4 4 4

4 4

Mother Language Day Executive Committee Convened

International Conference on Management of SMEs... Tailors Day at Khammam

Talent Enclaves Catch Up

and more...

Inside ....

(An Organisation of the Ministry of MSME, Govt. of India)

An in-house monthly magazine published from National Institute for Micro, Small and Medium Enterprises (ni-msme) An in-house monthly magazine published from National Institute for Micro, Small and Medium Enterprises (ni-msme)

VOLUME 14

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ISSUE 2February 2015Price ` 2/-

I S S N 0 9 7 2 - 8 5 2 X

Training in IPR Challenges & ProspectsWe improvise and create spontaneously in order to overcome inconvenience, hardship, etc. Sometimes, the products of such

creativity bring about revolutionary changes in lifestyle and mindset, such as we are experiencing now with the advance of IT. These properties are intangible, hence difficult to protect. The concept of IPR ensures protection of rights to intangible

properties. MSMEs particularly need such protection.

he IPFC of ni-msme had organised a one-week Ttraining programme on IPR Challenges & Prospects during 16-20 February 2015 at the campus. The Development Commissioner, Ministry of MSME, Govt. of India had sponsored the programme in which 11 top and middle management officials of MSME-DIs of Ranchi, Jharkhand, Chennai, Jaipur, Hyderabad, Visakhapatnam and the head-quarters in New Delhi.

Dr. N. Srilakshmi, Registrar and Head, IPFC coordinated the programme, which had inputs on IPR tools - Trademarks, Copyrights, Patents, Industrial designs, Utility models, and Geographical indications. For each of these, experts had explained in detail the process of on-line filing by presenting case studies. As part of the training, field visits were also arranged to National Institute for Plant Health Management and SN Bio Sciences.

Mr. P. Udaya Shanker, Director (SEM), inaugurating the programme, emphasised the importance of IPR Audits in the management of IP of an organisation. He had pointed out that the move to encourage MSMEs to build their intellectual property is being made with the endeavour of ensuring brand creation by MSMEs so as to make sure that the customers accept their products.

Earlier, Dr. Srilakshmi, welcoming the gathering, explained about the role and activities of ni-msme with special emphasis on training.

All the participants had appreciated the content and coordination by Dr. Srilakshmi, and the insights provided by the guest faculty on filing the claims. At the end of the course the delegates were put through a test in which every one of them had scored over 95%.

For the programme faculty too, it was stimulating to share the experiences of MSME-DI officials participating in the programme. The participants had an interface with the international delegates attending the on-going long term programme on Intellectual Property Rights & Implications for SMES (IPRIS).

The participants expressed happiness at the opportunity of meeting the IPR attorneys of other countries which had enriched their understanding of the subject.

February 2015

8 7 2

ni-msme Bulletin

he International Mother Language Day was Tcelebrated at the Institute on 20th February

2015. The members of faculty and all the 108

international delegates attending various on-

going training programmes at the campus took

active part in the event.

Mr. Masudul Haque, Mr. A.K.M. Azad Sarkar, Mr.

Sarwar Uddin and Ms. Farzana Sharmin of

Training of Trainers in Entrepreneurship and Skill

Development (TOT- ESD), Tourism and

Hospitality Management (THM), and Intellectual

Property Right and Implication for SMEs (IPRIS)

programmes respectively had initiated the

celebration.

Dr. N. Srilakshmi, Registrar was the Chief Guest. In her address she stated that ‘Mother’ is a very soft and dear word to everybody

in the world and a child is taught to speak the word as ‘Amma’, ‘Mom’, ‘Mummy’, etc., first thing they learn to make sounds.

Further she said, though India’s National Language is Hindi, its 28 States have 28 different mother tongues, which reflects the

‘unity in diversity’ that prevails in the country.

Earlier, Mr. Khan welcomed the gathering and expatiated about the significance of Mother Language and the evolution of the

Day. He summed up the struggle of the Bangladesh students for the acceptance of Bengali as the Official Language of

Bangladesh, following which UNESCO had declared 20th February as International Mother Language Day.

The event ended with all delegates and faculty writing on covers the word ‘mother’ in their mother tongue.

Mother Language Day

Executive Committee Convened

he 16th meeting of the Executive Committee of ni-msme was held in the Sameeksha Room of Udyog Bhavan, New Delhi on T9th February 2015.

Mr. Madhav Lal, IAS, Secretary to Govt. of India, Ministry of MSME and Chairman of the Executive Committee, presided over the

meeting.

Mr. V.K. Thakral, IAS, Additional Secretary & Financial Adviser; and Mr. Surendra Nath Tripathi, IAS, Joint Secretary to Govt. of

India, MoMSME; Mr. Samarendra Sahu, IES, Representing Special Secretary & DC (MSME); Mr. A.K. Jha, IES Director General,

NIESBUD; Mrs. P. Girija, President, COWE, Hyderabad; and Mr. M. Chandrasekhar Reddy, Director General, ni-msme attended

the meeting.

Mr. Amarendra Sinha, IAS, AS&DC (MSME); Mr. B.H. Anil Kumar, IAS, Joint Secretary to Govt. of India, Director, IIE, Guwahati; and

the President, FAPSIA did not attend the meeting.

