BY ICO UNIFORMSaloft.icouniforms.com/v/aloft_web.pdf · BY ICO UNIFORMS Now is the perfect ... Chef Coat SS, Chef Cargo Pants, Chef Beanie Chef Coat LS, Classic Chef Pant, Hat OUTFIT

UNIFORM STYLE GUIDEB Y I C O U N I F O R M S

UNIFORMSTYLEMANUAL B Y I C O U N I F O R M S

Now is the perfect time to upgrade your look. We’re spicing things up with great styles in new and innovative fabrics, modern fits and finishes all inspired by a truly trend setting lifestyle. Check out our killer tailored jackets and pants, hot new gingham lightweight tops, slim and trim modern-fit jeans and plenty of layering options. To complete the style, we’ve got you covered with a new brand accessory line featuring ties and belts, finished off with our new signature lapel flower pin: A great way to infuse the Aloft personality in your everyday look!

We’ve created this Aloft style guide to help you style your NEW look. This guide will provide you with options and direction on how to wear the NEW pieces so you can look good and feel great! Check out the collection, and find your new faves!

For more info, to view the collection online and to place orders, go to aloft.icouniforms.com

2 ALOFT UNIFORM STYLE GUIDE - INTRO

CONTENTSFRONT DESK 4

W XYZ F&B 10

CULINARY 16

HOUSEKEEPING 18

ENGINEERING 20

GUIDES 22

INTRO - ALOFT UNIFORM STYLE GUIDE 3

FRONT DESKAs the first associate our guests will see, you’ll be sure to make a great 1st impression with our stylishtailored pants, mod Noble jeans and gingham tops. Complete the look with great fitting jackets, on-trend sweaters and accessories.

Female: Greta Jacket, Gingham Blouse, Noble Jean, Lapel Flower, Skinny BeltMale: James Blazer, Solid Oxford, Noble Jean, Striped Knit Tie, Lapel Flower, D Ring Web Belt

OUTFITS

4 ALOFT UNIFORM STYLE GUIDE - FRONT DESK

Metro II Blazer, V Neck Banded Bottom, Jordan Pant, Lapel Flower, Skinny Belt

James Blazer, Gingham Shirt, James Pant, Striped Knit Tie, Lapel Flower, D Ring Web Belt

OUTFITOUTFIT

FRONT DESK - ALOFT UNIFORM STYLE GUIDE 5

Shawl Cardigan, Gingham Shirt, Noble Jean, Striped Knit Tie, Lapel Flower, D Ring Web Belt

OUTFIT


Metro II Blazer, Gingham Blouse, Noble Jean, Lapel Flower, Skinny Belt

Lola Knit Blazer, Gingham Blouse, Noble Jean, Lapel Flower, Skinny Belt

OUTFITOUTFIT


Metro II Blazer, V Neck Banded Bottom, Noble Jean, Lapel Flower, Skinny Belt

Greta Jacket, Gingham Blouse, Noble Jean, Lapel Flower, Skinny Belt

OUTFITOUTFIT


James Blazer, Solid Oxford, Noble Jean, Striped Knit Tie,

Lapel Flower, D Ring Web Belt

OUTFIT


W XYZ F&BServe in style with our new gingham button down tops, paired with Noble Jeans and completed with ournew funky cool striped knit tie.

Gingham Shirt, Noble Jean, Striped Knit Tie, Lapel Flower, D Ring Web Belt

OUTFIT

10 ALOFT UNIFORM STYLE GUIDE - W XYZ F&B

Male: James Vest, Gingham Shirt, Noble Jean,

Striped Knit Tie, Lapel Flower, D Ring Web Belt

Female: Gingham Blouse, Noble Jean, Striped Knit Tie,

Lapel Flower, Skinny Belt

OUTFITS

W XYZ F&B - ALOFT UNIFORM STYLE GUIDE 11

V Neck Banded Bottom, Noble Jean, Lapel Flower, Skinny Belt

Solid Oxford, Noble Jean, Lapel Flower, Skinny Belt

OUTFITOUTFIT


Solid Oxford, Noble Jean, Lapel Flower, Striped Knit Tie,

D Ring Web Belt

OUTFIT


Polo w/ Grosgrain Ribbon, Flat Front Shorts, Lapel Flower, D Ring Web Belt

OUTFIT


Polo w/ Grosgrain Ribbon, Flat Front Shorts,

Lapel Flower, Skinny Belt

OUTFIT


CULINARYFor those who keep our guests well-fed and hydrated we have some great new styles to set you apart, including long and short sleeve chef coats, and cool cargo or straight fit chef pants.

16 ALOFT UNIFORM STYLE GUIDE - CULINARY

Chef Coat LS, Classic Chef Pant, HatChef Coat SS, Chef Cargo Pants, Chef Beanie

OUTFITOUTFIT

CULINARY - ALOFT UNIFORM STYLE GUIDE 17

HOUSEKEEPINGConstantly on the move, you understand the need for a breathable, flexible wardrobe. Our stretch pantsand X1® polos are perfect for your daily needs. Our new button-down cardigan will finish your outfit instyle. Work in comfort with ease.

