By Sean Nelson Audrey Frank Anson (Chan Chuen Yiu)
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Agenda Company Background Missions of Whole Foods Market SWOT
Analysis TV Commercial
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Company Background In 1980 Whole Foods Market started out with
one small store in Austin, Texas. Today More than 270 stores in
North America and the United Kingdom. Team Members: 54,000
Distribution Centers: 9 The flagship store and global support
offices in Austin, Texas
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A Mission-Driven Company Whole Foods Market Whole Foods Whole
People Whole Planet
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A Mission-Driven Company Searching for the highest quality,
least processed, most flavorful and natural foods Famous at
providing organic food Whole Foods
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A Mission-Driven Company Employing people who are passionate
about healthy food and a healthy planet Providing excellent
customer service Whole People
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A Mission-Driven Company Caring about communities and
environment Sponsoring neighborhood events and Donating to local
non-profit groups Whole Planet
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Green Mission The Three Rs Alternative Energy Green Building
Other Green Initiatives
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High quality food Real estate in wealthy neighborhoods Good
customer service Passionate and enthusiastic employees Passionate
environment allows others to learn about various nutritional ideas
and supplements that are unavailable elsewhere No Unions Fair labor
wages for the farmers StrengthsStrengths SWOT ANALYSIS
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Pricing perception - "Whole Paycheck" Viewed as a luxury
shopping destination Targets a relatively small amount of shoppers
Lacks true customer loyalty WeaknessesWeaknesses SWOT ANALYSIS
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Expand private label Wide amount of areas where the stores are
located allows for individual famers to sell to store regions Limit
all potentially tainted food Expand prepared foods Classes that
educate the new consumer about a new product
OpportunitiesOpportunities SWOT ANALYSIS
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Economic downturn impacts consumer spending Low cash on hand
Low spend per trip due to high prices. Individuals buy the
specialty item and not the essentials Organic and specialty labeled
items are not strictly regulated by the U.S., which may lead to
potentially contaminated food by farmers who cut corners
ThreatsThreats SWOT ANALYSIS
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http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1 TV
Commercial
