BY SELECTED MARKETSmytourismdata.tourism.gov.my/wp-content/uploads/2018/08/...OVERVIEW - 2017 Malaysia welcomed 25.95 million foreign tourists in 2017, a decrease of -3.0% compared

BY SELECTED MARKETS

3

TOP 5 MARKETS 2017 6

TOP 45 TOURIST ARRIVALS 2017 7

OVERVIEW - 2017 2

TOP 10 TOURIST ARRIVALS 3

MAIN PURPOSE OF VISIT 2017 , ARRIVALS BY MODE OF TRANSPORT 2017 (share) 4

TOURIST ARRIVALS & RECEIPTS 2013 – 2017 , MONTHLY TOURIST ARRIVALS 2017 5

TOTAL EXPENDITURE 2017 8

EXPENDITURE COMPONENTS 2013-2017 , EXPENDITURE COMPONENTS SHARE 2017 9

SHOPPING INFORMATION 2017 10

STATES VISITED 2017 (BY RANK) , MAJOR ACTIVITIES ENGAGED 2017 11

SOURCE OF INFORMATION 2017 12

GENDER , MARITAL STATUS , OCCUPATION , AGE GROUP 13

FREQUENCY OF VISIT , TRAVEL ARRANGEMENT, LEAD TIME TO DECIDE , TRAVEL COMPANION

14

PROFILE FOR 20 SELECTED MARKETS 15

SINGAPORE 16

THAILAND 17

INDONESIA 18

BRUNEI 19

PHILIPPINES 20

VIETNAM 21

CHINA 22

JAPAN 23

SOUTH KOREA 24

TAIWAN 25

INDIA 26

PAKISTAN 27

SAUDI ARABIA 28

IRAN 29

UNITED STATES 30

UNITED KINGDOM 31

FRANCE 32

NETHERLANDS 33

GERMANY 34

AUSTRALIA 35

TOP 5 MARKETS 2016 41

TOP 45 TOURIST ARRIVALS 2016 42

OVERVIEW - 2016 37

TOP 10 TOURIST ARRIVALS 38

MAIN PURPOSE OF VISIT 2017 , ARRIVALS BY MODE OF TRANSPORT 2017 (share) 39

TOURIST ARRIVALS & RECEIPTS 2012 – 2016 , MONTHLY TOURIST ARRIVALS 2016 40

TOTAL EXPENDITURE 2016 43

EXPENDITURE COMPONENTS 2012-2016 , EXPENDITURE COMPONENTS SHARE 2016 44

SHOPPING INFORMATION 2016 45

STATES VISITED 2016 (BY RANK) , MAJOR ACTIVITIES ENGAGED 2016 46

SOURCE OF INFORMATION 2016 47

GENDER , MARITAL STATUS , OCCUPATION , AGE GROUP 48

FREQUENCY OF VISIT , TRAVEL ARRANGEMENT, LEAD TIME TO DECIDE , TRAVEL COMPANION

49

PROFILE FOR 20 SELECTED MARKETS 50

SINGAPORE 51

THAILAND 52

INDONESIA 53

BRUNEI 54

PHILIPPINES 55

VIETNAM 56

CHINA 57

JAPAN 58

SOUTH KOREA 59

TAIWAN 60

INDIA 61

PAKISTAN 62

SAUDI ARABIA 63

IRAN 64

UNITED STATES 65

UNITED KINGDOM 66

FRANCE 67

NETHERLANDS 68

GERMANY 69

AUSTRALIA 70

EXPLANATORY NOTES 71

OVERVIEW - 2017

Malaysia welcomed 25.95 million foreign tourists in 2017, a decrease of -3.0% compared to 2016. The arrivals generated RM 82.2 billion in tourist expenditure, a slight increase of +0.1% compared to previous year, with each tourist spent RM3,166.5 during their trip, an increase of +3.2%. On average, every tourist stayed 5.7 nights in Malaysia, a decrease of -0.2 nights.

Source : JIM & DVS, Tourism Malaysia

Strategic Planning Division

TOURISTS PROFILE 2017

TOTALARRIVALS

25,948,459

-3.0%

TOTAL EXPENDITURE

(RM)

82,165.0 m.

+0.1%

PER CAPITA (RM)

3,166.5

+3.2%

STAY(NIGHTS)

5.7

-0.2



TOP 10 TOURIST ARRIVALS

Singapore, Indonesia and China were the three largest sources of tourist arrivals to Malaysia with the combined share of 67.5 % from the total tourist arrivals. In terms of growth, Brunei market recorded the highest with +19.4%.

[6]

India

552,739

-13.4%

[2]

Indonesia

2,796,570

-8.3%

[1]

Singapore

12,441,713

-6.3%

[4]

Thailand

1,836,522

+3.1%

[3]

China

2,281,666

+7.4%

[5]

Brunei

1,660,506

+19.4%

[7]

South Korea

484,528

+9.0%

[8]

Japan

392,777

-5.1%

[9]

Philippines

370,559

-11.2%

[10]

United

Kingdom

358,818

-10.4%

3



MAIN PURPOSE OF VISIT 2017 (share)

49.0% 24.8%

2.2% 1.3%

(Single Response)VFR = Visit Friends & Relatives

ARRIVALS BY MODE OF TRANSPORT 2017 (share)

AIR

25.5%

LAND

69.2%

Source : JIM

SEA

4.1%

RAIL

1.3%

14.2% 3.1%

0.8% 0.7%

4



TOURIST ARRIVALS & RECEIPTS 2013-2017

MONTHLY TOURIST ARRIVALS 2017

25.7 27.4 25.7 26.8 25.9

65.472.0

69.1

82.1 82.2

2013 2014 2015 2016 2017

Arrivals (mil.) Receipts (RM bil.)

2.35 m.

2.04 m.

2.24 m.2.15 m. 2.04 m. 2.13 m.

2.26 m.2.13 m. 2.09 m. 2.07 m.

2.01 m.

2.44 m.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

5



TOP 5 MARKETS 2017

6



TOP 45 TOURIST ARRIVALS 2017NO COUNTRY OF NATIONALITY 2016 2017 Growth %

1 SINGAPORE 13,272,961 12,441,713 -6.3

2 INDONESIA 3,049,964 2,796,570 -8.3

3 CHINA 2,124,942 2,281,666 7.4

4 THAILAND 1,780,800 1,836,522 3.1

5 BRUNEI 1,391,016 1,660,506 19.4

6 INDIA 638,578 552,739 -13.4

7 SOUTH KOREA 444,439 484,528 9.0

8 JAPAN 413,768 392,777 -5.1

9 PHILIPPINES 417,446 370,559 -11.2

10 UNITED KINGDOM 400,269 358,818 -10.4

11 AUSTRALIA 377,727 351,232 -7.0

12 TAIWAN 300,861 332,927 10.7

13 VIETNAM 216,877 248,927 14.8

14 U.S.A 217,075 198,203 -8.7

15 FRANCE 134,257 131,668 -1.9

16 BANGLADESH 114,607 111,836 -2.4

17 GERMANY 130,276 109,816 -15.7

18 SAUDI ARABIA 123,878 100,549 -18.8

19 NETHERLANDS 72,200 75,885 5.1

20 RUSSIA 50,893 67,564 32.8

21 CANADA 72,337 67,056 -7.3

22 IRAN 47,102 59,023 25.3

23 NEW ZEALAND 53,352 55,923 4.8

24 PAKISTAN 58,388 53,453 -8.5

25 ITALY 42,747 44,638 4.4

26 SRI LANKA 33,340 43,738 31.2

27 MYANMAR 49,175 42,314 -14.0

28 CAMBODIA 61,844 42,004 -32.1

29 LAOS 31,061 39,460 27.0

30 SPAIN 28,018 35,149 25.5

31 SWEDEN 32,861 34,304 4.4

32 EGYPT 30,231 23,760 -21.4

33 DENMARK 21,612 23,219 7.4

34 SOUTH AFRICA 20,053 21,560 7.5

35 IRELAND 18,208 20,854 14.5

36 SWITZERLAND 26,628 20,775 -22.0

37 NEPAL 60,476 20,553 -66.0

38 POLAND 19,768 20,067 1.5

39 IRAQ 22,533 18,555 -17.7

40 BELGIUM 14,283 17,327 21.3

41 TURKEY 13,029 14,594 12.0

42 NORWAY 14,709 14,121 -4.0

43 UKRAINE 12,971 13,068 0.7

44 KAZAKHSTAN 10,717 12,577 17.4

45 UAE 14,150 8,555 -39.5

46 OTHERS 274,965 276,807 0.7

GRAND TOTAL 26,757,392 25,948,459 -3.0

Source: Tourism Malaysia with the cooperation of JIM 7



TOTAL EXPENDITURE 2017COUNTRY OF

NATIONALITY

ARRIVALS AVERAGE STAY (NIGHTS) PER DIEM (RM) PER CAPITA (RM) TOTAL (RM MIL.)

2016 2017 (%) 2016 2017 ∆ 2016 2017 (%) 2016 2017 (%) 2016 2017 (%)

