By, Group Members: Name Anne j. d’souza Savita Jogadia Farheen

8/14/2019 By, Group Members: Name Anne j. dsouza Savita Jogadia Farheen

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BY,

GROUP MEMBERS:

NAME ROLL NO.

ANNE J. DSOUZA 08

SAVITA JOGADIA 10

FARHEEN QURAISHI 21

UNDER THE GUIDANCE OF

PROF. SHAHEEN LAKHANI


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Acknowledgement

It is a great pleasure in presenting the project as a part of our curriculum. We would

like to thank all concerned who helped us in making our project a success.

First of all we would like to thank Prof. SHAHEEN LAKHANI for giving us an

opportunity to work on this project and for her immense help and co-ordination, which

gave us encouragement and guidance during our project period.

We would also like to thank our respected Principal Mr. S.G.A. Zaidi and the co-

ordinator Prof. Shahin Shaikh for giving us an opportunity to work on this project.

Anne Dsouza,

Savita Jogadia,

Farheen Quraishi

Signature of Faculty

______________

Prof. Shaheen Lakhani


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Introduction to Tata Group :-

The Tata Group is a multinationalconglomerate basedin Mumbai, India. In terms of market capitalization andrevenues, Tata Group is the largest private corporategroup in India and has been recognized as one of themost respected companies in the world. It has interestsin steel, automobiles, information technology,communication, power, tea and hospitality. The TataGroup has operations in more than 85 countries across

six continents and its companies export products andservices to 80 nations. The Tata Group comprises 114companies and subsidiaries in seven business sectors,27 of which are publicly listed. 65.8% of the ownershipof Tata Group is held in charitable trusts. Companieswhich form a major part of the group includeTataSteel, Corus Steel,Tata Motors,Tata Consultancy

Services,Tata Technologies,Tata Tea,Titan Industries,Tata Power,Tata Communications,Tata Teleservices,Tata AutoComp Systems Limited and theTaj Hotels.

The group takes the name of its founder,Jamsetji Tata,a member of whose family has almost invariably beenthe chairman of the group. The current chairman of theTata group is Ratan Tata, who took over fromJ. R. D.

Tata in 1991 and is currently one of the majorinternational business figures in the age ofglobality.The company is currently in its fifth generation offamily stewardship.

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The 2009 annual survey by the Reputation Instituteranked Tata Group as the 11th most reputablecompany in the world. The survey included 600 globalcompanies.

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History :

Jamshetji Tata1938-1904

The company started byJamsetji Tata came to be

known as theTata Groupand is today among thelargest and most respectedcompanies of the world.

Jamsetji, was however,known for much more thanjust starting a company. Hewas a pioneer in his fieldand thought way ahead ofhis times.

When he started the Empress Mills in Nagpur, he didn't

just think of novel ways to manufacture textiles, healso put in place very good labour practices. This waslong before any labour laws came into existence.

Though India remained under British rule while he wasalive, he interacted with activists such as DadabhaiNaoroji and Pherozeshah Mehta. He was stronglyinfluenced by their thinking. However, he always

maintained that political freedom must beaccompanied by economic self sufficiency. Not only didhe manage to create thousands of jobs, he paved theway for many future enterprises. The establishment ofIndian Institute of Science was initiated by him.

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Jamshedpur, also known as Tatanagar, a city in Indianstate ofJharkhand is named after him.

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Beginning of Tata Group :

The beginnings of Tata Group can be traced back to1868, whenJamsetji Nusserwanji Tata established atrading company dealing in Opium in Bombay. Thiswas followed by the installation ofEmpress Mills inNagpurin 1877. Taj Mahal Hotel in Bombay wasopened for business in 1903. Sir Dorab Tata, theeldest son of Jamsetji became the chairman of the

group after his fathers death in 1904. Under him, thegroup ventured into steel production (1905) andhydroelectric power generation(1910). After the deathof Dorab Tata in 1934, Nowroji Saklatwala headed thegroup till 1938. He was succeeded byJRD Tata. Thegroup expanded significantly under him with theestablishment ofTata Chemicals (1939), Tata Motors

andTata Industries (both 1945), Voltas (1954), TataTea (1962), Tata Consultancy Services (1968) andTitan Industries (1984). Ratan Tata, the incumbentchairman of the group succeeded JRD Tata in 1991.

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C hairmanship of Ratan Tata :

In 1981, Ratan wasnamed director of TataIndustries, the Group'sother holding company,where he becameresponsible fortransforming it into theGroup's strategy think-

tank and a promoter ofnew ventures in high-technology businesses.