Mr. Chandrasekhar Reddy welcomed the Chairman and the members of the Committee, and presented the Agenda.

The Committee noted the progress made by the Institute during the current financial year, and appropriate decisions were

taken with respect to other items.

Dr. G.P. Vallabh Reddy, CAO, ni-msme and Mr. Y. Suryachandra Rao, Consultant (Accounts), ni-msme had assisted the Director

General in the meeting. Mr. B.K. Swamy and Mr. Mohd. Azam, Statutory Auditors made a presentation on Annual Accounts of

2013-14 in the meeting.

The meeting concluded with vote of thanks to the Chairman and all others present.

The term intellectual property rights is directly related to the progress of human civilisation and cultural refinements. As individuals explored their inner resources and dedicated their time, perhaps a large and productive part of it, to creating new and unique works merely by the strength of their imagination, the need to protect their title of ownership to such works came to be felt more and more, both for the name and fame they entailed and any material reward that they would bring. Since these works are basically produced only by unusual vision and fertile imagination, the rights concerning them came to be grouped under the blanket term “intellectual property rights” or IPR for short.

The origin and evolution of IPR is a relatively modern phenomenon though the need for its application is being made widely popular only in the current century. Historically, the roots of the modern legislation can be traced to the Statute of Monopolies, 1623 and the Statute of Anne, 1609 of the British Empire. Later on, going through a series of changes, and repeals and reconstruction, the Act evolved into the comprehensive protective shield that it is today. The British Statute is the basic model for most of the European countries as well as the US, and other segments of the British Commonwealth.

The IPR framework in India is stable and well established legally, judicially and administratively. It is fully compliant with the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). India is a member of several international treaties and conventions on intellectual property rights such as the Paris Convention, Berne Convention, Nairobi Treaty and the Madrid Protocol. The Indian Patent Office is recognised as an International Searching Authority and an International Preliminary Examining Authority (ISA/IPEA) by the World Intellectual Property Organization under the Patent Cooperation Treaty, thus joining an elite group of 17 countries.

The IPO website provides a separate gateway for e-filing the trademark applications, and facilities for free on-line search of identical/similar trademarks. A trademark e-journal is published weekly, giving the details of applications accepted for trademark registration and other information.

While majority of the countries are implementing strong IPR protection strategies for strengthening their industries and trades, Indian industries, particularly the MSMEs, are lagging behind in recognising the importance of IPR as a business strategy for enhancing their competitiveness. The Union Ministry of MSME makes provision for programmes for awareness creation and sensitisation of MSMEs on IPR. The programme specifically endeavours to raise the level of awareness and interest about the need to: integrate IP in their innovation strategies and business planning; protect IP achievements through registration of rights and use of non-registered protection methods; protect and enforce IPR from infringements; enhance capacity to fight counterfeiting.

The Ministry of MSME, Govt. of India also has a scheme of assistance for setting up IP facilitation centres. These Centres will work in close association with the National Patent Offices/ Regional Patent Offices and other national/international agencies administering the implementation of IPR related matters. The IPFC programme has a target of 40 centres, of which 20 are already put in place by the DST under TIFAC. The IPFCs will guide the MSMEs on all IPR related issues including commercialisation/transfer of technology. IPFCs may also be established for the identified need-based MSME clusters.

One such IPFC is functioning at ni-msme too. Among its spectrum of activities awareness creation/sensitisation training for MSMEs occupies a significant place. The training is conducted both on-campus and on-site, so as to suit the convenience of the clients. The Centre also offers membership facility, and extends help in filing the claims with national and international agencies, patent searching, etc.

As part of the Centre’s activities, seminars/workshops are also organised at intervals on IPR related themes, with broad sector-wise focus. In this context it would be relevant to mention that during this month our IPFC had organised a one-week training in IPR, and a workshop on Standards and Benchmarking for MSMEs which received a heartening response.

We invite the MSMEs, through this column, to make use of our IPFC services to safeguard their IPR and commercialise it to best advantage.

M. Chandrasekhar Reddy

Intellectual Property RightsFrom the Director General’s Desk

February 2015

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ni-msme Bulletin

February 2015

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ni-msme Bulletin

he month of February 2015 proved to be a particularly fertile interval with respect to job melas, talent fairs, which are also, Tof late, coming to be called talent enclaves. ni-msme, in association with its partner institutions, had organised more than a

dozen such melas/conclaves at different locations within the state, and in other states. Details are given in the chart.

Talent Enclaves Catch Up

Name of the Partner InstituteNo. of

candidates attended

No. of Employers

participated

No. of Recruitments

taken place

Bhagavatula Charitable Trust (BCT), Haripuram, Visakhapatnam (AP)

Centre for Entrepreneurship Development (CED), Madurai (TN)

Entrepreneurship Development Institute (EDI), Chennai (TN)

Matha Educational Trust, Vellore (TN)

Rural Education & Environment Protection Trust (REEP), Namakkal (TN)

Swami Ramananda Thirtha Rural Institute (SRTRI), Nalgonda, Telengana

Voluntary Association for People Service (VAPS), Madurai (TN)

Vellore Institute of Technology, Vellore (TN)

Bhoopathi Educational & Environmental Trust, Virudhunagar (TN)

KSKSR Trust, Tiruvannamali (TN)

Joint Initiatives among Partner Institutions

Periyar Technology Business Incubator (PERIYAR TBI),

Thanjavur (TN) & POWER (Combined) (TN)

950

951

359

150

847

350

954

1178

300

114

1211

689

8053TOTAL

7

40

18

11

24

7

26

20

15

8

30

21

227

509

12

73

56

155

25

129

435

57

34

1485

SURAJ Foundation, Sangli; Time Entrepreneurshop Development Institute,

Kolhapur and MITCON Consultancy & Engineering, Pune (Maharashtra)

At every location, unreserved cooperation has come through from the academic institutions, lead banks and other banks,

EDIs/CEDs, local bodies, etc.

