Bytemark Mobile Ticketing - ITS) Canada. Greg_ITS Webinar_Bytemark (1) (1... · Bytemark Mobile Ticketing December 2, 2014 ©2014 Bytemark, Inc. ... Mobile ticketing across Bus, BRT,

©2014 Bytemark, Inc. All rights reserved.

Bytemark Mobile Ticketing December 2, 2014

©2014 Bytemark, Inc. All rights reserved. 2

Bytemark — What We Do

Focus - Mobile Ticketing & Payments

Industries - Transit, Tourism, & Events

Delivery Methods - Mobile Apps & Web


BYTEMARK CLIENTS


Experience in Canada - Rogers Mobile User Management

Incomm licensed Bytemark’s mobile user & device management system for Rogers

Wireless to allow their customers to pay with their mobile at retail locations across Canada


NY Waterway

Launched in January 2012

First Major Mobile Ticketing Deployment

in the United States

Largest Private Ferry Operator in the

US

Over 3 Million Mobile Tickets Sold

Web, iOS, Android & Windows Phone

Visually Validated Ticketing


Capital Metropolitan Transportation Authority

Citywide launch of mobile ticketing in

January 2014

Mobile ticketing across Bus, BRT, and

Light Rail

iOS, Android & Windows Phone, and

Web

Handheld & Fixed Validator Solution

Multi-modal ticketing: Visually validated

& QR code


NICTD: South Shore Line

June 2014 launch of mobile ticketing with

NICTD’s South Shore Line for commuter rail

service from Chicago to Northern Indiana

iOS & Android

Visually Validated Ticketing


MassDOT – BusPlus+

Mobile & online ticketing for regional bus service

Launching with 7 private bus operators

API and Booking system integration for select operators

Merchant App

Handheld hardware consulting and sourcing

Web, iOS, Android & Windows Phone


Metrolinx – UP Express

Mobile, Online & Field Sales for Express Train Service from Pearson Airport to Union Station

Launching for PanAm games

API and backend integration with GDS, TMC’s & Business Partnerships

Merchant App for Validation & Field Sales

Handheld hardware consulting and sourcing

Web, iOS, Android, Blackberry & Windows Phone


MOBILE APP FEATURES


Comprehensive Transit App

Revolutionary Smart Tile Home Screen

provides the user with the most relevant

content based on their settings and use

history

Advisories & Alerts

Integrated Offers for additional revenue

opportunities

Maps & Schedules with GTFS Support

Supports iOS, Android, Windows Phone


Setup Account

Register with Google, Facebook or

sign up with an email to create an

account.

Required Information is minimal

1. First Name

2. Last Name

3. Email Address

4. Password


Buy Tickets: CMTA Example


Flexible Payment Options

• Customers may add multiple cards and assign them an alias

• Split Payments are supported across all available payment methods

• Personal info is never stored on the app


Use Tickets

Customers can activate one or several

tickets

Add desired tickets to the queue and tap

Activate Tickets

We can limit activation of the incorrect ticket

type

Weekend fare during weekday


Offline Flexibility

Saving Tickets To Your Device

Lets you view and use your tickets offline

Helps you quickly activate and reactivate tickets in

regions with a poor data reception

Saving To Your Cloud Account

Requires you to have an online connection to

view and use your tickets

Allows passes to be viewed and used from

multiple devices

Users Control Where Tickets Reside


Map Trip Planning

1

2

3

4

① Tap Origin on Map

② Choose Destination

③ View Schedules

④ Tap to Purchase


Alerts & Advisories

Smart Tile Alert Advisory List Advisory Details Alert Settings


Web Based Ticketing


VALIDATION


Validation Options

Visual/Animated Electronic Physical Near Field


Animated Background:

Origin/Destination or

Other Relevant Text Like

Ticket Month

Quantity & Type displayed

on top of:

-Animated Watermark

-Interactive Element

-Enlargeable QR Code

Activation / Balance

Secondary Text

Multimodal Tickets


Reduced Fares Tickets

Can be limited by user in the Back Office

Reduced fares or special ticket types

(cars/bikes) can be linked with standard

fare products for joint boarding

Separately managed color schemes and

watermarks for efficient validation


VALIDATORS & FARE INSPECTOR

APP


Inspector App

Capital Metro Hardware Example

Off the shelf Samsung Galaxy SIII

Android Platform

4G Compatible

Grabba Case

Optical Scanner for 2D barcodes

NFC including MiFare support

Custom magstripe passes from GFI

Additional battery capacity

The Android OS Inspector App provides for

rapid validation for a variety of passes


Hardware Scanner Software

Based on Android OS Software

Supports a variety of hardware devices & functions


BUSINESS-TO-BUSINESS


Business Partnerships


SECURITY


Sales Revenue / Credit Card

Gateway Reconciliation

The Bytemark gateway integrates with third party payment

processors

The Bytemark gateway can be directly reconciled with payment

processing services to verify that payments are received and

deposited

With both Bytemark and the credit card processor providing

sales data reporting, this provides the agency with a secondary

data validation point to ensure that the revenue reported in both

systems is accurate


PCI Compliance & Maintenance

Bytemark is certified PCI Level 1 by Security Metrics

Bytemark undergo monthly and quarterly reviews

Amazon Web Services provides ETS hosted infrastructure which

maintains PCI compliance for its hosting facilities


COSTS STRUCTURE


Pricing Considerations

Term of Contract

Validation Method

Reporting System

Payments Processing

Pricing Model


Pricing Models T

ransactional Strictly percentage of

ticket price

Aligns Bytemark’s goals with the agency

Continuous Improvements to the Platform

Fix

ed F

ee Upfront Development

Monthly Hosting & Maintenance

Modifications require change of work orders

Hyb

rid Balance between

development fees and transaction model

©2014 Bytemark, Inc. All rights reserved.

Bytemark Mobile Ticketing

THANK YOU!

Documents

Bytemark Mobile Ticketing - ITS) Canada. Greg_ITS Webinar_Bytemark (1) (1... · Bytemark Mobile Ticketing December 2, 2014 ©2014 Bytemark, Inc. ... Mobile ticketing across Bus, BRT,