14

66,004

49,676

41,552 40,883 42,819

52,436 50,403 48,70844,374

53,632

65,023

48,871

78,717

84,306

90,071

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

The 1stShow

Enchanted Eden

Bfly inWonderland

Wonder of Butterfly

Magical World

Spread your

Wings

Catch it if you can

Fiesta! Australia Africa China India Japan

4 9 14 15 13 7 8 11 12 6 5 10 3 2 1

1996Year

Name

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Atte

ndan

ce

Rank

BUTTERFLY SHOW OVERALL ATTENDANCE

By the Numbers...

15

9,041

8,4298,148

9,0649,212

8,1767,985

9,474

11,188

9,1568,579

8,902

8,622

9,534

8,219

8,789

10,976

13,325

7,500

8,500

9,500

10,500

11,500

12,500

13,500

1 2 3 4 5 6 7 8 9

Week #

Japan 2010 India 2009

WEEKLY ATTENDANCE CHART

0-1719%

18-2512%

26-3520%

36-4514%

46-5514%

56-6514%

65+7%

Female69%

Male31%

Gender of Visitors

Percentage of Attendance by Age Distance Traveled by Visitors

Butterfl y Show is appealing to a wide range of ages. The Butterfl y Show attracts visitors from near and far.

1 to 5 miles16%

5 to 10 miles21%

10 to 20 miles26%

20 to 30 miles15%

more than 31 miles22%

REGIONAL CINCINNATI

INSIDE I275 LOOP

GREATER CINCINNATI

SUBURB

16

$44,538

$49,995

$59,097 $58,758

$54,433

$58,742

$66,626

$57,445

$88,707 $86,313

$111,652

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

$110,000

$120,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Sale

s

Years

GIFT SHOP SALES DURING BUTTERFLY SHOW

17

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Gift Shop

Gate Receipts$165,982

$406,842$375,576

$345,579

$230,087

$291,268

$258,029

$185,292$211,431$202,051$198,715

TOTAL INCOME FROM BUTTERFLY SHOWS

Total Story Count: 97Total Nielsen Audience: 6,501,620Total 30-Second Ad Value: $26,925Total Run Time: 1:56:25Total Calculated Ad Equivalency: $60,549Total Calculated Publicity Value: $181,641

Insects as Pets Drawstring Tote Bags

Logo imprinted on umbrellas

Insects as Pets Temporary Tattoos

NEW BUTTERFLY SHOW MERCHANDISE FOR 2010

18

Students traveled from near and far to attend

100 Miles

50 Mile

s

ColumbusDayton

Louisville

Lexington

Indianapolis

6

59

615

62

2

4

1

32

2

Findlay

2

19

Abby’s Child Enrichment Center KYAcademy of World Languages OHAcademy of Multilingual Immersion Studies OHAgape Children’s Center OHAll About Kids Childcare - Lakota OHAtrium Family YMCA OHBethany School OHBishop Brossart High School KYBridgeport Elementary OHCamp Washington Kids OHCELC Harrison OHCenterville Primary Village South OHChase Elementary School Head Start OHChild Development KYChild Focus (Clermont) OHChildren for Children OHChildtime (Mason)/Summer Camp OHCincinnati College Preparatory Academy OHCincinnati Hebrew Day School OHCincinnati Hebrew Day School OHCincinnati Hills Christian Acad., OHClough Pike Elementary OHClough Pike Elementary OHColeridge Taylor KY KYCommunity Action Agency OHConnor High School KYCreative Tots Preschool OHCreekside Early Childhood Preschool OHDeer Park Jr. Sr. High OHDivine Daycare Center Inc. OHEast End Community Heritage School OHElida Mennonite School OHELL ( English Language Learners) KYEmbrace Preschool & Childcare Center OHEthel M. Taylor Academy OHFairfi eld Parks and Recreation OHFairview Clifton OHFairview Clifton OHFirm Foundations Homeschool Co Op Fitton Family YMCA OHFriendship Preschool OHFRS Connections - Hillsboro City Schools OHGirl Scout Troop 1333 Grigsby Intermediate School OHHighview Elementary OHHoly Trinity (KY) KYHowell Elementary KYHyde Park United Methodist Preschool OHIndian Hill Primary School OHInspire Center for Learning OHJ.F. Dulles Elementary OHJames E. Biggs KYKids First Academy OHKids R Kids Liberty Township OHKids R Kids - Fairfi eld OHKids R Kids - Mason (summer camp) OHKids R Kids -Maineville (summer camp) OHKids R Kids - West Chester (summer camp) OHKilgour Elementary OHKindercare Learning Center OHLawrence Central High School INLawrence Central High School INLighthouse Christian Learning Center (childcare center) OHLittle Schoolhouse Preschool OHLoving Care Preschool OHMariemont High School OHMarr/Cook Goshen OHMercy Montessori Center OH