February 2015

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ni-msme Bulletin

i-msme, in collaboration with Center for Financial nServices, Gujarat Technological University; Faculty of Economics & Business, University of Maribor, Slovenia; and Parul Group of Management Institutes, Vadodara, had organised a 2-day International Conference on Management of SMEs in Global Era: Perspective and Lessons from Gujarat Model, at the campus during 20-21 February 2015.

In, Dr. Akshai Aggarwal, Hon’ble Vice Chancellor, Gujarat Technical University, Ahmedabad, was the Chief Guest of the inaugural session. Delivering the inaugural address, he had called on the students to come forward to start up ventures in the MSME sector.

Ms. Mojca Hrovatic, Minister Plenipotentiary, Economic Affairs, Deputy Chief of the Mission, Embassy of the Republic of Slovenia in New Delhi; and Dr. G.U.K. Rao, Director, SED of ni-msme, Hyderabad were Guests of Honour, while Dr. Zan Oplotnik, Vice Dean, International Cooperation and Accreditations, Faculty of Economics and Business, University of Maribor, Slovenia; Dr. Jayesh K. Patel, Chairman, Parul Arogya Seva Mandal were speakers, and Dr. P.G.K. Murthy was Convener of the Conference.

Mr. J.C. Lilani, Registrar of GTU gave the welcome address and Dr. P.G.K. Murthy, highlighted the technical themes and their relevance in the present era of globalisation.

Dr. Oplotnik and Ms. Hrovatic motivated the students and invited the young entrepreneurs to visit Slovenia. Dr. Jayesh Patel explained the activities of his institutions in conducting such type of international conferences, whereas Dr. G.U.K. Rao focused on the role of the Ministry of MSME in promoting the sector and also the structure and the activities of ni-msme.

The conference had four technical sessions and an open session, and presentations on different tracks like finance, HR, Marketing, General Management and IT. The themes of the sessions were:1) Role of MSMEs in Economic Development & Globalisation and Indian MSMEs with focus on Gujarat MSMEs, by Dr. G.U.K. Rao; 2) Opportunities and Challenges that MSMEs Face in Globalisation, by Prof. Keshab Das, Gujarat Institute of Development Research, Ahmedabad; Ms. Hrovatic; and Mr. Jinendra Khara, Business Development Manager, Australia Trade Commission, India; 3) Public Sector Undertakings, Large Industries: Ancillary Industries and Cluster Development, by Dr. G.U.K. Rao, Dr. Nand Bhameja, Formerly Professor of MDI and IIPA, New Delhi and Mr. Manish Shah, Managing Director, Prakash Chemical Pvt. Ltd., Baroda; 4) Innovation, Startups and Venture Funding, by Dr. Zan Oplotnik and two other speakers and two up-coming entrepreneurs who were the students of GTU. The successful entrepreneurs made presentations before the delegates and encouraged the start-up of businesses.

Dr. M.N. Patel, Vice Chancellor, Gujarat University was the Chief Guest of the concluding session, while Dr. Aggarwal presided over the event.

School of Enterprise Development (SED)

International Confrence on Management of SMEs in Global Era

Tailors Day at Khammam

n the occasion of Tailors Day on 28th February 2015, the Otrainees of fashion designing ESDP of ni-msme had organised a follow-up meet at Khanapuram Haveli area of Khammam town.

Mr. Anjaneya Sharma, ED, BC Corporation; Mr. Ajay Kumar, CEO, SETCOM; and G. Rambabu, Secretary of CADRE attended as Guests of the occasion and addressed the gathering of trainees. Mr. Sharma said that the training must be especially useful for women for developing themselves in future. Every person must be dedicated to start up own units. The Corporation would help them in all respects and support them in getting loans.

Mr. Janapareddy Ravinder, ni-msme local coordinator, who facilitated the event, urged the trainees to start their own ventures, and achieving their goals by enhancing their skills through these programmes.

Contd...6

February 2015

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ni-msme Bulletin

Overseeing the ESDPs

n association with AWARE, ni-msme is organising IT related IESDPs in six streams of skills, at Pujya Shri Madhavanji College of Engineering, Shantivanam, Hyderabad. A total of 240 candidates are getting trained in the six programmes, which are: C, C++, OOPS, Computer Accounting with Tally, PCB Design and Graphic Design.

Mr. K. Surya Prakash Goud, Associate Faculty, SED of ni-msme had visited the location on 5th Feb 2015. He had interacted with the participants and the faculty. Mr. Harish Tangirala, Project Manager, Mr. P.C.S. Rajan, PRO, programme coordinators and faculty of various programmes were present on the occasion.

