By Steve Campbell Truck, SUV & Off-Road New Products · By Steve Campbell Truck, SUV & Off-Road New Products ... Chevrolet Silverado again ranked first and second, ... rear tires

46 SEMA NewsApril 2012

NEW PRODUCTS SEMABy Steve Campbell

Truck, SUV & Off-Road New ProductsSnapshot: Truck Market on The Upswing

Of course, this news will probably

come as no surprise to 2011 SEMA Show

attendees. Buyer-registrants expressing an

interest in the Truck/SUV/Van segment

were up by nearly 20% over the prior

year. Meanwhile, the off-roading category

attracted even more buyer interest, rising

by more than 22%. Among exhibitors, the

South Hall saw 277 booths representing

the Truck/SUV/Off-Road category—up

nearly 5%—with 64 first-time exhibitors

contributing to that steady expansion. All

in all, the section encompassed 121,660

square feet of rugged innovation exuding

high traffic and optimism.

The following pages offer another

merica is reviving its traditional love affair with the light-truck, SUV and off-roading segments. With experts predicting a third consecutive year of rising auto sales in 2012, the light-truck cat-egory seems to be leading the way. The Ford F-Series and the

Chevrolet Silverado again ranked first and second, respectively, among the top ten vehicles sold last year. Meanwhile, Jeep continued its strong come-back for Chrysler. Many experts credit pent-up consumer demand, while oth-ers read from the figures tentative signs of economic recovery. Either way, the growth is welcome.

Aglimpse at the Show’s Ideas Alive: New

Products Showcase entries dedicated to

truck, SUV and off-road applications.

You’ll also find interviews with key indus-

try executives analyzing the latest trends

within these segments. A common thread

is an upbeat feeling for overall product

sales, especially among those manufactur-

ing off-roading items. Certainly, there are

areas of caution. Regulation and a sluggish

economy continue to be concerns and

some product categories are still clearly

outperforming others. However, after sev-

eral challenging years, even cautiously posi-

tive projections offer just the sort of good

news the industry has been waiting to hear.

2 Cube ItStructure Rear Carrier Bag937-307-5827www.2cubeit.comPN: 895639Rear structure carrier bag included with frame and carrier bag. Features include color and design options and multiple uses full or empty. No more limp rear carrier bag when empty.

2 Cube ItStructure Rear Carrier Bag937-695-9902www.2cubeit.comPN: 89623062 Cube It innovation for rear carriers. Need added space for comfort? 2 Cube It delivers. Holds shape full or empty.

Ablaze Grilles Inc.Cadillac Escalade Special Edition Grille951-549-1555www.ablazegrilles.comPN: 127-0-51-CMSpecial-edition boxed-frame grille with black mesh. Customers can choose what color mesh and frame, and the inner frame is color-matched to the car.

Access Roll-Up CoversEZ-Retriever II Utility Tool800-233-4655www.accesscover.comPN: 70750Reach cargo that has slid to the front of the truck box. Use the tool in other applications, including home improvement, boating, camping and more.

American Expedition VehiclesFront Bumper248-926-0256www.aev-conversions.comAEV “tubeless” front winch-mount bumper for Jeep JK Wrangler. Stamped-steel construc-tion, triple-coated finish, winch compatible. Retains factory fog lamps and includes SRS crush cans.

AMP ResearchBedxtender HD800-309-6823www.amp-research.comPN: 74501-00AThe all-new Bedxtender HD by AMP Research.

www.semanews.com 47

Access Roll-Up CoversTruck Bed LED Light Display800-233-4655www.accesscover.comPN: 70950

Air ZenithOB2 Compressor702-270-7988www.air-zenith.comPN: AZOB2World’s fastest 12-volt air compressor; 200psi rated 100% duty cycle; 4.25 cfm. Coupled with the industry’s best two-year warranty. International orders welcomed.

All Sales Manufacturing Inc./AMIBillet Side Vent916-933-0236www.allsalesmfg.comPN: 5105Billet-grille-style replacement side emblem for 2011-and-up Ford Super Duty hood.

All Sales Manufacturing Inc./AMIBillet Emblem916-933-0236www.allsalesmfg.comReplacement grille and body emblems for Ford and Dodge trucks. Several styles and finishes to choose from.

American Expedition VehiclesAccessory Mount248-926-0296www.aev-conversions.comMount allows owners of AEV’s rear tire carrier for Jeep JK Wrangler to safely carry a Hi-Lift jack and Pull-Pal winch anchor. All-steel con-struction with durable powder-coat finish. Solid, easy-to-operate clamp mechanism for locking down Hi-Lift jack and Pull-Pal anchor.

American Expedition VehiclesSplash Guards248-926-0256www.aev-conversions.comSplash guards allow owners of AEV’s rear bumper for Jeep JK Wrangler to minimize the amount of mud and debris thrown up by their rear tires. Helps keep vehicle legal on the high-way. Installs in minutes. Looks factory.

American Expedition VehiclesFuel Caddy248-926-0256www.aev-conversions.comFuel Caddy allows owners of AEV’s rear tire carrier for Jeep JK Wrangler to safely carry over 10 gallons of fuel or water. Includes built-in step for access to roof.

ARB 4x4 AccessoriesMaximum Airflow Portable Compressor888-427-2872www.arbusa.comPN: CKMTP12ARB’s twin-motor compressor was designed as a compact, performance tool that will meet high-volume air inflation requirements and run power tools. 100% duty cycle; 6.16 cfm.

Ark Corp.Arkpak+61 29678 9036www.arkcorporation.comConverts a 12V battery to the most versatile power source: 6A smartcharger, 200W power inverter, LCD displays battery voltage, charge and time, accessory socket, Anderson plug, high-current terminals and isolation switch. Optional stainless mounting brackets and 12V charge adap-tor to charge from vehicle.

Runner Up—Best New

Merchandising Display

BDS Suspension2005-11 Tacoma 6-Inch Lift Kit517-279-2135http://bds-suspension.comBDS Suspension 6-inch high-clearance lift kit for 2005-2011 Toyota Tacoma 4WD trucks.

Bolt LocksJeep Spare Tire Lock414-247-3333www.boltlock.comBolt locks provide single-key security for Jeep spare tires. Insert the Jeep’s ignition key, turn once, and the Bolt lock learns the key!


SEMA NEW PRODUCTS

EGR Inc.Side Step Point-of-Purchase Display909-923-7075www.egrusa.comPN: PLIT-0334Counter-top side step point-of-purchase display for EGR Inc. distributors. Display includes actual-size side step built for today’s CUVs.

ATC Truck CoversVIP Tonneau Cover800-983-2787www.atctruckcovers.comPN: ATC-VIPATC Truck Covers says that its lightweight composite tonneau cover is incredibly strong, 25-30% lighter than other fiberglass cov-ers and up to 200% stronger with aerospace technology, painted finish and unique latching mechanism.

BDS SuspensionZone 2005-11 Ford Super Duty 4- and 6-Inch Radius Arm Lift Kits

888-998-9663http://bds-suspension.comPN: F21/F22/F23/F24/F25/F26/F27/F28Zone Offroad’s new 4- and 6-inch radius arm suspension lifts are now available for 2005-2011 Ford F-250/F-350 Super Duty 4WD trucks.

Bestop Inc.TrekStep Side- Mounted Step800-845-3567www.bestop.comPN: 75400-15Bestop’s TrekStep side-mounted, spring-loaded step provides convenient access to toolboxes and gear in the truck bed. Features a 400-pound load capacity with a three-year/36,000-mile warranty.

Big Time Auto Parts/Austin International Manufacturing Inc.

BT-431886-6-2663121www.bigtime.com.twPN: BT-431Designed for OEM and aftermarket; four multi-functions; 20 pcs; 12V/24V LEDs; ABS housing and reflector RYW LEDs.

Body ArmorTacoma Front Bumper951-808-0750www.bodyarmor4x4.comPN: TC-19335Winch-capable front bumper. Exclusive two-piece design; 5mm steel sub-frame winch plate; covered by steel shell; retains factory fog lights; high-clearance wings. Improved ground clear-ance for off-road.

Body ArmorRockSteps951-808-0750www.bodyarmor4x4.comPN: TC-4121, TN-4121Functional step rails designed for the off-road enthusiast; 5mm-thick steel plate; slotted step area to allow for mud and water to drain away.

Body ArmorTundra Front Bumper951-808-0750www.bodyarmor4x4.comPN: TN-19335Winch-capable front bumper. Exclusive two-piece design; 5mm steel sub-frame winch plate and shell; easy installation; high-clearance wings for improved ground clearance.

Bodyguard Truck AccessoriesExtreme Front Replacement Bumper for 2010-12 Dodge 2500877-785-8939www.bodyguardbumpers.comExtreme-series front replacement bumper for 2010-12 Dodge 2500 and 3500 HD with winch mount, fog openings and wrinkle black powder-coat finish.

Bolt LocksToolbox Lock Retrofit Kit414-247-3333www.boltlock.comPN: 7022630Replacement toolbox latch kit with a patented Bolt lock that works with the truck key. Learns the key code the first time you turn it!

Bubba RopeGator-ize877-499-8494www.bubbarope.comGator-ize is an added protection applied to the wear points of Bubba Ropes. It is made from a high-performance elastic polymer coating. Gator-ize will ultimately prolong the life of a Bubba Rope.

Carriage Works Inc.Super Duty Mesh Grille816-966-1405www.carriageworksinc.comPN: 39182011 Ford Super Duty 3D mesh grille. Provides show-quality customized appearance at an affordable price.


Exterior Accessory Product

www.semanews.com 49

Bosal USA Inc.Detachable Trailer Hitch973-240-2227www.bosalna.comCar manufacturers invest heavily in the design of their cars. A fixed tow hitch upsets the balance and symmetry of the car’s original design. Bosal says its detachable tow bars are the answer, because they can easily be removed when not needed, leaving the line of the car as the designer intended.

Bubba RopeTree Hugger877-499-8494www.bubbarope.comPN: 176000ORThe Tree Hugger protects winch lines and trees during off-road vehicle recovery. Made from 100% polyester webbing, breaking strength of 58,000 pounds. Includes a tough, Cordura jacket, reduced eyelets, stitched-in label and duffle bag.

