by Studio Marco Piva

Surface finishes, products and materials convey the meaning of interior design MOODBOARDS is thenameofanexhibi5oncreatedbyStudioMarcoPivaanddesignedtoprovideMADEexpovisitorswithashortbutexci5ngoverviewofthelatesttrendsininteriorarchitecture.The “soul” of the world’s major ci5es is the common thread running through the event, whichillustrates how architects go about choosing and combining the finishes andmaterials required todeveloparchitecturalandinteriordesignprojectsallovertheworld.For visitors to MADE Interiors and Finishes, MOODBOARDS will serve as a tool for learning anddiscovery,addingvaluebyconveyingthevisionofArchitectMarcoPiva,whoaMributestheutmostimportancetosurfacefinishesinthedesignandredevelopmentofspaces.Withaselec5onofhand-pickedproducts,MarcoPivahascreatedaseriesofMOODBOARDSinspiredbytheci5esandenvironmentsthatformthebackdropoftheproject.Thoughsituatedinloca5onsfarandwide,allreflectthedesigner’sdesiretoemploythemostfiRngmaterials,finishes,texturesandpaMerns,bringingthemtogetherincomposi5onsprizedasstylishlysophis5catedmixedmediaworksthatalmostenjoyalifeoftheirownwithintheframeworkoftheproject,risingtothestatusofstaraMrac5ons.

A showcase for manufacturers and products

TheExhibi5onaimstoshowcaseaseriesofmixed-mediasets(MOODBOARDS)capableofopeningupawhole new interpreta5on of contemporary design materials and ground breaking avenues offunc5onalandaesthe5cresearchtotradevisitorsandbusinesses.TheeventwillbesetupasaWorkshopSpace,givingvisitorstheopportunitytoappreciatethebeauty,tac5leproper5esandsumptuousnessofthematerialsandfinishesdisplayedbytheleadingnamesintheindustry.Material Tables will provide support and addi5onal informa5on concerning the products andmaterials,thusfosteringamorelivelyanddocumentedinterac5onbetweendesignerandsupplier.

Beyond the Exhibition, relations, information, business MOODBOARDSisasimpleandeffec5vesolu5ontotheneedsofmanufacturersintermsof:

•  Enhancingthevisibilityofnewproducts•  Drawinga:en;ontoarchitecturalfinishesandcomponents•  Quicklytappingintotrends•  Engaginginclosedialoguewithvisitors•  Interac;ngwithStudioPiva,aleadingnameininterna;onal

projects•  BrandAwareness•  Mediaa:en;on

MOODBOARDS galvanises interest WHEREMOODBOARDS will be part of the MADE expo 2017’s Interiors and Finishes Exhibi5on, the idealseRngforaMrac5ngtheaMen5onofvisitorsandseamlesslylinkingtogethertheproductcategoriesonshow.MOODBOARDS isadrawcardboth forHall7,wheretheeventwillbehosted,and for theadjacentHall5.Therewillalsobe linkstootherhallsandotherexhibi5ons,becauseMOODBOARDSaimstohighlightalltheproductsthatenrichthedesignvalueofinteriordécor.Theeventisalsokeentofindways of influencing and being influenced by solu5ons adopted in other areas, from buildingconstruc5ontothebuildingenvelope.

The Exhibition: a formula

HOWTheproductsshowcasedbypar5cipa5ngexhibitorswillbeusedbyStudioMarcoPivatocreateMOODBOARDSfortheci5es,takingvisitorsonaGrandTourofthedesignatmospherescharacterisingthevariousmetropolises.TheproductswillalsobefeaturedingiantMATERIALTABLES,witheachtabledisplayingsamplesofthematerialssuppliedbytheexhibitors,andselectedbyStudioMarcoPivabecausetheyhavebeenorcouldbeu5lisedinplansandprojects.Visitorswillbeabletocloselyexamineandtouchthesamplestofeelsurfacetexturingandcomprehendtheperformanceofthearchitecturalfinishes,imagininghowtheymightbeusedinnewprojects.