During his session with the students, Mr. Surya Prakash pointed out that the main aim of ESDPs is to prepare venture-ready entrepreneurs who can create jobs, and the preparation of job-ready skilled people who can get easy and nice placements is only the second option. He called on the trainees to give serious thought to entrepreneurial career, and tried to inspire them by citing examples of some of the former trainees who are now well-known enterprise-owners.

After a one-to-one session with the faculty, Mr. Surya Prakash urged the trainers to motivate the students towards entrepreneurship through activities like group discussions, public speaking, just-a-minute session, and business attire, along with the regular course. He also suggested inviting experts from industry, officials from Industries Department and banks, and make the training more pro-active and interactive. Lastly, he gave tips on conducting job fairs to attract a larger pool of companies.

Orientation Programme on MSE-CDP

one-week basic orientation training on Management, AMonitoring and Implementation of Micro and Small

Enterprises Cluster Development Programme (MSE-CDP)

was organised by the SED of ni-msme during 23-27 February

2015, at the campus. Sponsored by the Directorate of Micro,

Small and Medium Enterprises, Government of West Bengal,

it enlisted the participation of 16 officers in all.

Mr. Aravind Patwari, Director, MSME-DI, Hyderabad had

inaugurated the programme. Speaking on the occasion, he

had elucidated the importance of and the need for cluster

development, its advantages for MSE, issues in

implementation of the scheme, and shared some of his own

experiences.

Earlier, Dr. N. Srilakshmi, Registrar welcomed the participants and presented a brief review of the activities of ni-msme.

Mr. K. Surya Prakash Goud, Programme Director outlined the progarmme design and inputs. Dr. G.U.K. Rao, Director (SED)

highlighted the role of ni-msme in promoting clusters and shared the outcome of some of the interventions. Contd...7

Mr. Ajay Kumar called on the women to utilise this training properly. Every person must learn a new thing every day. Only then can they have a chance to advance in life. He also congratulated the efforts put in by ni-msme for organising the ESDP for the needy people. Mr. G. Ram Babu said that the sewing machine, invented in 1846 by Elias Howe, has undergone sophisticated improvements since then, and now we have many varieties of sewing machines in the market.

Mrs. Sarojini, President, Mahila Samakhya; Pastor Lingaiah; teache)rs Padma, Laxmi and Nagalaxmi; as also the public of Khammam had participated in the event. At the end, awards were given to the woman who made the best display of products, a skill which she had learnt through the training.

From page 5...

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February 2015 ni-msme Bulletin

The programme focused on the themes of identification of potential clusters, conducting cluster diagnosis, preparation of

Diagnostic Study Report and Detailed Project Report, strategic action plan, implementation, monitoring and evaluation with

special focus on MSE CDP - a flagship scheme of the Ministry of MSME. Apart from classroom inputs, visits were arranged to

ICICI Knowledge Park, and interacted with some of the cluster development professionals. Mr. Dhanapal, State Director, KVIC

had expatiated upon the revamped SFURTI for promoting rural clusters.

Prof. P. Udaya Shanker, Director (SEM), in his valedictory address, had observed that the purpose of cluster approach is to

stimulate competitive spirit among the entrepreneurs while ensuring cost effective measure by virtue of using common

facilities. There is a need to understand the whole business in terms of marketing, technical, managerial, financial and social

issues to operate it effectively. Bar coding, creating geographical indications to build intellectual property, etc., are some of the

measures that would help in the markets.

The participants expressed their satisfaction with the inputs and thanked ni-msme for conducting such a programme.

Mr. Surya Prakash thanked the Directorate of MSME, Government of West Bengal and all the officials who took keen interest in

the programme and gave support for conducting it smoothly and successfully. The programme concluded with vote of thanks

proposed by Mr. Surya Prakash.

From page 6...

Design Awareness Seminars

t the behest of the National Institute of ADesign (NID), ni-msme had organised

design awareness seminars under NID’s Design

Clinic Scheme for MSMEs, at three locations:

Karimnagar of Telangana state, Vijayawada and

Jaggayyapet of Andhra Pradesh state, for the

benefit of Silver Filigree artisans and food

products entrepreneurs. Mr. K. Surya Prakash

Goud, Associate Faculty, SED of ni-msme had

coordinated the seminars at the three places.

The first seminar was conducted at Karimnagar

on 3rd February 2015, by the Silver Filigree

Handicrafts Welfare Society, Ashoknagar, in

which a total of 47 participants including

artisans, entrepreneurs and other members

had participated.

Mr. Srinivas Rao Pattur, Principal Designer at Studio Greenrich, and Visiting Faculty at National Institute of Design, Ahmedabad

discussed the history of silver filigree, its scope for diversification and value addition. Mr. B.K. Karna, Director, Packaging Clinic

and Research Institute (PCRI) explained the importance of packaging with respect to silver filigree articles, while Mr. Pratap

Murthy, Project Executive of NID elucidated about the Design Clinic Scheme and suggested that the participants submit design

projects in consultation with design experts.

Sharing their views, the participants had stated that the seminar helped them to understand the need for product

diversification and scope for development of new products, importance of packaging especially for exports, etc. The panel of

experts fielded questions from the delegates. The seminar concluded with vote of thanks by Mr. Surya Prakash.