Bushwacker Inc.GMC Extend-A-Fender Flare503-283-4335www.bushwacker.comPN: 40952-02Unique three-in-one design covers multiple applications, offering flexibility for various bumpers while adding style, tire coverage and protection in an easy-to-install application.

Cap-Pack Truck Products LLCStorage System262-206-6211www.cap-pack.comPN: CP-6Elevated storage system designed for use in pickup trucks and vans. Utilizes “wasted space” to organize and secure fragile and expensive items. Easily mov-able from vehicle to vehicle for a lifetime of use.

Carriage Works Inc.Hot Rod Muffler816-966-1405www.carriageworksinc.comPN: 50721Stainless steel hot rod muffler for the custom car, truck or hot rod application. Available in 3½-inch-diameter body 30 inches long, with inlets/outlets in 2-, 2¼- and 2 ½-inch diameters.

Dee Zee Inc.Wall Clock515-265-7331www.deezee.comPN: DZ97930Dee Zee logoed or can be custom logoed with qualifying order. Brite-tread aluminum face and accurate quartz movement. AA battery included.

The greatest opportu-

nities for retailers in the

truck, SUV and off-road

markets come from inte-

grating modern forms

of advertising and sales.

Retailers should become visible on the

web and network electronically with

existing and new customers to ultimately

tie their brick-and-mortar presence into

today’s electronic world.

The most formidable obstacles in this

market are federally mandated laws that

impact how a vehicle is customized.

The factory community must comply

with these laws. Those who invest in

the technology to comply will win

the battle. Those who do not may face

more difficult challenges to grow their

businesses.

—George Lathouris

Sales, Keystone Automotive

Operations

Winner—Best New Exterior

Accessory Product

Cari-Mor Truck Bed Extension & Cargo Carrier

Truck Bed Extension and Cargo Carrier315-714-3456www.cari-mor.comCari-Mor truck bed extension and cargo carrier: a revolutionary new cargo management system for trucks, SUVs or RVs.

Cargo Ease Inc.Cargo Ramp/Brake System905-768-2650www.cargo-ease.comPN: CE9548CRBCargo ramp loading with braking system. Slide the deck out past the tailgate and pull out the adjustable ramp system. Ramp extends and moves side to side.


SEMA NEW PRODUCTS

Carriage Works Inc.Driving-Simulator816-966-1405www.carriageworksinc.comPN: VRC1010Virtual racing chair provides the ultimate experience in gaming/racing chairs. Available with or without racing seat and optional moni-tor mount. Electronic game components sold separately.

Competition 4x4Comp4x4–2000W Off-Road Portable Power Supply Unit801-798-8403www.comp4x4.comThe 2000W off-road portable power supply unit by Competition 4x4 is a silent, clean, safe and portable lithium-based silent generator.

Competition 4x4Dual Shear Tire Carrier Hinge Kit801-798-8403www.comp4x4.comPN: DIY012DSBDual shear tire carrier hinge kit is a complete hinge-kit solution for fabricators and manufac-turers. Fully customiz-able to fit a company’s needs, including laser logo.

Convert-A-Ball ManufacturingAdjustable Cushioned Fifth-Wheel to Gooseneck Adapter C5G308-254-7115www.convert-a-ball.netPN: C5GC5G cushioned adapter adjusts infinitely from 12 to 16 inches, allowing the use of a gooseneck ball to tow a fifth-wheel trailer. Installs in minutes.

Curt ManufacturingTriFlex Brake Control715-831-8713www.curtmfg.comPN: 51140A compact, triple-axis, motion-sensing brake control. In addition to the TriFlex’s great price, it is auto leveling/calibrating, allows for sensitivity adjustment, has a digital display and comes with a limited lifetime warranty.

Dee Zee Inc.Tailgate Assist515-265-7331www.deezee.comSafely controls the drop of a pickup tailgate. Works in conjunction with factory cables. Easy, no-drill installation; installs in minutes.

Dee Zee Inc.NXt Running Board515-265-7331www.deezee.comFunction meets modern design and space-age technology in Dee Zee’s NXt running board. Lightweight aluminum frame, no-drill installa-tion and three style options.

Dee Zee Inc.Single Dog Chest515-265-7331www.deezee.comPN: DZ91782Ships unassembled to save shipping costs and display space. Made of heavyweight brite-tread aluminum. Assembles in minutes with included tool.

Dee Zee Inc.Louvered Cab Rack515-265-7331www.deezee.comPN: DZ95050SLAvailable in either 12-gauge steel or 1/8-inch aluminum. Integrated channel system for accessories. Easy installation into bed’s stake pockets with minimal drilling.

Contractors still need

toolboxes, liners, steps,

racks and bed covers for

their pickups, and van

sales are coming back.

Business has increased in

van racks, shelving and interior pack-

ages. In addition, more consumers and

contractors are towing, which has led to

increased sales of hitches, wiring and sus-

pension products. The Ford F-150 V6

with Ecoboost has shown great perfor-

mance in its ability to tow, and midsize

pickups such as the Toyota Tacoma are

very popular. Let’s hope Ford brings the

UK Ranger to the U.S.!

The most significant trends in SUVs

include interior and exterior protection

along with the increased ability to carry

more cargo, with crossovers outselling

larger fullsize SUVs. Rooftop boxes and

hitch baskets are also hot items.

Internet retailers, automobile manu-

facturers and industry suppliers are all

looking for their share of the retail mar-

ket and continue to take away sales from

traditional retailers. Consumers have

become extremely well educated by the

Internet even before they come to our

location, and they often dictate the sale.

The greatest opportunity a dealer has is

to go out and work the business and not

wait for business to come to you. Fleet

and export sales help to increase volume.

—Charley Holden

President, Cap World Inc.

www.semanews.com 51

Dynatrac Products Co. Inc.Pro 60-IRS714-596-4461www.dynatrac.comPN: CH60-4141-ADynatrac Pro60-IRS. Bolt-in installation for Dodge Challenger, 300, Charger and Magnum. Got big power and high torque? No problem! Dana 60 9.75-inch ring gear; ratios 3.54 to 7.17; 1.5-inch, 35-spline shaft/CV input and output flanges. Hemis with Dana 60s conform to Chrysler musclecar heritage.

Dynatrac Products Co. Inc.FreeSpin Hub Conversion714-596-4461www.dynatrac.comPN: CR60-3X1104-HDynatrac FreeSpin heavy-duty hub conversion for 2009 and newer Dodge 2500/3500 trucks. Improved fuel economy. Significantly reduces noise, vibration and harshness. Ideal for Dodge trucks with lifted suspension or big tires. Reduces steering wheel effort and improves drivability.

Dynatrac Products Co. Inc.Pro 80 Differential Cover714-596-4461www.dynatrac.comPN: DA80-1X4033-ADynatrac Pro80 differential cover. High-strength nodular iron construction. High fill hole for extra lubricant protection. Lateral sup-port ribs for added housing rigidity. Vertical support ribs to deflect impact with rocks and obstacles. Rugged appearance with excellent protection for axle internals.

Dynatrac Products Co. Inc.Dana 44 Crush Sleeve Eliminator714-596-4461www.dynatrac.comPN: JP44-4662-CDynatrac Crush Sleeve Eliminator eliminates risk of pinion seal damage caused during crush sleeve set-up. Fits all 2007-2012 Jeep Wrangler JK models with Dana 44 front axles.

EGR Inc.Jeep Wrangler Fender Flares909-923-7075www.egrusa.com

Engo Industries LLCE9000S360-642-0079www.engousa.comPN: 77-09000SFeatures 9,000-pound, series-wound motor, planetary geartrain, automatic load-holding brake, rugged hand remote, free-spooling, power in and out, synthetic rope, limited life-time warranty.

Engo Industries LLCE10000S360-642-0079www.engousa.comPN: 77-10000S10,000-pound, series-wound motor, plan-etary geartrain, automatic load-holding brake, rugged hand remote, free-spooling, power in and out, synthetic rope, limited lifetime warranty.

Extang/Truxedo/BedRug/UndercoverUnderCover Lux866-900-8800www.undercoverinfo.comPN: UC1066L-50Lux SE by UnderCover is a lightweight and durable plastic composite hard-shell bed cover that is painted to match OEM specs and is available through distributors.

Overall, the market

seems to be stabilized.

We’ve seen a pretty nice

bump in sales for the

fourth quarter, and I think

consumers are ready to

loosen up a little and start spending on

accessories again.

I am surprised at how well the bed-

cover category is doing in the pickup

market. I’m anxious to see how well the

new Undercover painted program is going

to do. If we move even 10% of the units

painted that we move in that category

overall, it will be a pretty good addition

for us.

As vehicle technology increases and

consumers have more choices in the way

they can make purchases, it will be very

important for salespeople to be knowl-

edgeable about the products they are sell-

ing. When you’re competing with online

retailers and the growing number of “me

too” brands, dealers who are well edu-

cated about their product offerings will

have the best opportunity for growth.

SEMA offers great professional learn-

ing tracks, and PWA has a whole range of

product-specific lessons. With consumers

armed with as much product informa-

tion and technology as most main-street

retailers, one of the biggest hurdles will be

defining and retaining your value proposi-

tion in the marketplace.

—Donnie Eatherly

President and Co-Owner,

P&E Distributors


SEMA NEW PRODUCTS

Extreme Max ProductsGas Can Holder651-303-1035www.extrememax.comPN: 5400.344The gas can holder is designed to hold gas cans, utility jugs and propane tanks securely without the use of bungees, tie-down straps or rope.

Fastway Trailer ProductsZip Coiled Breakaway

Cable877-523-9103www.fastwaytrailer.comPN: 80-01-2140Zip replaces the old, frayed breakaway cable. Easy to attach, and its coiled and coated design keeps it from dragging, fraying and stabbing fingers.

Fastway Trailer Products4-Inch Flip Automatic Jack Foot877-523-9103www.fastwaytrailer.comPN: 88-00-4500The 4-inch Flip auto-matically tucks up and drops down as the user cranks the trailer jack. Eliminates wood block hassles. Engineered spe-cifically for lower trailers.