RatanTata

In 1991, he took over as group chairman fromJ.R.D.Tata, pushing out the old guard and ushering inyounger managers. Since then, he has beeninstrumental in reshaping the fortunes of the TataGroup, which today has the largest marketcapitalization of any business house on the IndianStock Market.

Under Ratan's guidance, Tata Consultancy Serviceswent public and Tata Motors was listed on the NewYork Stock Exchange. In 1998.

OnJanuary 31, 2007 Tata Sons successfully acquiredCorus Group, an Anglo-Dutch steel and aluminiumproducer. With the acquisition, Ratan Tata became acelebrated personality in Indian corporate businessculture. The merger created the fifth largest steelproducing entity in the world.

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On March 26, 2008,Tata Motors, under Ratan Tata,bought Jaguar & Land Rover from Ford Motor Company.The two iconic British brands, Jaguar and Land Rover.

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Tata companies :

TajAirTata AIG Life Insurance

Tata ChemicalsTata CoffeeTata CommunicationsTata Consultancy ServicesTata Daewoo Commercial Vehicle CompanyTata Financial ServicesTata Industrial Services

Tata InternationalTata Investment CorporationTata LimitedTata MotorsTata PowerTata Power TradingTata Precision IndustriesTata Realty and InfrastructureTata ServicesTata SkyTata SonsTata SteelTata Strategic Management GroupTata TeaTata Technologies

Tata TeleservicesTelco Construction EquipmentTetley GroupTitan IndustriesAnd many more..

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TATA TEA

Type Private

Founded Calcutta, India (1964)

Headquarters Kolkata, India

Key people Ratan Tata (Chairman)

Employees 34,596 (2006)

Parent Tata Group

Tata Tea Limited, also known as Tata-Tetley, is theworld's second largest manufacturer and distributor oftea. Owned by India's Tata Group, the Tata Tea Limitedmarkets tea under the major brands Tata Tea, Tetley,Good Earth Teas and JEMA. While Tata Tea is thelargest tea brand in India, Tetley is the largest teacompany in the United Kingdom and Canada and thesecond largest in the United States by volume andJEMA is Czech Republic's leading tea company.

The companyAlong with its subsidiary companies, Tata Teamanufactures 70 million kilograms of tea in India, has

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54 tea estates, ten tea blending and packagingfactories and employs around 59,000 people. Thecompany owns 51 tea estates in India and Sri Lanka,especially in Assam, West Bengal in eastern India andKerala in the south. The company is the largest

manufacturer of Assam tea and Darjeeling tea and thesecond-largest manufacturer of Ceylon tea.Set up in 1964 as a joint venture with UK based JamesFinlay and Company to develop value-added tea, theTata Tea Group has now product and brand presencein 40 countries. It is one of India's first multinationalcompanies. The operations of Tata Tea and its

subsidiaries focus on branded product offerings in tea,but with a significant presence in plantation activity inIndia and Sri Lanka. The consolidated worldwide branded tea business ofthe Tata Tea Group contributes to around 86 per centof its consolidated turnover with the remaining 14 percent coming from bulk tea, coffee and investmentincome. The company is headquartered in Kolkata.With an area of approx 159 km under tea cultivation,Tata Tea produces around 30 million kg of black teaannually.[citation needed] Instant tea is used for lightdensity 100% teas, iced tea mixes and in thepreparation of ready-to-drink (RTD) beverages.

Tata Tea owns five brands in India - Tata Tea, Tetley,

Kanan Devan, Chakra Gold and Gemini. The companyhas a 100% export-oriented unit (KOSHER and HACCPcertified) manufacturing instant tea in Munnar, Kerala,which is the largest such facility outside the UnitedStates. Tata Tea has subsidiaries in Australia, GreatBritain, United States, Czech Republic and India.

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TATA POWER

Type Public (BSE)

Founded in 1868 by Jamshedji Tata

Headquarters Mumbai

Key people Prasad Menon MD

Industry

Electricity generation

Electricity transmission

Electricity distribution

HistoryStarted as the Tata Hydroelectric Power Supply

Company in 1911, it is an amalgamation of two

entities: Tata Hydroelectric Power Supply Companyand Andhra Valley Power Supply Company(1916).Today Tata Power Company Limited isIndias largest private sector electricity generatingcompany with an installed generation capacity ofover 2670 MW. The Company is a pioneer in theIndian power sector.Tata Power has a presence in

thermal, hydro, solar and wind areas of powergeneration, transmission and retail. The founders ofTata Power pioneered the generation ofelectricityin India with the commissioning of Indias first largehydro-electric project in 1915 in Bhivpuri andKhopoli, Karjat.

