BY SELECTED MARKETS - Tourism Malaysiamytourismdata.tourism.gov.my/wp-content/uploads/... · report presents the findings from face to face interviews by Tourism Malaysia Research

BY SELECTED MARKETS

BY SELECTED MARKETS

The Malaysia Tourists Profile is an annual report that provides theongoing assessment of foreign tourists to Malaysia over time. Thereport presents the findings from face to face interviews by TourismMalaysia Research Officers throughout the year. The report aims:

• To provide the foreign tourists profile in terms of socio-economicand behavioural characteristics;

• To supply detailed information on the foreign tourists travellingpatterns;

• To allow the identification of market segments and potentialtarget markets; and

• To provide a basis for calculating the economic impact of differentforeign tourists group.

TABLE OF CONTENTS

1 OVERVIEW - 2018

2 EXECUTIVE SUMMARY

3 TOP 10 TOURIST ARRIVALS

4 MONTHLY TOURIST ARRIVALS 2017 – 2018, TOURIST ARRIVALS & RECEIPTS 2014 - 2018

5 MAIN PURPOSE OF VISIT, MODE OF TRANSPORT

6 TOURIST ARRIVALS BY COUNTRY

7 EXPENDITURE PROFILE

8 EXPENDITURE COMPONENTS

9 SHOPPING EXPENDITURE PROFILE

10 TOURIST EXPENDITURE BY COUNTRY

11 DEMOGRAPHIC PROFILE

12 GENDER, MARITAL STATUS, OCCUPATION & AGE GROUP

13 TRAVELLING PROFILE

14 FREQUENCY OF VISIT, TRAVEL ARRANGEMENT & COMPANION, LEAD TIME TO DECIDE

15 STATES VISITED (BY RANK), MAJOR ACTIVITIES ENGAGED

16 TOP SOURCES OF INFORMATION ON MALAYSIA

17 SELECTED MARKET PROFILES

SINGAPORE CHINA SAUDI ARABIAUNITED

STATESNORWAY GERMANY

THAILAND JAPAN IRANUNITED

KINGDOMITALY SWITZERLAND

INDONESIA SOUTH KOREAUNITED ARAB

EMIRATESIRELAND SPAIN RUSSIA

BRUNEI TAIWAN OMAN SWEDEN FRANCE AUSTRALIA

PHILIPPINES INDIA KUWAIT DENMARK BELGIUM NEW ZEALAND

VIETNAM PAKISTAN CANADA FINLAND NETHERLANDS SOUTH AFRICA

CENTRAL ASIA

55 EXPLANATORY NOTES

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

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35

36

37

38

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41

54

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46

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53

Malaysia welcomed 25.83 million foreigntourists in 2018, a decrease of -0.4%compared to 2017. Major markets such asSingapore and Brunei led to thedowntrend. However, the sturdy growth ofother markets such as Indonesia, China,Thailand, South Korea, and Indiaminimized the overall decline.

Tourist Expenditure rose by +2.4% toRM84.1 billion. The increase was due tostrong growth in Per Capita Expenditure.On average, each tourist spent RM3,257.0

2018 HIGHLIGHTS

TOURIST

ARRIVALS

25,832,354

-0.4%

TOTAL

EXPENDITURE

(RM MIL.)

84,135.2

+2.4%

AVERAGE

PER CAPITA

(RM)

3,257.0

+2.9%

AVERAGE

PER DIEM

(RM)

AVERAGE

STAY

(NIGHTS)

501.1 6.5

+0.8

-9.8%

Legend :Q1 Q2 Q3 Q4

EXECUTIVE SUMMARY

per trip, an increase of +2.9% compared tothe previous year. Shopping,Accommodation and Food & Beveragescontributed to the positive growth.

Foreign tourists stayed 6.5 nights or 0.8nights longer than the previous year.Tourists from West Asia such as SaudiArabia, Kuwait and United Arab Emiratesas well as European countries such asUnited Kingdom, Denmark andNetherlands stayed longer than touristsfrom other regions.

2

All regions except Southeast Asia recorded a positive growth, with the highest from Americas region representing 26.3%.

TOP 10 TOURIST

ARRIVALS

[1]

Singapore

10,615,986-14.7% [2]

Indonesia

3,277,689+17.2%

[3]

China

2,944,133+29.0%

[4]

Thailand

1,914,692+4.3%

[5]

Brunei

1,382,031-16.1%

[6]

South Korea

616,783+27.3%

[7]

India

600,311+8.6%

[8]

Philippines

396,062+6.9%

[9]

Japan

394,540+0.4%

[10]

Taiwan

383,922+15.3%

Top 10 markets for tourist arrivals to Malaysia were from the Asian region. Singapore, Indonesia and China were three largest sources with a combined share of 65.2% from the total arrivals.

3

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2018 2.28 m. 2.05 m. 2.19 m. 1.96 m. 1.98 m. 2.28 m. 2.31 m. 2.25 m. 2.10 m. 2.10 m. 1.99 m. 2.35 m.

2017 2.35 m. 2.04 m. 2.24 m. 2.15 m. 2.04 m. 2.13 m. 2.26 m. 2.13 m. 2.09 m. 2.07 m. 2.01 m. 2.44 m.

MONTHLY TOURIST ARRIVALS

2017 - 2018Every year, arrivals to Malaysia peak during three periods. They are Feb-Mar (Chinese New Year / spring break), Jun-Jul (summer break) and Dec-Jan (winter break / year end & new year holidays).

27.4 m. 25.7 m. 26.8 m. 25.9 m. 25.8 m.

72.0 b.69.1 b.

82.1 b. 82.2 b.84.1 b.

2014 2015 2016 2017 2018

ARRIVALS RECEIPTS (RM)

TOURIST ARRIVALS & RECEIPTS

2014 - 2018Despite the slow growth

of Tourist Arrivals, Tourist Expenditure has seen a

steady growth in recent years due to the increase

of quality tourists from medium and long haul

markets.

4

MAIN PURPOSE OF VISIT

MODE OF TRANSPORT

There was an uptrend of foreign tourist arrivals via air in 2018, an increase of +9.2 percentage point compared to the previous

year. This was due to increased tourist arrivals from medium and long haul

markets.

Land

59.5%(-9.7)

Air

34.7%(+9.2)

Sea

4.5%(+0.4)

Rail

1.3%(0.0)

*VFRHoliday Shopping Medical

55.3% 19.8% 13.4% 3.7%

2.4% 1.4% 0.6% 0.6%

M.I.C.EBusiness Education Honeymoon

Majority of tourists came to Malaysia for “Holidays”, followed by “Visiting Friends & Relatives” and “Shopping” to complete

the Top 3 Main Purpose of Visit.

(Single Response)*VFR = Visiting Friends & Relatives

5

( + - ) Indicates percentage point difference to 2017

NO COUNTRY OF NATIONALITY 2018 2017 Growth %

1 SINGAPORE 10,615,986 12,441,713 -14.7

2 INDONESIA 3,277,689 2,796,570 17.2

3 CHINA 2,944,133 2,281,666 29.0

4 THAILAND 1,914,692 1,836,522 4.3

5 BRUNEI 1,382,031 1,660,506 -16.8

6 SOUTH KOREA 616,783 484,528 27.3

7 INDIA 600,311 552,739 8.6

8 AUSTRALIA 351,500 351,232 0.1

9 PHILIPPINES 396,062 370,559 6.9

10 JAPAN 394,540 392,777 0.4

11 UNITED KINGDOM 361,335 358,818 0.7

12 VIETNAM 375,578 248,927 50.9

13 U.S.A 253,384 198,203 27.8

14 TAIWAN 383,922 332,927 15.3

15 BANGLADESH 150,054 111,836 34.2

16 GERMANY 128,895 109,816 17.4

17 SAUDI ARABIA 112,263 100,549 11.7

18 FRANCE 139,408 131,668 5.9

19 RUSSIA 72,785 67,564 7.7

20 CANADA 84,705 67,056 26.3

21 CAMBODIA 90,113 42,004 114.5

22 PAKISTAN 74,458 53,453 39.3

23 NETHERLANDS 81,651 75,885 7.6

24 NEW ZEALAND 50,698 55,923 -9.3

25 SOUTH AFRICA 21,977 21,560 1.9

26 SWEDEN 32,665 34,304 -4.8

27 MYANMAR 38,513 42,314 -9.0

28 ITALY 52,055 44,638 16.6

29 IRAN 67,094 59,023 13.7

30 EGYPT 27,909 23,760 17.5

31 SRI LANKA 28,376 43,738 -35.1

32 SWITZERLAND 25,680 20,775 23.6

33 SPAIN 42,267 35,149 20.3

34 IRAQ 22,291 18,555 20.1

35 LAOS 23,782 39,460 -39.7

36 DENMARK 23,566 23,219 1.5

37 POLAND 24,364 20,067 21.4

38 NEPAL 19,914 20,553 -3.1

39 KAZAKHSTAN 13,861 12,577 10.2

40 IRELAND 19,687 20,854 -5.6

41 UKRAINE 14,529 13,068 11.2

42 BELGIUM 20,624 17,327 19.0

43 UAE 9,386 8,555 9.7

44 NORWAY 15,202 14,121 7.7

45 TURKEY 15,406 14,594 5.6

46 OTHERS 420,230 276,807 51.8

GRAND TOTAL 25,832,354 25,948,459 -0.4

Source: Tourism Malaysia with the cooperation of Immigration Department of Malaysia

TOURIST ARRIVALS BY COUNTRY

6

8

EXPENDITURE COMPONENTS (share)

Shopping, Accommodation and F&B were the Top Three Tourist Expenditure

Components worth RM61.0 bil. or 72.5% from the total tourist expenditure.

SALE

Shopping

33.4%

(+0.7)

Accommodation

25.7%

(+0.1)

HOTEL

Local

Transportation

6.1%

(+0.3)

F&B

13.4%

(+0.1)

TAXI

Int. Airfares(Local Carriers)

4.5%

(+0.4)

Organised

Tours

4.4%

(-0.5)

Entertainment

3.6%

(-0.5)

Medical

3.4%

(-0.3)

Domestic

Airfares

3.0%

(-0.2)

Fuel

0.7%

(0.0)

Sports

0.3%

(0.0)

Miscellaneous

1.5%

(-0.3)

COMPONENTS(RM Mil.)

2014 2015 2016 2017 2018

Shopping 21,599.60 21,634.40 26,025.1 26,868.0 28,101.2

Accommodation 21,815.60 17,556.40 20,442.5 21,034.2 21,622.7

Food And Beverage 10,439.80 9,262.00 10,754.9 10,927.9 11,274.1

Local Transportation 5,111.90 4,561.90 5,418.5 4,765.6 5,132.2

Organised Tours 2,664.00 4,008.90 4,433.3 4,026.1 3,701.9

Entertainment 1,656.00 2,488.30 3,201.8 3,204.4 3,028.9

Domestic Airfares 6,191.90 2,419.20 2,545.0 2,629.3 2,524.1

International Airfares

New Components

2,557.40 3,612.3 3,368.8 3,786.1

Medical 2,142.70 2,955.5 3,040.1 2,860.6

Fuel 622.10 656.8 575.2 588.9

Sports 207.40 246.3 246.5 252.4

Miscellaneous 2,520.00 1,658.90 1,806.2 1,479.0 1,262.0

EXPENDITURE COMPONENTS 2014 - 2018


9

Total Shopping

Expenditure

RM28.1 b+4.6%

Per Capita Shopping

Expenditure

RM1,087.8+5.1%

Shopping has seen a sturdy growth and has become the biggest tourist

expenditure component since 2015, replacing Accommodation.