Fox Racing ShoxExternal Cooling System (ECS)619-768-1800www.foxracingshox.comThe external cooling system (ECS) is avail-able for all new and existing bypass shocks. It effectively drops 150 degrees of temperature without pumps or fans.

Fox Racing Shox2.0 Performance Series Shocks619-768-1800www.foxracingshox.comThe all-new FOX Racing Shox 2.0 performance series shocks deliver race-dominating performance in an affordable, hassle-free, bolt-on package for all popular trucks and SUVs.

Fyrlyt Pty. Ltd.Fyrlyt+61 8 8365 4668www.fyrlyt.com.auPN: 16024Pronounced “Firelight,” the new Australian driving light company with a single focus: design engineering excellence. Boasting better than HID performance, the Fyrlyt 200 is said to set new benchmarks in high-performance driving light design.

Go Rhino! Products/ Big Country Truck

4-Inch Oval Hitchstep888-427-4466www.gorhino.comPN: 460PSThis new, extra-wide step is designed to offer easy access to any truck bed, SUV or roof rack. Compatible with 2-inch receivers, this patent-ed design also offers protection in the event of a collision. The 24-inch-long step comes with an anti-rattle device; no tools required.

Go Rhino! Products/Big Country Truck5-Inch OE Xtreme Low Profile Side Steps888-427-4466www.gorhino.comPN: 650087PSThese 5-inch, oval, universal-fit side steps have a low-profile design, adding functionality and style to the vehicle. Stainless-steel super-grip step pads are said to allow easier, safer entry and exit. Lengths for regular, extended and crew cabs. Polished stainless has limited lifetime warranty.

Husky LinersBed Caps620-221-2268www.huskyliners.comPN: 97101A patent-pending, multi-piece, hidden-seam design ships at half the size of other bulky bed rail caps, taking up less warehouse and show-room floor space.

The Jeep market is

extraordinarily hot and

has actually seen growth in

many areas. We’re seeing

more and more enthusi-

asts flock to new Wranglers

from other brands. Likewise, many enthu-

siasts are coming to Jeep from rock-crawl

or sand buggies because they serve more

than one function: You can hit hardcore

trails in your four-door JK with the whole

family over the weekend and then com-

mute to work in it during the week.

For ‘07-present Wranglers, the most

popular modifications are a simple lift

with coil spacers and aftermarket shocks to

allow larger 33- to 35-inch tires on after-

market wheels. A large number of enthu-

siasts also step up to short- or long-arm

suspension systems to clear 35- to 40-inch

tires. Further enhancements include front

winch bumpers, winches, rocker armor

and rear tire carrier bumpers.

Those wishing to retain their 3.8L

JK engines clamor for upgrades such

as cold-air intakes, headers, after-cat

exhaust systems and electronic pro-

grammers to bolster the power output

and control or bypass factory functions

like electronic sway-bar actuation, locker

engagement, turning off the ESP and

other features.

Overall, we’re seeing lighter, smarter

products that deliver protection off-road

without a daily-driving weight penalty at

the pump.

—Christian Hazel

Editor,

Jp Magazine

www.semanews.com 53


4-Inch OE Xtreme With Welded End Caps888-427-4466www.gorhino.comPN: 67046PSSpecifically designed for the application, ensur-ing ease of installation, function, durability and style. The extra-wide step pads allow for easy access in and out of a vehicle. Brackets included.


Dominator D4 4-Inch Dual-Step714-257-7293www.gorhino.comPN: D44044BThe Dominator D4 is specifically designed for each truck application. The new 4-inch oval design allows easier, safer entry and exit. No drilling is required, and the mounting brackets and hardware are included. This is the perfect bar for any lifted vehicle or taller pickup with larger wheels and tires.

Great Plains Industries Inc.DP-20800-835-0113www.gpipumps.netPN: 138000-01DP-20 diaphragm hand pump, UL and non-UL models available. Used for new, contami-nated or dirty fluids such as gasoline, diesel, kerosene, hydraulic fluid and oil.

HeeneDuty Inc.Truck TransFormers352-428-1552www.heenedutyinc.comThe very first pickup truck robot is designed to lift up to 2,400 pounds into and out of a truck in less than three minutes.

Husky LinersGearBox POP620-221-2268www.huskyliners.comPerfect for storage, reducing clutter, keeping the vehicle look-ing clean and organized. This unique storage system is engi-neered to specifically fit under the rear seats.

Husky LinersCustom-Molded Dually Mud Guard Packaging620-221-2268www.huskyliners.comPN: 19425

Innovative Creations Inc.Nerf Board800-626-8746www.icionline.comPN: abrd530chThis combination of a traditional nerf bar and running board is made from highly polished stainless steel and an extruded-aluminum top with integrat-ed rubber strips.

Husky LinersX-act Contour620-221-2268www.huskyliners.comX-act Contour floor liners have a soft flexible feel, a factory finish look, offer great protection and are said to fit the vehicle’s floorboard exactly.

Kramer America Inc.Maxfloormat407-704-6740www.krameramerica.comSaid to provide a perfect fit for all vehicle floors from front to back. These floor mats are created from a semi-flexible material that offers a rigid core for strength yet has enough flexibility to generate excellent carpet-gripping surface friction.

One area of growth has

been what I call the “value

alternative.” In many

cases, there is a dominant

brand within a given cat-

egory that typically has

been around for a long time and has cul-

tivated strong consumer demand. This

brand typically carries a premium price

point and low profit margins. We’ve

seen a growth in brands that offer a qual-

ity product at a lower price point with

higher profit margins and profit dollars.

The challenge for distributors is that

strong competition has diminished profit

margins. Distributors can sell this “value

alternative” product at a lower price

point and make more money. It is not

good for the name brand (unless it offers

the “value alternative”), but the distribu-

tor and consumer walk away satisfied.

Success these days is being had by

those who are willing to search beyond

the norm. An overall positive buying

experience is necessary to keep custom-

ers on either the wholesale or retail side.

Fit the products you offer to the business

model you have. Or change the business

model to fit the products you are selling.

Consumers have more outlets to source

the products they want, and they will

gravitate to the companies that satisfy

their desires.

—Jerry Nuñez

President,

Innovative Marketing Services LLC

Winner—Best New Van/

Pickup/Sport-Utility Product

EZ Connector Inc.EZS7-02559-686-5889www.ezconnector.comPN: EZS7-02The vehicle/trailer plug has a waterproof O-ring-sealed, self-closing cover; magnetically attached, spring-loaded face-to-face contacts; plug-n-play and self-closing watertight trailer plug storage.


SEMA NEW PRODUCTS

Innovative Creations Inc.Fender Trim800-626-8746www.icionline.comPN: wo-dispalyA simple, clean program with classic, wider stainless trim. Said to feature only the best quality heavy-duty stainless steel. Highly pol-ished. Available in half-moon and full-wheel trim.

Inventive Products Inc.XD Adjustable Utility Platform208-580-1904www.inventivehitchesinc.comPN: ITD9400Inventive Products says that the XD adjustable utility rack has a great range of height adjust-ments, making it perfect as a cooler rack and capable of quickly converting to a work table. Made from aluminum; interchanges with all XD hitches. Folds when not in use and removes easily with one pin.

Inventive Products Inc.XD Mud Flap208-580-1904www.inventivehitchesinc.comPN: ITD9401The XD mud flap quickly attaches to any XD trailer hitch. A wide range of adjustability allows the XD mud flap to fit most vehicles.

Inventive Products Inc.XD eXtreme Step208-580-1904www.inventivehitchesinc.comPN: ITD9402The XD eXtreme step offers a large, stable step-ping platform that allows the user to step into the back of a pickup with the tailgate down.

JR ProductsAero Towing Mirrors800-269-7622www.jrprvinc.comPN: 2899Mirrors fit all makes and models of vehicles. Wind tested to 240 mph. E-stamped to meet all required automotive standards.

King Shock TechnologyRaptor Replacement Shocks714-530-8701www.kingshocks.comPN: 30001-401Huge 3.0-inch bolt-on shocks are designed to be tuneable to give Raptors unparalleled damping control. Features 20-position com-pression adjuster in front, and external bypass adjustment in rear.

King Shock Technology

3-Inch IBP Shocks714-530-8701www.kingshocks.comPN: RS3010-SS-IBPHuge 3.0-inch monotube, internal bypass. Advanced position and velocity-sensitive valving. Choice of coil-over or smoothie. Race-proven bypass technology in a compact, durable package.

Kramer America Inc.Maxtray352-219-5231www.krameramerica.comMaxtray cargo liners are designed to provide complete interior protection to the cargo area. The products feature a rigid material that protects it from losing its shape. Maxtray X-Act Fit technology assures perfect fit for the vehicle.

Loop EZPet Securing System360-482-4180www.loop-ez.comPN: PSS7/8A safe way to secure the user’s pet in a truck bed with the existing holes provided by the manu-facturer.

Realistic, multi-use 4x4s

are starting to come back

around. Many owners of

high-end rigs are realizing

that their trucks just sit in

the garage most of the time

and have to travel on a trailer when they

do go out.

Today’s 1/2-ton pickups are more

comfortable and able to haul more weight

than ever before. The Ford Raptor and

Ram Power Wagon are clear windows

into this kind of thinking. Meanwhile,

crossovers have replaced traditional four-

wheel-drive SUVs, for the most part.

I’m amazed that none of the other OE

manufacturers has made any significant

effort to go after the Wrangler, which

still has an unbelievable amount of

aftermarket support. With the success

of the Wrangler and the Ford Raptor,

I’m surprised that Ford hasn’t created an

off-road-centric SUV that the aftermarket

can embrace.

I also think U.S.-made parts are begin-

ning to shine, even if they are more expen-

sive. People are starting to see that when

they buy something made in another

country, an American loses his job. Come

up with a cool, quality product that you

think people need, make it right here in

the U.S., stand behind it, and don’t be

afraid to price it appropriately. RCV is a

company that does this well.

—John Cappa

Editor,

Four Wheeler Magazine

www.semanews.com 55

Pittman Outdoors AirBedzAirBedz800-981-BEDZwww.truckairbedz.comAirBedz—the original truck bed air mattress.