Middletown Christian Preschool/Daycare OHMilan Elementary INMontessori Academy of Cincinnati OHMother Teresa Catholic Elementary School OHMt. Healthy Prep and Fitness Academy OHMt. Moriah Ark of Learning OHMt. Orab Elementary OHMt. Washington Baptist Daycare OHNKU Early Childhood KYNoah’s Ark Child Development Center OHNorth Avondale Montessori OHNorth Avondale Montessori OHNorth Avondale Montessori OHOhio Valley Voices OHOur Lady of the Sacred Heart OHOxford Preschool OHPeaslee Neighborhood Center OHPhoenix Community Learning Center OHPhoenix Middle School (Worthington) OHPleasant Hill Academy OHPleasant Run Preschool Precious Harvest Child Center OHPrince of Peace School - Covington KYReading Central Elementary OHRegina’s 4H Bug Club OHRiverside Academy OHRyland Heights Elementary / KY KYSaint Antoninus OHSands Montessori OHSeaShells Multi Learning & Development Center KYSilver Grove Independent/ KY KYSouth Dearborn High School - IN INSpringboro High School OHSpringer School & Center OHSt. Antoninus Girl Scouts OHSt. Bernard-Taylor Creek OHSt. Clement School OHSt. James Child Development Center OHSt. John the Baptist OHSt. John the Baptist OHSt. Johns Westminster Learning Center OHSt. Joseph Academy OHSt. Joseph Consolidated OHSt. Joseph School / KY KYSt. Jude Girl Scouts OHSt. Jude School OHSt. Mary School (KY) KYSt. Michael School - Ripley OHSt. Peter & Paul School California KY KYSt. Ursula Villa OHStewart Elementary -Princeton City Schools OHSummit View Elementary KY KYThe Goddard School in Mason OHThe Point/Arc of NKY Pre-Vocational Skill Program. KYThe Village Preschool OHThe Village Preschool OHThree Rivers Coop Preschool OHTrent Montessori KYUC Early Learning Center KYUnion Learning Center KY Westwood Elementary OHWilliam Howard Taft Elementary STEM School OHWoodford Paideia OHWoodland Elementary OHYMCA Little Miami Learning Center OHYouthland Academy OHZion Baptist Church OH

the 2010 Butterfly Show

20

Thank Youto our presenting sponsor

21

Thank Youto our supporting sponsors

PATRONSAquatic Garden and Décor Brown Checco Fine ArtsBurgess & NipleCincinnati Police Dept. (Community Preventative Education Grant)Esquire/ Mariemont TheatresFlerlage FoundationLamarScherZingerThe Alleen CompanyThe Merten CompanyThe Suzanne M. and Robert L LaBoiteaux Family Foundation

COMMUNITY SPONSORSCelia May Brumm Krohn Conservatory

Endowment FundCincinnati Gifu Sister City Committee

3CDCBonsai Society of Greater Cincinnati

Essencha Tea House & Fine TeasHilton Cincinnati Netherland Plaza

Japan American SocietyJungle Jim’s International Market

OI Partners/ Promark CompanySogetsu Ikebana, Cincinnati Branch

Towne PropertiesVulkane Industrial Arts

and our hosting sponsors

Special thanks to the city of Adachi, Adachi Park of Living Things, Cincinnati Zoo & Botanical Garden, and Tokyo Metropolitan Zoo.