SINGAPORE 13,272,961 12,441,713 -6.3 4.0 5.2 1.2 720.6 575.8 -20.1 2,868.2 2,969.7 3.5 38,069.2 36,948.1 -2.9

THAILAND 1,780,800 1,836,522 3.1 6.1 6.5 0.4 327.5 348.1 6.3 1,997.7 2,262.4 13.2 3,557.6 4,154.9 16.8

INDONESIA 3,049,964 2,796,570 -8.3 5.3 5.7 0.4 545.7 532.2 -2.5 2,892.3 3,033.3 4.9 8,821.5 8,482.8 -3.8

BRUNEI 1,391,016 1,660,506 19.4 3.7 4.6 0.9 720.3 484.0 -32.8 2,664.9 2,248.8 -15.6 3,707.0 3,734.1 0.7

PHILIPPINES 417,446 370,559 -11.2 6.2 5.6 -0.6 479.1 521.5 8.9 2,960.8 2,914.1 -1.6 1,236.0 1,079.8 -12.6

VIETNAM 216,877 248,927 14.8 5.8 6.0 0.3 406.6 603.7 48.5 2,337.8 3,622.3 54.9 507.0 901.7 77.8

OTHERS ASEAN 142,080 123,778 -12.9 10.8 9.1 -1.7 185.8 309.3 66.5 2,001.5 2,815.0 40.6 284.4 348.4 22.5

TOTAL ASEAN 20,271,144 19,478,575 -3.9 5.2 5.8 0.6 533.0 492.6 -7.6 2,771.6 2,857.0 3.1 56,182.6 55,649.9 -0.9

CHINA 2,124,942 2,281,666 7.4 5.0 6.0 1.0 746.2 661.3 -11.4 3,730.9 3,968.1 6.4 7,927.9 9,053.9 14.2

JAPAN 413,768 392,777 -5.1 6.2 6.3 0.1 526.0 490.2 -6.8 3,245.2 3,088.5 -4.8 1,342.8 1,213.1 -9.7

SOUTH KOREA 444,439 484,528 9.0 6.8 6.4 -0.4 505.1 505.5 0.1 3,414.3 3,234.9 -5.3 1,517.5 1,567.4 3.3

TAIWAN 300,861 332,927 10.7 5.2 5.6 0.4 645.9 600.9 -7.0 3,358.9 3,364.9 0.2 1,010.5 1,120.3 10.9

OTHERS EAST ASIA 2,137 2,018 -5.6 5.8 6.4 0.6 510.3 475.9 -6.7 2,960.0 3,045.7 2.9 6.3 6.1 -2.8

TOTAL EAST ASIA 3,286,147 3,493,916 6.3 5.9 6.0 0.1 608.9 618.3 1.5 3,592.4 3,709.5 3.3 11,805.0 12,960.8 9.8

INDIA 638,578 552,739 -13.4 7.0 7.3 0.3 594.7 561.0 -5.7 4,162.7 4,112.9 -1.2 2,658.2 2,273.4 -14.5

PAKISTAN 58,388 53,453 -8.5 8.3 8.1 -0.2 484.9 482.2 -0.5 4,024.4 3,905.9 -2.9 235.0 208.8 -11.1

OTHERS SOUTH ASIA 214,530 184,408 -14.0 6.5 6.9 0.4 431.6 423.7 -1.9 2,805.7 2,923.2 4.2 601.9 539.1 -10.4

TOTAL SOUTH ASIA 911,496 790,600 -13.3 4.9 5.4 0.5 784.1 707.7 -9.8 3,834.5 3,821.4 -0.3 3,495.1 3,021.2 -13.6

SAUDI ARABIA 123,878 100,549 -18.8 10.8 10.8 0.0 943.1 1069.9 13.4 10,185.7 11,555.4 13.4 1,261.8 1,161.9 -7.9

UNITED ARAB EMIRATES 14,150 8,555 -39.5 7.4 9.2 1.9 1046.1 838.5 -19.9 7,689.0 7,713.7 0.3 108.8 66.0 -39.3

OMAN 23,770 16,282 -31.5 9.1 9.0 -0.1 863.0 902.0 4.5 7,853.4 8,117.6 3.4 186.7 132.2 -29.2

KUWAIT 13,562 9,247 -31.8 7.2 7.9 0.7 1185.3 1036.9 -12.5 8,534.1 8,191.2 -4.0 115.7 75.7 -34.6

IRAN 47,102 59,023 25.3 8.5 8.5 0.0 787.9 824.7 4.7 6,696.7 7,009.9 4.7 315.4 413.7 31.2

OTHERS WEST ASIA 64,936 58,281 -10.2 8.0 8.6 0.6 1094.2 1024.0 -6.4 8,753.9 8,806.7 0.6 568.4 513.3 -9.7

TOTAL WEST ASIA 287,398 251,937 -12.3 9.6 9.4 -0.2 926.7 997.7 7.7 8,896.6 9,378.5 5.4 2,556.9 2,362.8 -7.6

CANADA 72,337 67,056 -7.3 6.9 8.5 1.6 501.7 436.0 -13.1 3,461.6 3,706.0 7.1 250.4 248.5 -0.8

U.S.A 217,075 198,203 -8.7 6.3 8.9 2.6 520.5 390.8 -24.9 3,279.5 3,477.9 6.1 711.9 689.3 -3.2

OTHERS AMERICAS 32,922 43,308 31.5 7.9 6.0 -1.9 365.4 630.6 72.6 2,887.0 3,753.5 30.0 95.0 162.6 71.0

TOTAL AMERICAS 322,334 308,567 -4.3 7.3 8.0 0.7 449.3 445.8 -0.8 3,280.2 3,566.1 8.7 1,057.3 1,100.4 4.1

UNITED KINGDOM 400,269 358,818 -10.4 6.6 9.2 2.6 692.0 504.9 -27.0 4,587.7 4,644.8 1.2 1,836.3 1,666.6 -9.2

IRELAND 18,208 20,854 14.5 8.8 8.9 0.1 514.1 468.2 -8.9 4,524.5 4,145.1 -8.4 82.4 86.4 4.9

SWEDEN 32,861 34,304 4.4 7.6 7.0 -0.6 478.0 520.4 8.9 3,628.2 3,643.1 0.4 119.2 125.0 4.8

DENMARK 21,612 23,219 7.4 8.7 8.5 -0.2 420.1 527.0 25.5 3,654.8 4,479.7 22.6 79.0 104.0 31.7

FINLAND 7,282 6,794 -6.7 8.1 7.3 -0.8 472.3 554.5 17.4 3,825.6 4,048.1 5.8 27.9 27.5 -1.3

NORWAY 14,709 14,121 -4.0 7.4 7.9 0.5 443.1 396.6 -10.5 3,279.2 3,128.4 -4.6 48.2 44.2 -8.4

ITALY 42,747 44,638 4.4 6.9 6.1 -0.8 624.4 568.3 -9.0 4,283.3 3,441.2 -19.7 183.1 153.6 -16.1

SPAIN 28,018 35,149 25.5 8.0 8.5 0.5 513.6 386.3 -24.8 4,108.7 3,277.7 -20.2 115.1 115.2 0.1

FRANCE 134,257 131,668 -1.9 9.1 8.5 -0.6 406.1 442.9 9.1 3,695.8 3,764.5 1.9 496.2 495.7 -0.1

BELGIUM 14,283 17,327 21.3 8.5 8.2 -0.3 416.2 415.6 -0.2 3,537.9 3,404.0 -3.8 50.5 59.0 16.7

NETHERLANDS 72,200 75,885 5.1 9.4 9.8 0.4 392.0 381.2 -2.7 3,684.5 3,735.9 1.4 266.0 283.5 6.6

GERMANY 130,276 109,816 -15.7 8.1 8.3 0.2 429.1 537.7 25.3 3,475.8 4,462.8 28.4 452.8 490.1 8.2

SWITZERLAND 26,628 20,775 -22.0 8.9 8.8 -0.1 382.4 366.3 -4.2 3,403.0 3,223.1 -5.3 90.6 67.0 -26.1

RUSSIA 50,893 67,564 32.8 7.3 7.0 -0.3 658.0 645.1 -2.0 4,803.6 4,515.9 -6.0 244.5 305.1 24.8

OTHERS EUROPE 117,656 131,861 12.1 8.0 5.0 -3.0 519.6 834.3 60.6 4,156.7 4,172.3 0.4 489.1 550.2 12.5

TOTAL EUROPE 1,111,899 1,092,793 -1.7 7.1 8.0 0.9 583.6 523.1 -10.4 4,119.9 4,184.7 1.6 4,580.9 4,573.0 -0.2

AUSTRALIA 377,727 351,232 -7.0 7.6 6.2 -1.4 591.9 778.1 31.5 4,498.3 4,824.3 7.2 1,699.1 1,694.5 -0.3

NEW ZEALAND 53,352 55,923 4.8 7.5 7.0 -0.5 440.0 416.3 -5.4 3,299.7 2,933.6 -11.1 176.0 164.1 -6.8

SOUTH AFRICA 20,053 21,560 7.5 8.8 5.0 -3.8 484.9 769.5 58.7 4,267.1 3,847.7 -9.8 85.6 83.0 -3.1

CENTRAL ASIA 17,989 16,834 -6.4 8.5 6.1 -2.4 545.4 695.5 27.5 4,636.2 4,242.5 -8.5 83.4 71.4 -14.4

OTHERS 97,853 86,522 -11.6 7.0 7.8 0.8 549.3 717.2 30.6 3,844.9 5,594.5 45.5 376.2 484.0 28.7

TOTAL NON ASEAN 6,486,248 6,469,884 -0.3 7.5 7.9 0.4 532.7 518.8 -2.6 3,995.5 4,098.2 2.6 25,915.6 26,515.1 2.3

GRAND TOTAL 26,757,392 25,948,459 -3.0 5.9 5.7 -0.2 520.0 555.5 6.8 3,068.2 3,166.5 3.2 82,098.2 82,165.0 0.18



EXPENDITURE COMPONENTS 2013-2017

Components (RM mil.) 2013 2014 2015 2016 2017

Shopping 19,763.90 21,599.60 21,634.40 26,025.1 26,868.0

Accommodation 19,829.30 21,815.60 17,556.40 20,442.5 21,034.2

Food And Beverage 8,180.40 10,439.80 9,262.00 10,754.9 10,927.9

Local Transportation 4,450.10 5,111.90 4,561.90 5,418.5 4,765.6

Organized Tour 2,356.00 2,664.00 4,008.90 4,433.3 4,026.1

Entertainment 2,028.70 1,656.00 2,488.30 3,201.8 3,204.4

Domestic Airfares 6,937.00 6,191.90 2,419.20 2,545.0 2,629.3

International Airfares

New Components

2,557.40 3,612.3 3,368.8

Medical 2,142.70 2,955.5 3,040.1

Fuel 622.10 656.8 575.2

Sports 207.40 246.3 246.5

Miscellaneous 1,897.90 2,520.00 1,658.90 1,806.2 1,479.0

EXPENDITURE COMPONENTS SHARE 2017

Note: International Airlines are Malaysian owned only

9



SHOPPING INFORMATION 2017

Total Expenditure

RM 26.87 b.(+3.2%)

PerCapita

RM 1,035.4(+6.5%)

Shopping Location

Top Items Purchased

(Multiple Response)

(Multiple Response)

25.9%

KK

25.7%

MELAKA

24.7%

GEORGETOWN

58.4%

BB-KLCC

49.6%

JB

27.1%

PETALING ST.

HANDICRAFT/SOUVENIR

85.6%

FOODSTUFF82.2%

APPARELS/CLOTHES

50.0%

HOUSEHOLD GOODS51.9%

CHOCOLATE32.1%

COSMETICS43.1%

SHOES53.8%

BOOKS/STATIONERY

24.2%

10



STATES VISITED 2017 (BY RANK)

Note:Tourist stayed at least 1 night at each stateMultiple Response

Johor

1 KL, Selangor

& Putrajaya

2 Melaka

7 Penang

4 Sabah

8 Labuan

5 Pahang6 Sarawak

3 Johor

MAJOR ACTIVITIES ENGAGED 2017

SHOPPING

60.8%

SIGHTSEEING IN THE CITIES

49.9%

VISITING ISLAND & BEACHES

46.0%

NIGHTLIFE & ENTERTAINMENT

40.4%

(Multiple Response)

SNORKELING

21.8%

VISITING HISTORICAL PLACES

33.9%

SWIMMING

28.8%

VISITING VILLAGE

27.1%

VISITING MUSEUM

23.8%

SPA & WELLNESS

18.0%

11



SOURCE OF INFORMATION 2017

INTERNET46.2%

*F/R LIVING IN MALAYSIA

32.5%

*F/R VISITED MALAYSIA

54.6%

OWN EXPERIENCE

64.5%

TRAVELGUIDE BOOKS

15.1%

TRAVEL AGENTS13.8%

AIRLINES9.1%

BUSINESSCOLLEAGUE

3.1%

*F/R = Friends / Relatives(Multiple Response)Source: DVS, Tourism Malaysia.

SEARCH ENGINE31.5%

TRAVEL REVIEWWEBSITES

15.9%

ONLINE TRAVEL PROVIDER

14.3%

SOCIAL MEDIA8.3%

WEBSITES22.0%

TRAVEL BLOG3.0%

Breakdown of INTERNET – Top 6(as single response)

12



48.7%

MALE

51.3%

FEMALE

GENDER

43.6%

MARRIED

56.4%

SINGLE

MARITAL STATUS

35-44 years

32.5%

45-54years

27.0%

AGE GROUP

>65 years

6.8%

Professional

24.5%

Management

16.3%

Businessman

11.2%

OCCUPATION

Housewife

11.1%

Public Servant

6.6%

(Single Response) (Single Response)

(Single Response)

(Single Response)

Retired

7.7%

Student

4.8%

Manual Worker

5.5%

Sales / Clerical

6.4%

25-34 years

12.0%

55-64 years

15.5%

15-24years

6.4%

13



TRAVEL ARRANGEMENT

PACKAGE

13.2%

INDEPENDENT

86.8%

TRAVEL COMPANION

Spouse

55.7%

FREQUENCY OF VISIT

REPEAT

75.1%

FIRST TIME

24.9%

LEAD TIME TO DECIDE

20.9% 17.9% 16.1%

14.4% 9.1% 7.1%

5.3% 4.5% 3.3%



Alone

18.1%

Children

9.3%

Family

8.7%

Business Associates

3.8%

Friends

2.7%

14

PROFILE FOR 20 SELECTED MARKETS



15



SINGAPOREARRIVAL AND RECEIPTS

INDICATOR 2016 2017 CHANGE %

TOURIST ARRIVALS: 13,272,961 12,441,713 (6.3)

TOURIST RECEIPT [RM MILLION]: 38,069.2 36,948.13 (2.9)

AVERAGE PER CAPITA [RM]: 2,868.2 2,969.70 3.5

AVERAGE PER DIEM [RM]: 720.6 575.77 (20.1)

DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 4.0 5.2 1.2

INDICATOR 2016 (%) 2017 (%) DIFFERENCE

EXPENDITURE ITEMS: % %

SHOPPING 35.8 26.9 (8.9)

FOOD & BEVERAGES 13.3 18.5 5.2

ACCOMMODATION 24.8 17.9 (6.9)

DOMESTIC AIRFARES 2.9 12.5 9.6

DEMOGRAPHIC PROFILEINDICATOR 2016 (%) 2017 (%) DIFFERENCE

GENDER:

FEMALE 46.4 52.0 5.6

MARITAL STATUS:

MARRIED 79.3 87.0 7.7

OCCUPATIONAL GROUP:

PROFESSIONAL/ TECHNICAL 24.7 22.7 (2.0)

MANAGEMENT/ ADMINISTRATION 27.4 15.8 (11.6)

HOUSEWIFE 7.9 14.7 6.8

AGE GROUP:

45-54 26.3 28.8 2.5

35-44 37.6 25.9 (11.7)

55-64 13.6 21.0 7.4

TRAVELLING PATTERNINDICATOR 2016 (%) 2017 (%) DIFFERENCE

MAIN PURPOSE OF VISIT:

VFR 25.4 45.1 19.7

HOLIDAY 49.9 31.0 (18.9)

SHOPPING 6.6 18.9 12.3

TRAVEL ARRANGEMENT:

INDEPENDENT 98.2 97.1 (1.1)

FREQUENCY OF VISIT:

REPEAT 90.7 96.5 5.8

TRAVELLING COMPANION:

SPOUSE 35.5 39.4 3.9FAMILY/RELATIVES 23.7 22.9 (0.8)

ALONE 18.6 20.6 2.0MAJOR ACTIVITIES ENGAGED:

SHOPPING 89.2 88.4 (0.8)

SIGHTSEEING IN THE CITIES 82.8 51.7 (31.1)NIGHTLIFE/ENTERTAINMENT 19.9 50.6 30.7

VISITING ISLAND & BEACHES 28.2 49.5 21.3

LEAD TIME TO DECIDE TRIP:

1 WEEK TO < 2 WEEKS 13.2 32.9 19.7

<= 1 WEEK 12.8 28.3 15.5

<2 MONTH TO 3 MONTHS 18.5 10.7 (7.8)

INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:

OWN EXPERIENCE 71.5 99.7 28.2FRIENDS/RELATIVES LIVING IN MALAYSIA 31.5 85.1 53.6

FRIENDS/RELATIVES VISITED MALAYSIA 40.9 59.5 18.6INTERNET 27.6 58.7 31.1

STATES VISITED IN MALAYSIA:

SARAWAK 11.6 83.1 71.5KUALA LUMPUR/SELANGOR 22.4 76.2 53.8

SABAH 15.9 54.7 38.8

ITEMS PURCHASED:

APPARELS/ CLOTHES 57.0 90.2 33.2

FOODSTUFF 83.2 86.2 3.0

HOUSEHOLD GOODS 22.1 72.7 50.6

HANDICRAFT/SOUVENIR 36.4 69.7 33.3

MAIN FACTORS IN CHOOSING MALAYSIA:

SHOPPING 31.4 94.8 63.4

NEIGHBOURING COUNTRY 48.3 83.3 35.0

VALUE FOR MONEY 39.8 66.4 26.6

MAIN FEATURES TO PROMOTE MALAYSIA:

FAMILY FUN & FRIENDLY 9.9 17.4 7.5

FOOD HAVEN 4.2 15.3 11.1

VIBRANT & MODERN CITIES 18.5 14.9 (3.6)

SHOPPING HAVEN 5.4 14.7 9.3

RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:

YES 99.9 99.9 0.016



THAILANDARRIVAL AND RECEIPTS


TOURIST ARRIVALS: 1,780,800 1,836,522 3.1

TOURIST RECEIPT [RM MILLION]: 3,557.6 4,154.9 16.8


AVERAGE PER DIEM [RM]: 327.5 348.1 6.3

DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 6.1 6.5 0.4INDICATOR 2016 (%) 2017 (%) DIFFERENCE


SHOPPING 39.6 19.0 (20.6)



MEDICAL 0.6 9.7 9.1


GENDER:

MALE 59.3 56.6 (2.7)

MARITAL STATUS:

MARRIED 53.0 56.5 3.5

OCCUPATIONAL GROUP:

GOVERNMENT 8.5 18.2 9.7


BUSINESSMAN 15.3 12.7 (2.6)

AGE GROUP:

35-44 40.4 42.5 2.1

25-34 25.9 27.5 1.6

45-54 16.3 15.3 (1.0)



HOLIDAY 50.5 40.5 (10.0)

SHOPPING 10.9 30.2 19.3

VFR 16.8 13.4 (3.4)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 75.3 68.0 (7.3)


FRIENDS 30.2 29.3 (0.9)

ALONE 30.1 23.2 (6.9)

SPOUSE 16.7 17.8 1.1

MAJOR ACTIVITIES ENGAGED:

NIGHTLIFE ENTERTAINMENT 21.1 67.9 46.8

SIGHTSEEING IN THE CITIES 87.8 62.4 (25.4)

VISITING HISTORICAL SITES 20.4 57.5 37.1



> I MONTH TO 2 MONTHS 28.5 29.0 0.5

> 2 MONTHS TO 3 MONTHS 16.2 20.9 4.7

> 2 WEEK TO 3 WEEKS 11.6 13.6 2.0INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:

INTERNET 35.4 90.8 55.4

FRIENDS/RELATIVE LIVING IN MALAYSIA 45.3 74.7 29.4

OWN EXPERIENCE 61.7 74.0 12.3

FRIENDS/RELATIVE VISITED MALAYSIA 55.1 62.3 7.2


KEDAH/PERLIS 32.2 71.4 39.2

PENANG 24.0 34.4 10.4MELAKA 5.0 27.3 22.3

ITEMS PURCHASED:


FOODSTUFF 67.8 79.5 11.7


CHOCOLATES 24.6 63.3 38.7


FRIENDS/RELATIVE RECOMMENDATION 28.8 87.7 58.9


EASILY ACCESSIBLE 30.2 73.1 42.9


VIBRANT AND MODERN CITIES 25.6 23.7 (1.9)


EASY ACCESS 4.9 10.6 5.7

FOOD HAVEN 8.5 9.8 1.3


YES 99.5 99.7 0.2 17



INDONESIAARRIVAL AND RECEIPTS


TOURIST ARRIVALS: 3,049,964 2,796,570 (8.3)




DIFFERENCE




SHOPPING 29.9 28.2 (1.7)

MEDICAL 29.7 20.4 (9.3)

ACCOMMODATION 15.7 15.9 0.2



GENDER:

FEMALE 53.3 52.4 (0.9)

MARITAL STATUS:

MARRIED 79.0 79.4 0.4

OCCUPATIONAL GROUP:

MANAGEMENT/ADMINISTRATION 17.6 20.5 2.9

PROFESSIONAL/TECHNICAL 12.3 16.3 4.0


AGE GROUP:

35-44 33.3 35.3 2.0

45-54 21.5 27.0 5.5

55-64 13.8 18.9 5.1



HOLIDAY 29.8 37.6 7.8

HEALTH TREATMENT 32.2 37.3 5.1

VFR 17.8 12.4 (5.4)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 87.4 81.7 (5.7)


FAMILY/RELATIVES 37.9 34.9 (3.0)

SPOUSE 24.6 28.0 3.4

FRIENDS 14.9 15.5 0.6


SHOPPING 78.8 67.0 (11.8)

MEDICAL 30.4 66.6 36.2




1 MONTH TO < 2 MONTHS 24.5 31.3 6.8

2 MONTHS TO < 3 MONTHS 16.5 26.0 9.5

>3 MONTHS TO 4 MONTHS 1.4 8.8 7.4INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:



FRIENDS/RELATIVES LIVING IN MALAYSIA 24.0 56.5 32.5

INTERNET 21.0 50.5 29.5


JOHOR 32.1 78.3 46.2

MELAKA 22.8 39.4 16.6KUALA LUMPUR/SELANGOR 33.1 15.2 (17.9)

ITEMS PURCHASED:



FOODSTUFF 62.5 69.4 6.9

SHOES 17.0 43.9 26.9



SHOPPING 34.5 65.7 31.3



MEDICAL & WELLNESS DESTINATION 21.4 31.3 9.9

VIBRANT & MODERN CITY 17.9 15.9 (2.0)


MUSLIM FRIENDLY 8.3 9.5 1.2


YES 99.9 99.9 0.018



BRUNEIARRIVAL AND RECEIPTS




AVERAGE PER CAPITA [RM]: 2,644.9 2,248.8 (15.0)


DIFFERENCE



SHOPPING 39.1 37.9 (1.2)

FOOD & BEVERAGE 14.0 21.0 7.0


FUEL 1.1 6.5 5.4


GENDER:

MALE 56.3 52.8 (3.5)

MARITAL STATUS:

MARRIED 72.9 77.0 4.1

OCCUPATIONAL GROUP:

MANAGEMENT/ ADMINISTRATION 17.8 20.1 2.3



AGE GROUP:

45-54 27.2 30.6 3.4

35-44 32.7 28.2 (4.5)

25-34 16.8 16.0 (0.8)



HOLIDAY 57.8 64.1 6.3SHOPPING 18.0 18.6 0.6

VFR 16.3 14.0 (2.3)TRAVEL ARRANGEMENT:

INDEPENDENT 99.2 100.0 0.8FREQUENCY OF VISIT:

REPEAT 94.5 98.2 3.7TRAVELLING COMPANION:

FAMILY/RELATIVES 44.5 54.5 10.0SPOUSE 24.9 21.2 (3.7)FRIENDS 16.2 14.2 (2.0)


SHOPPING 94.3 87.6 (6.7)SIGHTSEEING IN THE CITIES 93.3 82.4 (10.9)

VISITING ISLAND & BEACHES 10.7 40.3 29.6NIGHTLIFE/ ENTERTAINMENT 9.0 23.2 14.2LEAD TIME TO DECIDE TRIP:

3 WEEKS TO < 1 MONTH 19.0 21.4 2.4> 1 WEEKS TO 2 WEEKS 11.3 19.5 8.2> 2 WEEKS TO 3 WEEKS 17.9 19.1 1.2


OWN EXPERIENCE 84.8 99.5 14.7FRIENDS/RELATIVE VISITED MALAYSIA 53.8 84.8 31.0

INTERNET 67.5 84.6 17.1FRIENDS/RELATIVE LIVING IN MALAYSIA 12.0 39.8 27.8


SABAH 34.9 73.2 38.3LABUAN 39.4 63.3 23.9

SARAWAK 68.0 41.2 (26.8)ITEMS PURCHASED:

FOODSTUFF 81.3 88.7 7.4APPARELS/ CLOTHES 61.5 78.7 17.2

SHOES 28.9 77.3 48.4HANDICRAFT/SOUVENIR 28.8 67.6 38.8


VALUE FOR MONEY 44.7 94.6 49.9NEIGHBOURING COUNTRY 55.5 82.3 26.8

SHOPPING 55.8 72.8 17.0MAIN FEATURES TO PROMOTE MALAYSIA:

SHOPPING HAVEN 34.2 36.9 2.7EASY ACCESS 11.8 18.8 7.0

FAMILY FUN & FRIENDLY 6.3 18.3 12.0VIBRANT & MODERN CITIES 8.5 9.9 1.4


YES 99.9 100.0 0.1 19



PHILIPPINESARRIVAL AND RECEIPTS


TOURIST ARRIVALS: 417,446 370,559 (11.2)




DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 6.2 5.6 (0.6)INDICATOR 2016 (%) 2017 (%) DIFFERENCE



SHOPPING 33.8 27.7 (6.1)


ENTERTAINMENT 4.4 13.0 8.6


GENDER:

FEMALE 51.6 57.5 5.9

MARITAL STATUS:

MARRIED 48.4 57.9 9.6

OCCUPATIONAL GROUP:

PROFESSIONAL/ TECHNICAL 30.0 39.8 9.8

MANUAL WORKER 7.3 15.9 8.6

MANAGEMENT/ADMINISTRATION 24.5 12.6 (11.9)

AGE GROUP:

35-44 47.8 32.0 (15.8)

45-54 12.7 25.9 13.2

55-64 4.7 19.0 14.3



HOLIDAY 57.1 49.1 (8.0)

SHOPPING 6.2 34.1 27.9

VFR 9.5 13.5 4.0

TRAVEL ARRANGEMENT:

INDEPENDENT 98.9 99.1 0.2

FREQUENCY OF VISIT:

REPEAT 60.4 83.1 22.7


FRIENDS 34.1 46.4 12.3

FAMILY/RELATIVES 15.0 40.0 25.0

SPOUSE 27.5 7.6 (19.9)


NIGHTLIFE/ ENTERTAINMENT 42.0 84.0 42.0

SHOPPING 81.3 73.5 (7.8)




>1 WEEK TO 2 WEEKS 8.2 33.2 25.0

2 MONTHS TO < 3 MONTHS 26.0 17.5 (8.5)

> 3 WEEKS TO 1 MONTH 11.2 12.7 1.5INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:

INTERNET 75.0 91.8 16.8



FRIENDS/RELATIVE LIVING IN MALAYSIA 33.3 55.9 22.6


JOHOR 40.0 41.7 1.7

MELAKA 5.0 21.7 16.7

PAHANG N/A 17.4 N/C

ITEMS PURCHASED:



FOODSTUFF 73.1 80.0 6.9

SHOES 42.7 77.1 34.4




SHOPPING 39.6 60.9 21.3





MULTI-RACIAL COUNTRY 9.4 8.6 (0.8)


YES 100.0 100.0 0.020



VIETNAMARRIVAL AND RECEIPTS

INDICATOR 2016 2017 CHANGE %TOURIST ARRIVALS: 216,877 248,927 14.8

TOURIST RECEIPT [RM MILLION]: 507.0 677.0 33.5



DIFFERENCE




SHOPPING 25.6 20.2 (5.4)




GENDER:

MALE 51.3 52.3 1.0

MARITAL STATUS:

MARRIED 62.3 72.2 9.9

OCCUPATIONAL GROUP:


SALES/CLERICAL 17.2 15.3 (1.9)


AGE GROUP:

35-44 43.7 43.3 (0.4)

45-54 20.8 29.2 8.4

25-34 18.3 12.1 (6.2)



HOLIDAY 87.4 91.8 4.4

INCENTIVE TRAVEL 1.7 4.6 2.9

VFR 4.2 1.4 (2.8)

TRAVEL ARRANGEMENT:

TOUR PACKAGE 78.3 85.1 6.8

FREQUENCY OF VISIT:

FIRST TIME 69.0 81.1 12.1



FRIENDS 35.5 32.5 (3.0)

SPOUSE 11.5 11.5 0.0



SHOPPING 94.6 88.8 (5.8)


VISITING MUSEUM 19.4 38.8 19.4


2 MONTHS TO < 3 MONTHS 34.4 47.7 13.3

1 MONTH TO < 2 MONTHS 35.1 24.9 (10.2)

>3 MONTHS TO 4 MONTHS 6.1 9.0 2.9


TRAVEL AGENTS 56.7 65.3 8.6


INTERNET 38.5 45.7 7.2



MELAKA 21.3 89.4 68.1

SABAH 3.3 45.6 42.3

JOHOR 31.3 42.5 11.2

ITEMS PURCHASED:



APPARELS/ CLOTHES 69.2 68.3 (0.9)

FOODSTUFF 70.9 57.0 (13.9)


INCLUDED IN PACKAGE TOUR 41.1 82.4 41.3


TO VISIT MALAYSIA TOURIST ATTRACTIONS 47.8 67.2 19.4




SHOPPING HAVEN 15.8 13.4 (2.4)

HISTORICAL RICH DESTINATION 3.5 4.9 1.4


YES 100.0 100.0 0.0 21



CHINAARRIVAL AND RECEIPTS

INDICATOR 2016 2017 CHANGE %TOURIST ARRIVALS: 2,124,942 2,281,666 7.4




DIFFERENCE




SHOPPING 22.0 20.0 (2.0)


ORGANISED SIGHTSEEING 11.5 15.2 3.7


GENDER:

MALE 49.7 50.3 0.6

MARITAL STATUS:

MARRIED 78.1 85.8 7.7

OCCUPATIONAL GROUP:



BUSINESSMAN 14.2 15.3 1.1

AGE GROUP:

35-44 38.1 38.3 0.2

45-54 24.9 27.8 2.9

55-64 6.2 15.2 9.0



HOLIDAY 91.2 94.4 3.2

BUSINESS 2.7 1.6 (1.1)

SHOPPING 0.3 1.1 0.8

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 78.1 82.8 4.7



SPOUSE 30.9 30.4 (0.5)

FRIENDS 18.4 20.4 2.0




SNORKELING 42.2 59.8 17.6

SWIMMING 34.8 57.2 22.4


2 MONTHS TO < 3 MONTHS 27.0 28.4 1.4

1 MONTH TO < 2 MONTHS 26.5 16.7 (9.8)

> 5 MONTHS TO 6 MONTHS 2.7 14.2 11.5




INTERNET 70.5 73.4 2.9

TRAVEL GUIDE BOOKS 30.3 55.0 24.7


MELAKA 28.4 81.9 53.5

PAHANG 21.8 43.2 21.4

KUALA LUMPUR/SELANGOR 49.8 42.8 (7.0)

ITEMS PURCHASED:



FOODSTUFF 84.5 83.7 (0.8)

SHOES 41.2 79.2 38.0


TO EXPERIENCE MALAYSIAN FOOD 41.3 92.6 51.3


SHOPPING 45.6 63.5 17.9


ISLAND & BEACHES 57.0 23.5 (33.5)


VIBRANT & MODERN CITY 11.0 14.5 3.5



YES 99.9 99.9 0.022



JAPANARRIVAL AND RECEIPTS

INDICATOR 2016 2017 CHANGE %TOURIST ARRIVALS: 413,768 392,777 (5.1)




DIFFERENCE




SHOPPING 32.8 30.3 (2.5)


LOCAL TRANSPORT 7.4 5.3 (2.1)


GENDER:

MALE 65.4 55.4 (10.0)

MARITAL STATUS:

MARRIED 82.0 74.9 (7.1)

OCCUPATIONAL GROUP:

PROFESSIONAL / TECHNICAL 37.1 41.5 4.4



AGE GROUP:

35-44 39.9 47.7 7.8

45-54 28.5 29.6 1.1

55-64 13.6 8.9 (4.7)



HOLIDAY 54.7 82.4 27.7

BUSINESS 36.4 11.3 (25.1)

EDUCATION N/A 3.9 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 51.0 64.9 13.9


SPOUSE 26.5 30.3 3.8

FRIENDS 18.4 25.4 7.0






SWIMMING 25.7 56.6 30.9


1 MONTH TO < 2 MONTHS 36.7 29.5 (7.2)

2 MONTHS TO < 3 MONTHS 16.0 25.4 9.4

1 WEEK TO < 2 WEEKS 11.7 12.8 1.1


INTERNET 75.1 81.4 6.3





MELAKA 8.9 80.6 71.7

PAHANG 2.5 65.8 63.3

PENANG 29.1 49.0 19.9

ITEMS PURCHASED:


FOODSTUFF 77.0 75.1 (1.9)

BOOK/MAGAZINE/STATIONERY 7.0 63.4 56.4

APPARELS / CLOTHES 53.3 60.2 6.9


TO VISIT MALAYSIA TOURIST ATTRACTION 42.5 66.5 24.0


LIKE TO KNOW MORE ABOUT MALAYSIA 40.3 49.3 9.0


MULTI-RACIAL COUNTRY 23.1 26.9 3.8


CULTURAL/FESTIVAL DIVERSITY N/A 10.1 N/C



YES 100.0 98.8 (1.2) 23



SOUTH KOREAARRIVAL AND RECEIPTS





DIFFERENCE




SHOPPING 28.1 21.0 (7.1)

INTERNATIONAL AIRFARES 15.0 15.7 0.7



GENDER:

FEMALE 44.6 53.2 8.6

MARITAL STATUS:

MARRIED 65.4 78.1 12.7

OCCUPATIONAL GROUP:


MANAGEMENT / ADMINISTRATION 31.4 18.5 (12.9)


AGE GROUP:

45-54 17.8 34.4 16.6

35-44 50.4 34.1 (16.3)

55-64 3.9 16.0 12.1



HOLIDAY 81.3 95.4 14.1

EDUCATION 0.6 2.0 1.4

BUSINESS 10.0 1.3 (8.7)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 58.1 87.2 29.1


SPOUSE 36.3 36.8 (8.6)


FRIENDS 28.1 19.5 (8.6)