Poly Performance Manufacturing

Jeep Ball Joints805-242-0397www.synergysuspension.comPN: PPM-8009-12-01Designed to replace the factory ball joint to help avoid failure on lifted Jeeps/trucks/bug-gies with large off-road tires. Fully greasable sintered metal on bushing design that has high wear resistance.

Premier Trailer Towing ProductsCouplemate SUV Step507-369-6013www.ballswappers.comPN: CM010B/CM010CNew SUV step from Couplemate. Heavy-duty aluminum, large 71-square-inch platform. 440-pound capacity, chrome or black, includes 2-inch trailer ball and lock.

Premier Trailer Towing ProductsBall Swappers/Couplemate Pintle Hitch507-369-6013www.ballswappers.comPN: CM532SW1Safer design combination pintle hitch with ball swappers interchangeable ball system installed. Up to 12,000 pounds towing with ball and 13,600 with pintle and ring.

Pro Comp/G2/ Smittybilt/Rubicon Express

Cage Kit888-717-5797www.procompusa.comPN: 7690XXThese cage kits come with everything to strengthen the factory roll bar. Built with 1020 .120 wall DOM tubing and includes the new knuckle system, using a unique pivot and fas-tening point that will be one of the most solid mounts available for a Jeep. All cages were engineered to bolt in and require no modifica-tions to the vehicle.

Supersprings International Inc.

Coil SumoSprings800-898-0705www.supersprings.comPN: SSF-105Microcellular urethane coil spring inserts convert a linear rate coil spring into a progressive rate to support additional load of front-mounted accessories. Provides better ride and handling.

Fastway Trailer Products6-Inch Flip Automatic Jack Foot877-523-9103www.fastwaytrailer.comPN: 88-00-6500The 6-inch Flip automatically tucks up and drops down as the user cranks the trailer jack. Eliminates wood block hassles. Engineered specifically for lower trailers.

Warn Industries Inc.9.5cti-s Winch503-722-1200www.warn.comThe 9.5cti-s winch features Warn Spydura synthetic rope combined with a ballistic nylon sleeve that provides extra rope protec-tion against wear. Polished-aluminum hawse fairlead.

Warrior Products Inc.FJ Cruiser Front Winch Bumper888-220-6861www.warriorproducts.comPN: 3520Includes integrated D-ring mounts and a hidden winch mount that accepts most com-mon winches. Additional features include options of a brush guard and fog-light cutouts. Manufactured from high-quality steel and finished with a textured powder coat for a durable, long life. Made in the USA.

Truck Covers USAAmerican Work Cover Jr.858-622-9135www.truckcoversusa.comPN: AWC-JRAmerican Work Cover Jr. toolbox replaces the American Roll Cover canister lid to provide the convenience of a toolbox without any loss of bed space. Product features include heavy-duty metal construction, OEM-grade locking mechanisms and gas shock opening.

Warn Industries Inc.VR8000503-722-1200www.warn.comPN: 86245A full 8,000-pound pulling capacity makes this winch great for lighter vehicles. Quick line speed, durable construction and Warn depend-ability, time and time again.


SEMA NEW PRODUCTS

Mile Marker Inc.Plug-and-Play Wireless Remote800-886-8647www.milemarker.comPN: 7077True wireless control. No cutting or splicing. The plug-and-play remote plugs directly into a solenoid box, and the user is ready to winch freely up to 50 feet away.

Monster Hooks Inc.Monster Hook408-268-7417www.monsterhooksinc.comPN: MH-2Monster Hook is marketed as the world’s saf-est, strongest, simplest, best-looking recovery hook to ever exist. Made from forged titanium with stainless hardware. Rated at 45,000 pounds recovery load. Polished for a clean look when not in use.

Monster Hooks Inc.Hexaust Tip408-268-7417www.monsterhooksinc.comPN: MH-45BALBPHexagon exhaust angle tip. 304 stainless steel, 4-inch inlet, 5-inch outlet. Integrated vent in the end cap with MHI badge. Heat-treated black coating. Pipe allows outside air to flow through the end cap, mixing with hot diesel gasses, exiting the tip cool.

N-Fab Inc.AdjustStep866-806-6322www.n-fab.comPN: ASC07100CCBased on vertically variable step technology, each step may be independently adjusted in height over a range of 5½ inches. Add-on bed steps also available.

Omix-Ada/Rugged RidgeQuick-Release Mirrors for Jeep770-614-6101www.omix-ada.comPN: 11025.1Quick-release mirrors for 1997-2012 Jeep Wranglers.

Omix-Ada/Rugged RidgeSlip Yoke Eliminator Kit770-614-6101www.omix-ada.comPN: 11400Slip yoke eliminator kit for NP231 transfer cases by Alloy USA.

Omix-Ada/Rugged RidgeStubby Bumper Ends for XHD Bumpers770-614-6101www.omix-ada.comPN: 11540.23Stubby bumper ends for the Rugged Ridge XHD bumper system.

Omix-Ada/Rugged RidgeXHD Aluminum Front Bumper770-614-6101www.omix-ada.comPN: 11541.01XHD front aluminum bumper for 2007-2012 Wranglers.

Omix-Ada/Rugged RidgeAll-Terrain Flat Fender and Fender Liner Kit770-614-6101www.omix-ada.comPN: 11620.11Flat-fender flares and fender-well liners for 2007-2012 Jeep Wranglers. Complete eight-piece kit.

One good indicator

that the off-road market

has remained steady is the

introduction of the Rap-

tor SVT in 2010. It was

an enormous gamble for

Ford to introduce a $50,000 off-road

pickup during one of the worst economic

climates, but the gamble paid off, and

it is an excellent indicator that off-road

enthusiasts are hungry for more prod-

ucts that cater to both their hobby and

their culture.

Consumers are no longer spending 5%

to 10% of their new vehicle’s price tag

on accessorizing but are instead keeping

their vehicles longer and fixing them up.

American manufacturers have had to be

adaptable to the evolving market but also

find ways to reduce costs to compete with

the “knock-offs.”

The most significant hurdles for the

off-road market will be with government

regulations on both our lands and vehicles.

Every year, our off-highway recreational

areas shrink in size, become non-existent,

or are over-regulated. These restrictions

and outright closures of our designated

recreational lands will have a ripple effect

on both the industry and the manufactur-

ers that cater to this segment. Every manu-

facturer that has a vested interest in the

off-road market needs to take notice and

become active in keeping our designated

lands open to off-highway use.

—Kelli Willmore

Vice President of Marketing,

MasterCraft Safety and Impact

www.semanews.com 57

Omix-Ada/Rugged RidgeUpgraded Transfer Case Drivetrain770-614-6101www.omix-ada.comPN: 11650Alloy USA upgraded drivetrain chain for Jeep vehicles.

Omix-Ada/Rugged RidgeFloor Liner Point-of-Sale Display770-614-6101www.omix-ada.comPN: 12595.05All-terrain floor liners for trucks, Jeeps and SUVs. Unique deep-tread tech-nology for total protection. Custom-fit injection molded for each application. Lifetime warranty.

Omix-Ada/Rugged RidgeAll-Terrain Front Floor Liners770-614-6101www.omix-ada.comPN: 12920.29Custom-fit all-terrain floor liners for 2011-2012 Jeep Cherokee and Dodge Durango.

Omix-Ada/Rugged RidgeAll-Terrain One-Piece Rear Floor Liners770-614-6101www.omix-ada.comPN: 12950.15Custom-fit one-piece rear all-terrain floor lin-ers for 2011-2012 Cherokee and Durango.

Omix-Ada/Rugged Ridge

Power Top Soft Top770-614-6101www.omix-ada.comPN: 13515.01Automatic electric soft top for 2007-2012 Jeep Wrangler.

Omix-Ada/Rugged RidgeBowless Soft Top770-614-6101www.omix-ada.comPN: 13750.35Bowless top by Rugged Ridge offers the func-tionality of a full top with the flexibility to con-vert to an island top without a bulky frame.

One Up Offroad LLCOUO Traction Blocks888-98-ONEUPwww.ouo.bzPN: OUOTBTakes the place of stacked blocks, add-a-leafs and all spring lifts. Eliminates axle wrap, improves traction, shifting, ride, towing, brak-ing, without limiting articulation or wheel travel.

Pop & Lock Corp.Colorado/Canyon Tailgate Lock800-342-5911www.popandlock.netPN: Pl1700New Pop & Lock tailgate lock available in chrome or black. Fits Colorado/Canyon/Dmax 2005 and up. Replaces complete factory handle and bezel assembly.

Omix-Ada/Rugged RidgeRing and Pinion, 4.10 Ratio for Jeep JK Wrangler by Alloy USA

770-614-6101www.omix-ada.comPN: D44410JKAlloy USA ring-and-pinion sets for Jeep JK Wranglers offer strength and restore perfor-mance when installing larger tires. Made for Dana 44, 4.10 ratio.

Versatility is an impor-

tant theme in street trucks.

The truck that folks use

for work or a commute is

the same one they use for

their hobby on the week-

end. Dealers in that marketplace should

focus on versatile items. For instance,

SUVs aren’t the best-handling vehicles,

and we’ve seen an increase in attention

to this segment with lowered SUVs and

upgrades to the suspension, like sway

bars. Don’t be afraid to upsell or make

recommendations that will benefit the

truck both for work and for play.

In off-roading, events seem to be

growing surprisingly quickly within the

current economy, with people meeting

people on the trail or on the race course.

We’re seeing events like King of the

Hammers expand rapidly each year,

and new racing associations are pop-

ping up to serve other niches within

this community. Off-road dealers

should get out there and play with their

customers; people buy from people they

like, know and trust.

Regulations and vehicle technologies

are going to offer some significant chal-

lenges in the upcoming years for the

truck and off-road markets. As SEMA

members, we should all be working

closely with the association’s government

affairs office and the vehicle technology

group.

— Melanie White

Marketing Manager,

Hellwig Products Co. Inc.