22

James AbbottSue AbePerry AbellaraJanet AchHiroko AdachiAJ AerniChieko AgataAlex AielliMasatoshi AkibaHoward AllenTristan AllenYoshie AmanoLovitt AmberlyTarpeh AnastasiaSusan AndersonMissy AnishChawntae ApplegateArturo ArayaJennifer ArayaDeborah ArnoldAtsuyoshi AsanoBrittany Ashley

James BaconTom BakerLinda BallClaire BallardCortney BallardSkyler BaneyWilliam BanksNate Banzhof Rosanne BargJessica BarnesCarolyn BarricklowLaura BarthKris BartonAndrea BaxterStephanie BaysingerLaureen BeachMary Ellen BegehrWerner BegehrHanna BelowDemaurae BentonMimi BerningJan Besl

Anita BidlemanDonna BiehlLinda BillKelly BishopJoyce BlackLonnie BlackJessica BlakeBrian BlamerMiranda BleierJessica BlevinsCandace BlownEric BlythBridget BobingerKevin BoehmPatti BoehnleinRobert BoehnleinSarah BoggioJames BonaminioFrancesca BonapartBlaine BooherDominique BookerDottie BorcherdingKathryn BoswellLalia BoydLaura BoydJennifer BreetzLori BreggerJody BreitlingFaith BridgitArlene BrillMarian BroomallLynn BrothersMichelle BrothersAdam BrownDon BrownStacy BrownSuzuko BrownMichael BroylesJosh BrubakerHannah BruggemanJoseph BrummMachiko BruzinaJoanne BuchmanChristopher BudoEdward BudoMary BuehlerGabby BuggeZoe BuggeMark BunkerSarah BunkerDave BurchJohn BurkeKyler BurroughsMary BushHeidi ByrdCourtney CalhounDeanna CalvertBrian CampanaMaria CampolongoRachelle CaplanMark Carnahan

Hershner CarolineMarge CarrollSandy CarterColleen CelsorSusan ChaneyHallie ChartrauAmanda CheccoGerald CheccoJan CheccoCatherine ChiaraTammy ChieftainTakakazu ChosokabeKeiichi ChousokabeMarcus ClaytonRene ClineSamantha ClineKimiko CloydJacob CohnPaul CohnHayley ColemanJun ColterAngela ConstableKim ConstableDave CookLiz CookAmy CorbinChad CottonAnna CoutinhoRayan CoutinhoChris CouzinsJamie CovertSarah CowanDavid CrawfordAndrew CrickMarsela CrosbyLisa CunedDavid CurranJalen CurryJackie CutshallKendall DalveraKatie DavidsonBeverly DavisKenneth DavisSundra DavisTyler DavisJoe DeCapiteCourtney DeGeorgeEutice Dell’AiraDolly DelucaEdna DelucaJenn DeMarcoJean DempseyAnthony DenlingerKate DennisJudy DentonChiharu DerberShilpa DesaiSue DickStacey DickersonDon DierigPaige Dietrich

Thank Youto our volunteers

23

Alice DillMcCall DillonAlison DipillaLorian DixonCarolyn DollAlison DonnerBob DoranMichael DoughertyPatrick DoughertyMarie DozierStephanie DubanKristin DugasPaul DuntemanNatsuko DyerKeith EckertSariya EckertRegina EdwardsDarlene EilerEmily EisHieber ElisabethAllison EllisJune EndicottKaren EndresLauren EndresKyle EngleisMelanie EshomFuqua EthanAndrew Michael EvansDiane EyndenJeff Facklermisako FagerquistTina FeasterAnna Fedorova