SWIMMING 23.8 64.9 41.1

SPA & WELLNESS 1.3 57.0 55.7


2 MONTHS TO < 3 MONTHS 21.4 19.3 (2.1)

3 MONTHS TO < 4 MONTHS 9.4 17.8 8.4

> 4 MONTHS TO 5 MONTHS 3.4 16.6 13.2




INTERNET 77.5 78.4 0.9



KUALA LUMPUR/SELANGOR 65.5 67.6 2.1

MELAKA 27.6 58.3 30.7

JOHOR 3.4 36.1 32.7

ITEMS PURCHASED:



FOODSTUFF 67.5 82.4 14.9

SHOES 11.4 70.0 58.6


SHOPPING 24.2 92.1 67.9




ISLAND & BEACHES 35.7 47.2 11.5

CULTURAL/FESTIVAL DIVERSITY 1.4 7.2 5.8


FAMILY FUN & FRIENDLY 27.1 5.8 (21.3)


YES 100.0 100.0 0.024



TAIWANARRIVAL AND RECEIPTS





DIFFERENCE



SHOPPING 29.7 22.9 (2.7)





GENDER:

FEMALE 49.9 50.5 0.6

MARITAL STATUS:

MARRIED 85.3 93.5 8.2

OCCUPATIONAL GROUP:

PROFESSIONAL / TECHNICAL 57.5 43.7 (13.8)



AGE GROUP:

35-44 54.9 66.1 11.2

45-54 29.8 22.7 (7.1)

55-64 4.8 5.2 0.4



HOLIDAY 89.2 98.3 9.1

BUSINESS 4.8 1.2 (3.6)

VFR 2.4 0.2 (2.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 89.8 63.9 (25.9)


SPOUSE 55.7 55.7 (4.1)


FRIENDS 9.3 5.2 (4.1)


VISITING ISLAND & BEACHES 95.8 82.4 (13.4)

SNORKELING 93.4 76.8 (16.6)


SWIMMING 86.8 62.6 (24.2)


> 5 MONTHS TO 6 MONTHS 1.9 39.9 38.0

> 1 MONTH TO 2 MONTHS 24.2 21.7 (2.5)

2 MONTHS TO < 3 MONTHS 20.4 14.9 (5.5)


INTERNET 86.5 95.5 9.0


FRIENDS/RELATIVE VISITED MALAYSIA 57.8 51.1 (6.7)

TRAVEL AGENTS 42.5 33.4 (9.1)



MELAKA 1.7 55.8 54.1

KEDAH/PERLIS 13.3 5.8 (7.5)

ITEMS PURCHASED:



FOODSTUFF 89.5 93.2 3.7

COSMETIC/PERSONAL CARE 65.5 75.7 10.2



SHOPPING 45.0 66.0 21.0

LIKE TO KNOW MORE ABOUT MALAYSIA 60.5 51.9 (8.6)


FAMILY FUN & FRIENDLY N/A 42.1 N/C

ISLAND & BEACHES 38.6 27.7 (10.9)




YES 100.0 100.0 0.0 25



INDIAARRIVAL AND RECEIPTS





DIFFERENCE



SHOPPING 26.4 20.0 (6.4)


LOCAL TRANSPORTATION 11.4 17.3 5.9



GENDER:

MALE 56.2 55.7 (0.5)

MARITAL STATUS:

MARRIED 85.1 86.7 1.6

OCCUPATIONAL GROUP:

PROFESSIONAL/TECHNICAL 34.8 30.4 (4.4)



AGE GROUP:

35-44 39.4 32.2 (7.2)

45-54 24.8 28.6 3.8

55-64 12.4 19.1 6.7



HOLIDAY 84.3 89.8 5.5

BUSINESS 4.8 5.1 0.3

VFR 2.3 3.3 1.0

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 69.6 80.7 11.1



SPOUSE 30.1 23.9 (6.2)

FRIENDS 12.1 11.3 (0.8)


VISITING THEMEPARKS 30.7 87.6 56.9


SHOPPING 82.2 68.8 (13.4)



2 MONTHS TO < 3 MONTHS 34.8 46.0 11.2

1 MONTH TO < 2 MONTHS 32.4 22.4 (10.0)




FRIENDS/RELATIVES VISITED MALAYSIA 45.8 91.1 45.3

INTERNET 61.5 61.4 (0.1)



PAHANG 57.2 94.2 37.0


MELAKA 15.4 44.5 29.1

ITEMS PURCHASED:

HANDICRAFTS/SOUVENIR 68.3 67.2 (1.1)

FOODSTUFF 72.6 58.3 (14.3)

CHOCOLATE 27.4 58.2 30.8

APPARELS/CLOTHES 55.6 57.9 2.3


FRIENDS/RELATIVES RECOMMENDATION 44.8 75.1 30.3









YES 100.0 100.0 0.026



PAKISTANARRIVAL AND RECEIPTS


TOURIST RECEIPT [RM MILLION]: 235.0 208.8 (11.2)



DIFFERENCE



SHOPPING 22.9 20.3 (2.6)





GENDER:

MALE 67.1 68.8 1.7

MARITAL STATUS:

MARRIED 73.0 73.4 0.4

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 37.1 36.3 (0.8)

45-54 29.6 24.6 (5.0)

15-24 7.8 15.5 7.7



HOLIDAY 64.5 60.0 (4.5)


BUSINESS 18.5 7.9 (10.6)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 61.5 73.3 11.8



SPOUSE 21.3 20.3 (1.0)

FRIENDS 16.5 16.4 (0.1)



SHOPPING 88.7 61.6 (27.1)

SWIMMING 12.0 46.8 34.8



2 MONTHS TO < 3 MONTHS 37.1 40.7 3.6

1 MONTH TO < 2 MONTHS 27.2 27.8 0.6

4 MONTHS TO < 5 MONTHS 7.7 7.2 (0.5)




INTERNET 49.0 55.4 6.4



SABAH 4.3 60.0 55.7

PAHANG 17.4 17.1 (0.3)

MELAKA 4.3 17.1 12.8

ITEMS PURCHASED:

SHOES 23.8 73.5 49.7

HANDICRAFT/SOUVENIR 72.3 68.6 (3.7)

APPARELS/CLOTHES 72.1 66.0 (6.1)

FOODSTUFF 63.4 58.7 (4.7)






VIBRANT & MODERN CITIES 19.4 20.4 1.0


MUSLIM FRIENDLY 28.4 14.2 (14.2)



YES 100.0 99.7 (0.3) 27



SAUDI ARABIAARRIVAL AND RECEIPTS




AVERAGE PER DIEM [RM]: 943.1 1,070.5 13.5

DIFFERENCE



SHOPPING 44.6 34.9 (9.7)


FOOD & BEVERAGE 15.4 10.2 (5.2)



GENDER:

MALE 58.3 74.8 16.5

MARITAL STATUS:

MARRIED 91.2 87.9 (3.3)

OCCUPATIONAL GROUP:


HOUSEWIFE 14.5 15.0 0.5


AGE GROUP:

35-44 36.9 47.9 11.0

25-34 35.9 26.7 (9.2)

45-54 10.9 13.2 2.3



HOLIDAY 59.8 90.6 30.8

HONEYMOON 30.9 37.5 6.6

VFR 3.8 3.8 0.0

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 71.8 78.2 6.4


SPOUSE 53.9 48.4 (5.5)


FRIENDS 4.7 4.0 (0.7)


VISITING ISLAND AND BEACHES 54.3 58.0 3.7


SHOPPING 94.4 45.5 (48.9)



2 MONTHS TO < 3 MONTHS 43.2 44.4 1.2

1 MONTH TO < 2 MONTHS 25.4 21.8 (3.6)



INTERNET 57.3 55.1 (2.2)



OWN EXPERIENCE 22.8 20.0 (2.8)



PAHANG 44.4 34.5 (9.9)

SABAH 8.3 27.6 19.3

ITEMS PURCHASED:



FOODSTUFF 70.8 65.9 (4.9)

SHOES 54.4 49.5 (4.9)




SHOPPING 39.2 43.9 4.7



FAMILY, FUN AND FRIENDLY 7.4 19.9 12.5

ISLANDS & BEACHES 14.8 13.9 (0.9)

SHOPPING HAVEN N/A 12.0 N/C

RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION: 0.0

YES 99.6 100.0 0.428



IRANARRIVAL AND RECEIPTS





DIFFERENCE



SHOPPING 25.5 43.6 18.1



LOCAL TRANSPORTATION 8.6 1.9 (6.7)


GENDER:

MALE 56.3 52.0 (4.3)

MARITAL STATUS:

MARRIED 75.9 80.4 4.5

OCCUPATIONAL GROUP:



HOUSEWIFE 10.4 12.3 1.9

AGE GROUP:

35-44 36.5 36.1 (0.4)

25-34 30.1 23.0 (7.1)

45-54 21.6 18.8 (2.8)



HOLIDAY 72.3 94.1 21.8

VFR 2.7 2.6 (0.1)

BUSINESS 21.3 1.8 (19.5)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 75.6 85.8 10.2



SPOUSE 18.9 22.1 3.2

FRIENDS 15.2 9.9 (5.3)



SHOPPING 92.2 76.8 (15.4)

VISITING THEME PARKS 20.3 26.7 6.4



2 MONTHS TO < 3 MONTHS 49.8 49.6 (0.2)

1 MONTH TO < 2 MONTHS 28.6 23.0 (5.6)

> 6 MONTHS TO 1 YEAR N/A 12.7 N/C


INTERNET 42.5 51.0 8.5

TRAVEL AGENT 26.5 47.1 20.6


TV DOCUMENTARY N/A 29.4 N/C



PAHANG 50.0 36.0 (14.0)

SABAH N/A 36.0 N/C

ITEMS PURCHASED:


APPAREL/ CLOTHES 82.4 85.7 3.3


FOODSTUFF 52.7 57.0 4.3











YES 100.0 100.0 0.0 29



UNITED STATESARRIVAL AND RECEIPTS





DIFFERENCE



SHOPPING 22.3 21.6 (0.7)





GENDER:

MALE 59.9 58.0 (1.9)

MARITAL STATUS:

MARRIED 70.6 65.5 (5.1)

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 37.8 32.2 (5.6)

45-54 21.4 30.3 8.9

25-34 17.9 17.0 (0.9)



HOLIDAY 66.3 83.6 17.3

BUSINESS 19.2 9.2 (10.0)

VISA RUN 6.0 2.9 (3.1)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 39.7 50.2 10.5


SPOUSE 40.8 40.1 (0.7)

FRIENDS 18.1 22.8 4.7

ALONE 29.5 21.7 (7.8)



NIGHTLIFE/ENTERTAINMENT 21.5 89.1 67.6

VISITING HISTORICAL SITE 27.7 74.8 47.1

VISITING MUSEUMS 28.1 66.6 38.5


2 MONTHS TO < 3 MONTHS 19.8 25.8 6.0

1 MONTH TO < 2 MONTHS 17.1 16.0 (1.1)

>2 WEEKS TO 3 WEEKS 5.2 12.2 7.0




INTERNET 67.0 66.6 (0.4)



JOHOR 2.7 70.5 67.8

PENANG 18.6 40.2 21.6

MELAKA 10.6 32.3 21.7

ITEMS PURCHASED:

FOODSTUFF 56.8 77.3 20.5


LIQUOR 7.9 71.9 64.0




TO EXPERIENCE NATURE 34.0 67.9 33.9





FOOD HAVEN 24.5 12.6 (11.9)

CULTURAL/FESTIVAL DIVERSITY 2.9 11.8 8.9


YES 100.0 100.0 0.030



UNITED KINGDOMARRIVAL AND RECEIPTS





DIFFERENCE



SHOPPING 29.1 28.0 (1.1)


FOOD & BEVERAGE 19.8 12.6 (7.2)



GENDER:

FEMALE 40.8 62.7 21.9

MARITAL STATUS:

MARRIED 63.5 99.9 36.4

OCCUPATIONAL GROUP:



RETIRED 14.0 10.0 (4.0)

AGE GROUP:

35-44 36.2 41.7 5.5

45-54 20.1 22.3 2.2

55-64 12.9 12.9 0.0



HOLIDAY 77.4 85.6 8.2

BUSINESS 6.8 5.6 (1.2)

VISA RUN 8.8 4.4 (4.4)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 45.9 57.4 11.5


SPOUSE 42.7 46.3 3.6

FRIENDS 22.1 20.1 (2.0)

ALONE 23.0 15.5 (7.5)





SWIMMING 27.9 31.4 3.5


1 MONTH TO < 2 MONTHS 19.5 24.9 5.4

2 MONTHS TO < 3 MONTHS 22.8 23.9 1.1

> 4 MONTHS TO 5 MONTHS 12.0 14.4 2.4


INTERNET 70.7 72.1 1.4






LABUAN 5.6 22.0 16.4

PENANG 8.3 15.6 7.3

ITEMS PURCHASED:


FOODSTUFF 59.1 71.9 12.8


SHOES 21.9 29.5 7.6








FOOD HAVEN 12.1 13.9 1.8



YES 100.0 99.6 (0.4) 31



FRANCEARRIVAL AND RECEIPTS





DIFFERENCE




SHOPPING 19.8 21.0 1.2




GENDER:

MALE 56.7 60.9 4.2

MARITAL STATUS:

MARRIED 61.4 56.9 (4.5)

OCCUPATIONAL GROUP:



STUDENT 6.5 7.4 0.9

AGE GROUP:

35-44 41.0 46.8 5.8

45-54 18.6 18.8 0.2

25-34 20.7 15.0 (5.7)

TRAVELLING PATTERN

INDICATOR 2016 (%) 2017 (%) DIFFERENCEMAIN PURPOSE OF VISIT:

HOLIDAY 78.5 93.3 14.8

VISA RUN 11.8 7.3 (4.5)

VFR 2.7 2.5 (0.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 60.5 67.4 6.9


SPOUSE 40.0 36.7 (3.3)

FRIENDS 22.4 25.2 2.8

ALONE 19.4 17.8 (1.6)



SWIMMING 26.0 80.8 54.8




2 MONTHS TO < 3 MONTHS 22.1 28.9 6.8

1 MONTH TO < 2 MONTHS 24.5 20.1 (4.4)

> 4 MONTHS TO 5 MONTHS 8.9 11.2 2.3


INTERNET 74.2 82.3 8.1





MELAKA 18.1 88.3 70.2

JOHOR 6.3 51.2 44.9


ITEMS PURCHASED:


FOODSTUFF 62.5 71.6 9.1

CIGARETTES/COGAR (TOBACCO) 5.8 65.1 59.3




TO EXPERIENCE CULTURE 21.9 79.3 57.4




FOOD HAVEN 12.5 14.5 2.0

MULTI RACIAL COUNTRY 15.6 13.3 (2.3)



YES 99.5 100.0 0.532



NETHERLANDSARRIVAL AND RECEIPTS





DIFFERENCE




SHOPPING 19.6 22.2 2.6




GENDER:

MALE 54.3 53.0 (1.3)