TOP SHOPPING LOCATION

BB-KLCC

62.3%+3.9

Johor Bahru

50.4%+0.8

Melaka

26.5%+0.8

SHOPPING EXPENDITURE PROFILE

PETALING STREET

Petaling Street

19.9%-7.2

George Town

19.7%-5.0

PESONA

RAJA SEHARI

HARI-HARIKEDAI EMAS

Jalan TuankuAbdul Rahman

14.7%-8.4

(Multiple Response)


Handicrafts / Souvenirs

98.8%+13.2

Apparels / Clothes

96.2%+46.2

Foodstuff

82.8%+0.6

Cosmetics

53.1%+10.0

Shoes

44.4%-9.4

Household Goods

39.7%-12.2

Chocolates

28.3%-3.8

Fragrances

23.1%+5.4

TOP SHOPPING ITEMS PURCHASED


TOURIST EXPENDITURE BY COUNTRYCOUNTRY OF

NATIONALITY

ARRIVALS AVERAGE STAY (NIGHTS) PER DIEM (RM) PER CAPITA (RM) TOTAL (RM MIL.)

2018 2017 ∆% 2018 2017 ∆ 2018 2017 ∆% 2018 2017 ∆% 2018 2017 ∆%

SINGAPORE 10,615,986 12,441,713 -14.7 2.4 5.2 -2.8 1,069.9 575.8 85.8 2,567.9 2,969.7 -13.5 27,260.3 36,948.1 -26.2

THAILAND 1,914,692 1,836,522 4.3 4.7 6.5 -1.8 423.2 348.1 21.6 1,995.8 2,262.4 -11.8 3,821.3 4,154.9 -8.0

INDONESIA 3,277,689 2,796,570 17.2 5.0 5.7 -0.7 675.6 532.2 27.0 3,378.0 3,033.3 11.4 11,071.9 8,482.8 30.5

BRUNEI 1,382,031 1,660,506 -16.8 2.8 4.6 -1.8 889.1 484.0 83.7 2,489.5 2,248.8 10.7 3,440.6 3,734.1 -7.9

PHILIPPINES 396,062 370,559 6.9 4.2 5.6 -1.4 670.4 521.5 28.5 2,815.5 2,914.1 -3.4 1,115.1 1,079.8 3.3

VIETNAM 375,578 248,927 50.9 5.5 6.0 -0.5 645.8 603.7 7.0 3,551.7 3,622.3 -2.0 1,333.9 901.7 47.9

OTHERS ASEAN 152,408 123,778 23.1 7.1 9.1 -2.0 443.6 309.3 43.4 3,149.9 2,815.0 11.9 480.1 348.4 37.8

TOTAL ASEAN 18,114,446 19,478,575 -7.0 4.3 5.8 -1.5 623.0 492.6 26.5 2,678.7 2,857.0 -6.2 48,523.2 55,649.9 -12.8

CHINA 2,944,133 2,281,666 29.0 6.1 6.0 0.1 685.1 661.3 3.6 4,179.4 3,968.1 5.3 12,304.6 9,053.9 35.9

JAPAN 394,540 392,777 0.4 6.6 6.3 0.3 641.4 490.2 30.8 4,233.0 3,088.5 37.1 1,670.1 1,213.1 37.7

SOUTH KOREA 616,783 484,528 27.3 6.6 6.4 0.2 676.5 505.5 33.8 4,464.8 3,234.9 38.0 2,753.8 1,567.4 75.7

TAIWAN 383,922 332,927 15.3 5.1 5.6 -0.5 854.3 600.9 42.2 4,357.1 3,364.9 29.5 1,672.8 1,120.3 49.3

OTHERS EAST ASIA 4,311 2,018 113.6 6.3 6.4 -0.1 583.4 475.9 22.6 3,675.2 3,045.7 20.7 15.8 6.1 157.8

TOTAL EAST ASIA 4,343,689 3,493,916 24.3 6.1 6.0 0.1 695.1 618.3 12.4 4,240.0 3,709.5 14.3 18,417.1 12,960.8 42.1

INDIA 600,311 552,739 8.6 6.8 7.3 -0.5 678.9 561.0 21.0 4,616.5 4,112.9 12.2 2,771.3 2,273.4 21.9

PAKISTAN 74,458 53,453 39.3 7.7 8.1 -0.4 534.9 482.2 10.9 4,118.5 3,905.9 5.4 306.7 208.8 46.9

OTHERS SOUTH ASIA 221,827 184,408 20.3 6.4 6.9 -0.5 511.9 423.7 20.8 3,251.5 2,923.2 11.2 721.3 539.1 33.8

TOTAL SOUTH ASIA 896,596 790,600 13.4 6.2 5.4 0.8 683.5 707.7 -3.4 4,237.4 3,821.4 10.9 3,799.2 3,021.2 25.8

SAUDI ARABIA 112,263 100,549 11.7 10.9 10.8 0.1 1,066.8 1069.9 -0.3 11,628.0 11,555.4 0.6 1,305.4 1,161.9 12.4

U.A.E. 9,386 8,555 9.7 9.2 9.2 0.0 1,021.9 838.5 21.9 9,387.8 7,713.7 21.7 88.1 66.0 33.5

OMAN 22,295 16,282 36.9 8.8 9.0 -0.2 967.9 902.0 7.3 8,491.2 8,117.6 4.6 189.3 132.2 43.2

KUWAIT 7,928 9,247 -14.3 9.4 7.9 1.5 890.9 1036.9 -14.1 8,334.5 8,191.2 1.8 66.1 75.7 -12.8

IRAN 67,094 59,023 13.7 8.0 8.5 -0.5 1,051.6 824.7 27.5 8,412.8 7,009.9 20.0 564.4 413.7 36.4

OTHERS WEST ASIA 96,767 58,281 66.0 9.3 8.6 0.7 1,030.4 1024.0 0.6 9,582.4 8,806.7 8.8 927.3 513.3 80.7

TOTAL WEST ASIA 315,733 251,937 25.3 9.7 9.4 0.3 1,025.5 997.7 2.8 9,947.0 9,378.5 6.1 3,140.6 2,362.8 32.9

CANADA 84,705 67,056 26.3 9.3 8.5 0.8 486.3 436.0 11.5 4,508.7 3,706.0 21.7 381.9 248.5 53.7

U.S.A 253,384 198,203 27.8 7.5 8.9 -1.4 604.7 390.8 54.7 4,534.9 3,477.9 30.4 1,149.1 689.3 66.7

OTHERS AMERICAS 51,708 43,308 19.4 6.3 6.0 0.3 701.1 630.6 11.2 4,416.7 3,753.5 17.7 228.4 162.6 40.5

TOTAL AMERICAS 389,797 308,567 26.3 7.8 8.0 -0.2 578.7 445.8 29.8 4,513.5 3,566.1 26.6 1,759.4 1,100.4 59.9

UNITED KINGDOM 361,335 358,818 0.7 9.4 9.2 0.2 613.8 504.9 21.6 5,769.7 4,644.8 24.2 2,084.8 1,666.6 25.1

IRELAND 19,687 20,854 -5.6 8.6 8.9 -0.3 512.0 468.2 9.4 4,404.8 4,145.1 6.3 86.7 86.4 0.3

SWEDEN 32,665 34,304 -4.8 7.3 7.0 0.3 646.1 520.4 24.1 4,692.2 3,643.1 28.8 153.3 125.0 22.6

DENMARK 23,566 23,219 1.5 9.4 8.5 0.9 464.7 527.0 -11.8 4,360.6 4,479.7 -2.7 102.8 104.0 -1.2

FINLAND 13,575 6,794 99.8 6.2 7.3 -1.1 612.2 554.5 10.4 3,822.8 4,048.1 -5.6 51.9 27.5 88.7

NORWAY 15,202 14,121 7.7 7.2 7.9 -0.7 607.3 396.6 53.2 4,372.8 3,128.4 39.8 66.5 44.2 50.5

ITALY 52,055 44,638 16.6 6.0 6.1 -0.1 693.8 568.3 22.1 4,131.9 3,441.2 20.1 215.1 153.6 40.0

SPAIN 42,267 35,149 20.3 8.7 8.5 0.2 465.0 386.3 20.4 4,045.7 3,277.7 23.4 171.0 115.2 48.4

FRANCE 139,408 131,668 5.9 8.9 8.5 0.4 486.7 442.9 9.9 4,331.6 3,764.5 15.1 603.9 495.7 21.8

BELGIUM 20,624 17,327 19.0 8.4 8.2 0.2 487.4 415.6 17.3 4,094.4 3,404.0 20.3 84.4 59.0 43.2

NETHERLANDS 81,651 75,885 7.6 9.3 9.8 -0.5 450.0 381.2 18.0 4,184.9 3,735.9 12.0 341.7 283.5 20.5

GERMANY 128,895 109,816 17.4 8.4 8.3 0.1 485.9 537.7 -9.6 4,081.8 4,462.8 -8.5 526.1 490.1 7.4

SWITZERLAND 25,680 20,775 23.6 8.8 8.8 0.0 495.5 366.3 35.3 4,360.7 3,223.1 35.3 112.0 67.0 67.2

RUSSIA 72,785 67,564 7.7 8.1 7.0 1.1 565.9 645.1 -12.3 4,584.1 4,515.9 1.5 333.7 305.1 9.4

OTHERS EUROPE 148,553 131,861 12.7 7.6 5.0 2.6 639.4 834.3 -23.4 4,859.1 4,172.3 16.5 721.8 550.2 31.2

TOTAL EUROPE 1,177,948 1,092,793 7.8 8.6 8.0 0.6 558.3 523.1 6.7 4,801.2 4,184.7 14.7 5,655.6 4,573.0 23.7

AUSTRALIA 351,500 351,232 0.1 6.2 6.2 0.0 723.9 778.1 -7.0 4,488.3 4,824.3 -7.0 1,577.6 1,694.5 -6.9

NEW ZEALAND 50,698 55,923 -9.3 6.4 7.0 -0.6 692.5 416.3 66.4 4,431.9 2,933.6 51.1 224.7 164.1 37.0

SOUTH AFRICA 21,977 21,560 1.9 7.5 5.0 2.5 566.0 769.5 -26.4 4,263.6 3,847.7 10.8 93.7 83.0 13.0

CENTRAL ASIA 30,623 16,834 81.9 8.3 6.1 2.2 534.1 695.5 -23.2 4,432.7 4,242.5 4.5 135.7 71.4 90.1

OTHERS 139,347 86,522 61.1 6.3 7.8 -1.5 926.5 717.2 29.2 5,800.5 5,594.5 3.7 808.3 484.0 67.0

TOTAL NON ASEAN 7,717,908 6,469,884 19.3 7.7 7.9 -0.2 599.2 518.8 15.5 4,614.2 4,098.2 12.6 35,612.0 26,515.1 34.3

GRAND TOTAL 25,832,354 25,948,459 -0.4 6.5 5.7 0.8 501.1 555.5 -9.8 3,257.0 3,166.5 2.9 84,135.2 82,165.0 2.4

10

12

48.1%

GENDER

MALE FEMALE

51.9%

26.7%

MARITAL STATUS

MARRIED SINGLE

73.3%

Professional

22.9%

Management

21.4%

Businessman

9.7%

Sales / Clerical

11.0%

Retired

7.0%

Housewife

8.6%

Manual Worker

4.8%

Student

4.5%

Teacher

3.6%

OCCUPATION

35-44 years

30.5%

45-54 years

32.7%

55-64 years

17.7%

>65 years

5.9%

25-34 years

8.0%

15-24 years

5.2%

AGE GROUP

From the total tourist arrivals to Malaysia in 2018, 54.0% were from the “Professional,

Management and Businessman” group while Youths (15 – 44 years) constituted 43.7%.