Jessica FettersRay FiedlerNoriko FieldJake FindleyJason Fischer allison FlegeEvelyn FleiderThressie FletcherMichael FlickTim FlynnWilliam FordCarmy ForneyKathleen ForsteKim ForsythEllen FrankeM FrantzR FrantzJaelyn FranzoiMary Beth FreemanTokiko FreemanKaren FriedmanTrish FriesWilliam FryKeiko FukuzakiRoger GageMarihelen GallagherBrady GallaherMary GanulixChris GarnerJimmy GarnerSean GarnerLaura GarvinAllison Gates

Frances GeierElizabeth GeimanCathy GerretyJoe GillespieJenn GlitheroJennifer GlitheroElliot GlosNyresha GoldsbyLora GoodpasterSherry GoodsonAngela GranlundElizabeth GranlundFrances GranlundToni GrateJeff GreggKierstin Griffi nRobert Griffi nGary GriswoldLois GriswoldJohn GuyAndy GuylerLori GuylerMorgan GuylerShoshannah HafnerKenta HagiwaraShinji HagiwaraYuki HagiwaraClaire HaleAlexandria HalmbacherChasdonnay HambrickLaTasha HambrickMatt HambyConnie HannaMarcus HansonBarb HardingSarah HardingMike HardyBlake HarpenauCarlos HarrisLarin HarrisRiko HashimotoTina HaunertBill Hausfeld

Mary Ann HausfeldAngie HavenEric HavenJustin HavenKendyll HavenNathan HavenMaria HayhowAndrew HebenDoris HeitzRon HenleinDanielle HenryVicki HenzJoseph HerbersChiharu HerndonJulie HessKatie HigdonAmy HildebrandKathryn HinkleBrie HiudtMarc HocklHarry HocksSue Ellen HodgsonHelen Hoff mannSuzanne HoganCynthia HollowayCindy HopkinsYasuko HorikawaLisa HorneBrian HostyMark HouseColleen HoustonRiley HoustonJane HowardDiana HsienKevin Daniel HueningCarl HuetherDiane Huff Jordan HughesBill HutchinsonAdele HydeEric InnesGay IsaacsTeruko Ishii

Thank Youto our volunteers

24

Saori IsonHiroshi ItoYumi IzumiBrandi JacksonJuliet jacksonClaudette JacobsRoss JacobsSandy JacobsSister Margaret JacobsTim Jeff riesAngelina JelksJasmine JenkinsAaron JensenAndrew JensenKen JensenSherri JensenVirginia JergensJuan JofreCrystal JohnsonLindsey JohnsonRachel JohnsonRhonda JohnsonCory JohnstonAiri JonesDiane JonesJoanna JonesCarole Jones Dianne Jones Fred Jones Kevin JumpJan KaiserLinda KaiserTomoko KawanariMarlene Kayse Kazue KcTeinMarianne KeeMali KeithAnne KelleyCindy KemperCollin KenneyDebbi KernGary KesslerJoline KesslerPauline Kidd

Monica KilpatrickDang Kim-LongCarol Kingmai KinmanJean KinneyZachary KirkpatrickVirginia KisselAnne KloskaJustin KluemperKaren KluemperMickey KluemperDebbie KlugJulie Knosp Paul Kostoff Sanjita KothariAlex KraeftKathy KramerLarry KramerTyler KroegerRachael KrothCarol KruseMike Kueff nerSandy Kueff nerJohn KunkelNancy LackmanSarah LafranconiKyla LakodnkMichael LambertNancy LandryWanda LaneSarah LangSharon LangKathy LarcomSherry LatibeaudiereEmily LawallKaila LawrenceTiff any Lawrence-GlennJason LawsonJennifer LazarowRosenfi ldt LeahJoe LeeJustin LeeTara LeesarMaria Leibel

Maria LeibelJudy LeickJamie LemonsRonda LewisKorinn LillieEdna LindemannElizabeth LindemannRoger LindemannMary Claire LithenDiane LittletonPatty LittletonLilla LoseyEvan LuseHelen LutzRyan LyleSandy LyndKathy MacIntireSue MagnusCharmaine MamantouDorothy MarcelloHanson MarcusMichael MarcusRyoko MarilynDaniel MartensAprille MartinGinny MartinJason MartinJovan MartinStacie MartinRonda MasellaJonathan Massey Amy MatsuzakiChristen McClanahanTom McCormackAmy McDanialsPatrick McDonoughEricka McGinnisAlex MchaikhiKatherine McWilliamsCamilla MecherLauren MederSpencer MedleyRupal Mehta

