By : Isaiah JohnsonPRD . 4thMarket AnalysisPaddy Power Marketing
FunctionA Marketing Function is accounts indicate the function
performed through the expenditure of funds.A marketing function
that identifies products and their source and differentiates them
from all other products.Paddy Power believes that through
innovative betting products and high standards of customer
service
Marketing positionThe company said highlights of the year
included establishing the number one position in the Australian
online corporate bookmaker marketa new business-to-business revenue
stream, securing PMU in France, the world's second largest betting
organization the first client; the opening of 25 new shops in the
UK, and increased market share and turnover in all divisions.Paddy
Power said it increased market share in Irish Retail from 26% to
32%
Key Marketing ObjectivesThe company is a service provider in the
betting market. Its core approach is to make low-stake betting.
(where the gambler places a small amount of money on a bet) It has
become well-known for its introduction of money back gambling.The
main market segments the company appears to aim atSportsLive
Betting PokerCasinoFinancial
TraderGamesPlayersLotteriesBingoMobileThe marketing implications
Paddy Powers strength in marketing lies in its mixture of people,
prowess and priority, making it one hell of a force to be reckoned
with.Market Sharepledged to tackle tough trading conditions and
grow market share as it reported a 12 percent fall in
earnings.Paddy Power shares rose 3 percent to 23.75 Euros.These
results further illustrate that Paddy Power is one of the strongest
players in the sector