14

REPEAT

69.9%

FIRST TIME

30.1%

FREQUENCY OF VISIT

PACKAGE

6.2%

INDEPENDENT

93.8%

TRAVEL ARRANGEMENT

Spouse

56.3%

Alone

18.1%

Children

9.5%

Family

8.2%

Business

Associates

3.8%

Friends

2.4%

TRAVEL COMPANION

81.9% foreign tourists who visited Malaysia in 2018 came with companions. 60.9% of

them needed less than 2 months to decide the trip.

14.3% 14.2% 13.8%

13.8% 11.1% 9.9%

9.2% 6.6% 3.4%

LEAD TIME TO DECIDE

15

Shopping

98.5% 94.6%

Sightseeing

in the city

36.8%

Visiting

historical sites

33.0%

Visiting island

& beaches

30.6%

Visiting

museums

26.1%

Visiting theme

parks

25.0%

Nightlife/

entertainment

19.8%

Swimming

16.1%

Cultural events &

festivals

19.9%

Visiting villages

MAJOR ACTIVITIES ENGAGED

(Multiple Response)

Johor

1 KL, Selangor

& Putrajaya

2 Melaka

5 Penang

6 Sabah

4 Kedah

8 Pahang7 Sarawak

3 JohorNote:Tourist stayed at least 1 night at each stateMultiple Response

STATES VISITED (BY RANK)

16

Online Travel Providers

14.3%

Travel Review Sites

12.4%

Social Media

13.2%

Travel Blogs

3.1%

Search Engines

31.1%

Websites

22.9%

(Single Response)

Internet is one of the major sources of information on Malaysia for foreign

tourists, with 74.5% depending on the internet to browse for information.

*BREAKDOWN OF INTERNET

Friends &

Relatives Who

Visited

Malaysia

96.5%

Friends &

Relatives

Living in

Malaysia

50.6%

*Internet

74.5%

Travel

Agents

24.4%

Own

Experience

95.8%

Travel

Guide

Books

18.6%

Travel

Guide

(Multiple Response)

TOP SOURCES OF INFORMATION ON MALAYSIA

18

SINGAPORE ARRIVALS AND RECEIPTS

INDICATOR 2017 2018 CHANGE %

TOURIST ARRIVALS: 12,441,713 10,615,986 (14.7)

TOURIST RECEIPTS [RM MILLION]: 36,948.1 27,260.31 (26.2)

AVERAGE PER CAPITA [RM]: 2,969.7 2,567.85 (13.5)

AVERAGE PER DIEM [RM]: 575.8 1,069.94 85.8

DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 5.2 2.4 (2.8)

EXPENDITURE COMPONENTSINDICATOR 2017 (%) 2018 (%) DIFFERENCE

SHOPPING 26.9 43.1 16.2

ACCOMMODATION 17.9 25.1 7.2

FOOD & BEVERAGES 18.5 13.9 (4.6)

ENTERTAINMENT 6.2 5.2 (1.0)

DEMOGRAPHIC PROFILEINDICATOR 2017 (%) 2018 (%) DIFFERENCE

GENDER:

FEMALE 52.0 52.6 0.6

MARITAL STATUS:

MARRIED 87.0 76.0 (11.1)

OCCUPATIONAL GROUP:

MANAGEMENT/ ADMINISTRATION 15.8 22.8 7.0

PROFESSIONAL/ TECHNICAL 22.7 20.1 (2.6)

SALES/CLERICAL 7.1 13.3 6.2

AGE GROUP:

45-54 28.8 36.1 7.3

35-44 25.9 24.7 (1.2)

55-64 21.0 21.5 0.5

TRAVELLING PATTERNINDICATOR 2017 (%) 2018 (%) DIFFERENCE

MAIN PURPOSE OF VISIT:

HOLIDAY 31.0 34.0 3.0

VFR 45.1 33.2 (11.9)

SHOPPING 18.9 27.0 8.1

TRAVEL ARRANGEMENT:

INDEPENDENT 97.1 97.0 (0.1)

FREQUENCY OF VISIT:

REPEAT 96.5 98.4 1.9

TRAVELLING COMPANION:

SPOUSE 39.4 34.6 (4.8)

FAMILY/RELATIVES 22.9 25.3 2.4

ALONE 20.6 16.9 (3.7)

MAJOR ACTIVITIES ENGAGED:

SHOPPING 88.4 80.6 (7.8)

SIGHTSEEING IN THE CITIES 51.7 73.2 21.5

VISITING HISTORICAL SITE 16.4 36.7 20.3

VISITING ISLAND & BEACHES 49.5 30.9 (18.6)

LEAD TIME TO DECIDE TRIP:

≤ 1 WEEK 28.3 32.6 4.3

> 1 WEEK TO 2 WEEKS 32.9 27.1 (5.8)

> 3 WEEKS TO 1 MONTH 5.1 11.7 6.6

INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:

FRIENDS/RELATIVES VISITED MALAYSIA 59.5 93.4 33.9

OWN EXPERIENCE 99.7 84.3 (15.4)

FRIENDS/RELATIVES LIVING IN MALAYSIA 85.1 74.7 (10.4)

INTERNET 58.7 59.5 0.8

STATES VISITED IN MALAYSIA:

JOHOR 26.0 83.2 57.3

SARAWAK 83.1 81.1 (2.0)

KUALA LUMPUR/SELANGOR 76.2 70.4 (5.8)

ITEMS PURCHASED:

FOODSTUFF 86.2 92.5 6.3

APPARELS/ CLOTHES 90.2 83.1 (7.1)

HANDICRAFT/SOUVENIR 69.7 78.2 8.5

COSMETIC/PERSONAL CARE 37.2 69.1 31.9

MAIN FACTORS IN CHOOSING MALAYSIA:

NEIGHBOURING COUNTRY 83.3 91.5 8.2

SHOPPING 94.8 87.5 (7.3)

EASILY ACCESSIBLE 53.2 67.0 13.8

MAIN FEATURES TO PROMOTE MALAYSIA:

FAMILY FUN & FRIENDLY 17.4 20.1 2.7

SHOPPING HAVEN 14.7 14.4 (0.3)

VIBRANT & MODERN CITIES 14.9 14.8 (0.1)

FOOD HAVEN 15.3 12.8 (2.5)

RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:

YES 99.9 99.4 (0.5)

19

THAILAND ARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 1,836,522 1,914,692 4.3



AVERAGE PER DIEM [RM]: 348.1 423.2 21.6

DIFFERENCE



SHOPPING 19.0 36.4 17.4


FOOD & BEVERAGES 16.9 19.6 2.7

ENTERTAINMENT 7.4 11.8 4.4


GENDER:

FEMALE 56.6 60.1 3.5

MARITAL STATUS:

SINGLE 43.5 55.4 11.9

OCCUPATIONAL GROUP:


PROFESSIONAL/TECHNICAL 9.2 18.5 9.3


AGE GROUP:

35-44 42.5 32.6 (9.9)

45-54 15.3 31.2 15.9

55-64 6.3 13.3 7.0



HOLIDAY 40.5 65.8 25.3

VFR 13.4 27.4 14.0

BUSINESS 4.8 1.9 (2.9)

TRAVEL ARRANGEMENT:

INDEPENDENT 93.3 97.7 4.4

FREQUENCY OF VISIT:

REPEAT 68.0 65.4 (2.6)



FRIENDS 29.3 29.8 0.5

ALONE 23.2 20.6 (2.6)



SHOPPING 48.7 80.6 31.8

VISITING MUSEUM 55.1 53.4 (1.7)

VISITING THEMEPARK 44.6 48.6 4.0


> 2 MONTHS TO 3 MONTHS 20.9 22.9 2.0

> I MONTH TO 2 MONTHS 29.0 21.7 (7.3)

> 2 WEEK TO 3 WEEKS 13.6 16.9 3.3


FRIENDS/RELATIVE VISITED MALAYSIA 62.3 92.5 30.2

INTERNET 90.8 85.2 (5.6)

FRIENDS/RELATIVE LIVING IN MALAYSIA 74.7 70.1 (4.6)



PENANG 34.4 82.4 48.0

KUALA LUMPUR/SELANGOR 4.8 65.7 61.0

SABAH 26.7 57.1 30.5

ITEMS PURCHASED:

FOODSTUFF 79.5 89.2 9.7


HANDICRAFT/SOUVENIR 72.2 69.8 (2.4)

COSMETIC/PERSONAL CARE 54.2 42.4 (11.8)


VALUE FOR MONEY 57.3 92.5 35.2

TO EXPERIENCE MALAYSIAN FOOD 38.4 88.0 49.6




THEME PARKS 2.0 15.1 13.1

VIBRANT AND MODERN CITIES 23.7 14.4 (9.3)

FOOD HAVEN 9.8 11.9 2.1


YES 99.7 99.6 (0.1)

20

INDONESIA ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 8,482.77 11,071.88 30.5

AVERAGE PER CAPITA [RM]: 3,033.28 3,377.95 11.4


DIFFERENCE



MEDICAL 20.4 31.9 11.5

SHOPPING 26.9 25.2 (1.7)

ACCOMMODATION 17.9 16.0 (1.9)



GENDER:

FEMALE 52.4 56.5 4.1

MARITAL STATUS:

MARRIED 79.4 79.8 0.4

OCCUPATIONAL GROUP:

MANAGEMENT/ADMINISTRATION 20.5 20.1 (0.4)


HOUSEWIFE 13.1 12.7 (0.4)

AGE GROUP:

35-44 35.3 34.7 (0.6)

45-54 27.0 26.3 (0.7)

55-64 18.9 17.2 (1.7)



HOLIDAY 37.6 40.0 2.4

HEALTH TREATMENT 37.3 27.7 (9.6)

VFR 12.4 18.0 5.6

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 81.7 82.8 1.1


FAMILY/RELATIVES 34.9 34.4 (0.5)

SPOUSE 28.0 31.1 3.1

FRIENDS 15.5 14.7 (0.8)



SHOPPING 67.0 74.5 7.5

MEDICAL 66.6 49.3 (17.3)

VISITING MUSEUM 13.3 22.4 9.1


> 1 MONTH TO 2 MONTHS 31.3 21.7 (9.6)

> 2 MONTHS TO 3 MONTHS 26.0 18.4 (7.6)

> I YEAR * 14.0 N/C


FRIENDS/RELATIVE VISITED MALAYSIA 90.0 85.6 (4.4)


INTERNET 50.5 67.6 17.1

FRIENDS/RELATIVES LIVING IN MALAYSIA 56.5 50.3 (6.2)


JOHOR 78.3 67.8 (10.5)


MELAKA 39.4 48.0 8.6

ITEMS PURCHASED:

FOODSTUFF 69.4 77.9 8.5



SHOES 43.9 39.0 (4.9)



EASILY ACCESSIBLE 74.8 74.4 (0.4)

SHOPPING 65.7 73.8 8.1


MEDICAL & WELLNESS DESTINATION 31.3 24.8 (6.5)

VIBRANT & MODERN CITY 15.9 15.5 (0.4)


SHOPPING HAVEN 8.4 8.4 0.0


YES 99.9 99.5 (0.4)

21

BRUNEI ARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 1,660,506 1,382,031 (16.8)




DIFFERENCE



SHOPPING 37.9 53.2 15.3


FOOD & BEVERAGE 21.0 13.6 (7.4)