Vijayawada was the location of the second seminar. On 4th February 2015 at SSC Trust, the event was organised for the benefit

of 69 participants from micro enterprises and food processing SHGs including a few start-ups and potential entrepreneurs.

Karimnagar

Vijayawada

Contd...8

Mr. Gogula Venkata Ramana Rao, Deputy Mayor of Vijayawada Municipal Corporation appreciated ni-msme for organising

such useful seminar for micro enterprises and encouraged all the women to benefit from it. He also assured them of full support

for their business development. Mr. T.V.P. Chowdry, consultant and expert explained the importance of packaging for food

products and gave useful tips for improving the present packaging of the products which the participants displayed.

Mr. Raghuraj Ananthoj, Design Director at Design Strada focused on strategy for improving product and packaging design.

The third seminar was organised on 5th February 2015 at Keerthi Mahila Sangham, Jaggayyapet in which 42 women

entrepreneurs had participated.

Creative opportunities and challenges of contemporary food packaging and the consequent value addition are some of the

issues addressed by Mr. T.V.P. Chowdry. He focused on the role of design in food packaging and stressed on the importance of

packaging for food products, giving a number of examples. Mr. Raghuraj explained about analysis of packaging design and

strategy for improving it, with the help of suitable examples. Mr. Pratap Murthy called on the participants to submit design

projects. The panel of experts fielded question from the delegates. The seminar concluded with Ms. Suguna, coordinator, SSN

Foudation proposing the vote of thanks.

Jaggayyapet

From page 7...

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February 2015 ni-msme Bulletin

Interface with ESDP trainees

Mr. K. Surya Prakash Goud, Associate Faculty Member (SED) of ni-msme had visited the Microchip Solutions training centre in

Hyderabad on 10th February 2015.

At the training centre, he had interacted with three batches of ESDP trainees: in Web Designing, 3D Animation and PCB Design.

Addressing them on the occasion, he encouraged them to choose the path of entrepreneurial career.

The programme focused on enlightening the participants about the schemes and opportunities available for starting up a small

enterprise. The aim of the interface was to stimulate the idea of entrepreneurship and instill in them the much needed self-

confidence to start the enterprise. Mr. Surya Prakash elucidated the process of entrepreneurship, steps involved in starting up,

sources of financial assistance, support services offered, etc.

After the discussion, Mr. Surya Prakash fielded questions from the participants and clarified their doubts concerning the

MSMEs. Further he also gave some inputs on requirements/expectations of IT industry and the need for refining their

communication skills. The trainees responded with enthusiasm.

February 2015 ni-msme Bulletin

8 7 9

rof. P. Udaya Shanker, Director, SEM of ni-msme had

inaugurated a one-week training programme on PRevitalisation of DICs, on 16th February 2015 at the

campus. Addressing the gathering, he spoke about the

evaluation study of RICs, DICs and directorates of

industries that the Institute has undertaken for the Govt.

of Odisha. He had further observed that the national

manufacturing competitive programme aims at

building the capacities of MSMEs and help them sustain

in the market. The programme of 20% mandatory

buying of MSME products by PSUs and Governments

gives a tremendous boost to the marketability of MSME

products. He also alluded to other measures aiming at

enhancing the marketability of MSME goods.

Earlier, Dr. N. Srilakshmi, Registrar welcomed the gathering and gave a short review of the role and activities of ni-msme,

placing special emphasis on training programmes. Mr. J. Koteswara Rao, AFM-SED and programme coordinator outlined the

programme content and objectives.

The input coverage of the programme included the topics of: Review of MSME policy, Entrepreneurial motivation and

counselling, MSME development strategies, Case study on RDIC of Odisha, Industrial infrastructure, Single window system,

Technology transfer and IT, Personality development and stress management, Marketing and branding, Export procedures and

strategies, etc.

The inaugural event concluded with vote of thanks proposed by Prof. Dibyendu Choudhury, faculty member (SEM).

The programme concluded with a formal valediction on the 20th. Dr. G. P. Vallabh Reddy, Faculty (SED) and CAO distributed

programme completion certificates to all the participants. The valedictory function ended with vote of thanks by Prof. Vivek of

SED.

Revitalisation of DICs

School of Entrepreneurship and Extension (SEE)

Interactive Session in Bhubaneswar

r. Upendra Kumar Maurya, faculty, SEE of ni-msme

visited KIIT, Bhubaneswar on 21st February 2015, to Dmeet the trainees of ESDPs underway there, in the streams of

PLC programming; and Refrigerator, air-conditioner and water

cooler repairing.

During the interactive session, Dr. Maurya stressed on required

characteristics of an entrepreneur, and focused on the role of

the Ministry of MSME and ni-msme in organising the skill

development initiatives.

Resource persons including Mr. L.M. Lenka, Mr. A.K. Mahanta,

Mr. A.K. Behera and Sk. Ismail were also present in the session.

Dr. T. Mohanty, Nodal Officer of the Partner Institution (i.e.,

KIIT), explained the same in the regional language.

The feedback and expectations from the participants were well received and put to discussion in the session held at KIIT

Campus-2.

February 2015

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ni-msme Bulletin

Cuttack ToT Concludes

r. Upendra Kumar Maurya, faculty of SEE of ni-msme

and Programme Director was in Cuttack on 21st DFebruary 2015 to attend the valedictory function of the

Training of Trainers in Entrepreneurship Development,

held at the Sri Sri University.