OperationsThe thermal power stations of the company are locatedat Trombay in Mumbai, Jojobera in Jharkhand andBelgaum in Karnataka. The hydro stations are locatedin the Western Ghats of Maharashtra and the windfarm in Ahmednagar.

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The Company has been a front-runner in introducingstate-of-the-art power technologies. Tata installedIndias first 500 MW unit at Trombay, the first 150 MWpumped storage unit at Bhira, and a flue gasdesulphurization plant for pollution control at Trombay.

At 2.4% the Company's transmission & distributionlosses are among the lowest in the country. Tata Powerhas served Mumbais consumers for over nine decades.Outside Mumbai, the company now has generationcapacities in the States of Jharkhand and Karnatakaand a Distribution Company in Delhi.The Distributionjoint venture with the Government of

Delhi called the North Delhi Power Limited (NDPL),has met with considerable success. This joint ventureserves over 800,000 consumers (in a population of 4.5million) spread over in an area of 510 km and has apeak load of 1050 MW. . NDPL has achieved somesuccess in cutting down the losses from 51% to 28% inspan of five years.

International OperationsThe Company has also executed several overseasprojects in the Middle East, Africa and South East Asia.Of particular interest are the Jebel Ali G station (4 x100 MW + desalination plant) in Dubai, Al-Khobar II (5x 150 MW + desalination plant) and Jeddah III (4 x 64MW + desalination plant) in Saudi Arabia, Shuwaikh (5

x 50 MW) in Kuwait, EHV substations in UAE andAlgeria, and power plant operation and maintenancecontracts in Iran and Saudi Arabia.

Future projects

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Tata Power has entered into a 51:49 joint venture withPowerGrid Corporation of India for the 1200 km Talatransmission project. The joint venture is Indias firsttransmission project to be executed with public-privatepartnership.

Tata Power has also won a contract for building 4000MW power plant at Mundra. A unique aspect of thisproject is that for the first time in India a 4000MWpower plant is being built utilizing one largeconstruction project; all other large projects havealways involved stage construction.

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TATA COMMUNICATION

Tata Communications Limited, formerly known as

Videsh Sanchar Nigam Limited or VSNL, is India'slargest telecommunication company in internationallong distance, enterprise data and internet services.Part of theTata Group, Tata Communications is basedin Mumbai and has operations in over 80 cities spreadacross 40 countries. Through its subsidiaryTyco GlobalNetwork, it is also one of the world's largest submarinecable bandwidth providers and has the world's largestnetwork of submarine cables. Other subsidiaries of Tata Communications include VSNL InternationalCanada, formerly known as Teleglobe while it is themajority share-holder ofNeotel, South Africa's secondnational operator (SNO) for fixed linetelecommunication services.

In 1986, VSNL was formed as a Government of India-owned company. In 2000, Tata Group acquiredcontrolling stake in VSNL which was later expanded to46%. In February 2008, VSNL was renamed as TataCommunications Limited. In February 2008, TataCommunications announced US$2 billion global

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expansion plan. In September 2008, TataCommunications was directed by the InternationalChamber of Commerce to pay US$19 million to FlagTelecom as damages over a cable dispute.On January 15 2009, Tata Communications agreed on

an out of court settlement in the case, since it hadalready paid $19 million in damages, ending the fiveyear legal battle.

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TATA MOTORSHistory

Tata Motors launches itsfirst truck in collaboration

with Mercedes-Benz

Tata Motors launches its first truck in collaboration with

Mercedes-Benz

Tata Motors is a part of the Tata Group manages its

share-holding through Tata Sons. The company was

established in 1945 as a locomotive manufacturing unit

and later expanded its operations to commercial

vehicle sector in 1954 after forming a joint venture

with Daimler-Benz AG of Germany. Despite the successof its commercial vehicles, Tata realized his company

had to diversify and he began to look at other

products. Based on consumer demand, he decided that

building a small car would be the most practical new

venture. So in 1998 it launchedTata Indica, India's firstfully indigenous passenger car.Designed to be

inexpensive and simple to build and maintain, the

Indica became an instant hit in the Indian market. It

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was also exported to Europe namely the UK and Italy.

Since then it has never looked back.