SEMA NEW PRODUCTS

Omix-Ada/Rugged RidgeDual-Battery Relay Kit770-614-6101www.omix-ada.comPN: 17265.01Dual-battery relay kit by Rugged Ridge allows user to properly and safely wire two batteries to a vehicle’s electrical system and manage battery use.

Omix-Ada/Rugged RidgeTiming Chain Cover for AMC V8770-614-6101www.omix-ada.comPN: 17457.05Finally, an AMC V8 timing cover that fits and functions as well as the original. Made to original specs and tolerances. Designed to last.

Omix-Ada/Rugged RidgeSnorkel Intake Kit for Jeep JK Wrangler770-614-6101www.omix-ada.comPN: 17756.2Modular snorkel air intake kit by Rugged Ridge offers low-mount and high-mount options while providing the air the engine needs in extreme conditions.

Omix-Ada/Rugged RidgeTransfer Case Skid Plate770-614-6101www.omix-ada.comPN: 18003.32Protect the Jeep undercarriage with a Rugged Ridge heavy-duty transfer case skid plate, cus-tom designed for 2007-2012 JK Wranglers.

Omix-Ada/Rugged RidgeEngine Skid Plate770-614-6101www.omix-ada.comPN: 18003.5Protect the Jeep undercarriage with a Rugged Ridge heavy-duty engine/transmission skid plate, custom designed for 2007-2012 JK Wranglers.

Omix-Ada/Rugged RidgeAll-Terrain Truck Flares for Dodge Ram770-614-6101www.omix-ada.comPN: 81630.42Get that aggressive off-road look with the new Rugged Ridge all-terrain fender flares for 2009-2011 Dodge Ram 1500s.

Phoenix Design & Manufacturing LLC

Illuma Step888-789-2550www.phoenixdesignmfg.comPN: H022102Factory OE-look lighted run-ning board. Available in stainless steel and powder-coat black. The 6-inch-wide step is safer than regu-lar tube steps. Slip-resistant rubber step area. Stylish molded end caps add streamline appeal. Easy-install mounting brackets.

Omix-Ada/Rugged RidgeAll-Terrain Recovery Tool770-614-6101www.omix-ada.comPN: 15105.01The all-terrain recovery tool kit by Rugged Ridge is said to be the perfect multi-function companion for off-roading, camping or hunt-ing in an easy-to-carry bag.

Electronic stability

control (ESC) and the

National Highway Traffic

Safety Administration Fed-

eral Motor Vehicle Safety

Standard 126 (FMVSS

126) are now mandatory on all vehicles

with a GVWR of 10,000 pounds or

less. Making sure that a vehicle performs

within the parameters of its ESC system

and meets the standards as prescribed by

FMVSS 126 are priorities for suspension,

tire and wheel manufacturers. Superlift

was one of the first manufacturers to par-

ticipate in a SEMA-led co-op approach to

verify that our systems meet these stan-

dards using vehicle simulation. Installers

should ask their preferred manufacturers

for whatever test data they can provide.

For several years now, leveling kits and

shorter lifts have been hot items, but we

have seen demand rise for taller lifts, too.

Determining lift and method is driven

by desired tire height and budget. The

mainstream trend continues to revolve

around whatever lift it takes to run a

35-inch-tall tire.

Keeping pace with the introduction

of new models and increasingly complex

technology will be challenges going for-

ward. Also, for true three-step manufac-

turers like Superlift, it’s always a struggle

to maintain profit margin for the brick-

and-mortar installers who must compete

with the low-cost, direct-to-consumer

manufacturers.

—Tim Watts

VP Sales and Marketing,

Superlift Suspension Systems

Race Ramps/ Brute Industries

Show Rock866-464-2788www.raceramps.comPN: RR-Rock-14Lightweight rocks for displaying off-road vehicles. Can support the weight of off-road trucks, ATVs, side-by-sides and more.

www.semanews.com 59

Pop & Lock Corp.Mitsubishi Tailgate Lock905-734-7111www.popandlock.netPN: PL3700New Pop & Lock tailgate lock available in chrome or black. Fits Mitsubishi L200, 2006 and up. Replaces complete factory handle and bezel assembly.

Pro Comp/G2/Smittybilt/Rubicon ExpressX20 Competition Winch888-717-5797www.procompusa.comPN: 973XXThe X2O waterproof winch features a series-wound amphibious technology that completely seals the motor as well as the three-stage planetary gear sys-tem. It has an oversized, completely waterproof, state-of-the-art solenoid that has the versatility to be mounted over the winch motor or winch cable.

Pro Comp/G2/Smittybilt/Rubicon Express

L1407 LED Light Pack888-717-5797www.procompusa.comPN: L1407Smittybilt’s integrated optical glove box lights are used to shape the radi-ation pattern and assist in reflection. Eight and 16 LEDs present many advantages over incandescent light sources, including lower energy con-sumption, longer lifetime, improved robustness, faster switching and greater durability.

Warn Industries Inc.VR10000 Winch503-722-1200www.warn.comPN: 86255More pulling power without breaking the bank. The Warn VR10000. With 10,000-pound capacity, said to be ideal for heavier vehicles. Big power, big torque, not-so-big price.

Thank outgoing board members. Welcome new board members.

Celebrate new SEMA Hall of Fame inductees.

Tickets: $80 each or $800 for a table of ten

This is an event that you won’t want to miss.

For details and registration, visit www.SEMA.org/gala

Contact: Michelle Harris at [email protected] or 909/978-6684


SEMA NEW PRODUCTS

Pro Comp/G2/Smittybilt/ Rubicon Express

Storage Box888-717-5797www.procompusa.comPN: 2763The Smittybilt storage box is made from 16-gauge cold-rolled steel. The drawer sup-ports up to 350 pounds and allows the user to safely secure a load.


80 Series Wheel800-776-0767www.procompusa.comPN: 36 seriesHigh-performance alloy wheel with a super-strong split five-spoke design and race-inspired simulated bead lock.


G2 Ford 8.8 Diff Cover877-852-7720www.procompusa.comPN: 40-2013-1AL(B)G2 aluminum differential covers are designed to protect the ring and pinion from impact and cool gear oil for prolonged bearing life. Made from high-strength, heat-treated aluminum to withstand direct hits.


Nitro Kits800-776-0767www.procompusa.comPro Comp level lift systems are designed to give trucks a more aggressive stance, adding clearance for larger tires and wheels while maintaining a factory-quality ride.


38 Series Wheel800-776-0767www.procompusa.comPN: 7113Metal Mulisha and Pro Comp teamed up to introduce a wheel that captured the atti-tude and style that Metal Mulisha is known for. The end result was unmistakably Metal Mulisha:the series 7113 wheel. This sick new wheel features a killer eight-spoke design with a flat-black finish and machined accents. Large bolts on each spoke.


LED Lights800-776-0767www.procompusa.comPN: 762XXPro Comp has taken the next step in engineering an LED light bar that can handle punishment and not blink an eye due to the 15.6 G-Force rating that’s been engineered into every bar.


XRC Doors888-717-5797www.procompusa.comPN: 7679XThe new steel doors offer a great alternative to tube doors and yet allow no restrictions to free-flowing air and increased visibility through the cut-outs. Available for TJ and JK Wranglers.

Pro Comp/ G2/Smittybilt/ Rubicon Express

XRC Mod Bumpers888-717-5797www.procompusa.comPN: 76815XRC MOD bumpers allow the user to inter-change end plates, bull bars and stingers for optimal use in any terrain. The base comes standard with a winch cradle and D rings.


XRC Body Cladding888-717-5797www.procompusa.comPN: 7688XXRC body cladding was designed to take punishment from the toughest trails without sacrificing the body in the process.


XRC Rock Sliders888-717-5797www.procompusa.comPN: 7688XXRC rock sliders are designed to take punishment from the toughest trails with-out sacrificing the body in the process. Robotically welded for a perfect fit.

Sulastic Rubber Springs LLCShock Absorbing Caster210-492-469www.sulastic.comPN: CAS-01High-performance caster that reduces vibration and shocks. The rub-ber wheels provide excellent floor protection and a cushioned and quiet ride, loaded or unloaded.

www.semanews.com 61


All-Element Ramps888-717-5797www.procompusa.comPN: 2790The new Smittybilt Element Ramps are said to be the perfect traction aid for inclement weather conditions or any type of loose terrain. They feature heavy-duty nylon-reinforced plastic construction and high-traction surfaces to get the user out of mud, snow or sand with ease.


M1 Toyota Bumper888-717-5797www.procompusa.comPN: 612840M1 bumpers are manufactured out of 3/16 cold-rolled steel and are powder-coated. The bumpers include solid D-ring mounts, driving lights and winch cradle.


Tow Bar888-717-5797www.procompusa.comPN: 87450When it’s time to pull a Jeep behind a truck or motorhome, Smittybilt says that it has you covered.

Pro Comp/G2/ Smittybilt/ Rubicon Express

36 Series Wheel800-776-0707www.procompusa.comIntroducing the 36 Series Wheel from Pro Comp.


UFO Light888-717-5797www.procompusa.comPN: L-1409The manufacturer says that the UFO (univer-sal flashing object) light is the easiest and safest emergency flare to use, period. Traditional flares can cause accidental fires and, once ignited, cannot be simply turned off. Comes with lanyard loop that allows it be hung as an indicator on the trail. Also has a magnet and will mount to any metal surface.


Metal Mulisha Bumper800-776-0767www.procompusa.comNew Metal Mulisha bumpers feature cutting-edge styling and heavy-duty construction to give a truck a serious off-road look unlike anything else available. They wear the Metal Mulisha logo set off by mesh accents. They also feature sturdy mounts for off-road lighting and an integral skid plate, providing serious protection.


Metal Mulisha Side Bars800-776-0767www.procompusa.comPN: M/M8XXXXWhen adding steps to a vehicle, don’t settle for the ordinary; step up to Metal Mulisha. These side bars feature uniquely styled laser-cut steps and the Metal Mulisha logo. They are constructed from heavy wall tube and are finished in a durable black powder coat.

Rampage Products

Electric Mirror Jeep JK951-277-4949www.rampageproducts.comPN: 8600/8601Reproduction electric Jeep JK mirror with upgraded internal, low-voltage mirror-drive motors that are powered by standard AA batteries. Eliminates power supply, harness and under-dash wiring routing.