While there, Dr. Maurya also addressed a session on

Marketing and Branding for SMEs, during which he

enumerated the differences between large organisations

and SMEs. For this, the SMEs need different strategies for

branding of products and services to achieve competitive

advantage. He advised the trainees to go beyond training

towards mentoring and help the potential entrepreneurs to

realise their capability.

Sharing their views on the just-concluding ToT-ED, some of

the participants evinced interest in food processing sector. The University and all the participants thanked both the Ministry of

MSME and ni-msme for providing this marvellous opportunity.

The programme ended with Dr. Maurya distributing programme completion certificates to the participants.

School of Enterprise Management (SEM)

EDP for NMDC Officershe SEM of ni-msme had organised

a 2-week training on “Executive TDevelopment Programme for Junior

Officers of NMDC” during 09-21

February 2015. A campus programme

s p o n s o re d by t h e N M D C , t h e

programme was customised for their

junior officers and the secretarial

personnel with the aim of imparting

management skills and practices with

special focus on soft skills, the ability to

look at oneself; team-focused skills and

corporate focused skills. In all, 30 of

their officers had attended the training.

T h e p ro g ra m m e wa s fo r m a l ly

inaugurated on 9th February. Dr. N. Srilakshmi, Registrar welcomed the guests and participants. She emphasised the

importance of quality to any organisation for achieving good results.

Dr. Jibitesh Rath, Joint General Manager (Human Resource Department), NMDC, addressing the participants on the occasion,

suggested that they take full advantage of the services offered by the Institute. Observing that learning is a continuous process,

Dr. Rath urged the participants to work cohesively. The organisation has been providing a wide range of facilities to its

employees so that they will be able to give full attention to the tasks assigned. Earlier, Prof. T. Venkateswara Reddy, Programme

Director had outlined the objectives and contents of the programme, and pointed out that the programme focused on both soft

skills and functional skills, which would help the delegates to become successful executives. Further he announced that a Test

will be conducted and the result submitted to the HR Department of NMDC.Contd...11

February 2015

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ni-msme Bulletin

Prof. P. Udaya Shanker, Director (SEM) alluded to the past three decades of association of the Institute with NMDC. Referring to

the study on Organisation Climate and Employee Satisfaction that the Institute has executed for NMDC, he thanked NMDC for

reposing their trust in ni-msme.

The inaugural function, which concluded with vote of thanks by Prof. G. Jayakar Rao, Faculty Member (SEM).

The training inputs included elucidation of various concepts of management such as Time Management, Change Management,

Stress Management, Materials Management, Financial Management, Quality Management, Team Building, Communication

Skills, Personal Effectiveness and so on, managerial skills that are essential to dealing effectively with every aspect of

operations.

The programme concluded with a formal valedictory held on 21st February 2015, with Mr. Sandeep Tula, Executive Director (P

& A), NMDC as the Chief Guest. He had appreciated the activities and contributions of ni-msme, and called on the participants to

implement the knowledge and skills they had acquired through the training.

Mr. Yatish Kimar, Deputy Manager and Dr. Abhijeet Mishra, Assistant Manager (Human Resource Department), NMDC, who had

participated in the inaugural, had also attended the valedictory function.

Expressing their views about the programme, the participants had commended the programme inputs as well thought out and

useful. They suggested that such training should be organised more frequently. Programme Director Prof. T. Venkateswara

Reddy proposed the vote of thanks.

The valedictory event concluded with awarding the programme completion certificates to the participants.

From page 10...

rof. Dibyendu Choudhury, Faculty Member, SEM of Pni-msme visited MITCON Foundation’s training centre in

Pune, on 23rd February 2015. Mr. Satyajit Kulkarni, Project

Head welcomed Prof. Chodhury and apprised him about the

ESDPs being conducted at MITCON.

The MITCON Foundation has set up a Vocational Training

Centre at Balewadi, Pune with state-of-the-art labs for the

streams of catering/food production, food and beverage

services, bakery, gemmology, fashion technology,

panchakarma, beauty and health care, and automobile

maintenance.

Prof. Choudhury went round all the laboratories and was

happy with the facilities they extended. He feels that such labs need to be set up at every CED in the country. Further he

monitored the on-going ESDPs there and interacted with the trainees. They held a small exhibition of the products they made in

the streams of processed foods and imitation jewellery. Mr. Kulkarni gave detailed information about the training programmes.

The trainees of ESDP in jewellery making showed Prof. Choudhury the different items of jewellery they had manufactured

during the training.

Guiding the trainees by way of giving useful suggestions, Prof. Choudhury stressed on the importance of the Government’s

initiative of skill training. He suggested that they derive the best benefit from the opportunity. Responding to his enquiry about

what they had learnt during the training and about their overall experience of the training, they stated that they had learned

things that they did not know before, and are interested in selling their products at various exhibitions. Prof. Choudhury wished

them the best in their future endeavours.

Prof. Choudhury was highly impressed by the MITCON training programmes. The interactive session ended with Mr. Tarun

Mhaske, Chief Manager giving vote of thanks.