Gary MeierEmily MeiserSue MetheneyCarly MeyerKaniau MeyerKelly MeyerSandra MeyerEllie MiddletonKiyoko MiharaRie MiharaFrank MikelDavid MillAdam MillerCorie MillerDolores MillerElijah MillerIsabelle MillerLibbie MillerLily MillsPatti MinbioleRyo MinoguchiToshiko MinoguchiAlexandria MitchRichard MitchussonKiyoko MiyakawaMari MizumoDiane MobleyKetki ModyCathy MoonBob MooreLester MooreBilal MoranDiane MorandEmily MoretonJanet MorganRandy MorganHanae MoriIneko MoriRintaro MoriYuki MoriLinda MossTom MounceLauren Mowry

Thank Youto our volunteers

25

Betty MullinsBrooke MullinsJon MullinsKeiana MullinsSkylar MullinsZoey MullinsBridget MurphyAlexandra MutchNathan Myersmoehart MyraEmi NagaiOmaya NahifKristine NakamuraKristine NakamuraShoji NakayamaConrad NapierEncosma NapierBenjamin NavaSuonya NavarroAijaz NaveedMark NealDaniel NeuhausMaria NeuhausAndrew NeutzlingVicki NewellJill NicholsonCarol NiehausAshley NoelEmma NortonHiroko OhtaCarole OldingRichard OliverKayo OmuraMichael O’neal Drew OppenlanderNaomi OshiroNisha OsmondJean PabstBetty PacatteBruce PalmerAmar PandyoAllison PapathanasKyung ParkJasper ParkerLarry ParkerNoah ParkerTom ParkerAmanda ParsleyNellie ParsonsJohn PassanoDeri PatelGina PattThomas PattDennis Pattinson Nobuko PattonJoel PayneMillie PayneJillian PeacherCherie PearsonDeborah PenningtonDonna PenningtonMary Jo Petersman

Janet Pfeiff erMary Ann PhillipsSandra PhillipsMichael Pitzer John PlowdreyMargaret PlowdreyBrooke PohlMichael Ponti-ZinsJennifer PopePatricia PringleEd PuckettMona PuckettKyler RaceAnne RadakovichCameron RademacherNatalie RadermanDave RadlinskiElysam RaibArron RanfordKaress RankinAdelynn ReevesBetty ReevesBetty ReevesErin ReevesAnn RetfordGarrett RiceMichael RichNagisa RichardF. RichardsonSue RichmondRegina RidnerAnnie RieglerHelen RindsbergStephen RindsbergDonna RingKaren RippSheila RitcheyMarcus RobersonJoyce RobertsMicha RobertsonGreg RobinsonSherrian RobinsonPam RoellTina RoessnerMartha RogersLaura RoseDee RosingPaul RosingDoug RossJacob RossColleen RosshirtCarol RountreeRachel RousePaul SandelsPooja SanganiIson SaoriStephen SarniBetsy SatoKazuya SatoFrank SatogataNancy SauerVictoria Saunders

Sorcha SayersOsada SayokoEmily ScaggsMary Ann SchehrMike ScheidGabe ScheimanAndrea SchepmannMary-Ann SchexhrKathy SchlesingerBecky SchlosserSarah SchmalzAriel SchmidRon SchmidtCaroe SchneiderJeannie SchoononerScott SchowalterVicki SchrootZell SchulmanCody SchumacherAndrea SchwallieAndrea SchwallieBarbara SchwartzJordan SchwinabartSusan Scott-CarterAlyssa ScroghanShirley SeegerMatt SellPat SelmeierJulie SelvaZak SergentTrish SettersMike SettyMike SettyVictoria ShadCameron ShaferClaire ShaferJeff rey ShanorRosann SharonRobyn SharpKathleen SheilDebbie Shelton Allison SheppardHiroko ShikitaNaoko Shimizu