MARITAL STATUS:

MARRIED 59.5 60.8 1.3

OCCUPATIONAL GROUP:


STUDENT 15.8 11.3 (4.5)


AGE GROUP:

35-44 33.7 43.5 9.8

45-54 17.0 23.3 6.3

25-34 29.3 12.1 (17.2)



HOLIDAY 79.7 92.0 12.3

VISA RUN 9.7 4.9 (4.8)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 66.1 65.3 (0.8)


SPOUSE 34.6 40.4 5.8

FRIENDS 23.2 22.7 (0.5)



SWIMMING 37.9 93.3 55.4





2 MONTHS TO < 3 MONTHS 26.6 31.7 5.1

1 MONTH TO < 2 MONTHS 23.2 21.1 (2.1)



INTERNET 76.6 97.1 20.5





SARAWAK 1.9 50.0 48.1

MELAKA 11.7 36.6 24.9

SABAH 69.9 27.9 (42.0)

ITEMS PURCHASED:


FOODSTUFF 58.0 72.5 14.5


LIQUOR 11.3 64.3 53.0




SHOPPING 32.1 74.8 53.2




FOOD HAVEN 7.7 14.6 6.9



YES 99.8 100.0 0.2 33



GERMANYARRIVAL AND RECEIPTS





DIFFERENCE




SHOPPING 19.8 33.1 13.3

FOOD & BEVERAGE 15.5 11.3 (4.2)



GENDER:

MALE 59.2 58.1 (1.1)

MARITAL STATUS:

MARRIED 56.4 51.7 (4.7)

OCCUPATIONAL GROUP:



STUDENT 7.5 8.5 1.0

AGE GROUP:

35-44 38.6 49.5 10.9

45-54 19.9 18.5 (1.4)

25-34 25.6 16.6 (9.0)



HOLIDAY 79.4 91.8 12.4

VISA RUN 7.9 5.3 (2.6)

BUSINESS 7.5 3.6 (3.9)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 58.6 64.1 5.5


SPOUSE 42.1 38.6 (3.5)

FRIENDS 27.4 36.1 8.7

ALONE 19.3 16.8 (2.5)





SWIMMING 31.9 75.2 43.3


2 MONTHS TO < 3 MONTHS 25.4 28.6 3.2

1 MONTH TO < 2 MONTHS 25.2 21.5 (3.7)

4 MONTHS TO < 5 MONTHS 10.8 9.1 (1.7)


INTERNET 70.1 76.3 6.2





JOHOR 5.1 40.2 35.1

MELAKA 42.9 30.4 (12.5)


ITEMS PURCHASED:

FOODSTUFF 58.6 71.8 13.2


LIQUOR 11.6 69.7 58.1





TO EXPERIENCE CULTURE 23.5 69.1 45.6



FOOD HAVEN 18.0 13.8 (4.2)




YES 99.7 99.7 0.034



AUSTRALIAARRIVAL AND RECEIPTS





DIFFERENCE




SHOPPING 30.4 22.8 (7.6)


LOCAL TRANSPORT 7.2 8.8 1.6


GENDER:

MALE 53.0 53.7 0.7

MARITAL STATUS:

MARRIED 69.5 62.0 (7.5)

OCCUPATIONAL GROUP:



RETIRED 15.0 9.6 (5.4)

AGE GROUP:

35-44 35.2 42.8 7.6

45-54 16.1 20.5 4.4

25-34 18.1 13.4 (4.7)



HOLIDAY 79.9 91.2 11.3

VFR 3.4 4.4 1.0

VISA RUN 9.0 3.7 (5.3)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 38.0 52.6 14.6


SPOUSE 45.8 40.1 (5.7)

FRIENDS 17.5 29.7 12.2

ALONE 18.3 15.0 (3.3)





SWIMMING 40.4 52.8 12.4


1 MONTH TO < 2 MONTHS 20.3 24.9 4.6

2 MONTHS TO < 3 MONTHS 26.7 24.8 (1.9)

4 MONTHS TO < 5 MONTHS 12.3 10.9 (1.4)




INTERNET 74.8 72.3 (2.5)



JOHOR 1.8 47.8 46.0

MELAKA 3.7 23.6 19.9


ITEMS PURCHASED:

FOODSTUFF 61.5 79.7 18.2

LIQUOR 11.4 75.2 63.8








FOOD HAVEN 14.9 17.3 2.4





YES 100.0 99.7 (0.3) 35

OVERVIEW

Malaysia welcomed 26.8 million foreign tourists in 2016, an increase of +4.0% compared to 2015. The arrivals generated RM 82.1 billion in tourist expenditure, a significant increase of +18.8% compared to previous year, with each tourist spent RM3,068.2 during their trip, an increase of +14.2%. On average, every tourist stayed 5.9 nights in Malaysia, an increase of +0.4 nights.

Source : JIM & DVS, Tourism Malaysia





TOP 10 TOURIST ARRIVALS

Singapore, Indonesia and China were the three largest sources of tourist arrivals to Malaysia with the combined share of 68.9 % from the total tourist arrivals. In terms of growth, Thailand market recorded the highest with +32.5%.

[6]

India

638,578

-11.6%

[2]

Indonesia

3,049,964

+9.4%

[1]

Singapore

13,272,961

+2.6%

[4]

Thailand

1,780,800

+32.5%

[3]

China

2,124,942

+26.7%

[5]

Brunei

1,391,016

+22.7%

[7]

South Korea

444,439

+5.5%

[9]

Japan

413,768

-14.4%

[8]

Philippines

417,446

-24.8%

[10]

United

Kingdom

400,269

-0.2%

38



MAIN PURPOSE OF VISIT 2016 (share)

52.8% 18.9% 8.5% 6.2%

4.5% 2.4% 0.8%0.8%

(Single Response)VFR = Visit Friends & Relatives

ARRIVALS BY MODE OF TRANSPORT 2016 (share)

AIR

27.1%

LAND

69.2%

Source : JIM

SEA

3.4%

RAIL

0.3%

39

25.0 25.7 27.4 25.7 26.8

60.665.4

72.069.1

82.1

2012 2013 2014 2015 2016

Arrivals (mil.) Receipts (RM bil.)



TOURIST ARRIVALS & RECEIPTS 2012-2016

2.38 m.

2.09 m.2.20 m.

2.10 m. 2.14 m. 2.12 m.

2.30 m. 2.28 m.2.12 m.

2.33 m.

2.05 m.

2.65 m.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

MONTHLY TOURIST ARRIVALS 2016

40



TOP 5 MARKETS 2016

41



TOP 45 TOURIST ARRIVALS 2016NO COUNTRY OF NATIONALITY 2015 2016 Growth %

1 SINGAPORE 12,930,754 13,272,961 2.6

2 INDONESIA 2,788,033 3,049,964 9.4

3 CHINA 1,677,163 2,124,942 26.7

4 THAILAND 1,343,569 1,780,800 32.5

5 BRUNEI 1,133,555 1,391,016 22.7

6 INDIA 722,141 638,578 -11.6

7 SOUTH KOREA 421,161 444,439 5.5

8 PHILIPPINES 554,917 417,446 -24.8

9 JAPAN 483,569 413,768 -14.4

10 UNITED KINGDOM 401,019 400,269 -0.2

11 AUSTRALIA 486,948 377,727 -22.4

12 TAIWAN 283,224 300,861 6.2

13 U.S.A 237,768 217,075 -8.7

14 VIETNAM 229,626 216,877 -5.6

15 FRANCE 151,474 134,257 -11.4

16 GERMANY 144,910 130,276 -10.1

17 SAUDI ARABIA 99,754 123,878 24.2

18 BANGLADESH 147,152 114,607 -22.1

19 CANADA 79,557 72,337 -9.1

20 NETHERLANDS 84,584 72,200 -14.6

21 CAMBODIA 75,059 61,844 -17.6

22 NEPAL 93,159 60,476 -35.1

23 PAKISTAN 69,112 58,388 -15.5

24 NEW ZEALAND 60,846 53,352 -12.3

25 RUSSIA 55,263 50,893 -7.9

26 MYANMAR 66,553 49,175 -26.1

27 IRAN 65,066 47,102 -27.6

28 ITALY 51,946 42,747 -17.7

29 SRI LANKA 51,337 33,340 -35.1

30 SWEDEN 35,586 32,861 -7.7

31 LAOS 24,448 31,061 27

32 EGYPT 25,637 30,231 17.9

33 SPAIN 36,692 28,018 -23.6

34 SWITZERLAND 28,141 26,628 -5.4

35 IRAQ 20,098 22,533 12.1

36 DENMARK 24,113 21,612 -10.4

37 SOUTH AFRICA 20,625 20,053 -2.8

38 POLAND 19,920 19,768 -0.8

39 IRELAND 22,746 18,208 -20

40 NORWAY 18,622 14,709 -21

41 BELGIUM 18,789 14,283 -24

42 UAE 15,769 14,150 -10.3

43 TURKEY 15,395 13,029 -15.4

44 UKRAINE 10,672 12,971 21.5

45 KAZAKHSTAN 15,410 10,717 -30.5

46 OTHERS 379,369 274,965 -27.5

GRAND TOTAL 25,721,251 26,757,392 4.0

Source: Tourism Malaysia with the cooperation of JIM42



TOTAL EXPENDITURE 2016COUNTRY OF

NATIONALITY

ARRIVALS AVERAGE STAY (NIGHTS) PER DIEM (RM) PER CAPITA (RM) TOTAL (RM MIL.)

2015 2016 (%) 2015 2016 ∆ 2015 2016 (%) 2015 2016 (%) 2015 2016 (%)

