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Ranking #1 on
By Jimmie Mesis
Why Focus on Google?
Here’s Why!
It’s Not Easy, But Possible
It Depends on Competition
It Depends on Keywords
It Depends on Your Efforts
SEO – Search Engine Optimization
“The process of improving visibility of a website by using acceptable
‘on-page’ and ‘off-page’ methods to achieve higher ranking
amongst search engines”
First Panda, Then Penguin
When Matt Cutts Speaks…
Latest Panda Guidelines
• Don’t ‘OVER’ optimize website• Use several synonyms• 300+ Words per page (10+ pgs.)• You need lots of inbound links• Update website content often• 50% of rank based on social media
What’s Your Rank?(For each of your Keywords)
• Google Search• Google Page Rank• Alexa.com• Yahoo Search• Bing Search
What’s Your Rank?Google & Alexa Toolbar Ranking
Google Page Rank Scale 1-10
Alexa.com Website Ranking
What’s Your Rank?Alexa.com Toolbar - Web Rank
5 Steps to Higher Ranking
• On-page Optimized Website• Valuable & Informative Content• Update Content Often (blog)• Lots of Inbound Links (off-page)• Social Media Presence (off-page)
SEO Components
On-Page Components
Competition
Keyword Phrase
Meta TitleMeta Description
Google Places
Google Places Reviews
Google PPC Adwords
Google PPC Adwords
Google Keyword Suggestion Tools
Top of Page
Bottom of Page
Google Keyword Tool
Keyword Tool Results
Long Tail Keywords
Meta Title / Description
Meta Title Max. 85 Characters (69 displayed)
Meta Description 160 or less Characters
URL – Should contain Keyword
Meta Title Max. 85 Characters (69 displayed)
H1 Heading
Main Keyword Phrase
Anchor Text Links
Alt Tags
Feature One Investigative Specialty Per Web Page
• Accident Investigations• Asset Investigations• Background Checks• Child Custody• Civil Investigations• Criminal Investigation• Divorce / Infidelity• Due Diligence
• Fraud Investigations• Litigation Support• Personal Injury• Process Serving• Surveillance• Witness Locate• Witness Statements• Workers Compensation
Meta Title Max. 85 Characters (69 displayed)
H1 Heading
Main Keyword PhraseKeyword in Domain Name
H2 Heading
Keyword Enriched Bullet Content
Keyword Enriched Content
Remember, Call To Action!
W3C Website Validator
http://validator.w3.org
You Need Inbound Links• Digg.com• Reddit.com• DMOZ.org• Pingoat.com• Pingler.com• Pingomatic• PI Assoc.• PI Magazine
Reciprocal Links
How Many Links Do You Have?
Don’t Buy Bulk Links!
Don’t Use Black Hat Tricks
Social Media Presence
Social Media PresenceGoogle Plus+
Google Owns YouTube
• 60 Hours of video are uploaded to YouTube every minute up from 48 hours a couple of months ago.
• Over 4 billion YouTube videos are viewed a day up from 3 billion
• Over 4 billion hours of video are watched each month on YouTube.
Social Media Presence
Just the Facts!
Create Business Page
Create Twitter Account
Include Your Website URL in Tweets
PI Magazine Poll - 2011Percentage of Website Generated Income
45% Earned no income or less than 10% of their gross earnings. Most didn’t have a website!
12%
26%
9% 8%
Earned less than 20%
ROI- Return on Investment
One Optimized & Designed Specialty Page - $100
Social Media Links - FREE
Content Updates - FREE
$ 500 Case Retainer
$1,500 Case Retainer
$2,500 Case Retainer
$5,000 Case Retainer
Website Eye TrackingYou must achieve top 3 ranking on any search engine!
Don’t waste your money on PPC ads. Invest your in SEO or adding more pages.
For More Information:
• Search “Free SEO Tips”• Search “Google Analytics”• Use Google Webmaster Tools
Call me at: 732-308-3800
Or email: [email protected]
