InfoCepts Retreat 2009

By Shashank Garg | Jan 2011Business Intelligence Trends

SiliconIndias Business Intelligence Conference, Pune - Jan 29, 2011AgendaState of Business Intelligence

Business Intelligence Trends

What are our customers asking for?

The State of Business IntelligenceState of Business IntelligenceData Warehousing has been around in some fashion for nearly 40 years and BI for nearly 20.Other technology disciplines have evolved in dramatic ways over the same timeframeApplications from Distributed -> Client Server -> WebWeb from Static Content ->Simple Applications -> Web 2.0 -> Web 3.0Land Line -> Brick Phone -> Clam Shell -> Razor -> iPhoneBI has remained relatively the sameHistoricalSlow to implementFocuses on Slice and DiceLittle advancement in terms of decision support

State of Business IntelligenceWe are in the age of Big DataExpectations from data consumers are unlimited data and timely accessThere is no way for organizations to manage the dataWe need to be able to pull what we want and connect the dots quickly Decision makers want to drive, not be driven

Business Intelligence TrendsEvent-Driven BIThe ChallengeThere is too much data Trend lines do not change historical data is no longer newsChanges in the data, especially the closer you get to real-time information, can be highly volatileChanges in the direction of data can be important, but it can be hard to assume what is a significant change and which isntThe TrendEvent driven alertingEvent means that the change in the data is significant. Something else is happening to affect the changeDetermined by using simple statistical analysis such as correlations, t scores and confidence intervals

Examples GSK NEJOM

7Predictive AnalyticsThe ChallengeHistorical data holds only so much valueOrganizations know the information in their BI systems can serve as headlights instead of rear-view mirrorsDecision makers want the data to tell them what to do

The TrendApplying predictive analytic models to historical data to give answers to these questions:Where is this current trend taking us?What are the key variables in the data that move our KPIs in the right direction and vice versa?Where should we be focusing our time and energy?Which of our customers should we be targeting with what products?

Sales force cause and effect, PromGirl

8Open Source BI and On-Demand BIThe ChallengeThe economy has taken its toll on corporate mindset and budgetsDo more with less

The TrendOpen Source business intelligence solutions growth is outpacing the marketBI software-as-a-service (or On-Demand BI) giving companies best-in-class BI operations without the licensing and payroll overheadBI just when you need it

BI staff and software is a big investment. Most companies, at least initially, spend very little time in the data. This makes sense for companies that want to get their feet wet. Low risk.

9Quiz!How much data exists in our digital universe?

Answer:1.2 Zettabytes(1,200,000,000,000,000,000,000 bytes)

How Much Data Is Out There?

How Much Data Is Out There?

How Much Data in 2010

Predicted Data Universe For 2020By 2020, the amount of data in the digital universe will be 35 ZB.

The vast majority of the data will not be generated by companies, but they will want access to it.

Crowdsourced BI, Text Mining, Mashups and DaaS The ChallengeData is the new oil and companies do not own most of itConsumers are creating a wealth of information that is more valuable than what companies can create on their ownMost companies do not know how to get to it or know what to do with it if the couldThe vast majority of the value is hidden in unstructured data

The TrendCrowdsourced BI Leveraging the huge, high-quality social networks such as Facebook, Twitter, Yelp! and Foursquare to identify trends, measure marketing messages, brand awareness, etc.

Facebook is valued at $33B strictly on the value of its data.

15Crowdsourced BI, Text Mining, Mashups and DaaS (cont.)The TrendText Mining The ability to turn textual, unstructured data into quantifiable and tagged data sets that are customized to a company

Mashups Pulling and integrating data from multiple social networks, web 2.0 and other external sources in real-time

Data-as-a-Service The emergence of external conformed, cleaned data on demand that can be easily custom tagged and integrated with an organization's own data.Management and QA of the data is no longer a cost to the organizationEasier integration points with BI, ETL and MDM toolsPay for just the data you need and for how long you need it

DaaS Most clients are looking for data thats JIT. Imagine DaaS coupled with On Demand BI!

16Advanced VisualizationsThe ChallengeThe volume of data is overwhelming for decision makersEasy to get lost in the detailsNeed to interact with the data for real time analysisThe delay between question and answer is too longBI tools are still too complicated for the business users

The TrendAdvanced VisualizationsGoodbye spreadsheets tired of getting lost in the dataiPhone, iPad, ClikView, Flex, etc. driving the visualization revolutionPower to the people analysis where it needs to happen

Facebook is valued at $33B strictly on the value of its data.

17Quiz!What is the #1 Business Intelligence tool in the world today?

Answer:

Meta Data ManagementThe ChallengeCompanies continue with unresolved QA issuesMore data, different sourcesData quality and management are not strengthsDisparate data repositories, sets and silos will grow

The TrendQuality will need to get betterIntegration between many data sources will become more like plug-n-playMetadata information must be business centric, end-user perspective and JWINTKRWINTKI (Just-What-I-Need-To-Know-Right-When-I-Need-To-Know-It)this is why the acronym JIT caught on much faster

What are our customers asking for?Advanced VisualizationOpen SourceCrowdsourcedText MiningMashupsEvent-DrivenPredictive AnalyticsData-as-a-ServiceOn-Demand BI

Thank You

SiliconIndias Business Intelligence Conference, Pune - Jan 29, 2011