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European Spas Association (ESPA) Europäischer Heilbäderverband (EHV) Association Européenne du Thermalisme et du Climatisme (AETC) Asociasión Europea de Estaciones Termales (AEDET). Activities and services of the ESPA. by Reinhard Petry Project Manager European Spas Association (ESPA) - PowerPoint PPT Presentation
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European Spas Association (ESPA)Europäischer Heilbäderverband (EHV)
Association Européenne du Thermalisme et du Climatisme (AETC)Asociasión Europea de Estaciones Termales (AEDET)
by
Reinhard Petry
Project Manager
European Spas Association (ESPA)
04. – 06. June 2009
Muszyna (PL)
Activities and services of the ESPA
Bulgaria Iceland Portugal
Czech Republic Italy Romania
Denmark Slovakia
Estonia Latvia Spain
Germany Lithuania Switzerland
Greece Luxembourg Turkey
Hungary Netherlands Serbia*
* Observing member
ESPA Members from
Cooperation with:European Tourism Industry Network (ETIN)European Social Insurance Partners (ESIP)
World Tourism Organisation (UNWTO)
Partners: International Society of Medical Hydrology and Climatology (ISMH)SSI, Berlin
Further Partners: TUI-VitalFIT Health Travel
European European CouncilCommission Parliament of Europe
Lobbying
• First and only by the EU-Institutions recognised umbrella association
• Lobby work at the national level, e.g. consultation and support of the national legislation
• Liason in the ISO-Working Group 2 “spa services” which is setting standards worldwide
• Internet Portal ”www.espa-ehv.eu”• Network of and for health resort and spa professionals• Introduction and development of quality standards for
health resorts, spa facilities and spa services
Main services and activities of the ESPA
• Network of and for health resort and spa professionals• Introduction and development of quality standards for
health resorts, spa facilities and spa services• Certification of health resorts and spa facilities
(EUROPESPA) www.europespa.eu• Encouraging fair competition in the health resort and spa
industry• Communication and collaboration with members and
operators in Europe and worldwide• Public relations and image promotion in Europe and
elsewhere• Support for research and the provision of information• Staff training in health resorts and spa facilities
Main services and activities of the ESPA
• Increasing competition on the European level• Missing transparency in prices and quality for the
customers
Actual situation:
Conclusion:
There is a need for coordinated structures and instruments which lead to more transparency in the market and give new impetus for a better quality of the Spas and Health Resorts in Europe
Quality Standards for European Spas
The first instrument developed by the ESPA is:
The second instrument developed by the ESPA is:
Spas in Europe (ESPA):
Highest level of a health resort as recognised by the national laws, are situated in a clean and healthy environment ( air, water, traffic, noise), have the competence and experience for a qualified prevention and rehabilitation, especially for chronic diseases as well as for wellness offers. Depending to the local remedies the spa may be classified as mineral-, thermal-, peat-, seaside-, or Kneipp-Spa.
Spas in USA (ISPA):
Spas are places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.
Spa philosophies worldwide
USA
• The health system in the USA is much different from Europe. Many million of citizens are not insured. Spa services are not reimbursed
• Years ago there was a spa system and there existed spa towns like „Palm Springs“ etc.
• The „Day Spa“ is not a spa from the medical point of view but only wellness
• The role of the pharmaceutical industry
Difference between Europe and the USA
• Recognition of natural, local remedies in Europe• The use of natural, local remedies has a long
tradition in Europe• Spa medicine is recognised and reinbursed by
health insurances in many European states• Prevention and rehabilitation are the keywords
for all activities in the spas• The EU-Commission is using health and
prevention as keywords in the „White Paper“ - a Strategic Approach for the EU 2008 - 2013 - (COM(2007)630 final)
Europe 180 Mio. overnights
Germany 100 Mio. overnights
Japan 130 Mio. visits
USA 110 Mio. visits
Bavaria 60 Mio. visits
*Annual Figures
Global Spa Market*
FRANCE• 99 Spas (without Thalasso-Spas)• 490.000 Guests yearly with appr. 8,8 Mio.