Warn Industries Inc.VR12000 Winch503-722-1200www.warn.comPN: 86260Legendary Warn reliability and performance; 12,000-pound capacity for the entry-level user. This winch is big on power and big on value.


SEMA NEW PRODUCTS


2012 JK Super-Flex Arm Kit866-533-7706www.procompusa.comPN: RE73XXThe Super-Flex system features adjustable upper and fixed lower control arms with ser-viceable Super-Flex spherical ball joints and PT-Meg Super-Ride bushings.


Monotube Shocks800-776-0767www.procompusa.comHigh-performance, monotube, gas-charged shocks for late-model truck, SUV and Jeep applications.

ProRyde Suspension SystemsLiftMachine Adjustable Lift/Leveling Kit888-813-7933www.proryde.comPN: 74-SeriesOne kit, lift options from 1.5 to 3.0 inches, varying by make and model. Whether it’s big-ger tire and wheel combinations you’re after, or an aggressive, lifted look, ProRyde says that its products are your adjustable choice.

Protective Polymers LLCProSkins918-764-9502www.protectivepolymers.comProSkins were developed for the aftermarket truck accessories world. ProSkins are manufac-tured using tough, durable, spray-on bed liner material. ProSkins are said to deliver ultimate performance against impact and corrosion for all types of metal or painted surfaces.

Ranch Hand Truck AccessoriesHorizon Series for Jeep Wrangler JK361-594-4608www.ranchhand.comPN: BHR071BHRNew Horizon series by Ranch Hand. Bullnose bumper for 2007+ Jeep Wranglers with smooth metal, hammertone finish, sleek style and winch capability.

RBP/Rolling Big Power, a Division of Lexani

RX3 Black Grille949-813-3492www.rollingbigpower.comPN: 951115New black RX3 grille. The newest grille in the RBP line of accessories.


The Grappler Tow Hook877-519-9090www.rollingbigpower.comPN: 990001The Grappler tow hook/step.

ReadyLift Suspension Inc.Off-Road Suspension Upper Control Arms702-410-2300www.readylift.comTab and slot boxed plate arm construction. Teflon-lined 1-inch uniball for the outer pivot. Urethane bushings for the inner pivot. 4340 heat-treated conversion pin.

When the pickup craze

slowed down, it left the

market with the core truck

buyer—long-time truck

owners who either use a

truck on a job, for a rec-

reational lifestyle or for the diverse uses

a truck provides. These core buyers have

mostly leaned toward fullsize pickups for

work, towing or just a long-time love of

a fullsize truck. Many are keeping their

trucks longer and accessorizing older

trucks instead of purchasing new. Soft

tonneaus, winches, floor mats, tires and

wheels all seem to be hot accessories.

I think we will continue to see increased

sales in crossover utility vehicles and

vehicles with improved fuel economy,

including more diesel and hybrid trucks

and SUVs. Crossovers and hybrids are

trending toward sleeker and smaller, and

they offer many tech options such as iPod

connections, advanced GPS systems and

sound systems. These vehicles are pur-

chased new with more OE options but

not as much aftermarket accessorization.

Government regulations, mpg

requirements and vehicle technology

will be hurdles in the next few years.

That is why an organization like SEMA

is so important to its members for pro-

viding vehicle technology information,

involvement with federal, state and local

governments, market research and net-

working with other industry members.

—Joel Ayres

Vice President Sales & Marketing,

Bedslide/Takit Inc.

www.semanews.com 63


RX 3 Step877-519-9090www.rollingbigpower.comPN: C7100CC-RX3New patent pending step from RBP. A one-of-a-kind step that combines utility and luxury.

ReadyLift Suspension Inc.Off-Road Suspension Heim Steering Kits702-410-2300www.readylift.comFeatures 7075 aluminum CNC-machined tie rod. Teflon-lined ¾-inch inner heim and 7/8-inch outer heim. 17-4 stainless CNC-machined inner clevis. 17-4 stainless CNC-machined misalignment spacers. Custom-made clevis bolts. 4340 heat-treated conversion pin.

Retrax Truck Bed CoversRetraxPro800-206-4070www.retrax.comThe RetraxPro is a retractable pickup cover made from heavy-duty aluminum slats that are connected by durable hinges. The cover glides on sealed ball bearings and is key lockable in any position along the rail.

Romik Inc.Add-On610-395-5540www.romik.comPN: 19916488The next generation of steps is here. Romik introduces Add-On, a smart-engineered system that bolts onto the bottom of any Romik run-ning board or Max Bar to provide an extra step.

Skyjacker Suspensions’10-’12 Polaris Ranger Crew Forward

A-Arm Kit318-388-0816www.skyjacker.comPN: FAA301This forward front A-arm kit maintains OEM suspension travel, ball joints and bushings. Also allows the use of 30-inch-diameter tires without rubbing.

Skyjacker Suspensions6-Inch Lift System for 1989-2001 Jeep Cherokee XJ 4WD/2WD318-388-0816www.skyjacker.comPN: JC60RR2KSThe 6-inch Rock Ready system includes front Softride coil springs, upper and lower Rock Ready flex links, adjustable front track bar and rear leaf springs.

Skyjacker SuspensionsM95 Monotube Shocks318-388-0816www.skyjacker.comPN: M9560The new M95 monotube design is the ultimate for off-road performance, with up to four times faster response rate for more control on- and off-road.

Timbren Industries Inc.Axle-Less Trailer Suspension800-263-3113www.timbren.comUnique carton designed for the Timbren axle-less trailer suspension system. Carton is capable of up to 70 pounds and has built-in handles for easy handling. UPS shippable.

Stamp HitchSafety Ball Mount352-238-4327www.stamphitch.comPN: 6ASafety ball mount is removed when not towing and reattached in seconds on the side of the hitch, safely out of the way. Patent 6,866,285.

One trend that sur-

prised me was the Ford

Raptor. The Raptor has

been an incredible seller

for Ford and for the peo-

ple who build products

that support the vehicle. Raptor owners

seem to be very hot for aftermarket parts,

and the truck is doing very well for a lot

of companies.

On the other hand, the JK Wrangler

has been doing well for years, and it

has taken a big chunk out of the fullsize

SUV market when it comes to trail and

off-road vehicles. The previous Wrangler

was very small, and it was hard to fit four

people in. When the JK Wrangler came

out in 2007, it was basically a fullsize

Jeep, big enough to fit a family of four

and all their gear. Ever since then, it has

dominated that marketplace.

The overall trend is that people are

going back to 35- to 37-inch tires

and somewhat smaller wheels. As they

have gotten more experience on larger

wheels, they are realizing that they can

wear out some front-end components

prematurely, so they’re going to a smaller

wheel with the same diameter tire. Con-

sumers are becoming more educated and

are making smarter decisions with their

vehicles.

—Jerrod Jones

Editor,

Off-Road Magazine


SEMA NEW PRODUCTS

Spyder Industries LLCBlack Venom Bull Bar877-665-6705www.spyderindustries.comPN: 811128The Black Venom bull bar by Spyder Industries features a diamond-cut design that looks great and gives added protection for the truck.

Steadymate by Kinedyne Corp.Wheel Chock800-848-6057www.steadymate.comPN: 80014Steadymate announces its upgraded wheel chock, used to transport and store motorcycles. It accommodates a variety of tire widths and is easy to transport from garage to trailer.

Sulastic Rubber Springs LLCBody Mount Isolator210-492-4469www.sulastic.comPN: BM-01Heavy-duty rubber and steel suspension com-ponent placed between the chassis and body to reduce vibrations and shocks, thus giving a quieter and cushioned ride.

Sulastic Rubber Springs LLCShackle for Leaf Springs Super HD210-492-4469www.sulastic.comPN: SAJ-03BA rubber and steel suspension that replaces the shackle to reduce vibrations and shocks, giving a quiet and cushioned ride for HD trucks and buses.

Superwinch LLCTiger Shark 17500 Winch860-928-7787www.superwinch.comPN: 1517200Superwinch says that it redefines the entry-level winch market with the new Tiger Shark series with standard-issue features/benefits specifically for the enthusiast-level consumer. Created from everything the company has learned over the past 40+ years, Tiger Shark brings unmatched functionality, quality and value.

Surco Products Inc.Jeep Hardtop Bracket310-323-2520www.surcoinc.comPN: J600Brand-new Jeep Wrangler hardtop adapter. Attaches to rack with no drilling required. Easy on and off. Covers all years of Jeep Wrangler.

TeraFlexTera44 Front JK Replacement Axle Housing

801-288-2585www.TeraFlex.bizPN: 3544000TeraFlex Tera44 JK front replacement axle includes HDTera44 housing, tubes, inner seals, axle bracketry and outer knuckles.


Powersports Product

Walker Evans Racing2.5-Inch Externally

Adjustable Coil-Over951-784-7223www.walkerevansracing.comPN: 725-16-008A 2.5-inch piggyback coil-over with external high- and low-speed compression and rebound adjustment. Built in the USA.

The Jeep Wrangler JK

continues to be unstop-

pable, with incredible sales

(over 120,000 in 2011)

and tremendous aftermar-

ket support. The other

trend that is emerging is the expanding

interest in overlanding vehicles that are

built with self-sufficiency in mind.

It is also clear that Ford’s F-150 with

the EcoBoost V-6 is a winner. We are

just now seeing the tip of the iceberg of

what the aftermarket will be able to do

with that engine.

Giant lifted pickups seem to be out.

This niche was hit hard by the economy

and rising gas prices. People are all about

function over bling these days, as well as

affordable upgrades that work. There is

also a trend toward less chrome and more

muted tones.

There are still opportunities in suspen-

sion as well as wheels and tires. Bumpers

and lighting are other products still

in demand. Functional upgrades that

improve the usefulness of the vehicle are

popular.

Our hobby is constantly under attack

from overregulation, and I see this to be

a continuing theme that isn’t going to go

away any time soon. Thanks to the peo-

ple at SEMA, we have an opportunity to

save our hobby before it is too late.

