By: Chris Montemayor. What are the goals? Increased Brand awareness Increased Internet Presence ○...
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By: Chris Montemayor. What are the goals? Increased Brand awareness Increased Internet Presence ○ Social Media/SEO/Review Sites Better customer service
What are the goals? Increased Brand awareness Increased
Internet Presence Social Media/SEO/Review Sites Better customer
service Be able to answer all questions that customers have prior
to scheduling appointment Better customer education Be able to
teach potential customers about product (factual information,
benefits, customer testmonies)
Slide 3
Who is the audience Generation X Ages: 30 45 Income: Above
Average/Depends Issue: Helping shop for parents/Want to add value
to home Baby Boomers Ages: 46 64 Income: Above Average to High
Issue: Want to add value to home/Have high quality product Retirees
Ages: 65 80 Income: Above Average to High Issue: Want product that
lasts lifetime
Slide 4
What kind of communication reaches them? Generation X
Characteristics:What they may look like: Technology Aware Will
research online Reviews Forums Factual Information Independent
Trust must be earned Relationships built through consistency If
shopping for parents: Will be hesitant Will need to see it to
believe it
Slide 5
What kind of communication reaches them? Baby Boomers
Characteristics:What they may look like: Retired or Considering it
Will be looking for quality product to spend hard earned money on
Very hardworking Somewhat Technology Adept Email communication
works May Research Product Desires Personal Relationship Person to
Person contact preferable Likes Referrals by friends
Slide 6
What kind of communication reaches them? Retirees
Characteristics:What they might look like: Looking to make final
purchases Want a product that will last and will pay great price
for it Technologically challenged Prefer phone calls to any other
source of communication Prefer personal relationship with
Business
Slide 7
What Social Media would work best? Facebook Twitter Linked In
Blogging Google Places Youtube
Slide 8
Facebook
Slide 9
Facebook: Pros: Can stand almost as a second website Is
extremely accessible Allows for posting of Videos, Pictures, Links,
Social Media Feeds Is great for SEO Allows customers to interact
with company Places a face/personality for the company Guarantees
that messages will be posted on Followers Feeds Cons: Over
saturation (quality content is key) Requires constant
maintenance/awareness
Slide 10
Twitter
Slide 11
Twitter: Pros: Extremely fast relaying of info Allows company
to follow competition/customers Serves as great Link to other
Social Media Allows for conversation/sharing of thoughts with
interested parties (i.e. #Hashtags & @____) Cons: Can be
addicting Must be a focused effort (no one cares what we ate for
lunch)
Slide 12
Linked In:
Slide 13
Pros: Allows business to connect with other professionals Great
for employee Recruiting Great for establishing industry expertise
(referrals) Great to follow Forums on related fields User can
publish presentations/information User can publish polls/Q&As
Cons: Requires commitment (takes awhile to attain connections)
Slide 14
Slide 15
Google Places Pros: Great for increasing visibility Great for
SEO Allows User to post pics, videos, coupons, company info, links
to social media Great for listing Customer Referrals Cons: People
can leave malicious reviews Googles Service is subpar at best.
Slide 16
Blogging Pros: Great for SEO Great for establishing expertise
Great for connecting with audience Cons: Can be time consuming
Requires right mindset Can be subject to scrutiny Quality material
is a MUST.
Slide 17
Slide 18
Youtube: Pros: Great for SEO Videos provide an more intimate
look at a topic Great for Viral Marketing The amount of users is
staggering Cons: Videos may not be viewed very much
Oversaturation
Slide 19
How to approach Social Media: Consistency is key Posting should
be kept to the following: Facebook: 2-3 posts a day (not including
media posts) Twitter: 3-4 post a day However, should be monitored
24/7 (via Mobile updates, etc.) Linked In A few times a week for
posting In regard to recruiting, constant updates are key
Slide 20
How to approach Social Media: (part 2) Blogging: Once a week at
first is good, and may be the nest overall approach for the sake of
content Youtube: Update only when new media is available Google
Places: Update when necessary
Slide 21
How to measure Social Media: Basic Metrics: Have profits
increased since using Social Media? Social Capital: Conduct market
research with users (Track Public Sentiment) Have enjoyed the
social media? Have they received help? Better information? What do
they like & dont like? Talk to colleagues (other
businesses/partners) Have they noticed the social media
efforts?
Slide 22
How to measure Social Media: (part 2) Once research has been
conducted both logistically & socially, reexamine the original
goals for social media for the company