BY N OA H WA R R E N

CONSUMER BEHAVIORS

FINAL/BUSINESS CONSUMER

Final Consumer

• Buy products or services for person use.

• Items would include shampoo, video games, clothes, ect.

Business Consumer

• Buys goods and services to produce and market other goods for sale.

• Items would include paper, glue, ink, wire, in a way so that a manufacture could make and sell a notebook.

HIERARCHY OF NEEDS

Self-actualization

Ex. Scholarship

EsteemEx. Letter Jacket

SocialEx. Clothing

SecurityEx. A safe

PhysiologicalEx. Food

Realizing your Potential

The respect and recognition

that you get.

Having friends, being social, being loved, and feeling

like you belongHaving economic security and

physical safety such as government

services like banks or other services

Having your “Needs” such as

food, sleep, water, shelter, ect.

BUYING MOTIVES

• The motives that make a consumer buy a product.• Three different kinds of motives;• Emotional Motives- Reasons to buy based on feelings,

beliefs, or attitudes such as Holiday cards, or a promise ring.

• Rational Motives- Reasons to buy based on facts or logic such as buying a house or a car.

• Patronage motives- Reasons based on your loyalty to a company, brand, or product such as food chain products or a local flower shop.

DECISION-MAKING PROCESS

• Consumers go through five steps when making a decision, known as the consumer decision-making process.

Problem Recognition- This is when a consumer realizes that they have a want or need and they go out and get the product that fixes the problem.

Info Search- This is after a problem has been identified when the consumers finds alternatives to getting the product and drawing upon past history and other peoples history to find info.

Evaluate Alternatives- After gathering info, you decide which path is the right on for you, looking at all variables, pros, and cons.

Purchase- This step involves the consumer agreeing with a business to pay and buy the product they deemed right.

Post Purchase Evaluation- After the purchase, the consumer will either be satisfied or dissatisfied with the product and will relay this info.

TYPES OF DECISION MAKING

• Extensive Decision Making- Consumer goes methodically through all five steps of the decision making process.• House and car

• Limited Decision Making- Used for product that take more thought, are more expensive, or are bought less.• Clothes and shoes

• Routine Decision Making- Used for common purchases that do not require much thought.• Milk and cookies

INDIVIDUAL CHARACTERISTICS

• Ethnicity• People of Spanish ethnicity are more likely to buy tacos,

burritos, ect.• People of Asian ethnicity may buy rice, sushi, ect. More

than other ethnicities.

• Gender• Men may buy guns, car/car parts, or sports memorabilia

more than women do.• Women may buy more clothing, jewelry, cosmetics than

men do.