overnights; about 10.000 self paying guests
• 90.000 Jobs
GERMANY
Bavaria
• 53 Spas (Heilbäder und Kurorte)
• 3,200 Billion in € in 2005
• 90.000 Jobs
• 50,30 € Average daily expenses per guest
• 175.000 Guests per day = 64 Mio. per year
Economic data
Countries Spas Overnights Stays
2004 2005 2006 2004 2005 2006
Deutschland/ Germany 291 98.550.644 97.689.638 97.745.977 17.214.515 17.623.743 18.064.628
Frankreich/ France (Thermal) 96 9.469.835 9.052.561 8.824.177 571.575 504.607 492.325
Griechenland/ Greece 50 1.620.000 180.000
Lettland/ Latvia (only Jurmala) 20 369.353 363.881 390.757 67.614 101.447 124.638
Österreich/ Austria 81 18.200.000 18.030.913 18.057.000 not registered
Portugal 34 839.099 850.000 855.000 98.512 98.521 99.057
Romania 61 6.000.000 720.000
Serbien/ Serbia 40 3.964.027 3.778.280 3.927.055 682.000 703.359 711.829
Slowakei/ Slovakia 21 2.499.606 137.156
Spanien/ Spain 128 6.298.000 6.801.840 7.295.000 920.000 1.011.000 1.105.000
Tschechien/ Czech Republic 34 5.429.427 5.777.335 5.669.938 309.258 314.928 327.078
Ungarn/ Hungary (only Danubius Hotels) 32 3.836.000 426.000
Overnights & guests in European Spas
Countries
Number of Spas/
spa-hotels
Turnover in EURO
Arrivals Foreigners Overnights ForeignersNumber of stays payed by health
insurances
Germany 300 28 Mrd. 19.000.000 1.800.000 101.000.000 5.200.000 2.400.000
Austria 81 4 Mrd. 18.500.000 200.000
Slovakia 25 200.000 65.000 3.300.000 1.100.000 80.000
Serbia 40 70 Mio. 710.000 30.000 4.000.000 135.000 50.000
Portugal 34 180 Mio. 100.000 850.000 85.000
Spain 128 220 Mio. 1.100.000 7.300.000
Greece 50 360.000 3.200.000
Economic data
Passive-
Wellness
40 %
Medical-
Wellness
60 %
Passive-
Wellness
21 %Medical-
Wellness
79 %
2002 2007
Demand in Health Tourism
Wellness philosophy changes
Countries Share Change
2007 2002
Germany 40 % 44 % - 4 %
Italy 12 % 11 % + 1 %
Austria 11 % 15 % - 4 %
Switzerland 9 % 8 % + 1 %
Spain 6 % 6 % +/- 0 %
Thailand 5 % 2 % + 3 %
Sri Lanka 5 % ------ ------
Czech Republic 3 % 4 % - 1 %
Denmark 3 % 1 % + 2 %
Hungary 2 % 5 % - 3 %
Preferences of the German health- and wellness-tourists
Perspectives for Spas
• People in Europe are getting older and more flexible. Consequence: They are travelling abroard.
• Finding combination between spa tourism and cultural highlights
• Creating packages for prevention and relaxation including medical services on place
• Working out of spa related offers for people living in Central Europe
• Integrating spa related offers for families with chidren• Offering programs for healthy lifestyle and nutrition in
spas
EU – Commission and EuGH
• The „Communication from the Commission“ from 2006-09-26 - SEC (2006) 1195/4) - Consultation regarding Community action on cross-border health services
A high level group has been installed
• The decisions of the European Court of Justice oblige the EU-Commission to find a regulation. The services in the spas as health services are also touched.
Spas in Europe: Trenčianske Teplice, SK
Spas in Europe: Bad Wörishofen, D
Spas in America: Chicago, USA
Spas in Far East: Tokio Water Park, Japan
As you see Spas worldwide are very different, common is that they are popular among the customers for
relaxation and/or health.
Analysis of the main markets in Europe
• Northern Europe: Thermal water exists only in IcelandOnly the Baltic countries are familiar with the „classical cure“
• Western Europe: Long cure tradition – momentarily without a real perspective for the future
• Central Europe: The heart of the „classic cure“The competition for German guests is getting more and more intensive
• Southern Europe: P, E and I will mainly stay domestic markets
• South Eastern Europe: BG, SRB, GR, ROM, TR – to be successful in the Spa-market these countries have to invest and to offer the best quality. There is a lack of
information
Conclusion
Information,
Innovation and
Investment
are essential conditions to be successful in the European market.
Quality
The main objective is, to provide the highest quality in the spas, therapy-centers and spa hotels
Therapies
ARE YOU SURE THAT THIS IS AN EFFECTIVE THERAPY FOR YOUR BACK PAIN AND MY ARTHRITIC KNEES?