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Expansion

The first generation TataIndica

Tata brands

PROFILE:

Tata Motors Limited is

India's largest

automobile company,

with consolidated

revenues of

Rs.70,938.85 crores (USD 14 billion) in 2008-09. It isthe leader in commercial vehicles in each segment,

and among the top three in passenger vehicles with

winning products in the compact, midsize car and

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utility vehicle segments. The company is the world's

fourth largest truck manufacturer, and the world's

second largest bus manufacturer.

Established in 1945, Tata Motors' presence indeedcuts across the length and breadth of India. Over 4

million Tata vehicles ply on Indian roads, since the first

rolled out in 1954. The company's manufacturing base

in India is spread across Jamshedpur (Jharkhand), Pune

(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar

(Uttarakhand) and Dharwad (Karnataka). Following a

strategic alliance with Fiat in 2005, it has set up an

industrial joint venture with Fiat Group Automobiles at

Ranjangaon (Maharashtra) to produce both Fiat and

Tata cars and Fiat powertrains.

Tata Motors, the first company from India's

engineering sector to be listed in the New York Stock

Exchange (September 2004), has also emerged as an

international automobile company. Throughsubsidiaries and associate companies, Tata Motors has

operations in the UK, South Korea, Thailand and Spain.

Among them is Jaguar Land Rover, a business

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comprising the two iconic British brands that was

acquired in 2008. In 2004, it acquired the Daewoo

Commercial Vehicles Company, South Korea's second

largest truck maker. The rechristened Tata Daewoo

Commercial Vehicles Company has launched several

new products in the Korean market, while also

exporting these products to several international

markets. Tata Motors is also expanding its

international footprint, established through exportssince 1961.

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Joint venturesTata Motors has formed a 51:49 joint venture in busbody building with Marcopolo of Brazil. This joint

venture is to manufacture and assemble fully-builtbuses and coaches targeted at developing mass rapidtransportation systems. The joint venture will absorbtechnology and expertise in chassis and aggregatesfrom Tata Motors, and Marcopolo will provide know-how in processes and systems for bodybuilding andbus body design. Tata and Marcopolo have launched a

low-floor city bus which is widely used by Delhi,Mumbai and Bangalore Transport Corporations.

Tata Motors also formed ajoint venture with Fiat andgained access to Fiats diesel engine technology. TataMotors sells Fiat cars in India and is looking to extendits relationship with Fiat and Iveco to other segments.Fiat's first body-on frame pickup will have the samestyling asTata Xenon and is to be named Fiat Terra.Tata has also formed numerous JV's with many smallcompanies in various countries around the world.

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Introduction of Tata Nano

Dream-dream and dream, because dream gives

vision, vision gives thoughts and finally thoughts leadto the action. Each letter of these motivational words

said by Indias former President Dr.A.P.J. Abdul Kalam

goes exactly with Mr.Ratan Tata, Chairman of Tata

group, who in the year 2003, dreamt of producing a

safe, affordable Car for the common man. Finally afterthe wait of five years, crossing all financial and

technological barriers, Ratan Tata kept his promise and

unveiled Tata Nano on 10th January 2007, at the 9th

Auto Expo 2008 in New Delhi. Tata Nano, cool & smart,

launched by Tata Motors is worlds cheapest Car with aprice tag of $ 2500.

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Description about Nano

The project has literally become Indias claim-for

fame in the international-media due to Tata Motors

innovation in developing the car, as well as keeping it

low in price.

The car itself is expected to boost the Indian

Economy, create entrepreneurial- opportunities across

India, as well as expand the Indian car market by 65%.

The car was envisioned by renowned industrialist,

Ratan Tata, Chairman of the Tata Group and Tata

Motors, who has described it as an eco-friendly

peoples car. Nano has been greatly appreciated by many

sources and the media for its low-cost and eco-friendly

initiatives which include using compressed-air as fuel

and an electric-version.

Tata Group is expected to mass-manufacture theNano in very large quantities, particularly the electric-

version, and, besides selling them in India, to also

export them world-wide.

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Why Nano ?

On a wet Autust in 2003, Mumbai, when Tata was

driving back home from his office, he saw a youngcouple traveling with their 2 children on a two-wheeler

and was struck by the enormous risks of riding on a

wet road. Drivers of three wheelers are looked down

upon in India, four wheelers had emotional not just

practical appeal. People want to move from two-wheelers for four-wheelers, today they cant afford it,

these are the words spoken by Mr. Ratan Tata, to Mr.

Ravi Kant, the managing director of Tata Motors, in

2003.

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Tata Motors produced nano using new materialssuch as, re-engineered plastics and modernadhesives.