Visits to Partner Institutions

February 2015

8 7 12

ni-msme Bulletin

Standards and Benchmarking for MSMEs

he IPFC of ni-msme had organised a one-day workshop on Standards and Benchmarking for T

MSMEs in India from IPR perspective on 13th February 2015, at the Institute campus. Sponsored by the Consultancy Development Center (CDC), New Delhi. The workshop was conceived as a platform for discussion and exchange of views on the National IPR Policy and guidelines, and the need for MSMEs to adopt benchmarking and standardisation.

The delegates, numbering 45, were comprised of entrepreneurs, research associates, executives and consultants, apart from 30 engineering graduates.

The workshop was formally inaugurated by Prof. P. Udaya Shanker, Director of School of Enterprise Management (SEM). Delivering the key-note address, he pointed out that text books have copyright but users take photocopies. Movies and songs CDs are getting pirated. Brands built for marketability are protected by the IPR. Dr. Reddy’s Labs have realised their research outcome in terms of intellectual property. Anoop hair oil is being bought by Godrej at hefty price. He also quoted examples of MTR, Karnataka and Vijai Electricals, Hyderabad which hived off their businesses at a high premium. Even private labels such as Pulla Reddy Sweets, Karachi Bakery and Paradise Biryani are intangible assets that bring benefits in the long run by selling at a premium.

Earlier, Dr. N. Srilakshmi, Registrar and Head (IPFC), spoke about the activities and role of ni-msme in IPR promotion for MSMEs and the awareness programmes conducted by IPFC for various industry associations, both at the campus and on site.

Prof. V. Swapna, faculty of IPFC and workshop director, outlined the aim of the workshop and highlighted the importance of IPR for MSMEs in enhancing their competitiveness in the global market. She observed that the recently published draft National IPR Policy, when effected, would enable all innovators and inventors to realise their potential for generating, protecting and utilising such intellectual property (IP) for wealth creation, employment generation and business development.

The inaugural function concluded with Prof. G. Jayakar Rao of SEM proposing the vote of thanks.

The workshop themes included the role of standards and their importance, overview of IPR and their importance for MSMEs, Government schemes on IPR promotion, best IP practices and effective enforcement strategies for MSMEs, with relevant case studies.

During the valedictory session, the participants expressed their views about the workshop. Most of them had rated it as excellent and stated that they had gained new knowledge and information on IPR, and that the workshop provided an apt platform for sharing the knowledge, skills and experience for strategising IPR for MSMEs.

Prof. Dibyendu Choudhury, Faculty, SEM, SEIC (i/c) & CDC-KMPI Co-ordinator, speaking on the occasion, appreciated the participants’ involvement and urged the participants to spread awareness about the importance of standards and IPR for MSMEs.

The Workshop concluded with Ms. V. Swapna, proposing the vote of thanks.

A Meet with Musical Touch

i-msme and the Hyderabad chapter of ICSI, had together organised a programme on CSR-Together towards Better Tomorrow, at n

ni-msme campus on 31st Jan 2015, followed by the Annual Fellowship Meet 2015.

Mr. Mani Sharma, the reputed director of film music graced the occasion as Chief Guest. After the theme related deliberations, the entire team of he Hyderabad Chapter Management Committee, along with past Chairmen and Secretaries, felicitated Mr. Mani Sharma, while he had presented mementos to all the past chair-persons of the Hyderabad Chapter.

The academic event was followed by cultural activities like fire show, magic, mimicry, muppetry show, etc. The children of the members and the students presented skits, dances and so on.

February 2015

8 7 13

ni-msme Bulletin

Mobile Repairing ESDP Inaugurated

i-msme has conducted an exclusive ESDP

in mobile repairing for the SC/ST nenthusiasts, in association with its partner institution Awake Agriculture and Rural

D e v e l o p m e n t S o c i e t y ( A A R D S ) , i n

Ramanthapur, Hyderabad.

A formal inauguration was organised on 5th February 2015, with Mr. N.V.S.S. Prabhakar, MLA, Uppal, Hyderabad as Chief Guest.

During the inaugural address, the Chief Guest

gave emphasis to the Prime Minister’s slogans of ‘Skill India’ and ‘Digital India’, and encouraged all the people to get the best benefit from the free

training programmes sponsored by the Ministry

of MSME for enhancing the skill levels of young

people. He also highlighted the importance of skills acquisition.

Earlier, Mr. P. Yadaiah Goud, President of AARDS welcomed the gathering and explained the significance of the ESDPs conducted

through ni-msme specially for scheduled castes and scheduled tribes.

Mrs. Swapna, Associate Faculty, SEM of ni-msme spoke about the activities of the Institute and the purpose and relevance of ESDPs. She advised the trainees to make best use of the opportunity to acquire skills of their interest and start up own units on completion of training. The event was given wide coverage by the local press and electronic media.

Visit to Pochampally Handloom Park

field visit was arranged to Pochampally Handloom Park on 12th Feb 2015 for A

the IPRIS international delegates in order to facilitate in-plant study and give exposure to operational aspects as well as provide practical insights.

The visit gave the delegates the opportunity to see traditional hand-weaving at first-hand. Pochampally has both silk and cotton weaving units. The artisans do a great deal of ikkat/double ikkat weaving – a method involving resist dyeing, similar to tie-n-dye on the warp and/or weft. The dye is applied before the threads are woven together, creating a “feathered” looking final pattern on the fabric. For this unique and distinctive method, the Pochampally weaving has been granted a Geographical Indication (GI) registration.