SINGAPORE 12,930,754 13,272,961 2.6 3.3 4.0 0.7 691.6 720.6 4.2 2,282.4 2,868.2 25.7 29,513.2 38,069.2 29.0

THAILAND 1,343,569 1,780,800 32.5 6.0 6.1 0.1 312.7 327.5 4.7 1,879.5 1,997.7 6.3 2,525.2 3,557.6 40.9

INDONESIA 2,788,033 3,049,964 9.4 5.6 5.3 -0.3 427.8 545.7 27.6 2,382.7 2,892.3 21.4 6,643.0 8,821.5 32.8

BRUNEI 1,133,555 1,391,016 22.7 2.7 3.7 1.0 934.7 720.3 -22.9 2,523.7 2,664.9 5.6 2,860.8 3,707.0 29.6

PHILIPPINES 554,917 417,446 -24.8 5.6 6.2 0.6 496.9 479.1 -3.6 2,782.8 2,960.8 6.4 1,544.2 1,236.0 -20.0

VIETNAM 229,626 216,877 -5.6 5.1 5.8 0.6 480.7 406.6 -15.4 2,465.9 2,337.8 -5.2 566.2 507.0 -10.5

OTHERS ASEAN 166,060 142,080 -14.4 10.5 10.8 0.3 211.7 185.8 -12.2 2,212.5 2,001.5 -9.5 367.4 284.4 -22.6

TOTAL ASEAN 19,146,514 20,271,144 5.9 4.6 5.2 0.6 499.8 533.0 6.6 2,299.1 2,771.6 20.5 44,020.1 56,182.6 27.6

CHINA 1,677,163 2,124,942 26.7 5.8 5.0 -0.8 589.5 746.2 26.6 3,419.3 3,730.9 9.1 5,734.7 7,927.9 38.2

JAPAN 483,569 413,768 -14.4 6.1 6.2 0.1 533.8 526.0 -1.5 3,256.4 3,245.2 -0.3 1,574.7 1,342.8 -14.7

SOUTH KOREA 421,161 444,439 5.5 6.4 6.8 0.4 499.9 505.1 1.0 3,199.3 3,414.3 6.7 1,347.4 1,517.5 12.6

TAIWAN 283,224 300,861 6.2 5.4 5.2 -0.2 542.1 645.9 19.2 2,927.4 3,358.9 14.7 829.1 1,010.5 21.9

OTHERS EAST ASIA 3,317 2,137 -35.6 6.4 5.8 -0.6 411.7 510.3 24.0 2,635.0 2,960.0 12.3 8.7 6.3 -27.6

TOTAL EAST ASIA 2,868,434 3,286,147 14.6 5.9 5.9 0.0 561.0 608.9 8.5 3,310.1 3,592.4 8.5 9,494.7 11,805.0 24.3

INDIA 722,141 638,578 -11.6 6.9 7.0 0.1 520.1 594.7 14.3 3,588.8 4,162.7 16.0 2,591.6 2,658.2 2.6

PAKISTAN 69,112 58,388 -15.5 8.6 8.3 -0.3 456.8 484.9 6.1 3,933.2 4,024.4 2.3 271.8 235.0 -13.6

OTHERS SOUTH ASIA 307,088 214,530 -30.1 6.9 6.5 -0.4 463.2 431.6 -6.8 3,195.9 2,805.7 -12.2 981.4 601.9 -38.7

TOTAL SOUTH ASIA 1,098,341 911,496 -17.0 7.1 4.9 -2.2 493.0 784.1 59.0 3,500.6 3,834.5 9.5 3,844.9 3,495.1 -9.1

SAUDI ARABIA 99,754 123,878 24.2 10.7 10.8 0.1 912.7 943.1 3.3 9,802.1 10,185.7 3.9 977.8 1,261.8 29.0

UNITED ARAB EMIRATES 15,769 14,150 -10.3 6.9 7.4 0.5 1111.6 1046.1 -5.9 7,636.5 7,689.0 0.7 120.4 108.8 -9.7

OMAN 31,934 23,770 -25.6 9.7 9.1 -0.6 824.6 863.0 4.7 7,965.9 7,853.4 -1.4 254.4 186.7 -26.6

KUWAIT 15,871 13,562 -14.5 6.0 7.2 1.2 1419.5 1185.3 -16.5 8,460.2 8,534.1 0.9 134.3 115.7 -13.8

IRAN 65,066 47,102 -27.6 8.6 8.5 -0.1 699.4 787.9 12.6 6,014.9 6,696.7 11.3 391.4 315.4 -19.4

OTHERS WEST ASIA 87,815 64,936 -26.1 7.8 8.0 0.2 1074.2 1094.2 1.9 8,378.7 8,753.9 4.5 735.8 568.4 -22.7

TOTAL WEST ASIA 316,209 287,398 -9.1 9.7 9.6 -0.1 848.7 926.7 9.2 8,266.7 8,896.6 7.6 2,614.0 2,556.9 -2.2

CANADA 79,557 72,337 -9.1 7.6 6.9 -0.7 450.9 501.7 11.3 3,426.5 3,461.6 1.0 272.6 250.4 -8.1

U.S.A 237,768 217,075 -8.7 6.7 6.3 -0.4 501.0 520.5 3.9 3,331.8 3,279.5 -1.6 792.2 711.9 -10.1

OTHERS AMERICAS 42,805 32,922 -23.1 8.7 7.9 -0.8 379.8 365.4 -3.8 3,303.9 2,887.0 -12.6 141.4 95.0 -32.8

TOTAL AMERICAS 360,130 322,334 -10.5 7.1 7.3 0.2 474.4 449.3 -5.3 3,349.4 3,280.2 -2.1 1,206.2 1,057.3 -12.3

UNITED KINGDOM 401,019 400,269 -0.2 7.3 6.6 -0.7 601.6 692.0 15.0 4,404.0 4,587.7 4.2 1,766.1 1,836.3 4.0

IRELAND 22,746 18,208 -20.0 8.7 8.8 0.1 506.9 514.1 1.4 4,410.2 4,524.5 2.6 100.3 82.4 -17.9

SWEDEN 35,586 32,861 -7.7 6.8 7.6 0.8 506.2 478.0 -5.6 3,442.4 3,628.2 5.4 122.5 119.2 -2.7

DENMARK 24,113 21,612 -10.4 7.6 8.7 1.1 456.9 420.1 -8.1 3,472.8 3,654.8 5.2 83.7 79.0 -5.7

FINLAND 14,995 7,282 -51.4 7.1 8.1 1.0 521.2 472.3 -9.4 3,700.7 3,825.6 3.4 55.5 27.9 -49.8

NORWAY 18,622 14,709 -21.0 6.5 7.4 0.9 478.4 443.1 -7.4 3,109.7 3,279.2 5.5 57.9 48.2 -16.7

ITALY 51,946 42,747 -17.7 6.9 6.9 0.0 617.8 624.4 1.1 4,250.6 4,283.3 0.8 220.8 183.1 -17.1

SPAIN 36,692 28,018 -23.6 7.2 8.0 0.8 572.5 513.6 -10.3 4,116.1 4,108.7 -0.2 151.0 115.1 -23.8

FRANCE 151,474 134,257 -11.4 7.9 9.1 1.2 456.2 406.1 -11.0 3,613.2 3,695.8 2.3 547.3 496.2 -9.3

BELGIUM 18,789 14,283 -24.0 7.8 8.5 0.7 429.8 416.2 -3.2 3,369.9 3,537.9 5.0 63.3 50.5 -20.2

NETHERLANDS 84,584 72,200 -14.6 8.4 9.4 1.0 429.8 392.0 -8.8 3,618.9 3,684.5 1.8 306.1 266.0 -13.1

GERMANY 144,910 130,276 -10.1 7.6 8.1 0.5 440.7 429.1 -2.6 3,349.0 3,475.8 3.8 485.3 452.8 -6.7

SWITZERLAND 28,141 26,628 -5.4 8.7 8.9 0.3 391.7 382.4 -2.4 3,388.5 3,403.0 0.4 95.4 90.6 -5.0

RUSSIA 55,263 50,893 -7.9 6.8 7.3 0.5 697.0 658.0 -5.6 4,739.5 4,803.6 1.4 261.9 244.5 -6.7

OTHERS EUROPE 127,673 117,656 -7.8 7.3 8.0 0.8 523.5 519.6 -0.7 3,795.1 4,156.7 9.5 484.5 489.1 0.9

TOTAL EUROPE 1,216,553 1,111,899 -8.6 7.5 7.1 -0.4 526.3 583.6 10.9 3,947.0 4,119.9 4.4 4,801.7 4,580.9 -4.6

AUSTRALIA 486,948 377,727 -22.4 5.8 7.6 1.8 773.0 591.9 -23.4 4,483.6 4,498.3 0.3 2,183.3 1,699.1 -22.2

NEW ZEALAND 60,846 53,352 -12.3 7.0 7.5 0.5 585.9 440.0 -24.9 4,118.6 3,299.7 -19.9 250.6 176.0 -29.8

SOUTH AFRICA 20,625 20,053 -2.8 8.3 8.8 0.5 526.9 484.9 -8.0 4,352.5 4,267.1 -2.0 89.8 85.6 -4.7

CENTRAL ASIA 30,115 17,989 -40.3 8.7 8.5 -0.2 499.5 545.4 9.2 4,345.5 4,636.2 6.7 130.9 83.4 -36.3

OTHERS 116,536 97,853 -16.0 7.5 7.0 -0.5 553.2 549.3 -0.7 4,149.0 3,844.9 -7.3 483.5 376.2 -22.2

TOTAL NON ASEAN 6,574,737 6,486,248 -1.3 7.2 7.5 0.3 530.2 532.7 0.5 3,817.6 3,995.5 4.7 25,099.5 25,915.6 3.3

GRAND TOTAL 25,721,251 26,757,392 4.0 5.5 5.9 0.4 488.6 520.0 6.42,687.3

3,068.2 14.2 69,119.6 82,098.2 18.8 43



EXPENDITURE COMPONENTS 2012-2016

New tourist expenditure components (International Airfares, Medical, Fuel and Sports) were introduced in 2015. Previously, these components were categorized as miscellaneous items.

Components (RM mil.) 2012 2013 2014 2015 2016

Shopping 18,590.90 19,763.90 21,599.60 21,634.40 26,025.1

Accommodation 18,651.50 19,829.30 21,815.60 17,556.40 20,442.5

Food And Beverage 9,689.10 8,180.40 10,439.80 9,262.00 10,754.9

Local Transportation 4,057.30 4,450.10 5,111.90 4,561.90 5,418.5

Organized Tour 2,422.30 2,356.00 2,664.00 4,008.90 4,433.3

Entertainment 1,816.70 2,028.70 1,656.00 2,488.30 3,201.8

Domestic Airfares 3,693.90 6,937.00 6,191.90 2,419.20 2,545.0

International Airfares

New Components

2,557.40 3,612.3

Medical 2,142.70 2,955.5

Fuel 622.10 656.8

Sports 207.40 246.3

Miscellaneous 1,635.00 1,897.90 2,520.00 1,658.90 1,806.2

EXPENDITURE COMPONENTS SHARE 2016

Note: International Airlines are Malaysian owned only44



SHOPPING INFORMATION 2016

Total Expenditure

RM 26.0 b.(+20.3%)

PerCapita

RM 972.6(+15.6%)

Shopping Location

Top Items Purchased

(Multiple Response)

(Multiple Response)

CHOCOLATE15.4%

BOOKS/STATIONERY

7.7%

FOODSTUFF76.7%

APPARELS/CLOTHES

60.2%

HANDICRAFT/SOUVENIR

46.0%

SHOES26.3%

COSMETICS18.4%

HOUSEHOLD GOODS17.3%

45



STATES VISITED 2016 (BY RANK)

Note:Tourist stayed at least 1 night at each stateMultiple Response

Johor

1 KL, Selangor

& Putrajaya

3 Melaka

8 Penang

4 Sabah

7 Kedah / Perlis

6 Pahang5 Sarawak

2 Johor

MAJOR ACTIVITIES ENGAGED 2016

SHOPPING

86.5%

SIGHTSEEING IN THE CITIES

85.9%

VISITING ISLAND & BEACHES

28.7%

NIGHTLIFE & ENTERTAINMENT

18.3%

(Multiple Response)

VISITING HISTORICAL PLACES

14.0%

VISITING VILLAGE

10.7%

SWIMMING

14.0%

VISITING MUSEUM

12.9%

SNORKELING

9.6%

HIKING / TREKKING

8.2%

46



SOURCE OF INFORMATION 2016

INTERNET39.3%

*F/R LIVING IN MALAYSIA

24.1%

*F/R VISITED MALAYSIA

44.2%

OWN EXPERIENCE

58.6%

TRAVELGUIDE BOOKS

11.0%

TRAVEL AGENTS

7.9%AIRLINES

7.4%

BUSINESSCOLLEAGUE

4.5%

*F/R = Friends / Relatives(Multiple Response)Source: DVS, Tourism Malaysia.

SEARCH ENGINE31.9%

TRAVEL REVIEWWEBSITES

17.5%

ONLINE TRAVEL PROVIDER

12.2%

SOCIAL MEDIA8.3%

WEBSITES23.9%

TRAVEL BLOG3.5%

Breakdown of INTERNET – Top 6(as single response)

47



52.5%

MALE

47.5%

FEMALE

GENDER

74.9%

MARRIED

25.1%

SINGLE

MARITAL STATUS

35-44 years

37.6%

45-54years

24.0%

25-34 years

18.0%

AGE GROUP

55-64 years

11.5%

15-24years

6.2%

>65 years

2.7%

Professional

25.6%

Management

23.5%

Businessman

12.9%

OCCUPATION


(Single Response)

(Single Response)

Housewife

7.1%

Sales / Clerical

6.2%

Public Servant

5.6%

Student

5.3%

Retired

4.8%

Teacher

3.1%

48



TRAVEL ARRANGEMENT

PACKAGE

9.9%

INDEPENDENT

90.1%

TRAVEL COMPANION

Spouse

31.9%

Family

26.3%

Friends

17.4%

Alone

16.3%

Children

2.8%

Business Associates

2.8%

FREQUENCY OF VISIT

REPEAT

74.8%

FIRST TIME

25.2%

LEAD TIME TO DECIDE

23.9% 20.7% 10.3%

9.1% 9.0% 8.8%

8.2% 5.9% 2.4%



49

PROFILE FOR 20 SELECTED MARKETS



50



SINGAPORE ARRIVALS AND RECEIPTS






DIFFERENCE


INDICATOR 2015 2016 DIFFERENCE


SHOPPING 39.6 35.8 (3.8)





GENDER:

MALE 51.2 53.6 2.4

MARITAL STATUS:

MARRIED 64.6 79.3 14.7

OCCUPATIONAL GROUP:




AGE GROUP:

25-34 18.1 14.6 (3.5)

35-44 28.4 37.6 9.2

45-54 25.1 26.3 1.2



HOLIDAY 57.9 49.9 (8.0)

VFR 21.4 25.4 4.0


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 74.2 90.7 16.5


SPOUSE 27.8 35.5 7.7


ALONE 28.2 18.6 (9.6)


SHOPPING 87.6 89.2 1.6

SIGHTSEEING IN THE CITIES 76.1 82.8 6.7




<= 1 MONTH TO 2 MONTHS 11.2 20.5 9.3

2 MONTHS TO < 3 MONTHS 14.3 18.5 4.2

1 WEEK TO < 2 WEEKS 18.8 13.2 (5.6)



FRIENDS/RELATIVES VISITED MALAYSIA 52.2 40.9 (11.3)

FRIENDS/RELATIVES LIVING IN MALAYSIA 52.2 31.5 (20.7)

INTERNET 19.7 27.6 7.9


JOHOR 18.1 27.8 9.7

MELAKA 11.4 23.4 12.0


ITEMS PURCHASED:

FOODSTUFF 80.4 83.2 2.8



SHOES 22.0 25.8 3.8


NEIGHBOURING COUNTRY 53.7 48.3 (5.4)

VALUE FOR MONEY 48.9 39.8 (9.1)

SHOPPING 39.1 31.4 (7.7)




ISLAND & BEACHES 11.3 10.7 (0.6)



YES 99.2 99.9 0.7 51



THAILANDARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 42.0 39.6 (2.4)





GENDER:

MALE 52.4 59.3 6.9

MARITAL STATUS:

MARRIED 55.7 53.0 (2.7)

OCCUPATIONAL GROUP: wq


SALES/CLERICAL 10.0 15.4 5.4


AGE GROUP:

25-34 33.0 25.9 (7.1)

35-44 32.1 40.4 8.3

45-54 12.8 16.3 3.5



HOLIDAY 57.0 55.6 (1.4)

VFR 17.3 17.5 0.2


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 66.2 75.3 9.1


FRIENDS 43.4 30.2 (13.2)

ALONE 19.6 30.1 10.5

SPOUSE 12.6 16.7 4.1


SHOPPING 82.5 77.8 (4.7)

NIGHTLIFE ENTERTAINMENT 12.1 21.1 9.0

VISITING HISTORICAL SITES 36.0 20.4 (15.6)

VISITING MUSEUMS 35.9 14.5 (21.4)


> I MONTH TO 2 MONTHS 17.3 28.5 11.2

> 1 WEEK TO 2 WEEKS 14.9 17.2 2.3

> 2 MONTHS TO 3 MONTHS 21.5 16.2 (5.3)




FRIENDS/RELATIVE LIVING IN MALAYSIA 56.8 45.3 (11.5)

INTERNET 38.8 35.4 (3.4)




PENANG 48.4 24.0 (24.4)

ITEMS PURCHASED:

FOODSTUFF 82.1 67.8 (14.3)



CHOCOLATES 40.8 24.6 (16.2)



TO VISIT MALAYSIA TOURIST ATTRACTIONS 48.2 37.3 (10.9)



VIBRANT AND MODERN CITIES 20.4 25.3 4.9


FOOD HAVEN 3.8 8.5 4.7

THEME PARK 2.8 8.5 5.7


YES 99.8 99.5 (0.3)52



INDONESIA ARRIVALS AND RECEIPTS

INDICATOR 2015.0 2016 CHANGE %

TOURIST ARRIVALS: 2788033 3049964 9.4

TOURIST RECEIPT [RM MILLION]: 6643.0 8,821.5 32.8

AVERAGE PER CAPITA [RM]: 2382.7 2,892.3 21.4


DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 5.6 5.3 (0.3)



SHOPPING 26.3 29.9 3.6

MEDICAL 31.5 29.7 (1.8)


FOOD & BEVERAGES 11.8 9.5 (2.3)


GENDER:

FEMALE 48.0 53.3 5.3

MARITAL STATUS:

MARRIED 74.5 79.0 4.5

OCCUPATIONAL GROUP:



HOUSEWIFE 14.2 12.9 (1.3)

AGE GROUP:

35-44 30.0 33.3 3.3

45-54 22.6 21.5 (1.1)

25-34 18.4 20.0 1.6




HOLIDAY 32.4 29.8 (2.6)

VFR 25.2 17.8 (7.4)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 58.2 87.4 29.2



SPOUSE 21.7 24.6 2.9

FRIENDS 11.2 14.9 3.7


SHOPPING 82.9 78.8 (4.1)


MEDICAL 22.6 30.4 7.8



1 MONTH TO < 2 MONTHS 13.4 24.5 11.1

2 MONTHS TO < 3 MONTHS 24.7 16.5 (8.2)

> 2 WEEKS TO 3 WEEKS 1.1 14.7 13.6




FRIENDS/RELATIVES LIVING IN MALAYSIA 46.7 24.0 (22.7)

INTERNET 16.7 21.0 4.3



JOHOR 21.3 32.1 10.8

MELAKA 37.9 22.8 (15.1)

ITEMS PURCHASED:

FOODSTUFF 70.9 62.5 (8.4)







EASILY ACCESSIBLE 40.3 38.3 (2.0)


MEDICAL & WELLNESS DESTINATION 24.2 21.4 (2.8)





YES 99.9 99.9 0.0 53



BRUNEIARRIVALS AND RECEIPTS

INDICATOR 2015 2016.0 CHANGE %


TOURIST RECEIPT [RM MILLION]: 2,860.8 3707.0 29.6

AVERAGE PER CAPITA [RM]: 2,523.7 2644.9 4.8


DIFFERENCE




SHOPPING 42.2 39.1 (3.1)





