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第 9 章 - lgm.ks.edu.t²¾進... · 率(F,t,或卡方值)轉換成相關係數(r)。以F值大小為 例，公式如下： 後設分析是一件勞力型的工作，首先要仔細挑
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9
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10
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1.
2.
3.
4.
5.
6.
7.
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1. (2x2, 2x3x3)
2. (treatment levels):
(experimental treatment):
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3.
(blind test):
(double blind test):)
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4.
Pre-experiments
True experiments
Field experiments
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1.
X O
2.
O1 X O2
3.
X O1O2
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1.
R O1 X O2R O3 O4
R X O1R O2
2. =(O2 -O1 )-(O4 -O3 )
=(O2 -O1 )
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2.
R O1 (X)X O2
3.
R O1 O2 O3 X O4 O5 O6R O7 O8 O9 O10 O11 O12
O1 X O2O3 O4
1.
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5.
(Random Assignment)
(Matching):
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(external validity):
(internal validity):
()
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12()( )(
)( )
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X
X
()
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-
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() ()
( )(
) (
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-1
(a)
(b)
(c)
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-2(a)(b)(c)
22
N=10 N=10
N=10 N=10
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-3
10 (40)
ANOVA
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ANOVA
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ANOVA
ANOVA
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F
/
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A BFacilitationCD
E
1 2 3 4 5
BCDEA
EABCD
DBCAE
CEADB
ADEBC
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ANOVA
(X)(Y)
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(F,t,)(r)F
)error(dfFFr
+=
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Almquist, Eric & Wyner, Gordon (2001). Boost your marketing
ROI with experimental design, Harvard Business Review, (Oct.) pp.
135-141.
no ok X
V ok
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Q & A
The End
9 1. 3. 4. 1. 1. 2. 5. --1-2-3ANOVA 32
