By Nancy Logue Storr

The Creators of Youtube.com

Chad Hurley, Steve Chen and Jawed Karim

Hurley studied Design at Indiana University of Pennsylvania

Chen and Karim both studied Computer Science at University of Illinois at Urban-Champaign

Important Dates

In February 2005 the founders registered the domain name www.youtube.com

On April 23, 2005 the First Video was uploaded

This video was entitled “Me at the Zoo”. It shows Karim at the San Diego Zoo talking about the elephants.

It is a 19second video

In December of 2005 the site was officially launched

By July 2006 over 100 million video views per day and over 65, 000 video uploads per day

October 2006 Google buys site for $1.65 billion

June 2007 YouTube launches in nine countries

January 2008 10Hours of video uploaded every minute

October 2008 CBS and MGM full-length programming comes to YouTube

April 2009 Wins the Peabody Award

October 2009 A live stream of U2 concert

March 2010 24Hours of video uploaded per minute

May 2010 More then 2 billion views a day

1948 were the first years of TV programming

For 63 years

3 network x 63 years x 365 days/year x 24 hours/day

= over 1.6 million hours of programming

YouTube produced more in 6 months

Who is on YouTube

3% 3-11 years

19% 12-17 years

35% 18-34 years

23% 35-49 years

19% 50+ years

Age Wise

22.6% United States6.7% Japan4.8% Germany/India3.7% United Kingdom/Italy3.6% Brazil/Mexico3.3% France2.7% Spain

Country Wise

Technology in YouTube

About 75% of YouTube view content requires Adobe Flash Player plug-in

In January 2010, a experimental version was launched. This version did not require the installation of Adobe or any other plug in. It ran from a built-in multimedia capabilities of web browsers supporting the HTML5 standard.

Uploading Videos

• HD video• Up to 2GB • 15 minutes length max• You can add from any device; cell phone, PC, etc. • OR record straight from your webcam • Partnered accounts are permitted to upload longer videos, up to 20GB only with Java uploader.• In December 2010 they announced that all accounts could now upload video with unlimited length, only if they proved to have a good history of following their policy on copyright

How YouTube makes Money

YouTube makes money by having advertisements put up around the site. Recently video ads have been added to the site, after so many videos watched an ad would play on the screen.

Another way the site creates revenue is by creating video ads for clients that would play on the website. Depending on how long or what types of graphs desired.

The range goes from $4,995 to $85,000

YouTube Partnership Program

Being a Partner with YouTube lets you share in the generated revenue from your videos.

It lets you analyze your audience by finding which videos your audience prefers

Protect your copyright. If you choose the option of renting you content your stream will be monitored.

To be a Partner you must:

Create original videos

Have your own or have permission to use the audio uploaded

Regularly upload videos with a viewing average over a thousand

Copyright

YouTube has introduced a system called Video ID, which checks uploaded videos against a database of copyrighted content with the aim of reducing violations

Every time you upload a video with audio and or video you do not own the rights to you must state this is your description or you will be violating their policy and the video will be removed.

Social Influence

YouTube is 88% home videos. This creates a global connection that transcends space and time.

This has made new forms of expression/identity/community. Inventing new ways to connect with people all over the world.

Your bedroom, which was once the most private place is now the most populated place.

YouTube to Celebrity

Soulja Boy- His home video was uploaded April 2007 and buy August 2007 he was signed by a label. In seven weeks he was at the top of the billboard charts and was nominated for a grammy.

Justin Bieber- A vlogging boy from Ontario, Canada. The famous singer Usher found his video and signed him under his label. He is now on the top of charts with many hit singles and albums.

Most Watched Videos

10. Pitbull- I know you want me 158,334,771

9. Evolution of Dance 160,425,230

8. Eminem- Not Afraid 177,431,525

7. Miley Cyrus- Party in the U.S.A 183,604,889

6. Justin Bieber- One Time 204,617,511

5. Eminem- Love The Way You Lie ft. Rhianna 251,180,977

4. Charlie bit my finger- again! 265,287,915

3. Shakira- Waka Waka 270,074,683

2. Lady Gaga- Bad Romance 326,832,779

1. Justin Bieber- Baby ft. Ludacris 424,988,898

April Fools

The community who work at YouTube have a sense of humor. Every April fools they play a trick on the site.

2008: All links on the main page redirected to Rick Astleys’s music video “Never Gonna Give You Up”

2009: When clicking on a video on the main page, the whole page turned upside down

2010: Temporarily release “TEXTp” mode, which translated the colors in the video to upper case letters.

Bibliography

Branckaute. Franky, “The History of YouTube”,The Blog Herald November 2, 2010 <http://www.blogherald.com/2010/11/02/the-youtube-story/>

MacManus, Richard, “Top 10 YouTube Videos of All Time” ReadWriteWeb January 2, 2011 <http://www.readwriteweb.com/archives/top_10_youtube_videos_of_all_time.php>

Wesch, Michael, Associate Professor of Cultural Anthropology http://ksuanth.weebly.com/wesch.html

YouTube http://www.youtube.com/t/about_youtube