By: Cassandra Chan & Eliana Ford

“Our goal is to bring the smartest and most engaging selection of brain training products to as many people as possible. So we’re not shy about saying we’d like to be a widely known retail operation within the next 1 years. But, we want to do it right so we’re very thoughtful and smart about our growth opportunities.”

SUCCESS!

What we’re here for…

Lindsay Gaskins, President and CEO

whyThe company has two events planned to achieve that goalHow we plan to helpeliana

Exectutive summary

• Marbles: the Brain Store was founded by Lindsay Gaskins

• the first store was opened in downtown Chicago on October 2008

• staff required to learn how to play games in order to answer questions accurately

• all products suitable for every age and help to sharpen the mind

A little information…

Target markets e

Objectives• to increase

awareness of the store

• increase profits as well

• use products to aid those with ADHD, Alzheimer’s, etc.

e

• Target market

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• Media selection

Facebook Twitter YouTube BlogSpot

Social Media Advertising

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• print

BROADCASTING ADVERTISING

a short commercial will be made to air on the school’s Friday Report inform students of the

upcoming event also promotes the store

produced using our own equipment to save money

Budget for the Advertising Campaign

Type of Media Selection Price

Newspaper $840.00

Personal Printer $20.00 (for 250 flyers)

Website $4.95 per month

Brochures $271.01 (for 250)

Business Cards $42.37

Additional Expenses $50.00

Total $1,128.33

What we will be spending…

e

• Schedules adverisement

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• 1

e

• 2

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• 3

• 4

e

• Schedule events

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• 2

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• 3

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• 4

Statement of Benefits

• increased presence on the market

• rise in profits and sales– attention drawn from the

competition or school program/event• more inclined to visit

store and buy products