The delegates were very much impressed with the grace and beauty of the products and the knowledge about their production methods. They made purchases of a variety of items with delight. They felt that they had learned far more about the process of hand-weaving through this visit; to see it in action was truly amazing, they said.

February 2015

8 7 14

ni-msme Bulletin

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Book Fair Conducted

February 2015 ni-msme Bulletin

Editorial TeamEditor: Mr. M. Chandrasekhar ReddyEditorial Coordinator & Layout by: Ms. P. Anjali Prasanna

ni-msme, Yousufguda, Hyderabad - 500 045, India Tel: 91-40-23608544, Fax : +91-40-23608547 E-mail : editor@nimsme.org, Website : www.nimsme.org

eputed book retailers of the Twin Cities had organised a book fair at the campus on 6th & 7th Feb R

2015. The Small Enterprises National Documentation Centre (SENDOC) of SEIC, ni-msme has been regularly organising this event here for the past decade and half.

Mr. M. Chandrasekhar Reddy, Director General, ni-msme, inaugurating the fair, had appreciated the efforts of SEIC and lauded the book sellers for their cooperation in making available the publications necessary and relevant to the international executives getting trained at the campus in different streams of MSME oriented subjects.

Book exhibition is a facility offered by ni-msme to the international participants, whose scholarships and book

allowance are sponsored by the Ministry of External Affairs, GoI, New Delhi.

Following the inauguration, the Director General went round the display counters and browsed through some titles at random. He also enquired the delegates about the usefulness of the titles and themes made available.

The programme directors, faculty and staff of ni-msme were present during the inauguration.

The delegates had appreciated the originality of effort by the Institute in coming up with such initiative. ni-msme publications were also displayed at the fair for the benefit of the delegates.

Ms. P. Anjali Prasanna and Mr. Yadaiah of SENDOC had manned the ni-msme counter. Mr. B. Sanjeeva Rao, Ref. Librarian coordinated the exhibition.

8 15 7

New Amenities at the Campus

wo new facilities have been added to the campus infrastructure by way of a covered walkway connecting the T

New Training Building and the dining block, and a covered parking space for four wheelers and two wheelers. Coincidentally, the ground at the premises was also graded and levelled to suit the contour of the land.

Mr. M. Chandrasekhar Reddy, Director General had inaugurated the additional facilities on 13th February 2015. Following him, Dr. G.P. Vallabh Reddy, CAO; Prof. P. Udaya Shanker, Director (SEM); Dr. N. Srilakshmi, Faculty Member (SEM) and Registrar; Dr. C. Rani, consultant (SEE); and Mr. Murali Kishore, Asst. Registrar had inaugurated various access points to the amenities.

The additions have made every member very happy.

With the sheltered walkway available, the canteen users will now be able to reach their lunch tables without getting wet on rainy days, and without getting scorched in burning summers. And the vehicles of the ni-msme family members as well as visitors would be protected from inclement weather.

Printed, published and edited by Mr. M.Chandrasekhar Reddy, Director General on behalf of National Institute for Mirco, Small and Medium Enterprises (ni-msme) (An Organisation of the Ministry of MSME, Govt. of India). Published from ni-msme, Yousufguda, Hyderabad 500 045 and printed at A.S. Graphics, 7-1-282/C/10, Beside Yellamma Temple, Balkampet, Hyderabad 500 038.

In a communique M/o MSME informed about the Udyami Helpline(a call centre for MSMEs) set up since 21 Aug 2010 Accessible on a national

toll-free number 1800-180-6763 on all days from 6 AM to 10 PM.

Toll - Free Udyami Helpline

he Institute had played an important role in the

Global Economic Summit 2014 at the World Trade TCentre (WTC), Mumbai with the support of Directorate of Industries, Government of Maharashtra and Maharashtra Small Scale Industries Development Corporation.

The cluster entrepreneurs as well as the start-ups got the

opportunity to interact with each other as also with delegates from various parts of the world, in addition to displaying their products.

During the summit, ni-msme signed an MoU with World

Trade Centre to undertake several initiatives for

promoting innovation and clusters, on 25th February 2015 at ni-msme campus. Mr. Kuruvilla, Deputy Director and Ms. Khyati Naravane, Assistant Director (Trade Promotion), Mumbai represented World Trade Centre. They had interacted

with the Director General and discussed prospects for common interest activities.

On the occasion, they had interacted with the international delegates and expatiated on the activities of the World Trade Centre and prospects of international business.

Visitors’ GalleryPostal Regn. No. HD/1049/2015-17RNI. No. APENG/2002/7034Date of Publication : 20 March 2015

MoU with World Trade Centre

r. R.K. Singh, CMD, and C. Ramesh Rao, AGM of MSC FDC, DDelhi visited the Institute and met the Director General

on 14th February 2015. They discussed the possibilities of

undertaking joint programmes. Dr. G.U.K. Rao, Director i/c,

SED and Prof. K.S.P. Goud, AFM, SED were also present in the

meeting.

r. Jayasheelan, Mr. R.K. Srivastav and Mr. Madhukar MArren called on the Director General on 23rd February

2015, to discuss issues concerning the process of ISO

certification and the progress made. Mr. G. Jayakar Rao,

faculty of SEM coordinated the event.