Discovering the world through surface finishes

Marco Piva the architect, and his practice

STUDIOMARCOPIVA

StudioMarcoPiva createsdesigns forareaplans,masterplans, residen5alandofficecomplexes,hotels, holiday villages, conven5on centres, mee5ng rooms, art galleries, exhibi5ons and streetscenes.Hisworkisfeaturedallovertheworld.

Tirelessresearchintotheformalandfunc5onalcharacteris5csofspace,technologyandmaterials,witha strong focuson theenvironment, represent the coreelementsof thefirm’splanninganddesign philosophy. StudioMarco Piva also pursues con5nuity between architecture and interiordesign,astrategicaspectinthedevelopmentofsuccessfulprojects.

StudioMarcoPiva’s headquarters are located inMilan, the city regarded as theworld capital ofindustrialdesignandfashiondesign.SatellitebranchesaresituatedinDubaiandAbuDhabi(U.A.E),St.PetersburgandMoscow (Russia),Mumbai (India),BeijingandShanghai (China),Doha (Qatar),andLosAngeles(USA).

Againstsuchacrea5ve,mul5culturalandinnova5vebackdrop,StudioMarcoPivaisinspiredbytheclassical design tradi5on and focuses on the most efficient produc5on systems underlyingconceptualandstylis5cinnova5on,inanefforttogivecomplexprojectsanewanduniquetake.Importantly, the Studio’s research and design efforts seek to devote the utmost aMen5on tosa5sfyingtheneedsofsocietyandtappingthelatesttrends,andthistranslates intonovelspa5alconceptsinvisuallystunningseRngs.

OsakaGasNEXT21_Osaka,GiapponeLagunaTerminal,Palace&Suites_VeneziaMestre_HotelMirage_Kazan,RussiaUnaHotel_Bologna_PortPalace_MontecarloTHotel_CagliariOceanaHotel_Dubai,UAEClubMed_CapreraLeTerrazze_CaritàdiVillorba,PortoDubai_Dubai,UAETiaraHotel_Dubai,UAEDoubleTreebyHilton_MoglianoVenetoBulgari_WorldwideFengTaiFinancialCenter_Pechino,CinaCultureandArtCenter_Yuhang,CinaHarbinGuomao_Harbin,CinaHotelExcelsiorGallia_MilanoDomusAven;no_RomaClubHouse_Shanghai,CinaCasaAlitalia_MilanoeRoma

WORLDWIDEPROJECTS

The products chosen by MOODBOARDS

PRODUCTS•  Floors•  Interiorandexteriorscoa5ngsandcladding•  Finishes•  Paints•  Doors•  Handles•  Glazing

Communication and visibility MOODBOARDS is one of the cornerstones of the MADE expo communica5on campaign. It willreceive:

•  SupportfromthePressandMediaRela5onsOfficebefore,duringandajertheevent:Directandweb-basedmarke5ngandDEMusingtargeteddatabasesofItalianandinterna5onalprofessionals

•  Ac5vi5esonthemadeexpo.itwebsiteandsocialmedia•  VisibilityatthetradeshowvenueduringMADEexpo, includingonmapsanddistributedpaper

brochures

How to participate Makingroomfortheproductsandmanufacturers.WithMOODBOARDSpar5cipantswillreceive:•  ProductplacementsselectedbyStudioMarcoPivafeaturedintheMOODBOARDSandonWork

Tables(TheStudiowilladvisewhen,howandwhereallproductsmustbedelivered)

•  Fiveexhibitorpassestoentertheshow•  1carparkingspace•  4,000customerinvita5ons(hardandsojcopyformats)•  Publica5onofthepar5cipant’scompletedetailsinon-lineMADEexpocatalogueinclusionofthe

par5cipant’slogointheMOODBOARDSbrochure•  Inclusionofthepar5cipant’slogointheMOODBOARDSsec5onofthemadeexpo.itwebsite

MOODBOARDS: how to participate

PARTICIPATIONFEES•  Thecostofpar5cipa5nginMOODBOARDSis€3,000.00plusVAT•  Exhibitorsren5ngboothsatMADEexpo2017willreceivea50%discountonthefeefor

par5cipa5nginMOODBOARDS

SEEYOUAT

MADE expo 8|11 MARCH 2017, FIERA MILANO RHO

Getintouchwithyourcontactpersonorwritetomade2017@madeexpo.it