ENTERTAINMENT 4.8 3.0 (1.8)


GENDER:

MALE 52.8 56.2 3.4

MARITAL STATUS:

MARRIED 77.0 80.1 3.1

OCCUPATIONAL GROUP:



GOVERNMENT 17.7 12.2 (5.5)

AGE GROUP:

45-54 30.6 31.7 1.1

35-44 28.2 31.2 3.0

55-64 7.9 13.6 5.7



HOLIDAY 64.1 59.7 (4.4)

SHOPPING 18.6 23.5 4.9

VFR 14.0 12.1 (1.9)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 98.2 97.4 (0.8)



SPOUSE 21.2 28.1 6.9

ALONE 6.8 17.5 10.6



SHOPPING 87.6 79.2 (8.4)


NIGHTLIFE/ ENTERTAINMENT 23.2 19.1 (4.1)


> 2 WEEKS TO 3 WEEKS 19.1 25.8 6.7

≤1 WEEK 9.5 21.4 11.9

> 3 WEEKS TO 1 MONTH 21.4 18.4 (3.0)


INTERNET 84.6 89.8 5.2



FRIENDS/RELATIVE LIVING IN MALAYSIA 39.8 48.0 8.2


SABAH 73.2 88.4 15.2

LABUAN 63.3 68.6 5.3

SARAWAK 41.2 66.3 25.1

ITEMS PURCHASED:

FOODSTUFF 88.7 87.5 (1.2)

APPARELS/ CLOTHES 78.7 87.1 8.4


SHOES 77.3 60.1 (17.2)




SHOPPING 72.8 72.7 (0.1)



EASY ACCESS 18.8 18.9 0.1

FAMILY FUN & FRIENDLY 18.3 15.3 (3.0)

FOOD HAVEN 6.6 12.4 5.9


YES 100.0 100.0 0.0

22

PHILIPPINES ARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 370,559 396,062 6.9




DIFFERENCE



SHOPPING 27.7 31.3 3.6


FOOD & BEVERAGE 13.8 14.7 0.9

LOCAL TRANSPORTATION 5.9 8.8 2.9


GENDER:

FEMALE 57.5 56.7 (0.8)

MARITAL STATUS:

MARRIED 57.9 57.6 (0.3)

OCCUPATIONAL GROUP:


MANAGEMENT/ADMINISTRATION 12.6 21.0 8.4


AGE GROUP:

35-44 32.0 40.1 8.1

45-54 25.9 28.3 2.4

55-64 19.0 15.7 (3.3)



HOLIDAY 49.1 71.4 22.3

SHOPPING 34.1 10.2 (23.9)

VFR 13.5 9.6 (3.9)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 83.1 63.2 (19.8)


FRIENDS 46.4 39.2 (7.2)


SPOUSE 7.6 20.6 13.0



SHOPPING 73.5 90.4 16.9

NIGHTLIFE/ ENTERTAINMENT 84.0 61.6 (22.4)



> 1 MONTH TO 2 MONTHS 6.9 18.4 11.4

> 2 MONTHS TO 3 MONTHS 17.5 15.4 (2.1)

> 1 WEEK TO 2 WEEKS 33.2 15.2 (18.0)




INTERNET 91.8 85.5 (6.3)




JOHOR 41.7 26.3 (15.4)

MELAKA 21.7 25.6 3.9

ITEMS PURCHASED:



FOODSTUFF 80.0 73.0 (7.0)





TO VISIT MALAYSIA TOURIST ATTRACTIONS 78.3 69.1 (9.2)





MULTI-RACIAL COUNTRY 8.6 12.2 3.0


YES 100.0 100.0 0.0

23

VIETNAM ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 901.7 1,333.9 47.9



DIFFERENCE




SHOPPING 20.2 26.6 6.4


INTERNATIONAL AIRFARES 7.3 11.9 4.6


GENDER:

FEMALE 47.7 50.4 2.7

MARITAL STATUS:

MARRIED 72.2 74.6 2.4

OCCUPATIONAL GROUP:


SALES/CLERICAL 15.3 11.9 (3.4)

HOUSEWIFE 8.0 8.7 0.7

AGE GROUP:

35-44 43.3 39.6 (3.7)

45-54 29.2 33.3 4.1

55-64 19.0 10.0 (9.0)



HOLIDAY 90.5 90.9 0.5

VFR 1.3 3.2 1.9

BUSINESS 0.7 2.8 2.1

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 81.1 80.6 (0.5)



FRIENDS 32.5 30.2 (2.3)

SPOUSE 11.5 12.3 0.8



SHOPPING 88.8 83.8 (5.0)

VISITING HISTORICAL SITES 68.2 58.3 (9.9)



> 2 MONTHS TO 3 MONTHS 47.7 33.9 (13.8)

> 3 MONTHS TO 4 MONTHS 9.0 13.9 4.9

> 1 MONTH TO 2 MONTHS 24.9 12.4 (12.5)


OWN EXPERIENCE 20.3 88.3 68.0

INTERNET 45.7 81.6 35.9


TRAVEL AGENTS 65.3 60.5 (4.8)


SABAH 45.6 50.0 4.4

MELAKA 89.4 39.3 (50.1)

JOHOR 42.5 28.5 (14.0)

ITEMS PURCHASED:



FOODSTUFF 57.0 64.7 7.7

CHOCOLATES 71.0 55.1 (15.9)


TO VISIT MALAYSIA TOURIST ATTRACTIONS 67.2 94.3 27.1

FRIEND/RELATIVE RECOMMENDATION 58.5 94.3 35.8

VALUE FOR MONEY 78.6 64.3 (14.3)


VIBRANT & MODERN CITY 36.6 35.0 (1.6)





YES 100.0 99.6 (0.4)

24

CHINA ARRIVALS AND RECEIPTS






DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 6.0 6.1 0.1


SHOPPING 24.0 26.7 2.7



FOOD & BEVERAGE 17.9 10.2 (7.7)


GENDER:

MALE 50.3 51.0 0.7

MARITAL STATUS:

MARRIED 85.8 84.6 (1.1)

OCCUPATIONAL GROUP:



BUSINESSMAN 15.3 11.7 (3.6)

AGE GROUP:

45-54 27.8 34.1 6.3

35-44 38.3 31.7 (6.6)

55-64 15.2 16.0 0.8



HOLIDAY 94.4 93.4 (1.0)


VFR 0.9 1.5 0.6

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 82.8 74.5 (8.3)



SPOUSE 30.4 23.9 (6.5)

FRIENDS 20.4 22.1 1.7



SHOPPING 32.6 88.6 56.0




> I YEAR 1.1 19.7 18.6

> 2 MONTHS TO 3 MONTHS 28.4 18.1 (10.3)

> 1 MONTH TO 2 MONTHS 16.7 18.1 1.4


INTERNET 73.4 89.1 15.7



TRAVEL GUIDE BOOKS 55.0 35.7 (19.3)


MELAKA 81.9 87.2 5.3


JOHOR 17.3 41.7 24.4

ITEMS PURCHASED:


FOODSTUFF 83.7 77.2 (6.5)




LIKE TO KNOW MORE ABOUT MALAYSIA 52.3 98.4 46.1





VIBRANT & MODERN CITY 14.5 20.9 6.4

ISLAND & BEACHES 23.5 19.9 (3.6)

MULTI-RACIAL COUNTRY 10.9 9.2 (1.7)


YES 99.9 99.8 (0.1)

25

JAPAN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 30.3 29.2 (1.1)





GENDER:

MALE 55.4 55.1 (0.3)

MARITAL STATUS:

MARRIED 74.9 76.0 1.1

OCCUPATIONAL GROUP:

PROFESSIONAL / TECHNICAL 41.5 36.8 (4.7)



AGE GROUP:

35-44 47.7 36.0 (11.7)

45-54 29.6 32.2 2.6

55-64 8.9 12.4 3.5



HOLIDAY 82.4 67.8 (14.6)

BUSINESS 11.3 20.3 9.0

VFR * 2.0 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 64.9 68.3 3.4



FRIENDS 25.4 25.3 (0.1)

SPOUSE 30.3 22.7 (7.6)



SHOPPING 34.0 82.9 48.9


NIGHTLIFE/ENTERTAINMENT 72.8 44.6 (28.2)


> 2 MONTHS TO 3 MONTHS 25.4 18.5 (6.9)

> 1 MONTH TO 2 MONTHS 29.5 15.4 (14.1)




INTERNET 81.4 59.7 (21.7)


TRAVEL AGENTS 18.8 21.9 3.1


PENANG 49.0 59.7 10.7

JOHOR 6.1 48.7 42.6


ITEMS PURCHASED:


FOODSTUFF 75.1 64.4 (10.7)

APPARELS / CLOTHES 60.2 63.6 3.4



SHOPPING 49.3 84.3 35.0

TO VISIT MALAYSIA TOURIST ATTRACTION 66.5 80.9 35.0






THEME PARKS 6.1 9.2 3.1


YES 98.8 99.0 0.2

26

SOUTH KOREA ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 21.0 24.9 3.9




GENDER:

FEMALE 53.2 57.0 3.8

MARITAL STATUS:

MARRIED 78.1 80.6 2.5

OCCUPATIONAL GROUP:


MANAGEMENT / ADMINISTRATION 18.5 20.1 1.6

RETIRED 6.2 12.7 6.5

AGE GROUP:

45-54 34.4 33.5 (0.9)

35-44 34.1 33.2 (0.9)

55-64 16.0 18.0 2.0



HOLIDAY 95.4 91.0 (4.4)

VFR 0.6 2.1 1.5


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 87.2 81.1 (6.1)



SPOUSE 36.8 29.1 9.2

FRIENDS 19.5 28.7 9.2



SHOPPING 24.6 86.6 62.0




> 2 MONTHS TO 3 MONTHS 19.3 20.8 1.5

> I YEAR N/A 18.2 N/C

> 3 MONTHS TO 4 MONTHS 17.8 17.4 (0.4)



INTERNET 78.4 63.0 (15.4)





JOHOR 36.1 48.1 12.0

MELAKA 58.3 47.3 (11.0)

ITEMS PURCHASED:


FOODSTUFF 82.4 73.9 (8.5)

APPARELS / CLOTHES 82.9 63.9 (19.0)



TO VISIT MALAYSIA TOURIST ATTRACTION 90.3 86.3 (4.0)

SHOPPING 92.1 85.1 (7.0)



ISLAND & BEACHES 47.2 31.1 (16.1)


VIBRANT & MODERN CITIES 6.9 15.0 8.1



YES 100.0 99.9 (0.1)

27

TAIWAN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 22.9 32.8 9.9


INTERNATIONAL AIRFARES 17.1 13.5 (3.6)



GENDER:

FEMALE 50.5 55.8 5.2

MARITAL STATUS:

MARRIED 93.5 71.4 (22.1)

OCCUPATIONAL GROUP:


MANAGEMENT / ADMINISTRATION 10.0 18.7 8.7


AGE GROUP:

35-44 66.1 36.7 (29.4)

45-54 22.7 32.7 10.0

25-34 4.0 13.5 12.1



HOLIDAY 98.3 88.1 (10.2)

VFR 0.2 3.9 3.7


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 63.9 81.9 18.0



FRIENDS 5.2 31.4 26.2

SPOUSE 55.7 28.1 (27.6)



SHOPPING 26.4 92.0 65.6





> 1 MONTH TO 2 MONTHS 21.7 15.6 (6.1)

> 2 MONTHS TO 3 MONTHS 14.9 12.8 (2.1)



INTERNET 95.5 66.9 (28.6)