GENDER:

MALE 52.7 56.3 3.6

MARITAL STATUS:

MARRIED 72.2 72.9 0.7

OCCUPATIONAL GROUP:



GOVERNMENT 18.2 14.5 (3.7)

AGE GROUP:

35-44 34.1 32.7 (1.4)

45-54 26.5 27.2 0.7

25-34 15.5 16.8 1.3



HOLIDAY 57.5 57.8 0.3SHOPPING 14.7 18.0 3.3

VFR 19.1 16.3 (2.8)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 71.8 94.5 22.7



SPOUSE 24.8 24.9 0.1

FRIENDS 13.9 16.2 2.3


SHOPPING 91.5 94.3 2.8

SIGHTSEEING IN CITIES 87.6 93.3 5.7


NIGHTLIFE/ ENTERTAINMENT 12.1 9.0 (3.1)LEAD TIME TO DECIDE TRIP:

1 MONTH TO < 2 MONTHS 17 23.9 6.9

3 WEEKS TO < 1 MONTH 17.3 19.0 1.7> 2 WEEKS TO 3 WEEKS 0.1 17.9 17.8



INTERNET 31.7 67.5 35.8




SARAWAK 38.8 68.0 29.2

LABUAN 29.9 39.4 9.5

SABAH 14.5 34.9 20.4ITEMS PURCHASED:

FOODSTUFF 74.6 81.3 6.7APPARELS/ CLOTHES 67.3 61.5 (5.8)


HOUSEHOLD GOODS 36.1 31.6 (4.5)MAIN FACTORS IN CHOOSING MALAYSIA:

SHOPPING 61.5 55.8 (5.7)









YES 99.9 99.9 0.054



PHILIPPINESARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 30.3 33.8 3.5


FOOD & BEVERAGE 13.6 12.3 (1.3)



GENDER:

FEMALE 51.6 51.6 0.0

MARITAL STATUS:

MARRIED 51.0 51.6 0.6

OCCUPATIONAL GROUP:



STUDENT 5.1 11.0 5.9

AGE GROUP:

35-44 30.8 47.8 17.0

25-34 40.6 22.5 (18.1)

45-54 14.6 12.7 (1.9)



HOLIDAY 61.2 57.1 (4.1)

VFR 15.9 9.5 (6.4)

EDUCATION N/A 9.5 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 42.6 60.4 17.8


FRIENDS 37.5 34.1 (3.4)

SPOUSE 20.5 27.5 7.0




SHOPPING 88.5 81.3 (7.2)




2 MONTHS TO < 3 MONTHS 23.6 26.0 2.4

1 MONTH TO < 2 MONTHS 12.1 21.9 9.8

3 MONTHS TO < 4 MONTHS N/A 12.2 N/C


INTERNET 32.3 75.0 42.7





JOHOR 26.7 40.0 13.3

LABUAN 1.9 35.0 33.1

SABAH 25.6 25.0 (0.6)

ITEMS PURCHASED:

FOODSTUFF 72.7 73.1 0.4



SHOES 32.5 42.7 10.2



SHOPPING 42.6 39.6 (3.0)








YES 97.3 100.0 2.7 55



VIETNAM ARRIVALS AND RECEIPTS






DIFFERENCE





SHOPPING 23.5 25.6 2.1




GENDER:

MALE 47.7 51.3 3.6

MARITAL STATUS:

MARRIED 57.6 62.3 4.7

OCCUPATIONAL GROUP:


SALES & CLERICAL 11.0 17.2 6.2


AGE GROUP:

35-44 39.3 43.7 4.4

45-54 12.9 20.8 7.9

25-34 33.6 18.3 (15.3)



HOLIDAY 87.6 87.4 (0.2)

VFR 2.0 4.2 2.2


TRAVEL ARRANGEMENT:

TOUR PACKAGE 78.8 78.3 (0.5)

FREQUENCY OF VISIT:

FIRST TIME 90.4 69.0 (21.4)


FRIENDS 43.3 35.5 (7.8)


SPOUSE 8.1 11.5 3.4



SHOPPING 88.4 94.6 6.2




1 MONTH TO < 2 MONTHS 12.5 35.1 22.6

2 MONTHS TO < 3 MONTHS 34.1 34.4 0.3

4 MONTHS TO < 5 MONTHS 16.7 6.6 (10.1)



INTERNET 23.7 38.5 14.8





JOHOR 3.6 31.3 27.7

MELAKA 41.9 21.3 (20.6)

ITEMS PURCHASED:

HANDICRAFT / SOUVENIR 69.1 79.6 10.5

FOODSTUFF 54.5 70.9 16.4


CHOCOLATE 22.6 27.5 4.9











YES 100.0 100.0 0.056



CHINAARRIVALS AND RECEIPTS






DIFFERENCE





SHOPPING 20.4 22.0 1.6


ORGANIZED SIGHTSEEING 11.9 11.5 (0.4)


GENDER:

FEMALE 47.4 50.3 2.9

MARITAL STATUS:

MARRIED 74.2 78.1 3.9

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 35.2 38.1 2.9

45-54 21.5 24.9 3.4

25-34 28.5 24.4 (4.1)



HOLIDAY 95.0 91.2 (3.8)


VFR 1.1 1.6 0.5

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 89.6 78.1 (11.5)



SPOUSE 37.1 30.9 (6.2)

FRIENDS 14.3 18.4 4.1



SHOPPING 88.9 96.1 7.2


SNORKELING 49.9 42.2 (7.7)


2 MONTHS TO < 3 MONTHS 36.3 27.0 (9.3)

1 MONTH TO < 2 MONTHS 9.5 26.5 17.0



INTERNET 51.7 70.5 18.8



TRAVEL GUIDE BOOKS 41.4 30.3 (11.1)



SABAH 32.0 29.2 (2.8)

MELAKA 6.0 28.4 22.4

ITEMS PURCHASED:


FOODSTUFF 82.6 84.5 1.9

CLOTHES/APPARELS 69.7 80.9 11.2

SHOES 49.7 41.2 (8.5)MAIN FACTORS IN CHOOSING MALAYSIA:

TO VISIT MALAYSIA TOURIST ATTRACTIONS 29.8 62.9 33.1LIKE TO KNOW MORE ABOUT MALAYSIA 34.5 52.1 17.6

SHOPPING 32.1 45.6 13.5




ECO-TOURISM 7.4 6.9 (0.5)

HISTORICAL RICH DESTINATION 1.4 3.8 2.4


YES 99.8 99.9 0.1 57



JAPAN ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 22.2 32.8 10.6


FOOD & BEVERAGES 16.4 11.8 (4.6)



GENDER:

MALE 53.3 65.4 12.1

MARITAL STATUS:

MARRIED 70.1 82.0 11.9

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 34.3 39.9 5.6

45-54 16.3 28.5 12.2

25-34 32.3 15.9 (16.4)



HOLIDAY 63.8 54.7 (9.1)

BUSINESS 21.7 36.4 14.7

VFR 3.7 3.3 (0.4)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 76.9 51.0 (25.9)


SPOUSE 24.3 26.5 2.2

BUSINESS ASSOCIATE 14.7 25.6 10.9

FRIENDS 25.4 18.4 (7.0)



SHOPPING 95.6 83.1 (12.5)


SWIMMING 37.3 25.7 (11.6)


1 MONTH TO < 2 MONTHS 22.1 36.7 14.6

2 MONTHS TO < 3 MONTHS 34.7 16.0 (18.7)

1 WEEK TO < 2 WEEKS 11.0 11.7 0.7


INTERNET 36.5 75.1 38.6


OWN EXPERIENCE 22.2 33.9 11.7BUSINESS COLLEAGUE 12.9 27.8 14.9




PENANG 18.7 29.1 10.4

ITEMS PURCHASED:

FOODSTUFF 57.2 77.0 19.8



SHOES 17.7 18.0 0.3


TO VISIT MALAYSIA TOURIST ATTRACTION 47.8 42.5 (5.3)







GREENERY 4.3 12.8 8.5


YES 99.5 100.0 0.558



SOUTH KOREA ARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 421,161 444,439 5.5




DIFFERENCE




SHOPPING 22.2 28.1 5.9



DOMESTIC AIRFARES 5.5 11.9 6.4


GENDER:

MALE 50.6 55.4 4.8

MARITAL STATUS:

MARRIED 71.5 65.4 (6.1)

OCCUPATIONAL GROUP:


MANAGEMENT / ADMINISTRATION 10.8 31.4 20.6


AGE GROUP:

35-44 34.3 50.4 16.1

25-34 32.3 19.8 (12.5)

45-54 16.3 17.8 1.5



HOLIDAY 84.1 81.3 (2.8)

BUSINESS 3.8 10.0 6.2

VISA RUN N/A 2.5 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 88.3 58.1 (30.2)


SPOUSE 26.7 36.3 9.6

FRIENDS 42.2 28.1 (14.1)




SHOPPING 74.9 68.8 (6.1)


SWIMMING 34.8 23.8 (11.0)


1 MONTH TO < 2 MONTHS 5.5 25.6 20.1

2 MONTHS TO < 3 MONTHS 36.7 21.4 (15.3)

1 WEEK < 2 WEEKS 10.2 15.4 5.2


INTERNET 45.5 77.5 32.0


AIRLINES 7.5 13.8 6.3





SABAH 1.9 37.9 36.0

ITEMS PURCHASED:


FOODSTUFF 72.3 67.5 (4.8)




TO VISIT MALAYSIA TOURIST ATTRACTION 54.0 51.6 (2.4)


FRIENDS / RELATIVES RECOMMENDATION 42.8 35.3 (7.5)







YES 100.0 100.0 0.0 59



TAIWANARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 26.3 29.7 3.4





GENDER:

MALE 51.5 50.1 (1.4)

MARITAL STATUS:

MARRIED 68.3 85.3 17.0

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 38.1 54.9 16.8

45-54 23.5 29.8 6.3

25-34 25.8 6.3 (19.5)



HOLIDAY 94.1 89.2 (4.9)


VFR 2.9 2.4 (0.5)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 93.7 89.8 (3.9)


SPOUSE 44.3 55.7 11.4


FRIENDS 11.0 9.3 (1.7)



SHOPPING 92.2 93.4 1.2




3 MONTH TO < 4 MONTHS N/A 37.7 N/C

1 MONTH TO < 2 MONTHS 9.8 24.2 14.4

2 MONTHS TO < 3 MONTHS 39.8 20.4 (19.4)


INTERNET 58.7 86.5 27.8






SABAH 60.0 50.0 (10.0)


ITEMS PURCHASED:



FOODSTUFF 85.8 89.5 3.7

SHOES 59.1 72.8 13.7


TO EXPERIENCE MALAYSIA FOOD 45.0 73.6 28.6









YES 100.0 100.0 0.060



INDIAARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 15.4 26.4 11.0





GENDER:

MALE 51.5 56.2 4.7

MARITAL STATUS:

MARRIED 75.5 85.1 9.6

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 35.7 39.4 3.7

45-54 20.3 24.8 4.5

25-34 22.9 14.0 (8.9)



HOLIDAY 81.9 84.3 2.4


VFR 4.2 2.3 (1.9)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 90.7 69.6 (21.1)



SPOUSE 30.8 30.1 (0.7)

FRIENDS 11.0 12.1 1.1



SHOPPING 88.3 82.2 (6.1)

VISITING THEMEPARKS 17.9 30.7 12.8



2 MONTHS TO < 3 MONTHS 34.6 34.8 0.2

1 MONTH TO < 2 MONTHS 16.2 32.4 16.2

4 MONTHS TO < 5 MONTHS 6.3 6.0 (0.3)


INTERNET 49.6 61.5 11.9






PAHANG 14.7 57.2 42.5


ITEMS PURCHASED:

FOODSTUFF 60.4 72.6 12.2

HANDICRAFTS/SOUVENIR 59.0 68.3 9.3


CHOCOLATE 21.7 27.4 5.7











YES 100.0 100.0 0.0 61



PAKISTANARRIVALS AND RECEIPTS






DIFFERENCE





SHOPPING 23.7 22.9 (0.8)

FOOD & BEVERAGE 15.2 13.3 (1.9)



GENDER:

MALE 55.9 67.1 11.2

MARITAL STATUS:

MARRIED 69.9 73.0 3.1

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 27.9 37.1 9.2

45-54 18.2 29.6 11.4

25-34 34.3 17.8 (16.5)



HOLIDAY 64.7 64.5 (0.2)

BUSINESS 10.3 18.5 8.2


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 80.6 61.5 (19.1)



SPOUSE 25.2 21.3 (3.9)

FRIENDS 11.9 16.5 4.6



SHOPPING 89.2 88.7 (0.5)




2 MONTHS TO < 3 MONTHS 30.3 37.1 6.8

1 MONTH TO < 2 MONTHS 10.7 27.2 16.5

4 MONTHS TO < 5 MONTHS 12.4 7.7 (4.7)


INTERNET 29.3 49.0 19.7



BUSINESS COLLEAGUE 6.7 17.5 10.8



KEDAH/PERLIS 35.0 26.1 (8.9)

PENANG 19.0 21.7 2.7

ITEMS PURCHASED:



FOODSTUFF 41.0 63.4 22.4












YES 98.3 100.0 1.762



SAUDI ARABIA ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 32.1 44.6 12.5





GENDER:

MALE 51.2 58.3 7.1

MARITAL STATUS:

MARRIED 76.4 91.2 14.8

OCCUPATIONAL GROUP:


HOUSEWIFE 10.3 14.5 4.2


AGE GROUP:

35-44 22.7 36.9 14.2

25-34 48.2 35.9 (12.3)

45-54 9.2 10.9 1.7



HOLIDAY 80.4 59.8 (20.6)

HONEYMOON 9.3 30.7 21.4

VFR 2.4 3.8 1.4

TRAVEL ARRANGEMENT:

INDEPENDENT 82.0 59.4 (22.6)

FREQUENCY OF VISIT:

FIRST TIME 85.9 71.8 (14.1)


SPOUSE 51.3 53.9 2.6


FRIENDS 8.1 4.7 (3.4)



SHOPPING 87.9 94.4 6.5

VISITING ISLAND AND BEACHES 33.9 54.3 20.4



2 MONTHS TO < 3 MONTHS 33.2 43.2 10.0

1 MONTH TO < 2 MONTHS 7.4 25.4 18.0

4 MONTHS TO < 5 MONTHS 7.9 10.7 2.8


INTERNET 38 57.3 19.3






KEDAH / PERLIS 49.8 61.1 11.3

PAHANG 13.0 44.4 31.4

ITEMS PURCHASED:



FOODSTUFF 53.0 70.8 17.8

SHOES 36.6 54.4 17.8









FAMILY, FUN AND FRIENDLY 11.0 7.4 (3.6)


YES 100.0 99.6 (0.4) 63



IRAN ARRIVALS AND RECEIPTS

INDICATOR 2015.0 2016.0 CHANGE %





DIFFERENCE





SHOPPING 29.6 25.5 (4.1)




