BY: PERRY BANKS

Perry Banks

History

1997 – Reed Hastings and fellow software executive Marc Randolph co-found Netflix to offer online movie rentals.

1999 – Netflix launches the subscription service, offering unlimited rentals for one low monthly subscription.

2002 – Netflix makes its initial public offering (IPO) of 5,500,000 shares at $15.00 per share on Nasdaq under the ticker “NFLX.” Total Netflix members at the time: 600,000.

2007 – Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers.

History Continued

2008 – Netflix partners with consumer electronics companies to stream on the Xbox 360, Blu-ray disc players, TV set-top boxes and the Apple Macintosh computer.

2009 – Netflix partners with consumer electronics companies to stream on the PS3, Internet connected TVs and other Internet connected devices.

2010 – Netflix is available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet connected devices.

(2010-2012) – Netflix is launched in Canada, Latin America, Caribbean, United Kingdom and Ireland.

Management Team

Reed Hastings, Co-founder & Chief Executive Officer

Neil Hunt, Chief Product Officer David Hyman, General Counsel Jessie Becker, Interim Chief Marketing Officer David Wells, Chief Financial Officer Patty McCord, Chief Talent Officer Ted Sarandos, Chief Content Officer Jonathan Friedland, Chief Commincations

Officer

Reed Hastings Main Headquarters(Los Gatos, CA)

Industry

Video Rental/Streaming

Netflix has no subsidiaries

Competitors

Strategies

Free one month trial is offered to new members after signing up.

Target Gamers and Families

http://www.youtube.com/watch?v=b1dueBkmLlM

STRENGTHS WEAKNESSES

Internet

Convenience

Can be viewed by many devices

Internet

Recent released movies are usually distributed through mail

Quarterly Total Revenues(In Thousands)

2009 2010

December 31$444,542 September 30$423,120 June 30$408,509 March 31$394,098

December 31$595,922 September 30$553,219 June 30$519,819 March 31$493,665

Stock Info

http://finance.yahoo.com/q?s=NFLX%2C+&ql=1

Summary

In 1997, Reed Hastings and fellow software executive Marc Randolph co-found Netflix to offer online movie rentals. In 1999, Netflix launched the subscription service. In 2002, Netflix made its initial public offering (IPO) of 5,500,000 shares at $15.00 per share. In 2007, Netflix introduced streaming. In 2008 throughout 2010, Netflix partnered with consumer electronics companies to stream on. Also in 2010 throughout 2012, Netflix is launched in Canada, Latin America, Caribbean, United Kingdom and Ireland.

Prediction

I feel that since Netflix is a relatively new company, it still has much room to improve its services.

Also, I believe that even though there is growing competition in this industry, Netflix will continue to grow and succeed as a company.

Sources

https://signup.netflix.com/MediaCenter

http://finance.yahoo.com/q?s=nflx&ql=1