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Features :-

Length 3.1 metersWidth 1.5 metersHeight 1.6 metersEngine All-aluminium, Rear Mounted, Rear

Wheel DriveCapacity 623ccPower 33 PSFuel Injection Multipoint Fuel Injection MPFI)Fuel Type Petrol, Diesel Version will be laterBody Type Sheet MetalSeating Capacity 04 (Four)Mileage 20-22 Kmpl (City drive)

26 Kmpl (Highways)Top Speed 75 K.M.p.h.Emission Norms Euro-IV, Bharat Stage-III compliantSafety Norms Frontal Crash Tested

Versions One Standard and Two Deluxe

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What makes it so cheap ? ? ? ?

The Tata Nano uses plastics and adhesives ratherthan welding.

Intoducing the car with an artificially low pricethrough govt-subsidies and tax-breaks, or

Using vertical-integration, or

Partially using inexpensive polymers orbiodegradable plastics instead of a full metal-body.

It has no AC, no power steering, no power windows,no power bells and whistles.

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Strenghts

Cheapest

TATA nano has

attracted globalattentionbecause of itsprice tag of100,000 rupees

eco-friendly

The Nano is a 33PS car with a 624cc rear engineand rear wheeldrive, a 2-cylinder

gasoline enginewhich makes iteco friendly

Easy to drive intraffic :-

Because of its small

body the TATA nanois very easy to drivein traffic

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Weakness:

Fiber body

Low suspension powerLow engine capacity

Light vehicle

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Opportunities:

World wide appeal :-

TATA nano is knowworld wideFor its low cost and soit can soon make itsmarket on ainternational level.

Low maintenance :-

As the cost of the car is lowpeople expect themaintenance also to below.

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Threats:

Traffic congestion :-

Because of the low costmore people can afford topurchase TATA nano whichmay lead to trafficcongestion

Competitors :-

TATA nano has variouscompetitors like Maruti,Bajaj, Toyota, Mahindra &

Mahindra etc

Cost may be increases infuture :-

Because of its good sale

there are chances of TATAnano to increase its price.

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Obstacles to Nano

However, Due to theSingur land dispute,the Stalled CarFactory is Costing Jobs, SplittiNeighbors in WestBengal.

Tatas problems in West Bengal are scaring offother industries hoping to locate here, includingInfosys, a software maker that wanted to build abusiness park that would provide 5,000 jobs.

Due to ongoing opposition to Tatas Singur car-factory by Mamta Banerjee, who demanded landfrom the factory, Tata Motors took decision to pull

out of Singur. Tata Motors is manufacturing TataNano at its Pantnagar plant.Tata Motors announced it was pulling out its Nano

small car industrial project from West BengalsSingur and blamed the Mamta Banerjee-led Trinamool Congress, which sprearheaded theprotests against the factory, for the painful

decision.

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While existence of Tata Nano could leadto high industrialgrowth, the exit lead

west Bengal a looss ofmore than 80,000crore. However Tathas to suffer in termsof delay andsettlement cost.

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TATA NANOS LAUNCHED:

Tata Motors much awaited peoples car, Nano wascommercially launched in Mumbai on Monday 23 Mar2009 with a promise to stick to the 1,00,000 rupeeprice tag for the base model.

We made a promise and weve kept the promise,Tata Group Chairman Ratan Tata said.

Three versions of the Nano car would be available inmarket.

From today onwards, the product will be available inshowrooms. There will be three versions - the baseversion, which is the one we promised to the people ofIndia and two upper tier versions, Ratan Tata said.

Nanos high-end versions would have air-conditioning,power brakes and power windows, among otherfeatures.

We hope this day we will usher in a new form oftransport, Tata said, while adding that this endeavor

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was never to build the cheapest car but to provide anaffordable form of transportation.

The bookings will commence on April 9 and deliveriesare expected in July.

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TATA NANO MAKES SHOWROOMDEBUT IN HYDERABAD

Tata Motors on 14 july09 Tuesday rolled out the firstcommercial consignment of Nano, regarded as the

Worlds cheapest car to be showcased at Hyderabad on

Tuesday.

The first consignment has come to Hyderabad. Tata

Nanos have been dispatched particularly for

Hyderabad. They have sent 84 cars, out of which 50

are Tata Nano and the rest 34 are Magic, said S K

Singh, Area Manager of Tata Motors.

Residents in the Twin Cities of Hyderabad and

Secunderabad had been eagerly waiting for the Tata

Nano, costing just over Rs 1,00,000.

They contended that this car is a boon for the middle

class society.