GENDER:

MALE 50.8 56.3 5.5

MARITAL STATUS:

MARRIED 72.1 75.9 3.8

OCCUPATIONAL GROUP:



HOUSEWIFE 11.1 10.4 (0.7)

AGE GROUP:

35-44 31.4 36.5 5.1

25-34 30.2 30.1 (0.1)

45-54 21.9 21.6 (0.3)



HOLIDAY 57.9 88.5 30.6

VFR 21.4 4.8 (16.6)

BUSINESS 6.4 2.2 (4.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 82.8 75.6 (7.2)



SPOUSE 20.2 18.9 (1.3)

FRIENDS 12.6 15.2 2.6



SHOPPING 94.6 92.2 (2.4)

VISITING THEME PARKS 17.5 20.3 2.8



2 MONTHS TO < 3 MONTHS 27.4 49.8 22.4

1 MONTH TO < 2 MONTHS 4.2 28.6 24.4

5 MONTHS TO < 6 MONTHS 16.6 5.9 (10.7)


INTERNET 32.1 42.5 10.4

TRAVEL AGENT 17.3 40.7 23.4





PAHANG 6.9 50.0 43.1

MELAKA 3.3 20.6 17.3

ITEMS PURCHASED:



FOODSTUFF 49.6 52.7 3.1

SHOES 33.3 36.4 3.1











YES 99.5 100.0 0.564



UNITED STATESARRIVALS AND RECEIPTS






DIFFERENCE





SHOPPING 16.1 22.3 6.2




GENDER:

MALE 51.0 59.9 8.9

MARITAL STATUS:

MARRIED 51.2 70.6 19.4

OCCUPATIONAL GROUP:


MANAGEMENT/ADMINISTRATION 16 18.8 2.8

RETIRED 6.6 13.8 7.2

AGE GROUP:

35-44 32.2 37.8 5.6

45-54 22.0 21.4 (0.6)

25-34 26.8 17.9 (8.9)



HOLIDAY 71.9 66.3 (5.6)

BUSINESS 11.0 19.2 8.2

VFR 3.7 4.3 0.6

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 25.5 60.3 34.8


SPOUSE 28.9 40.8 11.9

ALONE 33.4 29.5 (3.9)

FRIENDS 23.1 18.1 (5.0)



SHOPPING 71.6 73.8 2.2


VISITING MUSEUMS 29.0 28.1 (0.9)


2 MONTHS TO < 3 MONTHS 25.7 19.8 (5.9)

1 MONTH TO < 2 MONTHS 8.5 17.1 8.6

4 MONTHS TO < 5 MONTHS 15.6 11.2 (4.4)


INTERNET 44.3 67.0 22.7



AIRLINES 9.3 26.5 17.2



PENANG 18.4 18.6 0.2

SARAWAK 19.1 11.7 (7.4)

ITEMS PURCHASED:



FOODSTUFF 59.9 56.8 (3.1)

SHOES 26.3 26.1 (0.2)




TO EXPLORE MALAYSIA FOOD 63.9 40.8 (23.1)


FOOD HAVEN 9.9 24.5 14.6


GREENERY 8.3 10.6 2.3



YES 99.9 100.0 0.1 65



UNITED KINGDOM ARRIVEL AND RECEIPTS






DIFFERENCE




SHOPPING 16.4 29.1 12.7





GENDER:

MALE 50.2 59.2 9.0

MARITAL STATUS:

MARRIED 56.9 63.5 6.6

OCCUPATIONAL GROUP:



RETIREE 8.5 14.0 5.5

AGE GROUP:

35-44 33.1 36.2 3.1

45-54 19.1 20.1 1.0

25-34 24.7 15.3 (9.4)



HOLIDAY 81.8 77.4 (4.4)



TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 26.4 54.1 27.7


SPOUSE 38.6 42.7 4.1

ALONE 23.7 23.0 (0.7)

FRIENDS 24.3 22.1 (2.2)



SHOPPING 87.0 73.4 (13.6)




1 MONTH TO < 2 MONTHS 9.9 22.8 12.9

2 MONTHS TO < 3 MONTHS 26.9 19.5 (7.4)

4 MONTHS < 5 MONTHS 14.6 12.0 12.9


INTERNET 49.4 70.7 21.3



AIRLINES 11.5 27.2 15.7



PUTRAJAYA 0.5 12.0 11.5

JOHOR 5.4 11.7 6.3

ITEMS PURCHASED:

HANDICRAFTS/SOUVENIR 61.5 63.5 2.0


FOODSTUFF 67.9 59.1 (8.8)

SHOES 24.7 21.9 (2.8)




TO EXPLORE MALAYSIA FOOD 31.4 39.9 8.5


GREENERY 9.5 18.3 8.8


FOOD HAVEN 10.2 12.1 1.9



YES 99.4 100.0 0.666



FRANCE ARRIVALS AND RECEIPTS






DIFFERENCE





SHOPPING 15.9 19.8 3.9

FOOD & BEVERAGE 16.5 14.5 (2.0)



GENDER:

MALE 51.6 56.7 5.1

MARITAL STATUS:

MARRIED 51.7 61.4 9.7

OCCUPATIONAL GROUP:



SALES/CLERICAL 3.7 7.5 3.8

AGE GROUP:

35-44 34.4 41.0 6.6

25-34 33.4 20.7 (12.7)

45-54 16.2 18.6 2.4



HOLIDAY 88.8 78.5 (10.3)



TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 79.1 60.5 (18.6)


SPOUSE 33.0 40.0 7.0

FRIENDS 33.2 22.4 (10.8)

ALONE 17.6 19.4 1.8



SHOPPING 75.1 70.9 (4.2)




1 MONTH TO < 2 MONTHS 8.6 24.5 15.9

2 MONTHS TO < 3 MONTHS 22.4 22.1 (0.3)



INTERNET 50.6 74.2 23.6



AIRLINES 9.5 24.1 14.6



SABAH 13.9 58.8 44.9

SARAWAK 4.8 35.6 30.8

ITEMS PURCHASED:


FOODSTUFF 73.9 62.5 (11.4)


SHOES 19.5 18.6 (0.9)






MULTI RACIAL COUNTRY 14.2 15.6 1.4

FOOD HAVEN 10.7 12.5 1.8

GREENERY 9.8 9.4 (0.4)



YES 100.0 99.5 (0.5) 67



NETHERLANDSARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 13.2 19.6 6.4


FOOD & BEVERAGE 16.4 15.3 (1.1)



GENDER:

MALE 51.6 54.3 2.7

MARITAL STATUS:

MARRIED 50.8 59.5 8.7

OCCUPATIONAL GROUP:


STUDENT 15.3 15.8 0.5


AGE GROUP:

35-44 30.9 33.7 2.8

25-34 36.8 29.3 (7.5)

45-54 14.7 17.0 2.3



HOLIDAY 86.5 79.7 (6.8)


BUSINESS 4.5 3.9 (0.6)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 85.9 66.1 (19.8)


SPOUSE 27.4 34.6 7.2

FRIENDS 41.8 23.2 (18.6)




SHOPPING 73.7 76.5 2.8


SWIMMING 32.2 37.9 5.7


2 MONTHS TO < 3 MONTHS 26.3 26.6 0.3

1 MONTH TO < 2 MONTHS 6.0 23.2 17.2

4 MONTHS TO < 5 MONTHS 18 11.8 (6.2)


INTERNET 49.7 76.6 26.9



AIRLINES 11.7 25.8 14.1



SABAH 25.8 69.9 44.1

PENANG 17.1 56.3 39.2

ITEMS PURCHASED:



FOODSTUFF 70.0 58.0 (12.0)

SHOES 27.9 24.0 (3.9)MAIN FACTORS IN CHOOSING MALAYSIA:

TO VISIT MALAYSIA TOURIST ATTRACTION 50.4 56 5.6LIKE TO KNOW MORE ABOUT MALAYSIA 52.7 55.4 2.7





GREENERY 11.3 11.5 0.2



YES 99.3 99.8 0.568



GERMANYARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 17.0 19.8 (2.8)


FOOD & BEVERAGE 16.2 15.5 (0.7)



GENDER:

MALE 50.6 59.2 8.6

MARITAL STATUS:

MARRIED 54.3 56.4 2.1

OCCUPATIONAL GROUP:



STUDENT 12.4 7.5 (4.9)

AGE GROUP:

35-44 32.0 38.6 6.6

25-34 36.9 25.6 (11.3)

45-54 14.9 19.9 5.0

TRAVELLING PATTERNINDICATOR % 2016 (%) DIFFERENCE


HOLIDAY 86.9 79.4 (7.5)



TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 84.8 58.6 (26.2)


SPOUSE 32.1 42.1 10.0

FRIENDS 37.0 27.4 (9.6)

ALONE 19.9 19.3 (0.6)



SHOPPING 76.9 71.0 (5.9)


SWIMMING 39.4 31.9 (7.5)


2 MONTHS TO < 3 MONTHS 25.9 25.4 (0.5)

1 MONTH TO < 2 MONTHS 9.5 25.2 15.7

4 MONTHS TO < 5 MONTHS 14.1 10.8 (3.3)


INTERNET 51.6 70.1 18.5

FRIENDS/RELATIVE VISITED MALAYSIA 39.6 39.6 0





PENANG 100.0 97.0 (3.0)

MELAKA 82.1 42.9 (39.2)

ITEMS PURCHASED:



FOODSTUFF 67.4 58.6 (8.8)

SHOES 21.1 21.6 0.5




TO EXPERIENCE NATURE 39.5 38.1 (1.4)


FOOD HAVEN 12.5 18.0 5.5





YES 99.7 99.7 0.0 69



AUSTRALIAARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 17.0 30.4 13.4





GENDER:

MALE 52.8 53.0 0.2

MARITAL STATUS:

MARRIED 66.5 69.5 3.0

OCCUPATIONAL GROUP:



RETIREE 7.4 15.0 7.6

AGE GROUP:

35-44 32.0 35.2 3.2

25-34 26.9 18.1 (8.8)

45-54 17.5 16.1 (1.4)



HOLIDAY 80.8 79.9 (0.9)



TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 29.4 62.0 32.6


SPOUSE 35.8 45.8 10.0

ALONE 18.6 18.3 (0.3)

FRIENDS 21.7 17.5 (4.2)



SHOPPING 74.7 76.5 1.8




1 MONTH TO < 2 MONTHS 10.9 26.7 15.8

2 MONTHS TO < 3 MONTHS 28.0 20.3 (7.7)

4 MONTHS TO < 5 MONTHS 15.0 12.3 (2.7)


INTERNET 45.7 74.8 29.1



AIRLINES 11.0 35.2 24.2



SABAH 24.1 61.3 37.2

PAHANG 2.9 24.4 21.5

ITEMS PURCHASED:



FOODSTUFF 56.2 61.5 3.4

SHOES 29.9 32.4 2.5


LIKE TO KNOW MORE ABOUT MALAYSIA 49.2 58.7 9.5TO VISIT MALAYSIA TOURIST ATTRACTION 43.2 51.9 8.7

TO EXPLORE MALAYSIA FOOD 28.2 46.4 18.2


GREENERY 12.5 15.4 2.9

FOOD HAVEN 10.1 14.9 4.8




YES 99.7 100.0 0.370


TOURISTS PROFILE 2017 / 2016

EXPLANATORY NOTES

Classification Of Visitors, Tourists & Excursionist:Classification is by Country of Nationality (started in 2012 while years before classified by Country of Residence).

Visitor:A visitor is a traveller taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose (business, leisure or other personal purpose) other than to be employed by a resident entity in the country or place visited.

Tourist (or Overnight Stay):A visitor (inbound) is classified as a tourist (or overnight visitor), if his/her trip includes an overnight stay.

Excursionist (or Same Day Visitor):A visitor (inbound) is classified as a same-day visitor (or excursionist) if his/her trip does not include an overnight stay.

Tourist + Excursionist = Visitor

Average Per Capita Expenditure:Refer to expenditure per person per trip. This is computed by dividing the total expenditure (tourist receipts) by total number of tourists (tourist arrivals).

Average Per Diem Expenditure:Refer to expenditure per person per day. This is computed by dividing the average per capita expenditure by the average length of stay.

Average Length of Stay:Refer to average duration of stay per trip. Computed by dividing the actual duration of stay of all tourists by total number of arrivals.

Tourist Arrivals:Source : Immigration Department of Malaysia

Methodology:Face to face interview were conducted with 50,000 international tourists as they were departing from : Kuala Lumpur International Airport, Sepang Kuala Lumpur International Airport 2, Sepang Bayan lepas International Airport, Penang Langkawi International Airport, Kedah Kuching International Airport, Sarawak Kota Kinabalu International Airport, Sabah Bangunan Sultan Iskandar, Johor Bukit Kayu Hitam Immigration Complex, Kedah Pagoh Rest Area, North South Highway, Johor Sg.Tujuh Immigration Complex, Miri, Sarawak ICQS Melaka Port of Stulang Laut, Johor Labuan Jetty, Labuan

Methodology:Disproportionate random sampling was employed: i.e. selected respondents are based on country of nationality and mode of transport. Smaller markets were sampled disproportionately higher for more reliable and accurate cross tabulations. In view of the disproportionate random sample, the survey data was weighted.



EXPLANATORY NOTES

Appreciation:

Malaysia Airport Berhad Immigration Department Malaysia Custom Department of Malaysia Projek Lebuhraya Utara Selatan Berhad (PLUS) LDA Labuan (Holdings Sdn. Bhd.) Berjaya Waterfront Sdn. Bhd.

Abbreviation:

* - Less than 0.1ALOS - Average Length of StayAPC - Average Per Capita ExpenditureBILL - BillionCOR - Country of ResidenceF&B - Food and BeverageInt. - InternationalDom. - DomesticMil. - MillionBil. - BillionN.C - Non CompatibleN.A - Non AvailableRM - Ringgit MalaysiaUAE - United Arab EmiratesUK - United KingdomUSA - United States of AmericaVFR - Visit Friends and Relatives



NOTES



NOTES

BY SELECTED MARKETS

www.Malaysia.travel friendofmalaysia TourismMalaysia

Prepared by:

STRATEGIC PLANNING DIVISIONTOURISM MALAYSIANo.2, Tower 1,Jalan P5/6, Precint 5,62200 Putrajaya,Malaysia.

Tel: 603 8891 8000Fax: 603 8891 8999Email: [email protected] infoline : 1 300-88-5050(within Malaysia)www.tourismmalaysia.gov.my

*While every care is taken in the preparation of this report, Tourism Malaysia can't be held responsible for any inaccuracy, omission or alteration that may occur.

Documents

BY SELECTED MARKETSmytourismdata.tourism.gov.my/wp-content/uploads/2018/08/...OVERVIEW - 2017 Malaysia welcomed 25.95 million foreign tourists in 2017, a decrease of -3.0% compared