan.

Through ALERT we work extensively with corporates, schools, colleges and local municipalities. The objective of our interventions being to bring about awareness as well as positive change in the way that all of these special interest groups interact with our natural environment.

As a Group we also actively undertake several Customer Engagement programs wherein we encourage conservation, recycling and sustainable living initiatives at customer level.

In our work too there is a distinct and significant element of action for recycling and conserving resources. Sewage Treatment Plants, Vermiculture Pits, power conservation measures are all a given at any of our projects.

When it comes to environmental conscientiousness, we walk the talk. All of our office spaces are designed to maximise the flow of natural light and air so as to minimise use of power. The use of environment friendly paints, finishes, lights are all in evidence at any of our offices. Our entire team too is committed to making our world a little bit greener every day.

The Group has also funded many activities through MCCIA as part of our commitment to Nature. These include:

A Teacher’s Training Workshop on Climate Change – as a part of Green Communities Project “Youth for Earth Care” organized jointly by ALERT & MCCIA.

Presentation on Self Development, Environment and Sustainable Development jointly with Busy Bees Club and ALERT as a part the event “Youth for Earth Care”.

24th Oct, 2009 was observed as the International Day for Climate Action all over the world – the 350 figure was made significant all over the world by various organizations. ALERT, jointly with MCCIA as a part of the event “Youth for Earth Care” made a human chain in that figure during a presentation at the Modern College.

Presentation on Plasma Gasification Technology for Hazardous Waste Treatment and Power Generation by Maharashtra Enviro Power Ltd

Awareness programme on “Global Warming” for Women Self Help Groups jointly organized with ALERT as a part of the event “Youth for Earth Care”.

Presentation on e-Waste jointly organized with NASSCOM for IT industry.

The fundamentals of the Group’s Environmental Policy are:

The Group shall never harm Nature and in fact would make every possible effort to conserve natural resources.

The Group will always participate in initiatives and efforts to improve environmental protection.

Within all the projects, the Group will optimise green spaces through landscaping, plantations and lawns.

“What's the use of a fine house if you haven't got a tolerable planet to put it on?”

“What's the use of a fine house if you haven't got a tolerable planet to put it on?”

- Henry David Thoreau

SOCIALFOCUS

The outcome of a noble viewpoint blended with enterprising thoughts is social entrepreneurship. Ishwar Parmar

Group’s uniquely conceived societal activities under the aegis of the Ishwar Parmar Group Social Foundation

exemplify the same.

The Group is diligently working towards Pune’s Green Cover plan and road beautification.

Slum Development programmes and SRA projects illustrate the Group’s farsighted vision towards the

rehabilitation of lower economic and less empowered class. With close to 100 acres of slum development

already undertaken, the Group has demonstrated ability and intent in this niche area of expertise.

The Group firmly believes that a sound education is the foundation of a healthy, strong society. To this end, the

Group has been undertaking various projects to ensure that a good education becomes accessible to those who

will benefit from it most. The Group has constructed and donated two schools. Priyadarshini School, Bibwewadi

was founded by Mr. Ishwar Parmar and the Group is actively involved in the governance of the school. The other

school that the Group built and donated is the Government School at Khanapur. The Group has also built and

donated the Sindhutai Sapkal school and hostel as part of its social initiatives.

Every year the Group felicitates Self Help Groups (SHGs) with an award each in three different categories. The

Group has constituted these awards in the memory of Mr Ashok Kalamkar who was instrumental in working with

SHGs in Pune. After his death in 2009, the Group conceived of this unique way to commemorate all the work that

he had dedicated his life to, as well as carry his work forward. Today, these awards are highly anticipated. The

joy, sense of achievement, and spirit of confidence that we are able to spread through this initiative gives us

immense satisfaction.

The Group was selected by CREDAI and PCMC to inaugurate their Labour Children Immunization Programme.

This is merely a reflection of our consistent efforts towards Labour Welfare. The Group has always been focused

about ensuring the health, safety and well-being of the labour families working on our projects. Our labour camps

are among the best in the industry and we are committed to construct greatness even in the lives of the people

who actually construct what we conceive.

“Be the change that you want to see in the world.”

- Mahatma Gandhi

TESTIMONIALS

"The Ishwar Parmar Group has a proven track record of creating win-win situations combined with fair practices."

Leading C.A. & Financial Consultant

"It's always a pleasure working with Ishwar Parmar Group because of their ability to understand and implement complex structural designs without error."

Director, Joshi & Watve

"A refreshing approach to design, a sensitive eye to creativity, an inherent consciousness about the environment and an ever increasing urge to excel, all enveloping a sincere concern about the human element. This, for us, is the Ishwar Parmar Group."

Amala ShethMetaphors, Architects and Designers

“It was an excellent experience working in a Joint Venture with the Ishwar Parmar Group and successfully completing Pride Parmar Galaxy."

Mr. Arvind JainM.D., Pride Housing

Shriram Gogate

Umesh Joshi

- Jane Austen

“ Where an opinion is general, it is usually correct.”

"I have worked very closely with the Ishwar Parmar Group on issues of environmental conservation at the policy level. And I am both impressed and inspired by the genuine intent that I have witnessed. Here is a group of people who honestly strive to make a real, significant difference. It is a rare pleasure to see a combination of youth and experience working seamlessly and energetically towards the same goals!”

Vandana Chavan

Member of Parliament

“I have seen Pune grow from a sleepy little town to the bustling world city that it is today. And I must congratulate the Ishwar Parmar Group for the role they have played in this metamorphosis. When no one had even dreamt of a mall in Pune, the Ishwar Parmar Group went ahead and gave us our first. Long before IT Parks and Industrial hubs were the norm, the Ishwar Parmar Group had constructed them. And today, as the Group looks to conquer the future, I wish them the very best. May they grow from strength to strength!”

Dr K H Sancheti

Proprietor and owner of Sancheti Hospital

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WHAT’S NEW...

“The ability to think Out-of-the-Box is more important than the ability to build a box."

- Arthur Ryan