By: Rebecca and Yeon

ABOUT H&M

H&M stands for Hennes and Mauritz It is a Swedish retail-clothing company Has over 2,300 stores in 41 countries In 2011, employed around 87,000 people Established in 1947, by Erling Persson in

Sweden.

WHAT DOES H&M PRODUCE?

Nail polish and Make-up

Shoes Cushions Jewelry Women’s clothing

collection Men’s clothing

collection collection Kids clothing

collection, including products for babies.

HISTORICAL DEVELOPMENT OF H&M

In the beginning, it only sold woman’s clothing, thus it was called Hennes (Swedish for hers).

HISTORICAL DEVELOPMENT OF H&M

The first advert of Hennes

HISTORICAL DEVELOPMENT OF H&M

However in 168, due to Mauritz Widforss’ influence it changed to H&M, a unisex shop.

THE HEAD OFFICE

H&M, Storholmsgatan, Stockholm, Sweden

PRODUCTION SITE

H&M buys their goods from 700 independent suppliers, rather than produce from a factory.

GLOBAL EXPANSION

Their website, globalizes their product, with capable access from people all over the world. In addition, their website has various languages, which is another form of representing globalization. They also advertise their products through various technology; television and computers.

SUCCESS?

Their focus is towards the younger generation. However, they sell various objects, such as jewelry, make up, cushions, and of course, clothing; including, the kids, women’s, and men’s clothing collection. Therefore, this could attract more people.