Jim ShimkoPeggy Shimkosalgado ShiranSara ShirleySonja ShivelyJohn Shortbarbara SicilianoLisa Siders KenneyRobert SikoeskiKarehma SimonSotelo SimónElaine SimpsonRebecca SitesRachael SmetanaChad SmithChris SmithHolly SmithJeff SmithMary SmithRichard SmithAdam SnantzMeghan SnyderTeruaki SobajimaDanielle SomershoeLeah SosMartha SowdersRachel SpencerPam SpurlockOverbey StacyJohn StaigerSteffi Steffi Linda SteinbachDuban StephanieLois StephensJanice StineEric StockNancy StockhauserNick StockhauserMolly StorrsJustin StraubMichelle Strazak Phyllis Strazak Akiko Strickland Marilyn Striley

Thank Youto our volunteers

26

Yuko SunagaKatie SwartzJenny SweeneySadie SwenssonAlexis SwisherMaria SzubskiAiri TairaMary TaylorMary Ann TaylorMike TennepohlJamie ThaxtonRebecca ThigpenBrandi ThomasHarold ThomasJessica ThomasVictoria ThomasVivian ThomasBev ThompsonKevin ThompsonChrissy ThurnerKatie Thurner

Tran ThuyKathy TidhamRandolph TophHideki ToriiMiwa ToriiQuoc TraVinny TraveeCaroline TrennepohlTina TrennepohlNina TyshenkoKaikou UchiyamaKoukichi UchiyamaKitty UetzElizabeth UlrichRuthann Underhill Garret UyenoTheo VandiestMatt VanoverNickolas ViltrakisTerri ViltrakisElizabeth Virant

Adam VoegeleMaureen VonderaheChris WadeHeidi WaibelHeidi WaibelRita WailSidney Waitz-KudlaNao WakaoTatsuhiro WakebeLillia WalshMaureen WalshKaren WardChi’kah WashingtonKayla WebberJacqueline WeberJacob WebsterMarsha Ann WebsterSharon WebsterElizabeth WehbyOwen WeinsteinKira WeirJean WelageAmanda WendlingShelly WernerRandy WhedonJack WhidehustPat WhitacreFrank White Mekai White Paul WhittLinda/Wayne WiedenbeinWayne WiedenbeinMatt WikusickBrandy WillsCarol WilsonPaul WinklerEileen WolferJoe WolteringMorgan WoodwardCarl Wooldridge

Michelle WoolfolkTegan WoottonStephanie WorleyInez Worley Nance WrightDeborah WyghtDeborah WyshtTakahiko YagiChieko YamamotoFumiko Yamamoto Reiko YamashiroNorio YamazakiShigeo YorifujiToyokasu YoshidaGordon YoshikawaAmanda YoungHideko YoungHideko YoungIan ZehlerFeng ZhihengAndrew Michael ZiegelmeyerBrian Zielinski

Corporate Volunteers and GroupsBurgess & Niple Architects Volunteers (10)Disney Volunteers (185)General Electric Volunteers (20)Gifu Sister City Exchange Student Volunteers (25)Home Depot Volunteers (35)Japanes Language School Students Volunteers (15)Partners in Time (Macy’s Foundation) Volunteers (20)PNC Bank Volunteers (45)

Thank Youto our volunteers

Special Thanksto Our

Production Staff !

27

Announcing...BUTTERFLIES

of BRAZIL2011

April 17 through June 20at Krohn Conservatory

950 Eden Park Drive • Cincinnati, Ohio 45202 • Phone (513) 357-2619 • Fax (513) 352-4096www.cincinnatiparks.com

Board of Park CommissionersMarian J. Lindberg, PresidentRoscoe A. Fultz, Vice President

Robert D. H. AnningOtto M. Budig, Jr.

Merri Gaither Smith

Willie F. Carden, Jr. , Director of Parks