Female: 2-Pocket Cardigan, X1 Polo, Pull On Pant, Lapel FlowerMale: X1 Polo, Flat Front Pant, Lapel Flower, D Ring Web Belt

OUTFITS

18 ALOFT UNIFORM STYLE GUIDE - HOUSEKEEPING

X1 Polo, Pull On Pant, Lapel Flower

OUTFIT

HOUSEKEEPING - ALOFT UNIFORM STYLE GUIDE 19

ENGINEERINGYou’re a true fixer upper, and you keep the hotel running. You understand the need for comfort, andyou’ll get it with our new Dri Fit® Polo, flat front work pants and sporty D-ring web belt. For the colderseasons, throw on our Work Tech® jacket to keep you warm while maintaining efficiency.

Work Tech Jacket, Dri-Fit Polo, Flat Front Pant, Lapel Flower, D Ring Web Belt

OUTFIT

20 ALOFT UNIFORM STYLE GUIDE - ENGINEERING

Dri-Fit Polo, Flat Front Pant, Lapel Flower,

D Ring Web Belt

OUTFIT

ENGINEERING - ALOFT UNIFORM STYLE GUIDE 21

1. TiesDO: Button the shirt all the way up. Hide your top button with the knot.DON’T: Leave the top button unbuttoned. If it’s too tight, you don’t have the right shirt.

2. ShouldersDO: Make sure shoulder pads end with the shoulders.DON’T: Wear a suit that doesn’t fit these rules. You’re not in the NFL.

3. ButtonsDO: Make sure the top button of a 2-button jacket or the middle button of a 3-button falls at or above the navel. Apply this rule to vests too.DON’T: Wear a jacket where the buttons fall below the navel.

4. Jacket lengthDO: Make sure your jacket falls at your thumb knuckle when your arms are relaxed at your sides.DON’T: Wear a jacket that bunches up when you cup it with your arms relaxed at your side.

5. Pant lengthDO: Hem your pants to allow a one inch break or less. DON’T: Be the guy that rolls his pant in every 5 minutes.

MENSSUITING

GUIDES & TIPS

22 ALOFT UNIFORM STYLE GUIDE - GUIDES & TIPS

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GUIDES & TIPS - ALOFT UNIFORM STYLE GUIDE 23

1. ShouldersDO: Make sure the seams are centered on your shoulders. DON’T: Wear a jacket where the seams extend past your shoulders.

2. SidesDO: Purchase a blazer that fits comfortably at your widest point (stomach, chest, or shoulders). DON’T: Base your fit on the narrowest part of your body no matter what that might be.

3. LengthDO: Choose the length of your blazer based on your height. DON’T: Alter based on what you see on others.

4. SleevesDO: Make sure the end of your blazer sleeves should reach your wrist bones.DON’T: Let your sleeves cover your hands, and avoid exposing too much arm.

5. WaistDO: Make sure the waist fits comfortably. If you fall in between sizes, buy the bigger size and have the pants altered.DON’T: Show the world that you know the muffin man.

6. Length.DO: Have the pants altered to your shoes accordingly. DON’T: Drag your pants on the ground. The hem should just graze the floor.

WOMENSSUITING

GUIDES & TIPS


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One of the most important rules is the placement of the lapel pin. It should always be positioned on your Left side. The pin should sit upright on your lapel and should be fastened tightly to ensure that it doesn’t rotate when you move

Jacket Placement: On the upper left lapel (next to your pocket square if you are wearing one) On most jackets there is a button hole, or at least a stitched button hole outline and you should pin the flower there. If there is not, you should still pin the flower in that location.

Shirt/Sweater Placement: Pin your flower to your upper left chest (where an embroidery would usually be).

There are two ways to wear a lapel flower pin: with the pin showing or concealed. Having the lapel flower’s pin showing through the lapel adds a little more pop. Either way, please be careful of the pin’s sharp tip.

The main thing to be concerned with when wearing your chosen design is to wear it with the utmost confidence!

Pride Pin Placment: Pride pin is worn on the right collar.

ACCESSORIZEGUIDES & TIPS

Tie - DO Tie - DON’T Pocket Square - DO Pocket Square - DON’T

Make sure the knot is tight. Over tighten. This can damage the fabric.

Use as a decorative addition to your outfit.

Match your tie.

Make sure the tail (narrow part) is shorther than the blade (front/wider part).

Let the tail show under then front of the tie.

Keep it simple. Go with a square fold.

Get too fancy and overpower the look.

Align the tie down the middle of the shirt.

Be the guy with the crooked tie.

Keep your tie looking fresh. Wear a frayed and beat-up tie.

Tie & Pocket Square



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BY ICO UNIFORMSaloft.icouniforms.com/v/aloft_web.pdf · BY ICO UNIFORMS Now is the perfect ... Chef Coat SS, Chef Cargo Pants, Chef Beanie Chef Coat LS, Classic Chef Pant, Hat OUTFIT