—Sean P. Holman

Technical Editor,

Four Wheeler Magazine

Skyjacker Suspensions’10-’12 Polaris Ranger Crew Rear Winch Mount Kit318-388-0816www.skyjacker.comPN: RWM101This rear winch mounting kit mounts to the rear frame and allows retention of the receiver hitch. Complete bolt-on kit.

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TITAN Fuel TanksExtra-Capacity Fuel Tank for 2011 General Motors Crew Cab Shortbed Pickup Truck800-728-4982www.titanfueltanks.comPN: 7010211Extra-large, direct-replacement fuel tank for 2011 General Motors crew cab shortbed diesel pickup trucks. A 57-gallon capacity. Made of military-grade, cross-linked polyethylene.

Titan Fuel TanksMulti-model, after-axle, utility fuel tank for Ford 1999-2010 narrow frame cab and

chassis vehicles. F-350, F-450 and F-550.800-728-4982www.titanfueltanks.comPN: 8020099A 40-gallon, extra-heavy-duty replacement tank for 1999-2010 Ford cab and chassis trucks and some E-series vans with diesel engines. F-350, F-450 and F-550.

TJM Products Pty. Ltd.Snatch Strap425-280-9090www.tjmusa.comPN: 867OXS11000The new range of Australia-made TJM snatch straps is soon to be available. The TJM snatch strap can be a vital part of any 4WD recovery kit. The combination of vehicle pull and the tension in the strap creates a snatching effect that can pull a stranded vehicle free if bogged or unable to move under its own power.

Tough Country ProductsEvolution Front for Ford Raptor877-448-6844www.toughcountry.comEvolution Front bumper for Ford Raptor.

Truck ArmorEco Boost Grille605-239-4887www.truckarmorauto.comPN: 13010701-01Stainless-steel lower grille for the Ford F-150 EcoBoost.

Truck ArmorGMC Terrain Grille605-239-4887www.truckarmorauto.comPN: 14400706Stainless-steel grille for the GMC Terrain. Comes in seven different patterns.

Tuff Country Inc.6-Inch Lift System800-288-21902011-2012 Silverado 2500HD and 3500HD 6-inch suspension lift kit.

U Ace Inc.3D MAXpider Car Mat909-350-8808www.3dmats.comPN: LTY06101502Custom molded. Patented MAXpider fibers hold car mat still, prevent interference with gas pedal and potential accidents. Easy handling without damaging original car carpet.

TrimaxTRZ8SFP303-796-8500www.trimaxlocks.comPN: TRZ8SFPThe Trimax Razor TRZ8SFP is an 8-inch adjustable drop hitch with a locking ball mount that can be turned over and used with a double-ball towing set-up. It is able to adjust in 1-inch increments up or down.

TrophyKart LLC450RS407-403-6475www.trophykart.comPN: 450RSThe new 450RS TrophyKart features a new chassis design to go faster and smoother with more control. Bigger, as in adult friendly, the RS chassis is designed for the average fullsize adult. The 450RS features a 450cc water-cooled 52hp engine. The 450RS also features a chromoly chassis and a reverse gear. Easy access by way of a new hinged door.


SEMA NEW PRODUCTS

Transfer Flow Inc.30-Gallon Toolbox and Fuel Tank Combo530-893-5209www.transferflow.comAvailable for Dodge, Ford and GM pickups, Transfer Flow’s toolbox and fuel tank systems come in 30, 40, and 50 gallons. They’re the all-in-one auxiliary fuel tank and storage box.

Transfer Flow Inc.60-Gallon Replacement Fuel Tank for 2011 Dodge Ram Crew Cab With 8-Foot Bed530-893-5209www.transferflow.comPN: 080-01-15183Increase the fuel capacity and driving range on 2011 Dodge Ram Crew Cab 8-foot-box diesel pickups with 60-gallon replacement fuel tanks from Transfer Flow.

U Ace Inc.3D MAXpider Foldable Cargo Liner909-350-8808www.3dmats.comPN: MHY0331590Custom molded, three-dimensional, foldable and easy to handle. Its patented MAXpider fibers hold cargo liner firmly on the car carpet without hurting it.

Viper 4x4 LLCFront Ultima Bumper305-468-9818www.vpr4x4.comPN: VPR-126Heavy-duty off-road front bumper.

Warn Industries Inc.W700 HID Lights503-722-1200www.warn.comA 7-inch-diameter HID light that delivers out-standing range and spread. Designed to blaze a trail of intense white light through the darkest off-road terrain.

Omix-Ada/Rugged RidgeAll-Terrain Cargo Liners770-614-6101www.omix-ada.comPN: 12975.23Custom-fit cargo liner that protects the back of SUVs or Jeeps. Custom fit for specific vehicles.


Stereo Security Console770-614-6101www.omix-ada.comPN: 13104.01Stereo security console for 1976-1987 Jeep CJs and Wranglers.

Omix-Ada/Rugged RidgeOverhead Storage Console for Jeep770-614-6101www.omix-ada.comPN: 13551.14Overhead console for 1987-2012 Jeep Wrangler.

Extang/Truxedo/BedRug/UndercoverUnderCover Flex866-900-8800www.undercoverinfo.comPN: FX10000Flex by UnderCover is a low-profile folding cover made from FRP panels that provides the ability to gain 100% access to the truck bed.

Warn Industries Inc.Elite Series JK Bumper503-722-1200www.warn.comPN: 87775The new Warn Elite-series bumpers provide maximum protection while maintaining tire clearance. Equipped with welded eyelets to mount D-shackles and recessed lighting ports.

Warn Industries Inc.VR8,000-S Winch503-722-1200www.warn.comPN: 87835The VR8,000-s winch features Warn Spydura synthetic-rope combined with a ballistic nylon sleeve that provides extra rope protec-tion against wear. Polished-aluminum hawse fairlead.

Yakima Products Inc.RocketBox Pro971-249-7500www.yakima.comPN: 8007191Available in three sizes. Best-in-class features include pushbutton latch; dual-side opening; rapid assembly and installation. Decreased packaging size. FedEx/UPS shipping.

www.semanews.com 67

Viper 4x4 LLCRear Ultima Bumper305-468-9818www.vpr4x4.comPN: vpr-123Heavy-duty off-road rear bumper. Product line for Chevrolet, Toyota, Jeep, Ford.

Warn Industries Inc.PullzAll503-722-1200www.warn.comWarn PullzAll DC-powered lifting and pulling tool. Lifts and pulls up to 1,000 pounds. Great for use in the field and includes two recharge-able battery packs.

Warn Industries Inc.Rock Crawler Stubby Bumper With Grille Guard Tube

503-722-1200www.warn.comPN: 87750The Warn Rock Crawler bumper delivers a tough, durable and uniquely designed bumper with years of off-road experience incorporated into the line.


Powersports Product

Warn Industries Inc.Rock Crawler Stubby Bumper503-722-1200www.warn.comPN: 87600The new Rock Crawler Stubby bumper has tapered ends for increased approach angles, welded eyelets and recessed lighting ports for various lighting solutions.

For more information, contact: Jim SkellyPhone: 909/978-6690 E-mail: [email protected]

Demonstrate your spirit for racing and giving back by signing up to participate in the fourth annual SEMA Pinewood Drag Races.Participants can sponsor a child’s car or enter their own drag car. The races will feature three classes: Stock, Modified and Unlimited.

The drag races will benefit children’s charities Childhelp and Victory Junction Camp. Childhelp is an organization that assists abused and neglected children, and Victory Junction Camp provides life-changing camping experiences to disabled and chronically ill children.

Sponsor a child today: www.sema.org/pinewood

Friday, July 27, 2012Sheraton Fairplex Hotel &

Convention Center, Pomona, CA

motors.ebay.com

Warn Industries Inc.1700 XT Portable Winch503-722-1200www.warn.comPN: 85700XT17 is a lightweight, portable winch that is well-suited for light ATV or motorcycle recovery. Featuring easy-to-handle synthetic rope and a patented disc brake.


SEMA NEW PRODUCTS

Warn Industries Inc.VR10000-S Winch503-722-1200www.warn.comPN: 87840The VR10000-S winch features Warn Spydura synthetic-rope combined with a ballistic nylon sleeve that provides extra rope protection against wear, all on a value-priced winch.

Warrior Products Inc.Flex Armor Universal Roll-Bar Padding503-691-8915www.warriorproducts.comUniversal roll-bar padding is designed to fit over several diameters of round tub-ing and features a Velcro-attached canvas cover. Available in several colors, lengths and diameters to suit any need.

Warrior Products Inc.Flex Armor Cargo Net Systems888-220-6861www.warriorproducts.comDesigned to isolate cargo areas from passenger area as well as contain items stored in the area within a Jeep. This new system is manufac-tured in the USA and designed to be strong, with a superior fitment.

Westin Automotive Products Inc.Gen-X Oval-Tube Nerf Step800-345-8476www.westinautomotive.comPN: 20-SeriesWestin‘s new GenX oval-tube nerf step combines a street-style accent bar and an off-road-style drop step for easy vehicle access and features a textured step area.

Yakima Products Inc.Whispbar971-249-7500www.yakima.comPN: 8050107Stunningly elegant. Introducing what Yakima calls the world’s quietest, most adaptable and fuel-efficient roof rack on the market.

ProRyde Suspension SystemsSuperBlok Three-in-One Leaf Spring Blocks888-813-7933www.proryde.comPN: 52-SeriesSuperBlok three-in-one rear leaf spring blocks are said to safely lift the rear of a truck 1.0, 1.5 or 2.0 inches. Patent pending. OEM-inspired, cast-iron design.

RW Coomber 1998 Inc.Step-Up Running Boards905-625-1988www.rwcoomber1998.comThis revolutionary design will eliminate assem-bly and wear problems that may be associated with running boards that use fasteners.

Skyjacker SuspensionsDual Steering Stabilizer for

2011 Chevy 2500HD318-388-0816www.skyjacker.comPN: 7211Skyjacker’s dual steering stabilizer system reduces shimmy and vibration felt through the steering system due to adding larger tires and wheels.