JOHOR * 51.9 N/C


KEDAH/PERLIS 5.8 44.2 38.4

ITEMS PURCHASED:


FOODSTUFF 93.2 87.0 (6.2)

APPARELS / CLOTHES 97.0 75.5 (21.5)



SHOPPING 66.0 79.3 13.3




ISLAND & BEACHES 27.7 34.7 7.0





YES 100.0 100.0 0.0

28

INDIA ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 20.0 23.2 3.2

INTERNATIONAL AIRFARES 19.1 16.6 (2.5)



GENDER:

MALE 55.7 55.7 0.0

MARITAL STATUS:

MARRIED 86.7 83.2 (3.5)

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 32.2 30.8 (1.4)

45-54 28.6 27.8 (0.8)

55-64 19.1 19.6 0.5



HOLIDAY 89.8 86.8 (3.0)

INCENTIVE TRAVEL 0.5 4.8 4.3

HONEYMOON 1.4 4.1 2.6

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 80.7 72.7 (8.0)



FRIENDS 11.3 19.3 8.0

SPOUSE 23.9 19.2 (4.7)



SHOPPING 68.8 88.0 19.2

VISITING THEMEPARKS 87.6 81.2 (6.4)



> 2 MONTHS TO 3 MONTHS 46.0 29.5 (16.5)

> I YEAR * 23.1 N/C

> 1 MONTH TO 2 MONTHS 22.4 17.4 (5.0)


INTERNET 61.4 89.9 28.5

FRIENDS/RELATIVES VISITED MALAYSIA 91.1 80.3 (10.8)




PAHANG 94.2 52.1 (42.1)

MELAKA 44.5 45.6 1.1


ITEMS PURCHASED:

HANDICRAFTS/SOUVENIR 67.2 94.4 27.2

FOODSTUFF 58.3 62.6 4.3

APPARELS/CLOTHES 57.9 53.1 (4.8)

CHOCOLATE 58.2 48.1 (10.1)




FRIENDS/RELATIVES RECOMMENDATION 75.1 75.3 0.2





FOOD HAVEN 2.6 5.0 2.4


YES 100.0 99.7 (0.3)

29

PAKISTAN ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 208.8 306.7 46.9



DIFFERENCE



SHOPPING 20.3 32.2 11.9


FOOD & BEVERAGE 19.7 13.3 (6.4)

LOCAL TRANSPORTATION 18.0 11.2 (6.8)


GENDER:

MALE 68.8 61.8 (7.0)

MARITAL STATUS:

MARRIED 73.4 71.4 (2.0)

OCCUPATIONAL GROUP:

PROFESSIONAL/TECHNICAL 34.2 29.7 (4.5)

BUSINESSMAN 14.0 18.3 4.3


AGE GROUP:

35-44 36.3 37.1 0.8

45-54 24.6 27.7 3.1

55-64 9.9 18.1 8.2



HOLIDAY 54.9 53.2 (1.7)

HONEYMOON 4.5 19.3 14.8

VFR 4.5 7.0 2.5

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 73.3 60.4 (12.9)



FRIENDS 16.4 26.4 10.0

SPOUSE 20.3 24.2 3.9



SHOPPING 61.6 85.3 23.7




> I YEAR * 24.8 N/C

> 2 MONTHS TO 3 MONTHS 40.7 23.2 (17.5)

> 1 MONTH TO 2 MONTHS 27.8 14.4 (13.4)



INTERNET 55.4 58.2 2.8




PAHANG 17.1 54.5 37.4

SABAH 60.0 47.7 (12.3)


ITEMS PURCHASED:


FOODSTUFF 58.7 63.2 4.5


TEXTILES 5.5 36.2 30.7




LIKE TO KNOW MORE ABOUT MALAYSIA 84.2 43.2 (41.0)





MUSLIM FRIENDLY 14.2 9.9 (4.3)


YES 99.7 99.8 0.1

30

SAUDI ARABIA ARRIVALS AND RECEIPTS





AVERAGE PER DIEM [RM]: 1,069.9 1,066.8 (0.3)

DIFFERENCE



SHOPPING 34.9 26.2 (8.7)



DOMESTIC AIRFARES 6.7 14.7 8.0


GENDER:

MALE 74.8 52.9 (21.9)

MARITAL STATUS:

MARRIED 87.9 89.3 1.4

OCCUPATIONAL GROUP:

PROFESSIONAL/ TECHNICAL 42.0 44.4 2.4

HOUSEWIFE 15.0 17.2 2.2


AGE GROUP:

35-44 47.9 57.4 9.5

45-54 13.2 21.5 8.3

25-34 26.7 9.7 (17.0)



HOLIDAY 64.2 75.7 11.5

HONEYMOON 26.5 19.1 (7.5)

BUSINESS 1.8 0.9 (0.9)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 78.2 75.0 (3.2)


SPOUSE 48.4 49.9 1.5


FRIENDS 4.0 4.2 0.2



SHOPPING 45.5 92.8 47.3

VISITING ISLAND AND BEACHES 58.0 58.4 0.4

VISITING HISTORICAL SITES 43.3 40.5 (2.8)


> I YEAR * 33.4 N/C

> 2 MONTHS TO 3 MONTHS 44.4 27.9 (16.5)

> 3 MONTHS TO 4 MONTHS 11.1 13.8 2.7



INTERNET 55.1 59.3 4.2






PAHANG 34.5 24.1 (10.4)

ITEMS PURCHASED:

FOODSTUFF 65.9 91.5 25.6



SHOES 49.5 48.3 (1.2)



SHOPPING 43.9 63.3 19.4



FAMILY, FUN AND FRIENDLY 19.9 20.1 0.2



ISLANDS & BEACHES 13.9 13.9 0.0


YES 100.0 100.0 0.0

31

IRAN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 43.6 32.0 (11.6)





GENDER:

MALE 52.0 54.6 2.6

MARITAL STATUS:

MARRIED 80.4 80.5 0.1

OCCUPATIONAL GROUP:



HOUSEWIFE 12.3 13.7 1.4

AGE GROUP:

35-44 36.1 43.1 7.0

45-54 18.8 36.2 17.4

55-64 5.2 7.4 2.3



HOLIDAY 90.5 91.6 1.1

HONEYMOON 0.7 2.6 1.9

VFR 2.5 2.4 (0.1)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 85.8 80.5 (5.4)



SPOUSE 22.1 27.0 4.9

FRIENDS 9.9 11.0 1.1



SHOPPING 76.8 81.7 4.9

VISITING HISTORICAL SITES 21.4 43.5 22.1

VISITING THEME PARKS 26.7 40.4 13.7


> 2 MONTHS TO 3 MONTHS 49.6 29.0 (20.6)

> I YEAR 0.4 26.6 26.2

> 1 MONTH TO 2 MONTHS 23.0 11.8 (11.2)



TRAVEL AGENT 47.1 53.4 6.3

INTERNET 51.0 48.1 (2.9)



PAHANG 36.0 44.1 8.1

KEDAH/PERLIS * 26.5 N/C

SABAH 36.0 26.5 (9.5)

ITEMS PURCHASED:


APPAREL/ CLOTHES 85.7 71.9 (13.8)

FOODSTUFF 57.0 54.8 (2.2)

SHOES 42.0 38.7 (3.3)




INCLUDED IN PACKAGE TOUR 13.8 39.7 25.9







YES 100.0 100.0 0.0

32

UNITED ARAB EMIRATES ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 25.5 31.1 5.5



FOOD & BEVERAGE 20.8 10.4 (10.4)


GENDER:

MALE 57.7 51.7 (6.0)

MARITAL STATUS:

MARRIED 72.3 77.8 5.5

OCCUPATIONAL GROUP:


HOUSEWIFE 14.9 14.0 (0.9)

STUDENT 8.5 11.7 3.2

AGE GROUP:

35-44 41.4 43.5 2.1

45-54 31.4 28.2 (3.2)

25-34 10.0 10.2 0.2



HOLIDAY 76.6 50.8 (25.8)

HONEYMOON 8.5 33.2 24.7

SPORTS 8.5 2.9 (5.6)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.3 73.4 1.1



SPOUSE 14.9 32.2 17.3

FRIENDS 10.6 5.5 (5.1)



SHOPPING 59.7 91.1 31.3




> I YEAR * 30.1 N/C

> 2 MONTHS TO 3 MONTHS 46.8 24.6 (22.2)

> 3 MONTHS TO 4 MONTHS 17.0 20.7 3.7



INTERNET 72.3 63.3 (9.1)




PAHANG * 62.5 N/C


SABAH 100.0 25.0 (75.0)

ITEMS PURCHASED:



FOODSTUFF 43.5 60.5 17.0

SHOES 32.6 31.0 (1.6)



SHOPPING 56.1 69.8 13.7



FAMILY, FUN AND FRIENDLY 50.0 30.4 (19.6)


MUSLIM FRIENDLY 10.9 14.2 3.3



YES 100.0 100.0 0.0

33

OMAN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 36.4 28.6 (7.9)



FOOD & BEVERAGE 26.2 9.8 (16.3)


GENDER:

MALE 56.4 55.2 (1.3)

MARITAL STATUS:

MARRIED 84.3 88.6 4.3

OCCUPATIONAL GROUP:


HOUSEWIFE 16.5 16.2 (0.3)


AGE GROUP:

35-44 39.3 48.7 9.5

45-54 23.3 29.2 5.8

55-64 12.3 10.2 (2.1)



HOLIDAY 82.6 65.0 (17.6)

HONEYMOON 16.5 29.4 12.9

SHOPPING * 2.3 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 80.7 77.7 (3.0)



SPOUSE 33.3 46.6 13.3

FRIENDS 12.3 3.9 (8.4)



SHOPPING 48.9 94.2 45.3




> I YEAR * 38.3 N/C

> 2 MONTHS TO 3 MONTHS 62.6 24.9 (37.7)

> 1 MONTH TO 2 MONTHS 9.6 15.6 6.0



INTERNET 71.2 60.5 (10.6)





PAHANG 63.6 35.1 (28.5)

KEDAH/PERLIS 45.5 32.4 (13.0)

ITEMS PURCHASED:

APPARELS/CLOTHES 83.5 98.3 14.8


FOODSTUFF 48.6 60.7 12.1

SHOES 48.6 47.7 (1.0)




SHOPPING 67.9 48.7 (19.2)







YES 100.0 100.0 0.0

34

KUWAIT ARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 9,247 7,928 (14.3)

TOURIST RECEIPTS [RM MILLION]: 75.7 66.1 (12.8)


AVERAGE PER DIEM [RM]: 1,036.9 890.9 (14.1)

DIFFERENCE




SHOPPING 30.9 22.4 (8.5)

FOOD & BEVERAGE 15.4 13.5 (1.9)



GENDER:

MALE 51.7 55.6 3.9

MARITAL STATUS:

MARRIED 74.1 77.3 3.2

OCCUPATIONAL GROUP:


HOUSEWIFE 14.8 13.3 (1.5)

STUDENT 14.8 12.8 (2.0)

AGE GROUP:

35-44 40.5 42.3 1.8

45-54 19.0 32.8 13.7

25-34 11.9 10.4 (1.5)



HOLIDAY 55.3 72.4 17.1

HONEYMOON 42.6 8.1 (34.4)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 74.1 80.0 5.9



SPOUSE 14.8 25.2 10.4

FRIENDS * 7.1 N/C



SHOPPING 43.5 93.8 50.3

VISITING ISLAND AND BEACHES 66.7 41.2 (25.4)

VISITING THEMEPARK 59.3 41.2 (18.0)