In Rs 1,00,000, you get a Pulsar. Here, in one lakh,

five people can travel together. I need to find out the

details about its mileage. Once these cars start running

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on road, all motorcycles will disappear, said Deep

Bhavanishankar, a local resident.

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TATA NANO MAKES ITS DEBUT ONINDIAN ROADS:

Deliveries of the first Nano cars begin in mumbai on

Friday 17 july09, with Tata group chairman RatanNaval Tata set to hand over to proud owners the keysof the small automobile that has been compared withFords Model T and the Volkswagen Beetle for thepotential it holds in transforming the way peoplecommute.

At 5:45 pm at the Concorde Motors Showroom in thiscitys central district, the chairman Ratan Tatadelivered on his promise of the worlds least expensivecar - an affordable, all-weather mode of transportationfor Indians.

Over the next 18 months, company officials said, thefirst set of 100,000 owners in the final list of 206,703

applicants will drive away the jellybean-shaped car thatis available in three variants - the Standard, CX and BX.

Tata Motors reconfirms that the first 100,000 ownersare price-protected and get their Tata Nano at the ex-showroom prices announced at launch March 23, saidthe company that had promised the car for Rs.100,000($2,000) at factory gates.

The ex-showroom price of the car varies betweenRs.112,735 and Rs.185,375 for different variants. Thefirst set of cars has been made at the groupsPantnagar factory in Uttaranchal, while the main plantis coming up at Sanand, near Ahmedabad, in Gujarat.

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The four-door car has a small 33-bhp rear-mountedengine and is targeted at the strong middle class

population of Indians who aspire to trade their two-wheelers for a safer automobile.

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First person to purchase a nano :-

The First Winner of the Peoples Car, the Tata Nano,

Mr. Ashok Raghunath Vichare from Antop hill drives to

Siddhivinayak Temple after collecting the keys on

17/07/2009 from Mr. Ratan Tata, Chairman, Tata

Motors. He bought the car from Tata Motors

Dealership showroom at Prabhadevi, Mumbai.

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TATA RECEIVES 203,000 BOOKINGS FORNANO:

Tata Motors Monday said it has received 203,000

bookings with a total booking amount of Rs.2,500 crore

($502 million) for its small car Nano.

The Tata Nano website recorded an unprecedented 30

million hits from the date of launch of the car (March

23) to the closure of the booking period which was

April 25, nearly 1 million hits a day, the company said

in a statement.

A total of 610,000 forms were purchased from thebooking centres. About 70 percent of the 203,000

bookings received were financed, while 30 percent of

the applicants booked in cash by paying fully, the

statement said.

Nearly, 4,000 cash bookings were made through the

companys website.

Among the three variants of the car, 20 percent

bookings are for the Nano Standard, 30 percent for the50


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Nano CX and the remaining 50 percent for the top-end

Nano LX, the statement added

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Marketing strategy

Nano mobile phones Nano pen drive

Unveiling Tata nano atGeneva Motors show 2009

nano socialnetworking site

Nano t-shirt

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Innovation

One day the dinosaurs

died, they died becausethey ate too much and

occupied too much

space and they were a

burden on the planet or

rather prevailing Jurassicera society.

Then came the turn of

the winged reptiles. The

winged reptiles died to

be replaced by the bird.The Tata nano is the

future of cars;

Will it put an end to the

dinosaurs, the Safaris

the Pradas, the Sumos

and so on !!!!!!Tata seeks 27 Patent rights for nano.

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The move is also expected to help Tata Motors to sell

the car in markets such as Africa, Southeast Asia,

Eastern Europe and Latin America.

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Future of Nano

Emerging markets are a fertile ground forinnovation. The challenge of reaching dispersed,low-income consumers in emerging markets often

spurts significant innovation.As customers gain more power, they will demand

more tailoring and value-added service to meettheir needs. Companies that innovate on thisdimension are likely to be richly rewarded.

World is getting tougher day by day being uniqueis a competitive advantage. Expectations to Nano

have proved this.After 100 years to Henry Ford, Tata has proved himagain not only he came out of the expectations butalso came out with a platform for Indian autosector.

So this as per this project conclusion can be draw as afuture car not only of Indian but also if exported thancould be to the world.

nano in Future..

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Meeting the proper quality

standards and safety is not

feasible at all in such a model.

Andreas Prinz,

Managing Director

(Passenger Cars),

Volkswagen Group

Sales India.

Documents

By, Group Members: Name Anne j. d’souza Savita Jogadia Farheen