Steel Wheel 17x9 for JK Wrangler

770-614-6101www.omix-ada.comPN: 15500.7Legendary looks and brutal strength in a 17x9, stamped, heavy-gauge steel wheel designed with a specific offset for 2007-2012 Jeep JK Wranglers.

Westin Automotive Products Inc.Max Winch Tray for Jeep Wrangler800-345-8476www.westinautomotive.comPN: 46-23635Westin’s Jeep Wrangler Max winch tray fits stock bumpers without modification or drilling. Three-step system: 1. Max winch tray. 2. Max light bar. 3. Add winch, accessories and lights.

Runner-Up—Best New

Off-Road/4-Wheel Drive

Product

ProRyde Suspension SystemsDuck Head Torsion Key Lift/Leveling Kit888-813-7933www.proryde.comPN: 64-SeriesPatented duck head lift and leveling kits allow on-vehicle adjustment from near OEM up to 3.0 inches beyond, varying by make and model. Complete forged replacement drive system included with every kit.

www.semanews.com 69


Monotube Shocks866-533-7706www.procompusa.comPN: RXJXXXThese monotube shocks feature superior, single-tube, high gas pressure design and self-adjusting deflecting disc valving. The high-flow piston reduces harshness. Consistent fade-free performance and long life.

Romik Inc.Rear Hitch Running Board610-395-5540www.romik.comPN: 999418Modeled after Romik’s popular running board side steps, this offers the widest footing surface on the market. It will fit all standard 2-inch receivers and is available in polished stainless steel or black powder-coated steel. Provides easy access to roof racks and truck beds while providing rear bumper protection in the urban jungle. A heavy-duty anti-rattle system and hitch pin are standard.


Xtreme Trax Six-Ply Radial UTV Tire888-717-5797www.procompusa.comPro Comp UTV tire was designed for today’s high-performance UTVs. The Xtreme Trax cutting-edge directional tread pattern is opti-mized to deliver superior traction and control with a smooth and quiet ride on any terrain. The tire also features aggressive shoulder lugs that enhance off-road traction and provide the ultimate protection.


Smittybilt Beaver Step888-717-5797www.procompusa.comPN: 27046BThe new Beaver Step from Smittybilt provides a stepping point to get into a truck bed, and it can secure a tow strap when not in use. No acciden-tal slippage of the tow strap.


Air System888-717-5797www.procompusa.comPN: 2747Comp air system will be there when the user needs it most. Don’t get stuck with a flat. Excellent for airing up tires after finishing a trail.

Omix-Ada/Rugged RidgeReplacement Speedometer Assembly for Jeep CJ

770-614-6101www.omix-ada.comPN: 17206.04Replacement speedometer assembly for Jeep CJ includes Air Core technology fuel and temperature gauges to dampen needle bounce. Accurate and dependable replacement and res-toration parts.

Omix-Ada/Rugged RidgeFuel and Temp Gauge Set for Jeep CJ770-614-6101www.omix-ada.comPN: 17209.01Replacement fuel and temperature gauges for Jeep CJ includes Air Core technology to dampen needle bounce. Accurate and depend-able replacement and restoration parts.

Mile Marker Inc.SEC15 15,000-Pound Winch800-886-8647www.milemarker.comPN: 76-50260Introducing what Mile Marker calls the indus-try’s lightest 15,000-pound winch. The SEC15 is said to be 25% lighter and more compact than other winches in its class.

MuttManagers LLCBreezeGuard Screen253-222-5214www.muttmanagers.comSteel mesh screens custom made to year, make, model and window. Designed to keep dogs safe and vehicles within a few degrees of the outside temperature.

Illinois Lock Co.DC698 Short Wing Lock847-537-1800www.illinoislock.comPN: DC698This short, weather-resistant wing lock is only 0.75-inch long. Textured powder black finish with optional spring return. Automotive-style dust shutter.

KekoTruck Landing Gear549-279-5820www.keko.com.brHydraulic truck landing gear, 30-ton, by Keko.

Fastway Trailer Productse2 Hitch877-523-9103www.fastwaytrailer.comThe e2 hitch provides weight distribution with superior built-in sway control; no add-on sway bars needed. There are also no weather or backing restrictions.


SEMA NEW PRODUCTS

Omix-Ada/Rugged RidgeBumper Point-of-Sale Display Stand770-614-6101www.omix-ada.comXHD modular bumper systems by Rugged Ridge are an innovative, evolutionary bumper solution for 1976-2012 Jeep CJ and Wrangler models. Made of steel and/or aluminum.

MaxTrac Suspension LLCNissan Titan 4-Inch Lift Spindle714-630-0363www.maxtracsuspension.comPN: 705340Stock ride, increased ground and tire clear-ance, quick installation and a great price. MaxTrac Suspension says that its new 4-inch lift spindles for the two-wheel-drive Nissan Titan are sure to be the best choice for a 4- or 6.5-inch (with spacers) lift for your next Titan customer.

Inventive Products Inc.XD Side Pins208-580-1904www.inventivehitchesinc.comPN: ITD9175XD side pins allow customers to customize their XD hitches to their exact taste and keep them coming back for more attachments.

Kleinn Air HornsTrail Blaster Jeep Air Horn Kit520-579-1531www.kleinn.comPN: JPHK1Bolt-on dual air horn kit for 2007 and up Jeep Wranglers. Includes custom-fit mounting brackets for quick and easy installation.

Innovative Creations Inc.Drop-Step Nerf Bar800-626-8746www.icionline.comPN: DROP97CHThis stainless-steel drop-step nerf bar gives an extra-deep stepping area for getting up into the cab of a truck.

Extang/Truxedo/BedRug/Undercover

UnderCover Flex866-900-8800www.undercoverinfo.comPN: FX10000Flex by UnderCover is a low-profile folding cover made from FRP panels that pro-vides the ability to gain 100% access to the truck bed.

Comeup Industries Inc.DV-12 ORK886-2-2694-6127www.comeupwinch.comPN: 857230A 24VDC severe-duty winch rated at 12,000-pound pulling capacity. Potted contac-tor. Hardened three-stage planetary gears. Waterproof remote. Patented mechanical cone brake.

De Amertek GroupElectric Power Steering System630-572-0800www.deamertek.comPN: EPS—012011Condensed powerpack design with gearbox, ECU, brushless motor and tunable software for each individual application/market.

Dee Zee Inc.iForce515-265-7331www.deezee.comPN: 822-2825-001Dee Zee mounting systems and electronics from Rockwell Collins combine in an afford-able, robust and highly reliable integrated vehi-cle electronics control system that improves officer safety in patrol vehicles.

Loop EZAnchoring System360-482-4180www.loop-ez.comPN: ldb7/8An instant anchoring system using the existing holes in the truck bed. Instantly provides a way to secure anything the user wants to haul in a truck without any exterior damage to paint or metal.

MacNeil Automotive Products Ltd.

TechCare800-943-9250www.weathertechdirect.comPN: TCTechCare by WeatherTech is an innovative new line of automotive chemicals designed specifically to clean, protect and enhance the interior and exte-rior of any vehicle.

SnowBear Ltd.StrongBox Trailer800-337-2327www.snowbear.comPN: 4080SBThe StrongBox trailer is an 8-foot trailer that tows as a traditional trailer, folds into a secure towable box and stores easily in a garage.

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Extang/Truxedo/BedRug/UndercoverTonneauMate877-878-9336www.undercoverinfo.comUniversal toolbox mounts under a tonneau cover at front, middle or rear of the truck bed. Allows for use of entire truck bed floor.

CarrThe Xtreme Mega Hitch Step951-719-1068www.carr.comPN: TBDCarr’s new Xtreme Mega hitch steps flip up and down for easy access. Limited lifetime warranty.

Luverne Truck Equipment Inc.Aluminum Oval Bed Rails800-533-5328www.luvernetruck.comPN: 516070/518070, 516080/518080, 516100/518100Aluminum-extrusion construction with black plastic end caps and die-cast aluminum bases available in chrome or black anodized finish.

Tie-downs slide in slot

Luxwood Auto Trim Inc.Carbon-Fiber Grille514-324-3274www.luxwoodtrim.comPN: S-LINE-RCFNew carbon-fiber bolt-on grilles. Precise design, stainless hardware, composite material and real carbon-fiber finish. Available for all types of vehicles.

MaxTrac Suspension LLCToyota Tacoma 4-Inch Lift

Spindle714-630-0363www.maxtracsuspension.comPN: 706840Stock ride, handling, increased ground and tire clearance, quick install and a great price. MaxTrac Suspension says that its brand-new 4-inch lift spindles for the two-wheel-drive Toyota Tacoma six-lug/Pre-Runner will give your customer great options for a 4- or 6.5-inch lift (with spacers) without the need or cost of an X member.

Maxxtow Towing ProductsHitch-Mounted Pickup Truck Crane- 1,000-Pound Capacity855-MAXX-TOWwww.maxxtow.comPN: 70238Receiver-hitch-mounted hydraulic pickup crane lifts heavy items—up to 1,000 pounds—into trucks and trailers. Portable and removable, rotates 360 degrees, patent pending.

Omix-Ada/Rugged RidgeXHD Rear Aluminum Bumper Pods770-614-6101www.omix-ada.comPN: 11547.01Rear XHD bumper pods for 2007-2012 Jeep Wranglers.

Winner—Best New

Merchandising Display

www.cokertire.com/sema1-866-922-0357

WHOLESALE PRICES!Toll Free

FREE Catalog

collector radials

Luverne Truck Equipment Inc.

EZ Step800-533-5328www.luvernetruck.comPN: 290711, 291112Pickup box access step, easily extended for use (with or without tailgate down), that collapses for storage or during driving. Easy no-drill installation.

MacNeil Automotive Products Ltd.TechFloor Retail Display800-943-9250www.weathertechdirect.comPN: PDATFTechFloor is said to be the most innovative garage/shop floor covering. Revolutionary TwoShot TractionSquares design. Eight colors, five tile sizes and six edging acces-sories for easy installation.

Documents

By Steve Campbell Truck, SUV & Off-Road New Products · By Steve Campbell Truck, SUV & Off-Road New Products ... Chevrolet Silverado again ranked first and second, ... rear tires