> I YEAR * 33.5 N/C

> 2 MONTHS TO 3 MONTHS 40.7 29.7 (11.1)

> 3 MONTHS TO 4 MONTHS 29.6 16.3 (13.4)



INTERNET 74.1 66.3 (7.7)


OUTDOOR ADVERTISING 29.6 13.9 (15.7)



MELAKA 55.2 50.0 (5.2)

KEDAH/PERLIS 82.1 50.0 (32.1)

ITEMS PURCHASED:



FOODSTUFF 55.6 51.0 (4.5)

SHOES 51.9 39.4 (12.5)




SHOPPING 59.3 43.3 (15.9)




MULTI-RACIAL COUNTRY * 12.8 N/C

MUSLIM FRIENDLY 11.5 11.7 0.2


YES 100.0 100.0 0.0

35

CANADA ARRIVALS AND RECEIPTS




AVERAGE PER CAPITA [RM]: 3706.0 4508.7 21.7


DIFFERENCE



SHOPPING 23.5 33.8 10.3





GENDER:

MALE 65.0 55.5 (9.6)

MARITAL STATUS:

MARRIED 52.4 59.2 6.8

OCCUPATIONAL GROUP:



STUDENT 5.1 14.4 9.3

AGE GROUP:

35-44 37.1 43.2 6.1

45-54 26.8 27.5 0.7

25-34 19.5 10.0 (9.5)



HOLIDAY 93.9 81.0 (12.9)

VISA RUN 2.1 6.3 4.1

VFR 3.9 3.7 (0.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 67.1 63.8 (3.3)


SPOUSE 33.4 36.0 2.6

FRIENDS 32.6 28.9 (3.7)



SHOPPING 22.7 75.4 52.8


SWIMMING 78.9 48.9 (30.0)

HIKING/TREKKING 53.7 47.9 (5.8)


> 2 MONTH TO 3 MONTHS 33.2 20.5 (12.7)

> I YEAR * 20.4 N/C

> 1 MONTH TO 2 MONTHS 19.2 15.6 (3.6)




INTERNET 87.2 60.9 (26.3)




JOHOR 47.4 50.0 2.6


ITEMS PURCHASED:

FOODSTUFF 88.0 89.3 1.3



SHOES 75.0 52.8 (22.2)











YES 100.0 99.5 (0.5)

36

UNITED STATES ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 689.3 1,149.1 66.7



DIFFERENCE




SHOPPING 21.6 31.8 10.2

FOOD & BEVERAGE 20.0 12.5 (7.5)

ORGANISED TOURS 9.8 6.2 (3.7)


GENDER:

MALE 58.0 56.4 (1.6)

MARITAL STATUS:

MARRIED 65.5 61.8 (3.7)

OCCUPATIONAL GROUP:



RETIRED 9.4 10.3 1.0

AGE GROUP:

35-44 32.2 39.7 7.5

45-54 30.3 21.4 (8.9)

>65 9.1 14.4 5.3



HOLIDAY 79.8 74.9 (4.9)

VFR 2.6 7.2 4.6

BUSINESS 8.8 5.1 (3.6)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 50.2 54.5 4.3


SPOUSE 40.1 38.4 (1.7)

FRIENDS 22.8 30.7 7.9

ALONE 21.7 14.7 (7.0)



SHOPPING 29.9 79.0 49.1


VISITING MUSEUMS 66.6 46.7 (19.9)


> 2 MONTHS TO 3 MONTHS 25.8 20.1 (5.7)

> 1 MONTH TO 2 MONTHS 16.0 14.5 (1.5)

> I YEAR * 12.9 N/C



INTERNET 66.6 70.6 4.0





JOHOR 70.5 62.5 (8.0)

MELAKA 32.3 40.6 8.3

ITEMS PURCHASED:


FOODSTUFF 77.3 83.9 6.6

LIQUOR 71.9 63.3 (8.6)



SHOPPING 57.7 77.1 19.5





FOOD HAVEN 12.6 13.7 1.1




YES 100.0 99.0 (1.0)

37

UNITED KINGDOMARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 28.0 24.8 (3.2)




GENDER:

MALE 37.3 55.3 18.0

MARITAL STATUS:

SINGLE 0.1 57.6 57.5

OCCUPATIONAL GROUP:



STUDENT 6.5 8.9 2.4

AGE GROUP:

35-44 41.7 41.1 (0.6)

45-54 22.3 24.5 2.2

55-64 12.9 14.6 1.7



HOLIDAY 85.6 79.8 (5.8)

VISA RUN 4.4 3.0 (1.4)

VFR 4.0 6.5 2.5

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 57.4 59.0 1.6


SPOUSE 46.3 38.5 (7.8)

FRIENDS 20.1 28.0 7.9




SHOPPING 29.7 94.9 65.2

VISITING ISLAND & BEACHES 52.3 80.0 27.7



> 2 MONTHS TO 3 MONTHS 23.9 20.1 (3.8)

> I YEAR 0.3 18.9 18.6

> 1 MONTH TO 2 MONTHS 24.9 16.1 (8.8)


INTERNET 72.1 96.4 24.3



TRAVEL GUIDE BOOKS 27.1 38.3 11.2



JOHOR 1.4 54.7 53.3

MELAKA 2.1 32.9 30.8

ITEMS PURCHASED:


FOODSTUFF 71.9 71.2 (0.7)


SHOES 29.5 21.6 (7.9)











YES 99.6 99.2 (0.4)

38

IRELAND ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 28.0 25.1 (2.9)




GENDER:

FEMALE 55.1 57.5 2.4

MARITAL STATUS:

MARRIED 60.9 55.3 (5.7)

OCCUPATIONAL GROUP:


STUDENT 19.4 14.8 (4.5)


AGE GROUP:

35-44 41.7 45.5 3.8

45-54 22.3 28.8 6.5

25-34 10.9 9.2 (1.7)



HOLIDAY 73.8 77.2 3.4

VFR 1.4 5.6 4.1

HONEYMOON * 5.1 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 77.9 67.1 (10.7)


SPOUSE 48.4 43.8 (4.6)

FRIENDS 21.1 26.5 5.3




SHOPPING 42.3 84.2 41.9

HIKING/TREKKING 16.9 47.4 30.5



> 2 MONTHS TO 3 MONTHS 34.6 30.3 (4.4)

> I YEAR * 21.1 N/C

> 1 MONTH TO 2 MONTHS 24.6 13.7 (10.9)



INTERNET 90.7 69.6 (21.2)


AIRLINES 31.5 14.6 (16.9)



SABAH 62.5 15.6 (46.9)

PENANG * 6.3 N/C

ITEMS PURCHASED:


FOODSTUFF 71.3 72.8 1.5


LIQUOR 11.1 38.8 27.7


TO EXPERIENCE MALAYSIAN FOOD 49.1 36.9 (12.2)


SHOPPING 51.5 60.7 9.2







YES 98.0 98.8 0.8

39

SWEDEN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 19.4 28.1 8.7


FOOD & BEVERAGE 22.4 20.8 (1.5)



GENDER:

MALE 50.0 54.3 4.3

MARITAL STATUS:

MARRIED 71.7 61.6 (10.1)

OCCUPATIONAL GROUP:


RETIRED 15.1 14.6 (0.5)


AGE GROUP:

35-44 33.6 45.5 11.9

45-54 22.9 16.2 (6.7)

25-34 14.2 9.8 (4.5)



HOLIDAY 88.6 89.8 1.2

VFR 1.3 2.7 1.4

CONFERENCE/CONVENTION * 2.7 N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 67.3 65.3 (2.0)


SPOUSE 48.4 42.6 (5.8)

FRIENDS 20.3 33.1 12.8




SHOPPING 31.9 84.2 52.3




> I YEAR 0.5 18.9 18.4

> 2 MONTHS TO 3 MONTHS 26.3 15.9 (10.4)

> 1 MONTH TO 2 MONTHS 24.3 15.4 (8.9)




INTERNET 76.3 70.1 (6.2)

AIRLINES 73.5 60.0 (13.5)



SABAH 66.7 48.0 (18.7)

MELAKA 5.6 12.0 6.4

ITEMS PURCHASED:

SHOES 60.8 78.1 17.3


FOODSTUFF 74.3 73.8 (0.6)





TO EXPERIENCE NATURE 40.2 85.9 45.7



FOOD HAVEN 18.0 18.4 0.4




YES 100.0 100.0 0.0

40

DENMARK ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 104.0 102.8 (1.2)


AVERAGE PER DIEM [RM]: 527.0 464.7 (11.8)

DIFFERENCE




SHOPPING 23.4 22.1 (1.4)

FOOD & BEVERAGE 26.0 14.3 (11.6)



GENDER:

FEMALE 51.1 65.5 14.5

MARITAL STATUS:

MARRIED 50.0 57.1 7.1

OCCUPATIONAL GROUP:


STUDENT 21.7 14.9 (6.8)


AGE GROUP:

35-44 28.7 41.6 12.9

45-54 9.0 22.3 13.3

25-34 37.8 21.7 (16.1)



HOLIDAY 69.6 83.2 13.6

HONEYMOON * 4.4 N/C

VFR 4.3 2.8 (1.5)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 60.6 72.9 12.3


SPOUSE 20.9 36.5 15.6

FRIENDS 32.1 25.4 (6.7)




SHOPPING 39.2 77.7 38.5




> I YEAR 6.3 18.9 12.5

> 2 MONTHS TO 3 MONTHS 38.9 15.9 (23.0)

> 1 MONTH TO 2 MONTHS 11.1 15.4 4.3



INTERNET 84.3 72.8 (11.5)





SABAH 83.3 28.6 (54.8)

MELAKA * 17.1 N/C

ITEMS PURCHASED:


FOODSTUFF 70.0 68.5 (1.6)


CHOCOLATES 4.8 44.0 39.3











YES 100.0 100.0 0.0

41

FINLAND ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 24.8 29.6 4.8




GENDER:

FEMALE 59.6 53.7 (5.9)

MARITAL STATUS:

MARRIED 39.3 51.0 11.7

OCCUPATIONAL GROUP:



STUDENT 6.2 11.7 5.5

AGE GROUP:

35-44 38.4 50.0 11.6

45-54 37.8 29.5 (8.3)

25-34 12.9 8.8 (4.1)



HOLIDAY 92.4 74.5 (17.8)

VISA RUN 2.8 16.3 13.5

VFR 1.4 2.7 1.3

TRAVEL ARRANGEMENT:

INDEPENDENT 100.0 98.4 (1.6)

FREQUENCY OF VISIT:

FIRST TIME 57.2 61.2 4.0


FRIENDS 49.7 41.0 (8.7)

SPOUSE 35.2 36.5 1.3

ALONE 8.3 14.0 5.7



SHOPPING 47.1 79.3 32.2

SWIMMING 64.7 58.1 (6.6)



> I YEAR * 21.5 N/C

> 2 MONTHS TO 3 MONTHS 14.1 16.6 2.6

> 1 MONTH TO 2 MONTHS 21.1 14.5 (6.6)


INTERNET 80.0 84.2 4.2






SABAH 50.0 16.7 (33.3)

KEDAH/PERLIS 25.0 16.7 (8.3)

ITEMS PURCHASED:


FOODSTUFF 74.4 79.5 5.1




SHOPPING 32.3 77.6 45.3




FOOD HAVEN 15.8 24.2 8.4


GREENERY 4.8 13.5 8.7



YES 100.0 100.0 0.0

42

NORWAY ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 22.0 20.7 (1.3)

FOOD & BEVERAGE 29.3 15.7 (13.7)



GENDER:

MALE 58.5 53.8 (4.7)

MARITAL STATUS:

SINGLE 31.0 67.4 36.4

OCCUPATIONAL GROUP:

STUDENT 20.7 40.3 19.6



AGE GROUP:

35-44 41.5 40.4 (1.1)

25-34 14.6 36.5 21.9

45-54 12.2 8.3 (3.9)



HOLIDAY 65.5 84.4 18.9

EDUCATION * 3.7 N/C

VFR 3.4 2.2 (1.2)

TRAVEL ARRANGEMENT:

INDEPENDENT 91.3 68.9 (22.4)

FREQUENCY OF VISIT:

FIRST TIME 51.7 72.4 20.6


FRIENDS 10.3 48.5 38.2

SPOUSE 51.7 26.1 (25.6)

STUDENT GROUP * 11.2 N/C



SHOPPING 44.2 75.2 31.0




> 2 MONTHS TO 3 MONTHS 22.2 20.9 (1.3)

> I YEAR * 18.9 N/C

> 1 MONTH TO 2 MONTHS 25.9 14.9 (11.0)



INTERNET 58.6 78.8 20.2

AIRLINES 17.2 17.0 (0.2)




KEDAH/PERLIS 100.0 50.0 (50.0)

MELAKA * 4.5 N/C

ITEMS PURCHASED:


FOODSTUFF 60.0 63.9 3.9






FRIEND/RELATIVE RECOMMENDATION 58.5 35.9 (22.6)







YES 100.0 98.5 (1.5)

43

ITALY ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 20.0 24.0 4.0


FOOD & BEVERAGE 20.7 13.4 (7.4)



GENDER:

MALE 64.2 52.8 (11.5)

MARITAL STATUS:

MARRIED 51.6 50.6 (1.0)

OCCUPATIONAL GROUP:



STUDENT 5.3 8.8 3.5

AGE GROUP:

35-44 56.1 54.8 (1.3)

45-54 20.4 19.2 (1.2)

25-34 15.1 14.3 (0.8)



HOLIDAY 76.9 78.3 1.4

VISA RUN 3.5 10.2 6.7

BUSINESS 5.0 3.9 (1.1)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 69.0 72.3 3.2


FRIENDS 27.1 40.6 13.5

SPOUSE 34.1 32.5 (1.7)

WITH FAMILY/RELATIVES 8.9 15.7 6.8


SHOPPING 28.0 59.4 31.4


SWIMMING 55.0 55.2 0.2



> 2 MONTHS TO 3 MONTHS 27.7 23.6 (4.1)

> I YEAR 1.1 22.3 21.2

> 1 MONTH TO 2 MONTHS 15.7 15.4 (0.3)



INTERNET 64.9 74.6 9.8





MELAKA 46.4 67.8 21.3

SABAH 31.2 55.6 24.4

ITEMS PURCHASED:


FOODSTUFF 71.5 91.0 19.5

LIQUOR 83.0 56.4 (26.6)




TO ENJOY CLIMATE/WEATHER 51.8 69.1 17.3

FRIENDS/RELATIVES RECOMMENDATION 96.5 68.0 (28.5)







YES 100.0 99.8 (0.2)

44

SPAIN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 20.0 35.5 15.6


FOOD & BEVERAGE 24.4 13.9 (10.5)

LOCAL TRANSPORT 13.1 9.1 (3.9)


GENDER:

FEMALE 35.8 59.7 23.9

MARITAL STATUS:

MARRIED 44.9 61.6 16.7

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 46.2 50.7 4.5

45-54 13.8 24.3 10.5

25-35 15.3 12.8 (2.5)



HOLIDAY 86.4 84.3 (2.1)

VISA RUN 2.1 2.9 0.8

VFR 1.7 2.7 0.9

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.6 75.8 3.3


SPOUSE 34.0 42.4 8.4

FRIENDS 41.3 31.8 (9.5)

WITH FAMILY/RELATIVES 12.1 15.2 3.1



SHOPPING 34.5 80.2 45.7




> I YEAR 1.1 28.4 27.4

> 2 MONTHS TO 3 MONTHS 34.9 22.3 (12.6)

> 1 MONTH TO 2 MONTHS 16.2 18.7 2.4



INTERNET 89.4 75.9 (13.4)


AIRLINES 18.1 21.5 3.4



JOHOR 64.1 50.8 (13.3)

MELAKA 32.2 39.9 7.6

ITEMS PURCHASED:

FOODSTUFF 76.0 87.5 11.5



CIGARETTES/COGAR (TOBACCO 88.0 32.1 (55.9)











YES 100.0 98.6 (1.4)

45

FRANCE ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 21.0 33.0 12.0


FOOD & BEVERAGE 23.4 14.0 (9.4)



GENDER:

MALE 60.9 55.5 (5.4)

MARITAL STATUS:

MARRIED 56.9 56.3 (0.7)

OCCUPATIONAL GROUP:



STUDENT 7.4 13.4 6.0

AGE GROUP:

35-44 46.8 47.7 0.9

45-54 18.8 25.7 6.9

25-34 15.0 15.1 0.1



HOLIDAY 93.3 83.6 (9.7)

VFR 2.5 3.3 0.8

VISA RUN 7.3 3.0 (4.3)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 67.4 72.0 4.7


SPOUSE 36.7 33.4 (3.3)

FRIENDS 25.2 31.7 6.5





SHOPPING 34.8 85.7 50.9



> I YEAR 0.2 24.9 24.7

> 2 MONTHS TO 3 MONTHS 28.9 22.4 (6.5)

> 1 MONTH TO 2 MONTHS 20.1 16.8 (3.3)



INTERNET 82.3 80.8 (1.5)





JOHOR 51.2 42.0 (9.2)

MELAKA 88.3 35.0 (53.3)

ITEMS PURCHASED:


FOODSTUFF 71.6 76.9 5.3


SHOES 44.6 41.3 (3.3)







MULTI RACIAL COUNTRY 13.3 18.2 4.9




YES 100.0 99.5 (0.5)

46

BELGIUM ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 23.3 28.7 5.4

FOOD & BEVERAGE 23.4 15.2 (8.2)



GENDER:

MALE 54.7 58.0 3.3

MARITAL STATUS:

MARRIED 69.3 52.6 (16.7)

OCCUPATIONAL GROUP:



MANAGEMENT/ ADMINISTRATION 25.9 11.3 (14.6)

AGE GROUP:

35-44 60.5 54.2 (6.4)

45-54 15.9 19.6 3.8

25-34 16.1 11.9 (4.2)



HOLIDAY 58.6 64.2 5.6

VISA RUN 11.3 21.7 10.5


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 63.4 61.5 (2.0)


FRIENDS 19.4 34.9 15.4

SPOUSE 37.2 31.1 (6.0)




SHOPPING 26.7 82.7 56.0




> I YEAR * 28.0 N/C

> 1 MONTH TO 2 MONTHS 11.9 27.6 15.7

> 2 MONTHS TO 3 MONTHS 40.6 21.8 (18.8)



INTERNET 79.6 68.1 (11.5)





KEDAH/PERLIS 56.7 25.0 (31.7)

PENANG * 22.2 N/C

ITEMS PURCHASED:


FOODSTUFF 66.2 67.7 1.6


SHOES 26.5 23.3 (3.3)






FOOD HAVEN 10.2 18.6 8.4

MULTI RACIAL COUNTRY 11.9 15.4 3.4




YES 100.0 99.5 (0.5)

47

NETHERLANDS ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 22.2 25.6 3.4

FOOD & BEVERAGE 22.6 15.2 (7.4)



GENDER:

MALE 53.0 54.0 1.0

MARITAL STATUS:

MARRIED 60.8 54.8 (6.0)

OCCUPATIONAL GROUP:



STUDENT 11.3 12.0 0.7

AGE GROUP:

35-44 43.5 39.4 (4.1)

45-54 23.3 25.3 2.0

25-34 12.1 18.6 6.5



HOLIDAY 85.3 88.0 2.8

VFR 1.3 2.1 0.9

VISA RUN 4.5 1.5 (3.0)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 65.3 75.5 10.2


SPOUSE 40.4 39.2 (1.2)

FRIENDS 22.7 32.5 9.8





SHOPPING 32.5 83.7 51.3



> I YEAR 0.8 24.3 23.5

> 2 MONTHS TO 3 MONTHS 31.7 19.9 (11.8)

> 1 MONTH TO 2 MONTHS 21.1 15.8 (5.3)



INTERNET 97.1 85.1 (12.0)





MELAKA 36.6 82.2 45.6

SABAH 27.9 10.8 (17.1)

ITEMS PURCHASED:

FOODSTUFF 72.5 89.7 17.2






TO EXPERIENCE NATURE 74.8 61.1 (13.7)

VALUE FOR MONEY 92.0 57.6 (34.4)







YES 100.0 98.9 (1.1)

48

GERMANY ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 33.1 31.8 (1.3)



LOCAL TRANSPORT 5.0 9.7 4.7


GENDER:

MALE 58.1 53.5 (4.6)

MARITAL STATUS:

MARRIED 51.7 60.8 9.1

OCCUPATIONAL GROUP:



STUDENT 8.5 9.8 1.3

AGE GROUP:

35-44 49.5 49.8 0.3

45-54 18.5 22.8 4.3

25-34 16.6 10.7 (5.9)



HOLIDAY 91.8 84.9 (6.9)

VISA RUN 5.3 2.8 (2.5)

VFR 2.3 2.5 0.2

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 64.1 69.4 5.3


SPOUSE 38.6 42.9 4.3

FRIENDS 36.1 32.2 (3.9)





SHOPPING 28.6 77.8 49.2



> I YEAR 0.4 25.3 24.9

> 2 MONTHS TO 3 MONTHS 28.6 24.4 (4.2)

> 2 MONTH TO 2 MONTHS 21.5 12.4 (9.1)



INTERNET 76.3 62.7 (13.6)





MELAKA 30.4 55.0 24.6

JOHOR 40.2 29.7 (10.5)

ITEMS PURCHASED:


FOODSTUFF 71.8 77.3 5.5













YES 99.7 98.6 (1.1)

49

SWITZERLAND ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 39.6 26.8 (12.8)

FOOD & BEVERAGE 14.2 14.0 (0.1)



GENDER:

MALE 40.1 50.9 10.8

MARITAL STATUS:

SINGLE 59.4 57.6 (1.8)

OCCUPATIONAL GROUP:



STUDENT 24.9 8.9 (15.9)

AGE GROUP:

35-44 45.5 43.3 (2.1)

45-54 14.5 21.9 7.4

25-34 25.9 15.1 (10.8)



HOLIDAY 89.3 90.6 1.3

VISA RUN 1.9 1.6 (0.3)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 64.1 72.8 8.6


SPOUSE 28.7 30.0 1.3

FRIENDS 35.6 40.3 4.6





SHOPPING 28.9 80.6 51.7

SWIMMING 40.6 60.7 20.1


> 2 MONTHS TO 3 MONTHS 37.2 30.6 (6.6)

> 3 MONTHS TO 4 MONTHS 5.8 21.6 15.8

> I YEAR 0.5 15.7 15.2


INTERNET 78.4 81.2 2.8






SABAH 36.8 28.0 (8.8)

KEDAH/PERLIS 21.1 12.0 (9.1)

ITEMS PURCHASED:

FOODSTUFF 76.1 75.6 (0.5)









FOOD HAVEN 15.7 16.1 0.4





YES 100.0 100.0 0.0

50

RUSSIA ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 51.5 26.0 (25.5)




GENDER:

MALE 53.4 55.7 2.2

MARITAL STATUS:

MARRIED 55.8 55.6 (0.2)

OCCUPATIONAL GROUP:



STUDENT 5.3 6.5 1.2

AGE GROUP:

35-44 44.4 55.0 10.6

45-54 17.9 28.9 11.0

25-34 25.5 7.0 (18.5)



HOLIDAY 72.1 76.7 4.6

VISA RUN 12.0 9.8 (2.2)

BUSINESS 2.7 1.9 (0.8)

TRAVEL ARRANGEMENT:

INDEPENDENT 100.0 96.0 (4.0)

FREQUENCY OF VISIT:

FIRST TIME 66.3 69.4 3.0


SPOUSE 29.6 31.0 1.3

FRIENDS 29.2 32.5 3.3




SHOPPING 60.2 85.9 25.7




> 2 MONTHS TO 3 MONTHS 37.2 25.7 (11.5)

> I YEAR 0.5 24.8 24.3

> 1 MONTH TO 2 MONTHS 10.6 20.7 10.1



INTERNET 79.5 70.8 (8.7)





PENANG 3.2 8.5 5.3

SABAH 22.6 8.5 (14.0)

ITEMS PURCHASED:

FOODSTUFF 54.9 96.8 41.9



SHOES 38.2 20.9 (17.3)









FOOD HAVEN 11.5 10.8 (0.6)


YES 100.0 97.9 (2.1)

51

AUSTRALIA ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 22.8 28.9 6.1

FOOD & BEVERAGE 19.9 13.1 (6.8)



GENDER:

MALE 53.7 54.1 0.4

MARITAL STATUS:

MARRIED 62.0 64.9 2.9

OCCUPATIONAL GROUP:



RETIRED 9.6 10.8 1.2

AGE GROUP:

35-44 42.8 38.8 (4.0)

45-54 20.5 24.7 4.2

55-64 12.7 12.8 0.1



HOLIDAY 83.8 76.6 (7.2)

VFR 4.0 4.7 0.7

BUSINESS 2.7 2.2 (0.5)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 47.4 52.9 5.5


SPOUSE 40.1 41.6 1.5

FRIENDS 29.7 25.3 (4.4)





SHOPPING 31.3 72.3 41.0



> 2 MONTHS TO 3 MONTHS 24.8 20.1 (4.7)

> 1 MONTH TO 2 MONTHS 24.9 19.4 (5.5)

> 4 MONTHS TO 5 MONTHS 10.9 17.8 6.9




INTERNET 72.3 68.8 (3.5)




JOHOR 47.8 82.1 34.3

MELAKA 23.6 22.2 (1.4)

ITEMS PURCHASED:


FOODSTUFF 79.7 82.8 3.1


LIQUOR 75.2 63.8 (11.4)



TO EXPERIENCE NATURE 77.3 70.6 (6.7)





FOOD HAVEN 17.3 14.0 (3.3)



YES 99.7 98.4 (1.3)

52

NEW ZEALANDARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 22.8 22.5 (0.2)

FOOD & BEVERAGE 19.9 13.5 (6.4)



GENDER:

FEMALE 47.9 52.4 4.4

MARITAL STATUS:

MARRIED 66.9 64.6 (2.3)

OCCUPATIONAL GROUP:



HOUSEWIFE 1.8 7.2 5.4

AGE GROUP:

35-44 43.9 44.9 1.0

45-54 19.4 20.9 1.5

55-64 10.7 12.3 1.6



HOLIDAY 84.3 83.3 (1.0)

SHOPPING 0.4 3.9 3.5

VFR 1.3 3.7 2.4

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 54.2 65.5 11.3


SPOUSE 41.3 34.6 (6.7)

FRIENDS 25.4 25.6 0.2




SHOPPING 33.8 80.2 46.4


SWIMMING 64.2 44.9 (19.3)


> I YEAR * 23.6 N/C

> 2 MONTHS TO 3 MONTHS 29.0 18.7 (10.2)

> 1 MONTH TO 2 MONTHS 12.5 11.9 (0.6)




INTERNET 77.4 75.7 (1.8)




SABAH * 39.4 N/C

PAHANG 22.2 12.1 (10.1)

ITEMS PURCHASED:

SHOES 40.3 96.9 56.6

FOODSTUFF 79.4 82.7 3.3













YES 98.7 98.9 0.1

53

SOUTH AFRICA ARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 31.8 26.1 (5.7)




GENDER:

MALE 54.2 51.2 (2.9)

MARITAL STATUS:

MARRIED 72.7 64.9 (7.8)

OCCUPATIONAL GROUP:



STUDENT 3.0 12.3 9.3

AGE GROUP:

35-44 39.6 43.3 3.8

45-54 25.0 20.2 (4.8)

25-34 14.6 12.8 (1.8)



HOLIDAY 63.6 70.1 6.5

BUSINESS 9.1 5.8 (3.2)

VFR 3.0 4.5 1.5

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 63.6 68.5 4.8



SPOUSE 42.4 30.3 (12.2)

FRIENDS 6.1 20.4 14.3



SHOPPING 55.3 83.8 28.4




> I YEAR * 32.9 N/C

> 2 MONTHS TO 3 MONTHS 31.3 24.3 (6.9)

> 1 MONTH TO 2 MONTHS 31.3 13.8 (17.4)



INTERNET 63.6 72.7 9.1





NEGERI SEMBILAN * 8.7 N/C

KEDAH/PERLIS 16.0 8.7 (7.3)

ITEMS PURCHASED:

FOODSTUFF 67.7 72.0 4.3



SHOES 29.0 32.2 3.1



SHOPPING 43.8 48.0 4.2





FAMILY, FUN AND FRIENDLY 16.7 15.2 (1.5)

FOOD HAVEN * 9.0 N/C


YES 100.0 100.0 0.0

54

CENTRAL ASIA ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 35.8 28.1 (7.7)





GENDER:

MALE 55.5 50.1 (5.4)

MARITAL STATUS:

MARRIED 69.8 68.8 (0.9)

OCCUPATIONAL GROUP:



STUDENT 8.9 12.4 3.6

AGE GROUP:

35-44 49.3 48.2 (1.1)

45-54 22.0 23.6 1.6

25-34 16.0 11.1 (4.9)



HOLIDAY 70.9 69.9 (1.0)

SPORTS 4.9 7.3 2.4

VFR 2.8 2.8 (0.1)

TRAVEL ARRANGEMENT:

INDEPENDENT 73.4 63.3 (10.0)

FREQUENCY OF VISIT:

FIRST TIME 74.8 81.5 6.7



SPOUSE 27.8 24.4 (3.4)

FRIENDS 21.4 20.7 (0.7)



SHOPPING 60.6 89.1 28.5




> I YEAR 0.4 28.1 27.7

> 2 MONTHS TO 3 MONTHS 41.9 25.3 (16.6)

> 1 MONTH TO 2 MONTHS 34.6 21.2 (13.4)



INTERNET 63.1 66.5 3.4





MELAKA 4.0 10.6 6.6

PAHANG 48.0 3.2 (44.8)

ITEMS PURCHASED:


APPARELS / CLOTHES 68.8 69.9 1.1

FOODSTUFF 54.2 62.3 8.1

SHOES 37.1 35.7 (1.4)




SHOPPING 35.6 42.3 6.7







YES 100.0 99.1 (0.9)

55

EXPLANATORY NOTES

CLASSIFICATION OF VISITORS, TOURISTS &

EXCURSIONIST:

Classification is by Country of Nationality (started in

2012 while years before classified by Country of

Residence).

VISITOR:

A visitor is a traveller taking a trip to a main

destination outside his/her usual environment, for

less than a year, for any main purpose (business,

leisure or other personal purpose) other than to be

employed by a resident entity in the country or place

visited.

TOURIST (OR OVERNIGHT STAY):

A visitor (inbound) is classified as a tourist (or

overnight visitor), if his/her trip includes an overnight

stay.

DEFINITION

EXCURSIONIST (OR SAME DAY VISITOR):

A visitor (inbound) is classified as a same-day visitor

(or excursionist) if his/her trip does not include an

overnight stay.

Tourist + Excursionist = Visitor

AVERAGE PER CAPITA EXPENDITURE:

Refer to expenditure per person per trip. This is

computed by dividing the total expenditure (tourist

receipts) by total number of tourists (tourist arrivals).

AVERAGE PER DIEM EXPENDITURE:

Refer to expenditure per person per day. This is

computed by dividing the average per capita

expenditure by the average length of stay.

AVERAGE LENGTH OF STAY:

Refer to average duration of stay per trip. Computed

by dividing the actual duration of stay of all tourists by

total number of arrivals.

METHODOLOGY

TOURIST ARRIVALS:

Source: Immigration Department of Malaysia.

DEPARTING VISITOR SURVEY:

Face to face interview were conducted with 50,000

international tourists as they were departing from :

Kuala Lumpur International Airport, Sepang

Kuala Lumpur International Airport 2, Sepang

Bayan lepas International Airport, Penang

Langkawi International Airport, Kedah

Kuching International Airport, Sarawak

Kota Kinabalu International Airport, Sabah

Bangunan Sultan Iskandar, Johor

Bukit Kayu Hitam Immigration Complex, Kedah

Pagoh Rest Area, North South Highway, Johor

Sg.Tujuh Immigration Complex, Miri, Sarawak

ICQS Melaka

Port of Stulang Laut, Johor

Labuan Jetty, Labuan

Disproportionate random sampling was employed: i.e.

selected respondents are based on country of

nationality and mode of transport. Smaller markets

were sampled disproportionately higher for more

reliable and accurate cross tabulations. In view of the

disproportionate random sample, the survey data was

weighted.

56

EXPLANATORY NOTES

ABBREVIATION

* - Less than 0.1

ALOS - Average Length of Stay

APC - Average Per Capita Expenditure

COR - Country of Residence

F&B - Food and Beverage

Int. - International

Dom. - Domestic

Mil. - Million

Bil. - Billion

N/C - Non Compatible

N.A - Non Available

RM - Ringgit Malaysia

UAE - United Arab Emirates

UK - United Kingdom

USA - United States of America

VFR - Visit Friends and Relatives

APPRECIATION

Royal Malaysian Customs Department

Malaysia Airports Holdings Berhad (MAHB)

Malaysia Healthcare Travel Council (MHTC)

Projek Lebuhraya Utara Selatan Berhad (PLUS)

LDA Labuan (Holdings Sdn. Bhd.)

Berjaya Waterfront Sdn. Bhd.

Ministry of Tourism, Arts and Culture Malaysia

Ministry of Finance Malaysia

Ministry of Economic Affairs Malaysia

Bank Negara Malaysia

Department of Statistics Malaysia

Immigration Department of Malaysia

57

NOTES

58

NOTES

BY SELECTED MARKETS

Prepared by:

STRATEGIC PLANNING DIVISIONTOURISM MALAYSIA(Ministry of Tourism, Arts and CultureMalaysia)

No.2, Tower 1,Jalan P5/6, Precinct 5,62200 Putrajaya,Malaysia.

Tel: 603 8891 8000Fax: 603 8891 8999Email: [email protected] Infoline : 1 300-88-5050(within Malaysia)

ALL RIGHTS RESERVED. No portion of this publication may be reproduced in whole or part without the written permission ofthe publisher. While every care is taken in the preparation of this report, Tourism Malaysia can't be held responsible for anyinaccuracy, omission or alteration that may occur.

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BY SELECTED MARKETS - Tourism Malaysiamytourismdata.tourism.gov.my/wp-content/uploads/... · report presents the findings from face to face interviews by Tourism Malaysia Research